2. Public Relations
⢠Publicity in newspaper, a television interview with
organization spokesperson, appearance of celebrity on
the event.
⢠But PR define as âpublic relations is the management
function which evaluates public attitudes, identifies the
policies and procedures of an individual or an
organization with public interest and, plans and
executes a program of actions to earn public
understanding and patienceâ
⢠Rex Harlow- Founded PRSA
3. Public Relations
⢠Public relations is influencing the behavior to achieve
objectives through effective management of relationships
and communications- British Inst. Of PR
Key words
ďź Deliberate
ďź Planned
ďź Performance
ďź Public interest
ďź Two way communication
ďź Management function
4. Public Relations
Six broad elements
⢠Organization
⢠Corporate mission, service or products
⢠Publics- internal and external
⢠Management
⢠Two way communication process
⢠Public acceptance, mutual understanding
5. Public Relations
⢠Is PR all about winning and dining?
⢠Why do people seem to respond to PR?
⢠Can PR be self taught?
⢠What can PR do?
⢠Propaganda v/s PR
⢠Public interest
6. Public Relations
Publicity
A systematic distribution of public
information about an institution, individual,
a product, an idea or a service
7. Public Relations
⢠PR and Publicity
⢠Advertising- the process of buying sponsor
identified media space or time in order to
promote a product or an idea
⢠Components of advertising
ďźPaid form
ďźNon personal
ďźIdentifiable with sponsoring authority
8. Public Relations
Differences between public relations and advertising
ďź Strategy
ďź Target audience
ďź Purpose
ďź Message
ďź Media choice
ďź presentation
ďź cost
9. Public Relations
⢠Commercial v/s social
⢠Public affairs( government policies)
⢠Lobbying â a group or an individual who
try to influence politicians on a particular
issue
⢠Marketing and PR
10. Communication
⢠Communication is the process of passing
information and understanding form one
person to another. It is the process of
imparting ideas and making oneself
understood by others.
11. Communication
⢠Public communication
⢠Kinds of communication
ďźIntrapersonal communication
ďźInterpersonal communication
ďźMass communication
ďźGroup communication
12. Communication
⢠Shanon and weaver model of communication
⢠Lasswells model of communication
Who
Says what
In which channel
To whom
With what effect
13. Communication
⢠Hypodermic needle model of
communication- power of media over
audience
⢠Stepwise flow of communication
One step flow of communication
Two step flow of communication- opinion leaders
Multi step flow of communication
14. Communication
7 Câs of communication
Credibility
Context
Content
Clarity
Continuity and consistency
Channels
courtesy
15. Evolution Of PR
⢠Mythological PR
⢠Three evolution models of Indian Pr
ďźState of propaganda- from 1500 BC to east India
company 1858
ďźThe era of publicity and public information
model- British India rule 1858- 1947
ďźThe age of PR â Independent India to till date
16. Evolution Of PR
⢠Two way asymmetric model
⢠Two way symmetrical model
⢠I & B Ministry
⢠Peopleâ s participation
ďź Launching of 5 year plan
ďź General elections and emergence of democratic institution
ďź PRSI
ďź Growth of public sector
ďź Mixed economy
ďź Nationalization of scheduled banks
ďź LPG
17. Evolution Of PR
⢠Father of modern PR- Edward L bernays
⢠Four US PR models
Press agentry/publicity model
Public information model
Two way asymmetric model
Two way symmetric model
18. Principles of PR
⢠Basic Principles
ďśAudience analysis
ďśRelationship management
ďśPublic interest
ďśTruth
ďśGood cause and good deeds
19. Principles of PR
⢠Basic Principles
ďśTwo way communication
ďśMulti functional discipline
ďśSocial responsibility
ďśSustained process
ďśChange agent
20. Principles of PR
⢠Identification of publics
ďś Who are the public that can influence and promote
organizational goal?
ďś What is the demographic profile of the public?
ďś What is psychographic profile of the public?
ďś What is the public opinion about the organization?
ďś Who are the opinion leaders and decision makers that can help
the organization?
ďś How do we reach the public with the public relations message?
