This document discusses key concepts in marketing management including the market, consumer and industrial markets, market share, target marketing, and the four P's of the marketing mix. Specifically, it defines the market and differentiates between consumer and industrial markets. It describes market share and target marketing. Finally, it outlines the four P's of the marketing mix - product, place, price, and promotion - and how they are interconnected elements of a company's overall marketing strategy.

1. Subject Code :150001
Name Of Subject : Management-2
Name of Unit :Introduction to Marketing Management
Topic :Different Concepts in marketing.
Dept. :Electronics & Communication
Name of Faculty : Mrs. Alfiya Vohra
Name of Students : (i)Savalia Avani(100870111020)
(ii)Patel Jay (100870111021)

2. Sub: Management-2 Topic: Different marketing
Concepts

3. Fundamentals of Marketing
What You’ll Learn
Describe the concept of market
Differentiate consumer and
industrial markets
Describe market share
What target marketing is
The four P’s of the marketing mix
Sub: Management-2 Topic: Different marketing
Concepts

4. Market – all potential customers who have
the ability and willingness to buy
Sub: Management-2 Topic: Different marketing
Concepts

5. Consumer Markets
Consist of
consumers who
purchase goods
and services for
personal use.
Sub: Management-2 Topic: Different marketing
Concepts

6. Industrial Markets
Business-to-business (B-to B) markets
include all businesses that buy products for
use in their operations.
Sub: Management-2 Topic: Different marketing
Concepts

7. Market Share
A company’s percentage of the total sales volume
generated by all companies that compete in a given
market.
Sub: Management-2 Topic: Different marketing
Concepts

8. Focusing all decisions on a very specific group of
people who you want to reach.
Sub: Management-2 Topic: Different marketing
Concepts

9. Customer Profile
To develop a clear picture of their target market,
businesses create a customer profile.
It lists information about the target market, such as
age, income level, occupation, attitudes, lifestyle, and
geographic residence
Sub: Management-2 Topic: Different marketing
Concepts

10. Customers –
people who buy
the product
Consumers –
people who
actually use the
product
Is mom the customer or the
consumer? The kids?
Sub: Management-2 Topic: Different marketing
Concepts

11. Basic marketing
strategies – the four P’s
Product
Place
Price
Promotion
Sub: Management-2 Topic: Different marketing
Concepts

12. Product Strategies
What product to make
How to package it
What brand name to use
What image to project
Sub: Management-2 Topic: Different marketing
Concepts

13. Place Strategies
How and where
a product will be
distributed.
Sub: Management-2 Topic: Different marketing
Concepts

14. Price Strategies
Reflect what customers are willing and able to
pay.
Sub: Management-2 Topic: Different marketing
Concepts

15. Promotion Strategies
How potential customers will be told about the
new product
What the message will be
When and where it will be delivered
What inducements are there to buy
Sub: Management-2 Topic: Different marketing
Concepts

16. The elements are interconnected
Product
Place
Price
Promotion
Sub: Management-2 Topic: Different marketing
Concepts

17. The Marketing Mix – The 4 P’s
Contains countless alternatives.
Management must select a combination of marketing
mix decisions that will satisfy target markets and
achieve organizational goals.
Sub: Management-2 Topic: Different marketing
Concepts