Direct Marketing 101 Workshop 3
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This is the third in a series of five presentations aimed at providing an introduction to direct marketing.
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Direct Marketing 101 Workshop 3
- 1. Direct Marketing 101 Workshop 3 Direct Marketing Appeal & Offer Development (651) 315-7588 Direct Marketing 101 - Appeal & Offer Development
- 2. What is the Offer? It’s simply your proposition to the prospect or customer. (651) 315-7588 Direct Marketing 101 - Appeal & Offer Development
- 21. End of DM 101 Workshop 3 See Workshop 4 to Continue Our complete Direct Marketing 101 Workshop series can be conducted via webcast or in person depending on your preference. For more information about this workshop, others and our consulting services, contact DWS Associates today at (651) 315- 7588 or [email_address] ! (651) 315-7588 Direct Marketing 101 - Appeal & Offer Development
Notas do Editor
- Offers In addition to the benefits of product usage, consider the offer you are going to make. These other components of the offer might include a free gift, an introductory discount or low rate finance, to name but a few. Offers can impact very positively on response. Beware however that your offer meets your objective! If response in droves is what you are after then a really generous offer will secure you that response. If you actually want to attract qualified leads from really interested prospects then a lesser offer will prevent dross applicants. The balance needs to be struck. Check that your offer is relevant to both your target audience and the product in question. If you mismatch the offer to the audience it will not be attractive and may dissuade fence sitters from responding. Before working up your offer look at what your competitors do. Draw up a checklist to compare your proposition with those of your competitors . If you can make offers that do not obviously reduce the price of your product, it is worth trying to do so. If you bring a customer on board at a reduced margin and a special price, there is every chance that they will expect the same come renewal time. Do not forget to look to the future.
- You want to keep your cost-per-order or cost-per-inquiry and increase response without increasing your fixed costs which raise your cost-per-order or cost-per-inquiry. If the response increase is great enough to offset these costs then you’ve succeeded.