21. Principles of PR
⢠Stakeholders
⢠One message- different public
⢠Segmentation of public
⢠Major public
Internal
External
22. Principles of PR
⢠Categories of public
ďśEmployees
ďśFinancial publics
ďśSuppliers
ďśDistributors
ďśCustomers
ďśGovernment
ďśOpinion leaders
ďśMedia public
ďśGeneral community
ďśSpecial public
ďśInternational public
23. Principles of PR
Opinion leaders
ďśCommunity leaders, caste elders
ďśPriests, clergy, mullahs
ďśPoliticians, social activists, MPâs, MLAâs
ďśCivil servants, teachers, academicians
ďśJournalists, doctors, lawyers, public relations
manager, marketing executives, post masters
ďśTrade union leaders
24. Principles of PR
The court of public opinion
Public opinion alone can keep a society pure and
healthy- Mahatma Gandhi
Four components
ďśThe nature of public
ďśThe methods of relations
ďśPublic interest
ďśPublic opinion
25. Principles of PR
Types of opinion leaders
ďśFormal opinion leaders- IAS
ďśInformal opinion leaders- ADMIRED
Public opinion polls
Voice of public is voice of god
26. Strategic Public Relations
Management dimensions
ďś Human resource management
ďś Financial management
ďś Production management
ďś Marketing management
ďś Business management
ďś Office management
ďś Industrial relations management
ďś Media relations management
ďś Public relations management
27. Strategic Public Relations
Relationship management
ďśEmployees relations
ďśInvestors relations
ďśCustomers relations
ďśMedia relations
ďśRelations in crisis management
28. Strategic Public Relations
⢠Strategy- a plan designed to achieve a
particular long term aim
⢠Tactics â it is a skillful device or method
used to implement a strategy
29. Strategic Public Relations
⢠PR as a top management function
⢠Analytical tool
⢠PR practice
⢠Public transport
⢠Lowest hierarchy
⢠State of art
30. Strategic Public Relations
Two pronged strategy
⢠Making PR indispensable to the CEO of a company on one
hand
⢠Elevating the position of the chief of public relations to the
senior management level to provide professional advice to the
CEO
32. Strategic Public Relations
⢠Boundary- means border or limits of an area or an
organization
⢠Spanning- is measuring the distance or the
environment of an organization
⢠Public relations- is a bridge of communication
between organization and its publics
⢠System â is an inter connecting network within an
organization.
33. Strategic Public Relations
⢠Environmental scanning- âthe varied
information gathering, analysis, dissemination
activities that organization pursue in order to
keep up to date with changes in the
organizational environmentâ
⢠Information gathering, processing, feeding.
34. Strategic Public Relations
Areas where other departments consult PR manager
ďśTo obtain advice from an expert about a
communication problem
ďśFor help in communicating externally.
ďśTo facilitate or mediate internal communication
between units and employees
ďśTo bring news and views from outside through
feedback mechanism
ďśTo undertake marketing communication
35. PR Departments & Agencies
Four functions of PR are(4 Aâs)
ďśAnalyst
ďśAdvisor
ďśAdvocate
ďśAntenna
36. PR Departments & Agencies
⢠Private
⢠Government
⢠State and central government
⢠National campaigns such as pulse polio,
national savings, family planning etc are
carried out by central government.
⢠Regional level â state level
37. PR Departments & Agencies
⢠The ministry of information and
broadcasting
⢠Press information bureau
⢠PR in railways, defence etc
38. PR Departments & Agencies
Commissioner
Director
Additional
director
(press)
Asst. Director state
information
centres(7)
District PROs
Asst. project 23
officers
(tribal welfare
publicity) 8
Divisional PROs
69
Joint
director
advt
Regional
deputy
directors
6 zones
Joint
director
admin
Chief
information
engineer9
electronic
media
Accounts
officer
39. PR Departments & Agencies
Private sector
4 sections
ďśCorporate image, advertisements and crisis
management
ďśMedia relations- press release, conferences, liaisons
with media
ďśPublications- house magazines
ďśCommunity relations
40. PR Departments & Agencies
A. Corporate office
Chairman and managing director
General manager PR
B. Local head office
Chief general manager
Asst general manager PR
C. Zonal office
Deputy general manager
Deputy manager PR
PR Set up in state bank of India
41. PR Departments & Agencies
⢠In house PR department
Merits
ďśBetter communication
ďśPermanent jobs
ďśMaterial requirement easily available for journals,
annual reports, corporate profiles, documentary etc.
