LikeMastr
•
0 gostou•377 visualizações
This document discusses how Likemastr helps brands leverage the marketing potential of social networks beyond just Facebook pages. It highlights how Likemastr allows brands to publish directly to people who have liked various social objects (webpages, videos, articles, etc.). This provides benefits like easier audience segmentation, scheduling posts, analytics on post performance, and moderating reactions. The document concludes by noting that both content publishers and large brands can benefit from Likemastr's tools to improve their social media marketing.
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (19)
Destaque
Destaque (17)
Semelhante a LikeMastr
Semelhante a LikeMastr (20)
Último
Último (20)
LikeMastr
- 1. Like me tender, like me true
- 2. Sociabliz We help brands leverage the marketing potential of social networks
- 3. Sociabliz We help brands leverage the marketing potential of social networks and we’re experienced on the field +2 years
- 4. Sociabliz We help brands leverage the marketing potential of social networks, particularly Facebook
- 5. Sociabliz We help BIG brands leverage the marketing potential of social networks
- 6. Brands do all sort of things on Facebook StoryTelling Branding Ambassador spotting Viralizing Dialoguing Customer support Selling Fidelity managing
- 7. But one thing is key Audience
- 8. But one thing is key Audience Number ? Quality ? Growth ?
- 9. For long, it’s all been about the Facebook Page One like to rule them all How many Kfans do you have ?
- 10. But there are some downsides to it Weak segmentation Narrow reach (2 to 3 posts a day max)
- 11. Thanks Facebook for Social Objects
- 12. Thanks Facebook for Social Objects Any url can be liked
- 13. Thanks Facebook for Social Objects Millions of like buttons have been set up on the Internet
- 14. Thanks Facebook for Social Objects Most important, Social Objects can talk like Fan Pages
- 15. To be crystal clear Bob likes a webpage (video, article, product. etc) Bob’s Friends see that in their newsfeed This webpage can publish in Bob’s newsfeed Only Bob (and other likers of this webpage) sees the publication.They’re like “fans” of this Webpage
- 16. Many brands can go way beyond their Facebook Page
- 17. Many brands can go way beyond their Facebook Page Catalog Brands
- 18. Many brands can go way beyond their Facebook Page Media Brands
- 19. Post segmentation can adress its fans generally but does not know which kind of movies each of them like Now can prefer to publish to all likers of Comedies on IMDb that the trailer for a great new funny movie is out !
- 20. Great then ! Except that...
- 21. There is no single interface
- 22. Only a link, from and for each like button
- 23. Yes, that means a lot of work to publish something to people who liked hundreds of Geek Movies on Imdb.com
- 24. You can now publish to all your likers
- 25. Easy setup Likemastr’s wizard guides you through every mandatory steps for like publishing
- 26. Likes self discovery As soon as a like is clicked on your website, this like is registered in your LikeMastr’s dashboard
- 28. Now you’re talking... With anyone who ever liked your Social Objects
- 29. Format You have a richer control over the look of your posts
- 30. Schedule You may want to plan publications for when you’re doing something else (we do) Now, you can.
- 31. Don’t be rude Facebook sets best practices : “ When publishing, use only the 'voice' of the object. For example, if users are liking an actor in a TV show, that actor should publish stories about themselves, not general information on the show, or the TV network. “
- 32. Be relevant LikeMastr allows you to easily set custom tags on every of your likes and to post to a tag specifically Shoes Converse Blue
- 33. Track your efficiency Get precise reactions, clicks analytics on your publications, and tag your publications to compare 0,20 0,15 0,10 0,05 0 Jokes Questions Commercial Likes Comments
- 34. Moderate reactions It is useful to know how likers react to your publications and to be warned if something goes nasty
- 35. Know your active fans Get rankings of the most reactive fans on any like-tag and/or post-tag
- 36. Pages and Places Did we mention that what LikeMastr allows for likes, is also valid for traditionnal Pages and multiple Places ? Don’t get me started on this
- 37. Who’s interested in LikeMastr ? Content publishers Catolog owners Community managers Which makes a lot of people from Solo Bloggers to International Brands
- 38. Schedule Some of our customers already use it Suscribe now for your invite : www.likemastr.com Public release: February 2011
- 39. Sociabliz can help you too Social Objects Strategy Custom Implementation Social Objects Community Management Social Marketing Strategy Facebook Marketing Tools
- 40. Facebook.com/Sociabliz Thank you ! And now the demo...