Patrice LaCroix

Montreal, Canada Area Canada

Creative Producer and CCO

Advertising / Marketing / PR

My last 6 years of experience as a senior creative strategist and partner at the LAB Foundation lead me today to take the titles of: CREATIVE PRODUCER, INTERACTIVE DIRECTOR and CHIEF CREATIVE OFFICER. In these roles I conceptualize “big ideas” and the overall look and feel of all materials, media, and positioning/messaging associated with the organization, project and/or brand. This role also includes the assembly of the multidisciplinary production team to ensure the creative is executed as intended. Since I work at the intersection of design, film, media, culture and digital experiences; my focus is creating original content integrating a customized transmedia mix. My goal is to co...