ďś24*7 service
ďśEconomical
42. PR Departments & Agencies
⢠In house PR department
Demerits
ďśUncritical and biased because of influence of
management
ďśExperience of other fields
ďśNo continuity
ďśNon professionals
43. PR Departments & Agencies
⢠PR consultancy
⢠Outsourcing
⢠PR as to Top Management
44. PR Departments & Agencies
HRD and Marketing
ďśAdvice on solving communication problem
ďśCommunication with internal and external
ďśBring news, feedback and views
ďśUndertake marketing communication
45. PR Departments & Agencies
⢠PR budget
⢠PR department plan
ďź Executive summary
ďź Review of progress against previous yearâs plans
ďź Budget performance
ďź Budget proposals
ďź Implementation of plans
ďź Media wise program
ďź Department structure
ďź Policy
48. Corporate Communication
⢠Corporation- a large company or group of
companies authorised to act as a single
entity and recognized as such in law
⢠Corporate public
⢠Corporate face
49. Corporate Communication
Corporate communications v/s corporate PR
Corporate communication three broad components
ďś Communication by a corporation to influence stakeholders and
publics
ďś Marketing communication which is directed at achieving sales
ďś Organizational communication engaging those publics where there
is interdependence by implication with major groups such as
investors, employees and suppliers.
50. Corporate Communication
Dimensions of corporate PR
ďśEmployees relations
ďśShareholderâs relations
ďśCustomer relations
ďśDealers and suppliers relations
ďśCommunity relations
ďśMedia relations
ďśRelations in crisis management
51. Corporate Communication
Proactive and reactive PR
Six areas of proactive PR
ďś Feedback, honest, does it matter, problem
ďś Confidence about feedback, internal and external
ďś Image is satisfactory, if not..why..plans we have?..our reputations
ďś Customerâs communication expectations, current levels of quality
are appropriate?
ďś Fairly claim to be creative in what we are doing?..best in using are
resources, knowledge and skills, are using fresh ways..
ďś Are we identifying customers grievances and problems unasked?
53. Corporate Communication
⢠Corporate identity and corporate image
⢠Identity- the distinguishing characteristic or
personality of an individual, logo etc.
⢠Symbol of corporate identity
⢠Image
⢠Corporate reputation
54.
55. Corporate Communication
Values
⢠Extra psychological value
⢠Perceive as functional similar
⢠Increase job satisfaction
⢠Increase advertising and sales force effectiveness
⢠Supports new product
⢠Powerful signal to competitors
⢠Helps in raising capital
57. Stakeholders Relations
⢠The people who affect or are affected by an
organizationâs programmes, policies, services or
products are mainly the stakeholders.
⢠Linked with the interest of ESC
⢠Employees
⢠Shareholders
⢠Customers
58. Stakeholders Relations
⢠New trends in recruitment
Principles of employees relations
ďśShare information
ďśAvoid distortion of information
ďśMedia
ďśTimely
ďśLoyalty
ďśFeedback information
59. Stakeholders Relations
Areaâs of employees PR
ďśOrganizational information
ďśJob information
ďśCollective bargaining issues
ďśGeneral education
60. Stakeholders Relations
Tactical objectives
⢠Achievement of targets in production
⢠Achievements of quality standards
⢠Achievement of cost reduction goals
⢠Achievement of productivity, improvement from new equipment and
procedures, change in facilities, machines and methods
⢠Introduction of new practices, changes in work standards,
restructuring of jobs, changes in classification and pay rates
⢠Resolution of employee dissatisfaction, strike, threats through sound
understanding of the issues.
