Materi yang saya sampaikan di Pitching Class yang diselenggarakan oleh YTech Competition untuk para finalisnya pada 9 Oktober 2019 di Jakarta.

1. Pitching Class
Oct 9, 2019

2. Hello,myname
is Panji
Business Activities
 Qiwii – Online Queuing App
 Ruangreka – Creative Hub and Coworking
Space
 Mentoring.ID – Collaborative Learning
Platform
Pitch@Palace Asean 2018

3. One of Key Role of a CEO is
to Evangelize
the Product and the Business
You have to Explain your Business &
Product in every occasion
Remember…

4. Type& Purpose
Product Presentation
• Audience: Prospective
Customer
• Purpose: Selling the Product
Business Profile Presentation
• Audience: Strategic Partner,
Investor
• Purpose: Build Strategic
Partnership, Raise Investment
Teaching Presentation
• Audience: Student / Learner
• Purpose: Share Knowledge
Planning & Reporting
• Audience: Superordinate,
Subordinate,Peer
• Purpose: Communicating
specific

5. ELEVATOR PITCH

6. One day you coincidently being
in the same elevator with Mark
Zuckerberg or Partner of
Sequoia Capital
Will you seize the opportunity?
How will you start the
conversation?
Imaginethat..

7. ElevatorPitch
 Is a short summary used to quickly and simply
define something
 Takes no more than 60 seconds
 To attract people (usually busy / important
people) to curious and ask more about the topic
 Contents of the pitch are usually well-
structured, highlighting most important aspects
of the topic

8. ElevatorPitch
Format
Hi, my name is [name] from [startup].
We develop a product for [customer-segment] who wants to
[customer-job], and facing the problem of [problems].
Our Product [product-name] provides those customers with [value-
proposition] so that helps them to achieve [customer-goals].Those
value are made possible since our product is supported by [main-
feature-or-function]

9. Before presenting

10. Different People
have Different Goal
so they Expect Different
Information
KnowYour
Audiences

11.  Who are they?
 Do they really want to see you
presenting?
 Or they just have to do so?
 What will they do after the presentation?
 What Decision to Make?
 What do they want to know?
 How many of them?
 How long will they allocate time?
KnowYour
Audiences

12. Preparingthedeck–
businessprofile
presentation

13. Information needed by Investors and Incubators, and their flow:
Flowof
Presentation
Opening &
Intro
Customer +
Job
Problem Solution
Market Size
Competitio
n
Business
Model
Go to
Market
Strategy
Action Plan
Team
Profile

14.  Your name & your partner name (who attend)
 Your startup name
 Name of the product + short description (1 sentence)
#1Introduction

15.  Customer Segment Definition
 Jobs to be done
 How important is that job to the customer
 Tell the validation status of this
#2Customer
Segment

16.  Top 3 Problems (max) faced by customer whenever
doing the job
 How Painful is the problem?
 What are the existing solutions? How they fail to solve
the problem?
 Tell the validation status of this
#3Problem

17.  High Level Concept of the Solution
 Value Proposition
 Main Differentiating Functions & Features? (user story)
 Have you pitch? using what media? what currency?
how's the result?
 Have it been launched (Release 1,Wizard of Oz)? What
is the traction data (acquisition, activation, retention)
#4Solution

18.  Annual Size of the Market:
Total Available Market
Serviceable Available Market
Serviceable Obtainable Market
 Market Validation
#5MarketSize

19.  Who are your main competitors?
 What are the other existing solutions?
 What Unique Value Proposition your product offers?
 Better to present in Perceptual Map
#6Competition

20.  Who are your key partners?
Why do you need them?
 What is your Revenue Model?
What is the price level going to
be implemented?
Why do you think this Revenue
Model will be accepted by
customer?
#7Business
Model

21.  What kind of Customer Relationship is going to be
implemented?
 What Channel will be used?
 Further explanation of the Strategy
#8Go to
MarketStrategy

22.  Plan for Marketing Plan?
 Plan for Product Development?
 Strategic Plan?
#9ActionPlan

23.  What is the size of investment needed to execute the
plan?
 How many share do you offer for that amount of
investment?
 What is your exit strategy?
#10Investment
Plan

24. Key Personnel Profile
 Higher Education
 Relevant working experiences
 Extraordinary Achievement
 Why factor
How well are you bounded together?
How good are you in working together as a team?
#11Team
Profile

25. Start presenting

26. Ask allocated time to present
 Know what to skip in case of time is shorter than predicted
 Prepare several version of presentation file (for the same
topic), accommodating different allocated time
SettingUpthe
Stage

27.  Tell, not teach
 Sometimes the audiences know the industry
better than you are
 Don’t tell obvious fact or common information
(number of internet user, etc.)
 Prepare several version of presentation file (for the
same topic), accommodating different allocated
time
Tips

28.  Gain attention in the opening
 Story + Fact & Figure
 What if…
 Closure (What I’m asking for)
My Personal
Truf

29. ThankYou
Contact:
ig: @panji.Prabowo
e: gmail@panjiprabowo.com