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1. Graduation
• Extension: Web Analytics and Digital Metrics (ESPM - IAB, concluded in 2012)
• Postgraduate: Interactive Digital TV (FACOM - UMESP, concluded in 2008)
• Graduate: Social Communication (FACOM - UMESP, concluded in 2005)
• Additional Course: Audiovisual Script (CINUSP, concluded in 2002)
Experience
• jul2012-now – Online Media Coordinator, Ag2 Publicis Modem
Strategic planning and execution of online media. Audience analysis, study opportunities,
execute, monitor and optimize the performance of digital campaigns.
Tags: media plan, branding, awareness, engagement, information, innovation,
omnichannel, analytics, comScore, AdRelevance, reports, optimization.
• dec2011-may2012 – Digital Environments Specialist, RealtON
Strategic digital planning and marketing management. Analysis of media performance,
business intelligence, metrics and reports.
Tags: planning, social media, media plan, SEM, adwords, SEO, branding,
analytics, CRM, business intelligence, reports, decision making.
• apr2011-oct2011 – Digital Marketing Analyst, Easynvest
Digital planning, online brand positioning and social network presence.
Strategies for communicating with clients, prospects and employees.
Tags: planning, social media, media plan, SEM, adwords, SEO, branding,
analytics, CRM.
• jul2010-jun2011 – Online Prospecting Account Manager, Actual Sales
Digital prospecting, creating and managing campaigns to capture leads online,
via targeted media. Provided leads for Claro, UOL, Embratel, Groupália etc.
Tags: attendance, briefing, media plan, SEM, adwords, media performance,
leads, ROI.
• 2009-2010 – E-Commerce Planning, View Express
Business plan and strategic digital planning, guiding SEO/SEM, Social Media
and CRM for a contact lenses e-Commerce.
Tags: planning, SEO, social media, SEM, adwords, media performance, ROI,
analytics, CRM.
• 2008-2009 – Consulting and Writing, SET Magazine
Writer specialized in articles about Digital TV technology for targeted magazine.
Tags: writing, digital tv.
• 2007-2009 – Digital TV Apps, iTV Interactive Productions
Experimental application development, with emphasis in content convergence
and GUI standards for TV and Mobile.
Tags: concept, prototyping, production, layouts, applications, interactivity, digital tv.
• 2006-2008 – Partner and Executive Producer, Sagaz Produções
Business partner, briefing, creating and producing corporate videos, web commercials,
branded video content, documentaries, videoclips, TV shows, among other formats for
serving In Company, Broadcast and On Line.
Tags: attendance, briefing, planning, producing, editing, post-producing, reporter.
PATRICIA CRESSONI GOMES
E-MAIL: patricia.cress@gmail.com
CEL.: +55 11 9 9560 0661
SKYPE: patricia.cressoni
br.linkedin.com/in/paticress
About me:
Digital strategist,
plans and manages
online campaigns.
THINGS I’VE DONE:
Content Marketing:
Corporate Communication, Public
Relations and Internal Marketing.
Relationship Marketing:
CRM, Digital Brand Presence and
Social Media.
Direct Marketing:
Segmented E-mail Marketing.
Viral Marketing:
Trends, Incentives and Engaging ways
to Entertain.
Branding:
Online Media, SEO Techniques and
Press Office Support.
Metrics and Analytics:
Research, Monitoring, Analytical
Reporting and Decision Making.
Market Research:
Benchmark, Target’s Behavior and
Profile, Affinity, Reach n’ Trends.
Be Relevant and Be There:
Online Media Planning, Qualifying
Audience, Channels and Gadgets.
Conversion Funnel:
Hit map, Touch points, Multichannel.
Re-marketing:
Differentiated Opportunities and
Customer Recovery.
Mobile:
Geolocation, Sensory Experiences,
Omnichannel, Augmented Reality.
And there’s more:
Fluent and Advanced English.
Specialist in Interactive Digital TV,
Web Analytics and Digital Metrics.
R. Frei Caneca, 277 ( ap. 4 i )
São Paulo - SP - 01307-001
meadiciona.com/paticress

2. Paticress
patricia.cress@gmail.com
+55 11 9 9560 0661
br.linkedin.com/in/paticress
meadiciona.com/paticress
R. FREI CANECA, 277
AP. 4 - I (CONSOLAÇÃO)
SÃO PAULO - SP
My Tag Cloud: p l a n n i n g
B u s i n e s s I n t e l l i g e n c e
innovation information
o m n i c h a n n e l
m e d i a p l a n
branding ROI
a w a r e n e s s
e n g a g e m e n t
a n a l y t i c s
A d R e l e v a n c e
c o m S c o r e
C R M social media
d e c i s i o n - m a k i n g
o p t i m i z a t i o n
d i g i t a l T V prototypes
i n t e r a c t i v i t y
S E O S E M
l e a d s r e p o r t s
a d w o r d s
s o c i a l
performance
make a difference
Additional Activities
•Speaker - “Digital TV: Interactivity and
Convergence”, Oswaldo Cruz University
and UNIP, 2008.
•Speaker - “Interactive Digital TV and its
Possibilities”, Broadcast&Cable, in
partnership with iTV Interactive Productions
and Mopa Embedded Systems, 2008.
Other Specialties
•Google Analytics, Google AdWords,
Yahoo Search Marketing, Facebook Ads,
Social Networks Metrics and Online
Campaigns (AdPlanner, Trends, KW Tool).
•comScore, AdRelevance, Nielsen etc.
•Microsoft Office, Google Docs, Google
Apps, CMS platforms, HTML básico.
•Flash, Photoshop, After Effects, Final Cut,
Motion, dvd Studio Pro.
•Fluent English, Cel Lep (concluded -1996),
Additional technical vocabulary, Cel Lep,
Private (2008).
•Basic Spanish, CCAA (2002).
•Basic German, Private (2003) and
Live Mocha (2007-2010).
•Basic French, learning with apps on iPad
(2013).
• 30 years old, outgoing, proactive,
curious, analytical and committed.