61. Stakeholders Relations
Employees media and methods
⢠Print media
⢠Audio and oral media
⢠Visual media
⢠Audio video media
⢠IT new mass media
64. Stakeholders Relations
Investing public
⢠Actual shareholders of public owned
corporations
⢠Financial opinion leaders
⢠Financial journalists of both print and electronic
media
65. Stakeholders Relations
⢠The financial calendar
⢠Financial PR program
ďźA plan for communicating with stock brokers and
financial institutions
ďźA planned communication program for media
ďźEffective communication plan with its internal
public
67. Stakeholders Relations
Social communication
The principle and techniques of communication
as applied to creating awareness on social evils,
issues and getting them eradicated from the
society may be called social communication
68. Stakeholders Relations
⢠Social justice
⢠NGOâs
⢠Sponsorships
ďź Goodwill by association
ďź Media coverage and association
ďź Market penetration and sales campaigns
ďź Alternative advertising
ďź Hospitality platforms
ďź Employee benefits
ďź Strengthened identity
ďź Enhance the reputation and image of the company
ďź Give product brands high visibility among purchasing
publics
ďź Corporate identity
70. Crisis Management
⢠An unpredictable major threat that can have a negative
effect on the organization, industry or stake holders
Three broad features
ďź Cannot be predicted, but can be expected
ďź A major threat has the potential to disrupt organizational
operations in some way
ďź Can threaten the organization, the industry or the
stakeholders
71. Crisis Management
Types of crisis
ďś Technological crisis
ďś Management failure crisis
ďś Malevolence crisis
ďś Natural calamities
ďś Man made disasters
ďś Government crisis
ďś Product related crisis
ďś Take over and merger crisis
73. Crisis Management
Stages of crisis
⢠Before the crisis
⢠During the crisis
⢠After the crisis
74. Crisis Management
Planning for a crisis- expected the unexpected
ďśCatalogue the area of crisis and evolve a policy to
manage the crisis
ďśAppoint a crisis committee which will act to both prevent
and manage crisis
ďśPut the plan in writing or bring out a crisis manual for the
organization
ďśDefine the role of communication
ďśTest the plan, test and test again
76. Crisis Management
Crisis PR strategy
ďśCrisis communication as information
ďśCrisis communication as strategy
77. Crisis Management
Ten points of crisis PR
ďś Prepare crisis plan
ďś Prepare advance background information
ďś Manage inside and outside two way information flow
ďś Three Râs- Regret, resolution, reform
ďś Establish a crisis information centre
ďś Effective media relations management
ďś Official version
ďś Project relief and rehabilitation measures
ďś Crisis no longer local, always global
ďś Accuracy
78. Public relation in Government
Democratic form of government based upon
ďśPublic opinion as supreme power
ďśPeople are both sovereign and subjects
ďśBureaucratic are public servants
ďśWelfare of the people is the welfare of the state
ďśGovernment is accountable and answerable to the
people
ďśPeopleâs feedback a prerequisite for the success of
democracy
79. Public relation in Government
State
ďśObligatory or primary functions
ďśOptional or secondary functions
80. Public relation in Government
⢠Government- citizen interaction
⢠Information
Government PR
⢠Free two way flow of ideas and information from both
ends
⢠Accountable and answerable
⢠Information RTI
⢠Media
81. Public relation in Government
⢠Media relations
Four basic goals
ďśPublic policy communication: gain public support
ďśInformation service
ďśDeveloping and protecting positive institutional
image
ďśGenerating public feedback
82. Public relation in Government
Management of public information
Indian information services
State information services
83. Public relation in Government
⢠Media units of ministry of information and broadcasting
Ministry of information and broadcasting
⢠AIR & DD
⢠Development
⢠Import and export of films
⢠Development and promotion of film industry
⢠Organization of film festivals and cultural exchanges
⢠Advertising and visual publicity
⢠Press relations
⢠Administration of the press and registration of book Act 1867, in respect of
news paper
⢠Dissemination of information about India within and outside
⢠Research, reference and training
84. Public relation in Government
Ministry
ďś Registrar of newspaper for India RNI
ďś Press information bureau PIB
ďś Research, reference and training division
ďś Photo division
ďś Publication division
ďś Films division
ďś Directorate of advertising and visual publicity
ďś Directorate of field publicity
ďś Song and drama division
ďś Directorate of films division
85. Public Relations in Police
⢠Distrust
⢠Five dimensions of police PR
ďź Role of police in democratic polity, public accountability and
answerability, relations should be human not administrative
ďź Projection of police services to the cause of the community
ďź Seeking peopleâs cooperation, trust, in discharging the
functions of community policing
ďź Relationship with media
ďź Measures to ascertain the perception of the public about police
services and its image
86. Public Relations in Police
⢠Twin objective
⢠Police behavior
⢠Police image
87. Public Relations in Police
PR practice in police department
⢠Employees relations- educating and
motivating police force
⢠Community relations- educating
neighborhood on police services
⢠Media relations- cooperation
⢠Relations in crisis-
⢠Feedback information- peopleâs reaction
88. Public Relations in Police
Two watchdogs
⢠Press
⢠Police
Professional PR approach
89. Public Relations in Banks
Public perception
⢠Customer friendly products and honest
services
⢠A public relations communication strategy
90. Public Relations in Banks
Four stages
ďśThe money lenders table
ďśThe much elite owners banking
ďśPublic sectors banks
ďśCompetitive banking in the liberalized
economy
91. Public Relations in Banks
Dimensions of PR in banks
⢠Employees relations
⢠Relation with customers
⢠Media relations
⢠Citizenâs charter
94. Public Relations in Tourism
Need for PR in tourism
⢠To compile data and promote places of tourist interest among the prospective
tourists
⢠Travel magazines for benefit of domestic and foreign tourist
⢠To identify and encourage travel writers by providing tourist information for
writing articles in travel magazine and other media
⢠To maintain media relations for coverage of tourist places, hotel industry in
both print and electronic media
⢠To launch multi media public relations campaigns like the incredible India
Tourism development corporation in 2006-2007 to project India as a global
tourist destination.
