VITA Technologies 2015 Media Kit

1. 2015
Media Kit
vita-technologies.com
Contents
Editorial Staff and Departments 2
Demographics and Circulation 3
Editorial Calendar 4
Social Media Demographics 5
Contacts 6
E-casts opsy.st/ecastmediakit
E-mag/E-cast Roadmap opsy.st/EmagEcast
Rates opsy.st/2015rates
@embedded_mag
embedded-computing.com/facebook
embedded-computing.com/linkedin

2. Editorial Staff and Departments
VITA Technologies provides the latest
technical information and updates on
VMEbus, VPX, OpenVPX, VXS, and other
VITA standards to engineers, managers,
and decision makers in the United States
and internationally. The website, Resource
Guide, Buyer’s Guide, E-letter, and print
editions lend insight into embedded VME
products and strategies – boards, back-planes,
COTS, cooling, SDR, Linux, RTOS,
and more – in weapons control systems,
imaging and targeting systems, radar/
sonar, avionics, vehicle, surveillance, and
other military applications.
VITA Technologies’ coverage also
includes the latest VITA standards and
VSO status reports, along with editorial
on the industry-leading products and
technology that drive today’s market.
VITA Technologies gives readers the
information they need to stay in-the-know
about the trends that define VME, VXS, VPX,
VPX-REDI, FMC, PMC, and XMC.
Departments
› Editor’s Foreword
› VITA News
› VITA Standards Update
› Defining Standards
› Primetime Choices
› Design Wins Spotlight
Jerry Gipper is editorial director of VITA Technologies. He cofounded
Embedify LLC, a marketing services firm for embedded computing busi-nesses,
and an active member of the VITA Standards Organization. His
background includes product marketing, sales, business development,
and strategic planning. Jerry earned his BS in Computer Engineering at
Iowa State University and his MS in Computer Engineering at San Jose
State University.
E-mail Jerry at jgipper@opensystemsmedia.com
John McHale, Group Editorial Director of Military Embedded
Systems, PC/104 and Small Form Factors, PICMG Systems &
Technology, Signal Processing Design, and VITA Technologies, has
covered the electronics industry for nearly 20 years. During that time
he has led and launched magazines, websites, shows, and e-newslet-ters
focused on the defense sector. He has a Masters of Print
Journalism from Boston University and an undergraduate degree in
Business Management from Albright College.
E-mail John at jmchale@opensystemsmedia.com
Amanda Harvey, Assistant Editor, is responsible for proofreading articles
for content and conventions, reviewing the layout process, and assisting
with various other editorial tasks. She has a BA in English Literature from
Arizona State University.
E-mail Amanda at aharvey@opensystemsmedia.com
Revised: October 16, 2014

3. Geographic Breakdown
55%
attended an E-cast
34,000
leads generated by
E-casts in 2014
Readers who
choose E-mags
64%
Readers who
choose print
74%
Readers who
choose tablets
28%
61%
participated in
online surveys
70%
downloaded and
read a white paper
in last 12 months
30,000
leads generated by
white papers in 2014
Software
Engineer
17%
VITA Technologies
Subscribers’ Job Functions
Hardware
Engineer
18%
Engineering
Managers
13%
Educator/Student 3%
Consultant/
Support
12%
CEO/8%
Executive
Applications
Engineer 10%
Systems
Engineer
19%
VITA Technologies
Reader Markets
Test and
Measurement 3%
Defense
& Aerospace
47%
Bio-medical 5%
Transportation
10%
Communications
Industrial
19%
13%
Consumer 3%
Purchasing Power: What our engineers are buying
Components 18.91%
Boards/Buses 15.1%
Digital ICs 13.7%
Software 16.1%
Communications 19.1%
Medical/Health 12.5%
Automotive 13.2%
Design Tools, including EDA 13.5%
Wireless 13.5%
Avonics/Military 24.7%
Print/Online Circulation
Total Circulation 24,236
Print 17,012
E-mag 7,234
E-letter/E-lert 34,875
Americas
60%
Europe
27%
Asia
13%
Additional E-lert Circulation:
Automotive 25,275
Medical 29,540
Industrial 17,988
Smart Energy 31,226
IoT 50,559
DIY 25,322
FPGA 44,027
Europe 20,111
Asia 17,300

