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2013 knowledge graph observations

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Patrick Coombe
Patrick Coombe
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A Few Knowledge Graph Observations – January 2013 Elite Strategies Presents
Less than 1% of Sites Are Knowledge Graph-ed Sales Sites With Knowledge Graph Sites Without Knowledge Graph Source: Larry Page, Google CEO in 2012 4th Q earnings report
Who is Making the Cut? • Celebs • Historical Figures • Some Companies • SHOPPING Results • Local Stuff • Unicorns
Drugs Were One of the First to Hit… …back in 2012
Then we started seeing people “Never More”
Mega-Corporations Such as these guys got a spot on KG:
No love for Google’s Sworn Enemy: Microsoft Also still not seeing Knowledge Graph for other corps such as: • Target • CVS • Logitech • Levis • Etc (as of January 30th, 2012 from US IP address)
It’s clear Googz isn’t playing favorites, rather the SERPs are just catching up. Designer •Saks 5th Ave = YES Outlets •Nieman Marcus = NO Mega •Kmart = YES Stores •Walmart = NO •Honda = YES Cars •Hyundai = NO
“People” seem to have the most prevalence in Knowledge Graph.
so far (this was supposed to be dramatic)
Local KG results are popping up all over
Then you have shopping results… One thing to always remember: Google ain’t never gone git rid of ads, period.
Such as “Acer” Knowledge Graph? Adwords?
If you wanna be in the club, You gotta play by the rules meaning… Entities with G+ pages are MUCH likelier to get a KG placement then those without.
Wassup Brotha? Some listings such as the “Brother” search results offer suggestions for what you might mean
Got Bacon?? Not sure if Knowledge Graph but definitely fun. Type “bacon number” after any famous folk and you will get the degrees of separation between them and Kevin Bacon. Fun right?
But Wait, There’s More! Actually not really, that’s about it. Just wanted to give a lowdown on what some SERPs are looking like these days. The SERP’s will continue to change every day and by the time most of you read this, most of this data will be inaccurate. Play by Google’s rules and you will be rewarded. Copyright 2013 Elite Strategies Llc

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2013 knowledge graph observations

  • 1. A Few Knowledge Graph Observations – January 2013 Elite Strategies Presents
  • 2. Less than 1% of Sites Are Knowledge Graph-ed Sales Sites With Knowledge Graph Sites Without Knowledge Graph Source: Larry Page, Google CEO in 2012 4th Q earnings report
  • 3. Who is Making the Cut? • Celebs • Historical Figures • Some Companies • SHOPPING Results • Local Stuff • Unicorns
  • 4. Drugs Were One of the First to Hit… …back in 2012
  • 5. Then we started seeing people “Never More”
  • 6. Mega-Corporations Such as these guys got a spot on KG:
  • 7. No love for Google’s Sworn Enemy: Microsoft Also still not seeing Knowledge Graph for other corps such as: • Target • CVS • Logitech • Levis • Etc (as of January 30th, 2012 from US IP address)
  • 8. It’s clear Googz isn’t playing favorites, rather the SERPs are just catching up. Designer •Saks 5th Ave = YES Outlets •Nieman Marcus = NO Mega •Kmart = YES Stores •Walmart = NO •Honda = YES Cars •Hyundai = NO
  • 9. “People” seem to have the most prevalence in Knowledge Graph.
  • 10. so far (this was supposed to be dramatic)
  • 11. Local KG results are popping up all over
  • 12. Then you have shopping results… One thing to always remember: Google ain’t never gone git rid of ads, period.
  • 13. Such as “Acer” Knowledge Graph? Adwords?
  • 14. If you wanna be in the club, You gotta play by the rules meaning… Entities with G+ pages are MUCH likelier to get a KG placement then those without.
  • 15. Wassup Brotha? Some listings such as the “Brother” search results offer suggestions for what you might mean
  • 16. Got Bacon?? Not sure if Knowledge Graph but definitely fun. Type “bacon number” after any famous folk and you will get the degrees of separation between them and Kevin Bacon. Fun right?
  • 17. But Wait, There’s More! Actually not really, that’s about it. Just wanted to give a lowdown on what some SERPs are looking like these days. The SERP’s will continue to change every day and by the time most of you read this, most of this data will be inaccurate. Play by Google’s rules and you will be rewarded. Copyright 2013 Elite Strategies Llc