The document discusses the increasing role of digital technologies and online media in India. It notes that India ranked 83rd in networked readiness in 2014. Several graphics show statistics on India's growing internet and mobile phone usage. The rapid growth of available information online is discussed, including the impact of big data and learning analytics. The document also outlines seven major communications revolutions, including the printing press, radio, television, computers, internet, and mobile phones. It emphasizes that digital literacy skills are changing to adapt to new forms of online communication and conversation.

1. Commonwealth Educational
Media Centre for Asia
Redefining Literacy in the
Emerging Digital Society
Bhutta College of Education
Ludhiana, Punjab
By picture man [GPL (http://www.gnu.org/licenses/gpl.html)], via Wikimedia Commons
5 February 2015
Ramesh C Sharma

3. Global IT Report 2014

4. The Networked Readiness Index
2014…

5. India… 83rd ranking

6. Internet Usage in India

7. http://wearesocial.net/tag/india/

8. http://wearesocial.net/tag/india/

9. http://wearesocial.net/tag/india/

10. A snapshot of digital India
http://www.digitalstrategyconsulting.com/india/2012/05/a_snapshot_of_digital_india_12.php#mor
e

11. Source: http://www.slideshare.net/Ethinos/digital-snapshot-of-india-january-2015

12. Source: http://www.slideshare.net/Ethinos/digital-snapshot-of-india-january-2015

13. Source: http://www.slideshare.net/Ethinos/digital-snapshot-of-india-january-2015

17. National Knowledge Commission

19. Information explosion
http://vishal0soni-technology.blogspot.in/

20. http://www.hindustantimes.com/business-news/shopping-or-browsing-in-us-india-s-big-data-firms-know/article1-
941364.aspx

21. http://www.hindustantimes.com/business-news/shopping-or-browsing-in-us-india-s-big-data-firms-know/article1-
941364.aspx

22. Are we lost in Ocean of data /
information
http://arstechnica.com/business/2011/09/information-explosion-how-rapidly-expanding-storage-spurs-
innovation/
Photo illustration by Aurich Lawson

23. Knowing What To Do Versus Doing It –
How To Handle The Information
Explosion
http://freelancefolder.com/knowing-what-to-do-versus-doing-it-%E2%80%93-how-to-handle-the-information-
explosion/
You don’t have to
let the
information
explosion leave
you with a
defeated feeling.

24. Knowledge…
 Creation
 Transmission
 Advancement

25. 7 Major Communications
Revolutions
http://www.govloop.com/profiles/blogs/the-growing-need-for
1. Printing Press
http://yesteryearsnews.wordpress.com/2009/03/26/printing-press-
trivia/
Invented by German goldsmith Johann Gutenberg in
1448

26. 7 Major Communications
Revolutions
http://memory.loc.gov/ammem/edhtml/edhome.html
2. Recorded
Sound

27. 7 Major Communications
Revolutions
http://commons.wikimedia.org/wiki/File:Fisher_500_radio.j
pg
3. Radio

28. 7 Major Communications
Revolutions
http://commons.wikimedia.org/wiki/File:Alhurra%27s_studio_--
_February_2011.jpg
4.
Television

29. 7 Major Communications
Revolutions
http://commons.wikimedia.org/wiki/File:Personal_Computer_774.
JPG
5. Personal Computer

30. 7 Major Communications
Revolutions
http://commons.wikimedia.org/wiki/File:Internet1.jpg
6. Internet

31. 7 Major Communications
Revolutions
http://commons.wikimedia.org/wiki/File:Bluebell_on_the_phone.jpg
http://commons.wikimedia.org/wiki/File:3G_speed_brussel_sept_2012_IMG_2888.JPG
7. Mobile

32. Source: http://ansonalex.com/technology/4-infographics-about-online-trends-internet-usage-and-social-media/

33. http://www.socialmediaexaminer.com/new-social-media-research-this-week-in-social-media/

34. Web Evolution…
http://linnnordahl.wordpress.com/2011/09/29/web-1-0-2-0-and-3-0/

35. …and after all is said and done…
Web 3.0 is already here
 What is Web 3.0

36. Internet World Connection Density
Source:
http://www.chrisharrison.net/index.php/Visualizations/InternetMap

37. Are you ready for it…
http://www.empowernetwork.com/joeymc/files/2012/11/information_overload_hydrant.jpg

38. The NMC Horizon Report > 2015
Higher Education Edition
http://www.nmc.org/about
Identifies top emerging technologies, trends, and
challenges that will have a major impact on teaching,
learning, and creative inquiry in pre-college education
over the next five years.
Most important key driver is that the education
paradigms are shifting to include online learning, hybrid
learning and collaborative models.

39. What does NMC do?
Highlights six emerging technologies or
practices that are likely to enter mainstream
use with their focus sectors within three
adoption horizons over the next five years.

40. http://www.nmc.org/news/its-here-
horizon-report-2014-higher-education-
edition
http://www.nmc.org/about

41. New Opportunities

42. 21st Century Indian Learners
 Net Generation
 Millennials
• Digital
Natives
• Multi-taskers
Image source: http://phys.org/news/2012-01-million-world-cheapest-tablet-india.html

43. Social Media
Social media is the
collective of online
communications channels
dedicated to community-
based input, interaction,
content-sharing and
collaboration. Websites and
applications dedicated to
forums, microblogging,
social networking, social
bookmarking, social
curation, and wikis are
among the different types
of social media.
http://whatis.techtarget.com/definition/social-media

44. Google Alerts - Monitor the Web for
interesting new content

45. From “Marketing Research” to
“Marketing Information” in 2020
The continued growth in
technology will result in the
“digitization of everything”
which will result in a “paradigm
shift” in marketing research
tools and techniques.
And in 10 years the “leading-
edge companies will address
80% of their marketing issues
by ‘fishing the river’ of
information.”
Fishing, as in mining clicks,
blogs, communities, videos,
anything and anywhere people
virtually connect.
http://researchdesignreview.com/category/research-design-methods/social-media-research-design-methods/

46. Digital Literacy
“The Social Web has multiplied the voice of
the customer, listening and responding
quickly is more important than ever for
success” http://www.siliconvalleyrg.com/business-growth/social-media-
research/

47. Changing ways of Communication
 Essentially, digital media has changed
research communication from presentation
to CONVERSATION.
 Cranston: “This increasing emphasis on two
way communication and conversation has
transformed organisational communications
and is crucial to effective online knowledge
sharing.”
https://www.gov.uk/government/news/dfid-research-research-stories-response-and-social-
media

48. medium shapes the message
 The DFID research twitter
community has over 10,000
followers. While DFID
research tweets directly to
its followers daily, the real
power lies in the retweets.

49. Digital literacy… changing dimensions
 Social media has altered the traditional
parameters of digital literacy.
 Now, a communication can consist of only a few
words or just an image.
 Linked data and online materials mean that
communication need only begin the story; it
directs the audience to wear the evidence can
be found.
 It lets the existing conversation develop and tell
the story.
https://www.gov.uk/government/news/dfid-research-research-stories-response-and-social-media

50. Trends…

51. Big data … Learning Analytics

52. The Internet of Things

53. Commonwealth Educational Media
Centre for Asia

54. http://www.cemca.org.in/

55. http://www.cemca.org.in/

56. Contributions…