4. Revised 10/16/2014 Dates subject to change
vita-technologies.com | @VitaTechnology
VITA Technologies 2015 Print and E-letter Editorial Calendar
Due Dates
Editorial Ads
Issue Main Feature Special Feature Tech Feature Promotions and
Tradeshows
Abstracts
1st Draft
Print
Ads Close
E-letter
Spring
Print
ARMed and Ready
ARM processors are fi nally starting to show
up on traditional SBCs. Review of who has
what. Look at what to expect in the future.
Executive Q&As (Positioned with your
company’s spring campaign)
Software Defi ned Radios Stay
Standardize transfer of IF information
between modules using a digital protocol.
VITA 49
Small Size, Big Performance
The VITA 74 ecosystem has recently
developed. Review what is in store.
Top Things to See at EE
Live
EE Live!
AUVSI
12/15/14
1/5
2/16
1/5
–
March
E-letter
Articles on designing with VITA technologies such as VME, VXS, VPX, PMC, XMC, FMC, and others are encouraged.
Unsolicited articles are welcomed.
Please contact editors: jgipper@opensystemsmedia.com or aharvey@opensystemsmedia.com with your ideas. – – – –
3/1
Summer
Print
Annual VITA Technologies Resource Guide:
Key Resource Guide categories include: Audio/video, devices, carrier boards,
mezzanines, communications, TCP/IP, serial switch fabrics, automation, packaging,
ruggedized, MIL-STD, software and development tools, test and analysis,
VXI controllers, displays, instruments, SBCs, VPX/OpenVPX plus many other
VITA technology-based products, and more
Space VPX: Ready to Launch
The market is small but the excitement
is high. What does it take to put VPX in
space?
Advertorial:
Security
Signal Processing Design
Resource Guide Supplement
2/23
3/16
4/27
3/16
–
July
E-letter
Articles on designing with VITA technologies such as VME, VXS, VPX, PMC, XMC, FMC, and others are encouraged.
Unsolicited articles are welcomed.
Please contact editors: jgipper@opensystemsmedia.com or aharvey@opensystemsmedia.com with your ideas.
– – – –
7/1
Fall
Print
Copper vs Optical - The Battle Begins
Optical interconnects are widely used in
data centers. What is the VITA community
doing to implement optical interconnects
in critical embedded systems?
FMC Steps It Up
The need for speed is driving the FMC
community to develop the next generation
specifi cation. To create extensions to the
FMC standard for electrical and mechanical
improvements to handle 33G Transceivers.
VPX Interoperability - Working
Together
The VPX user community has been
pushing for interoperability testing.
Develop a method for testing
interoperability among VPX modules.
Advertorial:
The future of COTS
MILCOM
(editorial coverage)
6/26
7/17
8/28
7/17
–
October
E-letter
Articles on designing with VITA technologies such as VME, VXS, VPX, PMC, XMC, FMC, and others are encouraged.
Unsolicited articles are welcomed.
Please contact editors: jgipper@opensystemsmedia.com or aharvey@opensystemsmedia.com with your ideas.
– – – –
10/1
Winter
Print
Annual VITA Technologies Buyer’s Guide
Embedded Tech Trends
9/18
10/9
11/20
10/9
–
Annual Buyer’s Guide
Features the latest VME/VITA technology-based
products plus mini-tab and
bellyband sponsorships.
Business Barometer
Rundown on current state of the industry.
What is ahead for the next year?
Trends in SBC Functional Density
Next Generation Mezzanines
December
E-letter
Articles on designing with VITA technologies such as VME, VXS, VPX, PMC, XMC, FMC, and others are encouraged.
Unsolicited articles are welcomed.
Please contact editors: jgipper@opensystemsmedia.com or aharvey@opensystemsmedia.com with your ideas.
– – – –
12/1
Features: Most features are editor written based on interviews and contributed sidebars.
Columns: Editor’s Foreword • VITA News • VITA Standards Update • Design Wins Spotlight • Primetime Choices
Design Wins Spotlight: This section focuses on recent design wins.
Editorial Contacts: Jerry Gipper, Editorial Director, jgipper@opensystemsmedia.com
Amanda Harvey, Assistant Editor, aharvey@opensystemsmedia.com
Sales/E-cast: Patrick Hopper, Publisher, phopper@opensystemsmedia.com

