Keynote presentation from CASE ASAP 2014.

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Social Media
Personal and Professional
Development

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Loud.
Messy.
Directionless.

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56%of adults don’t actively think
about the consequences of
their online activities.

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14%of adults say they have experienced
negative consequences due to
online activities by others.

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46%of 14-17 year olds regret
something they posted
online.

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We need to care.

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We all cast shadows.

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Meet Leah.

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IMAGE: IMGUR, PASTLIGHTSPEED

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We all leave footprints.

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Meet Chris.

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You have a
choice to make.

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We don’t get to decide
our personal or
professional brand.

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… but we can
influence it.

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Be proactive.

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Start here

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What do I
want?

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Engage alumni
Create, sustain, improve brand image
Increase awareness, advocacy, rankings
Engage current students
Build internal community
0 20 40 60 80 100
49
56
61
77
84

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Select and
optimize.

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Network Uses Ideas
Facebook Personal
Chose profile picture and
timeline wisely. Watch privacy.
Twitter Networking
Engage and listen and share
from other networks.
LinkedIn Professional Presence Establish thought leadership.
Google+ Search Own the conversation.
Pinterest Find What You Love
Use repins as a public vision of
who you are.
Instagram Visual
Capture and present your
visual world.
Vine 6 Seconds Showcase your fun side.

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Facebook
Twitter
LinkedIn
YouTube
Instagram
Flickr
Blogs
Pinterest
Google+
Institutional site that aggregates SNS*
Social communities from vendors*
Vimeo
Community created inhouse*
Tumblr
Vine
Geosocial service
WhatsApp
0 20 40 60 80 100
1
6
9
9
10
16
17
19
26
26
34
37
42
68
76
82
95

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Facebook
Twitter
YouTube
LinkedIn
Instagram
0 20 40 60 80 100
2
17
22
32
81
14
36
22
58
90
Most successful for overall goals Most successful for fundraising

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35. mfacebook.com/friends/organize

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14X
15X

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13X
42%

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13XBody Level One
Body Level Two
Body Level Three
Body Level Four
Body Level Five

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Get involved.

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Build credibility.
Expand your network.
Target communication.

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#caseasap14
#casesmc
#fundchat
#ypnpChat
#sachathat

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Lead.

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“Leadership (even idea
leadership) scares many
people, because it requires you
to own your words, to do work
that matters. The alternative is
to be a junk dealer.”
!
Seth Godin

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Ask Yourself
What makes me compelling?
What makes me unique?
What makes me great?

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Tell that story.

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Emotion.
Social proof.
Practical value.

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Thank you.

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Questions?