CV of Patricia Cressoni Gomes, Marketing Strategist, with entrepreneur attitude and eager to lead the way. Check-out my profile, education, experience and skills.

1. Education
• Extension: Web Analytics and Digital Metrics (ESPM - IAB, concluded in 2012)
• Postgraduate: Interactive Digital TV (FACOM - UMESP, concluded in 2008)
• Graduate: Social Communication (FACOM - UMESP, concluded in 2005)
• Additional Course: Audiovisual Script (CINUSP, concluded in 2002)
Experience
• abr.2014 - current position – Head of Marketing Strategy and COO, VTx
Improve marketing approach and support sales to qualify prospects, plan and define
projects' scopes. I also conduct operations in order to align development requirements,
goals and schedule of deliverables with clients expectations and needs.
Tags: marketing approach, product roadmap, project owner, mobile apps scoping,
consumer centric, cross-channel analytics, business intelligence, business development.
• jul.2012 - abr.2014 – Online Media Coordinator, Ag2 Publicis Modem
Strategic planning and execution of online media. Audience analysis, study opportunities,
execute, monitor and optimize the performance of digital campaigns.
Tags: media plan, branding, awareness, engagement, information, innovation,
omnichannel, analytics, comScore, AdRelevance, reports, optimization.
• dec.2011 - may.2012 – Digital Environments Specialist, RealtON
Strategic digital planning and marketing management. Analysis of media performance,
business intelligence, metrics and reports.
Tags: planning, social media, media plan, SEM, adwords, SEO, branding,
analytics, CRM, business intelligence, reports, decision making.
• apr.2011 - oct.2011 – Digital Marketing Analyst, Easynvest
Digital planning, online brand positioning and social network presence. Strategies for
communicating with clients, prospects and employees.
Tags: planning, social media, media plan, SEM, adwords, SEO, branding,
analytics, CRM.
• jul.2010 - jun.2011 – Online Prospecting Account Manager, Actual Sales
Digital prospecting, creating and managing campaigns to capture leads online, via
targeted media. Provided leads for Claro, UOL, Embratel, Groupália etc.
Tags: attendance, briefing, media plan, SEM, adwords, media performance,
leads, ROI.
• 2009-2010 – E-Commerce Planning, View Express
Business plan and strategic digital planning, guiding SEO/SEM, Social Media and CRM
for a contact lenses e-Commerce.
Tags: planning, SEO, social media, SEM, adwords, media performance, ROI,
analytics, CRM.
• 2008-2009 – Consulting and Writing, SET Magazine
Writer specialized in articles about Digital TV technology for targeted magazine.
Tags: writing, digital tv.
• 2007-2009 – Digital TV Apps, iTV Interactive Productions
Experimental application development, with emphasis in content convergence and GUI
standards for TV and Mobile.
Tags: concept, prototyping, production, layouts, applications, interactivity, digital tv.
• 2006-2008 – Partner and Executive Producer, Sagaz Produções
Business partner, briefing, creating and producing corporate videos, web commercials,
branded video content, documentaries, videoclips, TV shows, among other formats for
serving In Company, Broadcast and On Line.
Tags: attendance, briefing, planning, producing, editing, post-producing, reporter.
PATRICIA CRESSONI GOMES
E-MAIL: patricia.cress@gmail.com
CEL.: +55 11 9 9560 0661
SKYPE: patricia.cressoni
br.linkedin.com/in/paticress
PROFILE: 32 years old, outgoing, proactive,
curious, analytical and committed.
About me:
Marketing Strategist,
Entrepreneur Attitude,
Eager to Lead the Way.
GOT SKILLS TO PERFORM:
BUSINESS DEVELOPMENT:
Sales Approach, Products Roadmap,
Client Success Management.
MARKET ANALYTICS:
Product Benchmark, Analysis of
Target’s Profile, Interests & Behaviour.
BIG DATA:
Analise, Monitor, Report and enable
Quick Decision Making strategies.
CONSUMER CENTRIC MARKETING:
Qualifying Audience Segments to
trigger dynamic communications.
MOBILE MARKETING:
Identify app users across channels to
activate programmatic media in a
consumer centric approach
DIRECT MARKETING:
Segmented E-mail Marketing, social,
mobile and beacons campaigns.
ENGAGEMENT MARKETING:
CRM, Digital Brand Presence and
Social Media Ad Campaigns.
VIRAL MARKETING:
Trends, Incentives and Engaging ways
to Entertain.
CONTENT MARKETNG:
Corporate Communication, Public
Relations and Internal Marketing.
RE-MARKETNG:
Differentiated Opportunities and
Customer Recovery.
LEADERSHIP:
Lead the way, inspire others to follow,
spread passion about what you do.
And there’s more:
Fluent and Advanced English.
Specialist in Interactive Digital TV,
Web Analytics and Digital Metrics.
R. Frei Caneca, 277 ( ap. 4 i )
São Paulo - SP - 01307-001
http://paticress/professional-journey

2. Paticress
Other Specialties
•Localytics app analytics & app marketing
(push e in-app messaging segmentation)
•Google Analytics, Google AdWords, Yahoo Search Marketing,
Facebook Ads, Social Networks Metrics and Online Campaigns
(AdPlanner, Trends, KW Tool).
•comScore, AdSolutions, Ibope Nielsen
•Microsoft Office, Google Docs, Google Apps, CMS platforms.
•Flash, Photoshop, After Effects, Final Cut, Motion, dvd Studio Pro.
Languages
•Fluent English, Cel Lep (concluded -1996),
Additional technical vocabulary, Cel Lep, Private (2008).
•Advanced Spanish, CCAA (2002).
•Basic German, Private (2003) and Live Mocha (2007-2010).
•Basic French, learning with apps on iPad (2013).
•Basic Italian, learning with apps on iPad (2015).
+55 11 9 9560 0661
patricia.cress@gmail.com
br.linkedin.com/in/paticress
paticress/professional-journey
PATRICIA CRESSONI GOMES
R. Frei Caneca, 277 ( ap. 4 i )
São Paulo - SP - 01307-001
MYTAGCLOUD
p l a n n i n g
B u s i n e s s I n t e l l i g e n c e
innovation information
o m n i c h a n n e l
m e d i a p l a n
branding ROI
a w a r e n e s s
e n g a g e m e n t
a n a l y t i c s
B u s i n e s s D e v e l o p m e n t
consumer centric
C R M social media
d e c i s i o n - m a k i n g
o p t i m i z a t i o n
d i g i t a l T V prototypes
i n t e r a c t i v i t y
S E O S E M
l e a d s r e p o r t s
a d w o r d s
s o c i a l
performance
make a difference
Dec 2015