5. Add OpenSystems Media’s social network to your next campaign
4,980 followers
more than 42,000 engineers world-wide
4,430 followers @dsp_fpga
1,000 followers @picmg_tech
@military_cots
facebook.com/embedded.computing.design
Embedded Computing Design Group
1,720 members
Military Embedded Systems Group
2,713 members
DSP-FPGA Group
3,392 members
3,580 followers
@industrial_mag
9,775 followers
@embedded_mag
1,400 Likes
Small Form Factors Group
FPGA/CPLD Design Group
10,550 members ATCA Advanced Telecom Group
1,345 members
334 members
Industrial Embedded Systems Group
1,287 members
VITA Technologies Group
273 members
RTOS Embedded Channel Group
1,067 members
PICMG Systems & Technology Group
765 members
For more details on using our social network or consulting questions, please contact
Patrick Hopper at phopper@opensystemsmedia.com or call 586-415-6500

6. Contacts
Sales/Marketing
Publisher
Patrick Hopper
phopper@opensystemsmedia.com
Sales Director
Tom Varcie
tvarcie@opensystemsmedia.com
Strategic Account Managers
Rebecca Barker
rbarker@opensystemsmedia.com
281-724-8021
Eric Henry
ehenry@opensystemsmedia.com
785-917-0990
Kathleen Wackowski
kwackowski@opensystemsmedia.com
978-888-7367
Shannon Alo-Mendosa
shannona@opensystemsmedia.com
978-501-9116
Regional Account Managers
Barbara Quinlan – Southwest
bquinlan@opensystemsmedia.com
480-236-8818
Denis Seger – Southern California
dseger@opensystemsmedia.com
760-518-5222
Sydele Starr – Northern California
sstarr@opensystemsmedia.com
775-299-4148
Asia
Elvi Lee – Asia-Pacifi c Sales
elvi@aceforum.com.tw
Europe
James Rhoades-Brown – Europe
james.rhoadesbrown@husonmedia.com
Christian Hoelscher, Account Manager – Europe
christian.hoelscher@husonmedia.com
Gerry Rhoades-Brown, Account Manager – Europe
gerry.rhoadesbrown@husonmedia.com
Accounting
Emily Verhoeks
everhoeks@opensystemsmedia.com
Sales/Marketing Office
30233 Jefferson
St. Clair Shores, MI 48082
586-415-6500 | Fax: 586-415-4882
sales@opensystemsmedia.com
Resources
Subscription Updates
opensystemsmedia.com/subscriptions
Editorial
President
Rosemary Kristoff
rkristoff@opensystemsmedia.com
Executive Vice Presidents
John McHale
jmchale@opensystemsmedia.com
Rich Nass
rnass@opensystemsmedia.com
Editorial Directors
John McHale, Military Embedded Systems
jmchale@opensystemsmedia.com
Curt Schwaderer, Embedded Computing Design
cschwaderer@opensystemsmedia.com
Rich Nass, Brand Manager, Embedded Computing Design
rnass@opensystemsmedia.com
Jerry Gipper, VITA Technologies
jgipper@opensystemsmedia.com
Joe Pavlat, PICMG Systems & Technology
jpavlat@opensystemsmedia.com | 831-238-7715
Editors
Monique DeVoe, Managing Editor
mdevoe@opensystemsmedia.com
Brandon Lewis, Assistant Managing Editor
blewis@opensystemsmedia.com
Lisa Daigle, Assistant Managing Editor
ldaigle@opensystemsmedia.com
Sally Cole, Senior Editor
scole@opensystemsmedia.com
Rory Dear, Technical Contributor
rdear@opensystemsmedia.com
Amanda Harvey, Assistant Editor
aharvey@opensystemsmedia.com
Creative Services
David Diomede, Creative Services Director
ddiomede@opensystemsmedia.com
Stephanie Sweet, Creative Director
ssweet@opensystemsmedia.com
Joann Toth, Senior Designer
jtoth@opensystemsmedia.com
Jake Rojas, Graphic Designer
jrojas@opensystemsmedia.com
Web Services submit.opensystemsmedia.com
Konrad Witte, Senior Web Developer
kwitte@opensystemsmedia.com
Joy Gilmore, Assistant E-cast Manager
jgilmore@opensystemsmedia.com
Headquarters/Editorial
16626 E. Avenue of the Fountains, Suite 201
Fountain Hills, AZ 85268
480-967-5581 | Fax: 480-837-6466