⢠To provide feedback information about the reaction of tourist to facilities,
services etc.
95. PR in Public Sector
Features of public sector
⢠Owned by government and accountable to
people through parliament or state legislatures
⢠Few cases no competition
⢠IRDA
⢠LPG in 1991
96. PR in Public Sector
Challenges of public enterprises
ďśCompetition with multinationals
ďśGlobalization of markets
ďśTechnological up gradation
ďśEfficiency
ďśImprovement in communication
97. PR in Public Sector
Function
ďś Employees relations
ďś Shareholders relations
ďś Customer relations
ďś Community relations media relations
ďś Communication about environmental protection
ďś Promotion of reputation of public sector
ďś Corporate advertising
ďś Management of crisis communication
ďś Media monitoring and feedback information
98. PR in Municipal Government
Units of local government serve twin objectives
ďśFunctions as the agents of state government
insofar as tackling the problems of local areas
ďśActs as individual units with statutory powers to
fulfill the needs of the local community
99. PR in Municipal Government
⢠Adequate public understanding how city government functions.
⢠Current public information about city operations.
⢠Channels through which the citizen can effect city government policy
and actions.
⢠Channels through which the citizen can be reached by the city
government, its officials, and other representatives.
⢠To maintain better media relations with press, radio and television.
⢠To make use of news media such as internet. E mail for quick
transmission of messages.
⢠To help municipal officials understand the role of the media in city
corporation and citizen relations.
100. PR in Municipal Government
⢠When the corporation is involved in crisis, public relations must tell
the facts to the media at the earliest possible moment.
⢠To instil better civil consciousness among the citizens for proper
utilization of civic amenities.
⢠To advice the municipal government on policy matters, gauge public
relations and suggest the administration on the means of gaining
public acceptance and cooperation.
⢠To conduct educative campaigns to seek public support for new
taxation proposals and other schemes.
⢠To inform the civic administration about public reactions and attitudes
on civic policies as reflected in media.
101. PR in Transport corporation
⢠Roadways
⢠Waterways
⢠Railways
⢠Airways
APSRTC
102. PR in Airlines
Functions in airline transportations
⢠To inform the public through all available media about the corporate
objective and programmes of corporations including the passengers
amenities taken up for the benefit of commuters.
⢠To high lights the problems such as damage, attack on crew, etc.
⢠Instil better traffic consciousness among commuters such as
maintaining queues, avoiding foodboard travel, purchasing correct
tickets, etc.
⢠To identify the adverse criticism on operation of busses , behaviour of
crew as appeared in the advertisements or from written and oral
complaints from opinion leaders.
103. PR in Airlines
⢠Issue clarification on criticism appeared in the press
without any basis.
⢠Making house journals
⢠Arrange for training in PR and code of etiquette for
the bus crew and other employees.
⢠Launch employees communication program.
⢠Evaluate the impact of the corporationâs policies on
the public and advise the corporation on policy
matters.
104. PR for NGOâs
ďą A non-governmental organization (NGO) is a legally constituted organization created by natural or legal persons that operates independently from any
government
ďą The term originated from the United Nations (UN), and is normally used to refer to organizations that do not form part of the government and are not
conventional for-profit business
ďą In the cases in which NGOs are funded totally or partially by governments, the NGO maintains its non-governmental status by excluding government
representatives from membership in the organization.
ďą The term is usually applied only to organizations that pursue some wider social aim that has political aspects, but that are not overtly political organizations
such as political parties.
105. PR for NGOâs
NGO type can be understood by orientation and level of co-operation.
NGO type by orientation
⢠Charitable orientation
⢠Service orientation
⢠Participatory
⢠Empowering orientation
NGO type by level of co-operation
⢠Community- Based Organization
⢠City Wide Organization
⢠National NGOs
⢠International NGOs
106. PR for NGOâs
NGO sector in India
http://ngo.india.gov.in
www.ngosindia.com
⢠Lack of or limited access to professional management
expertise
⢠Financial inefficiencies and malpractices
⢠Vested organised crime and political interests
⢠Extremism and terrorism
107. PR for NGOâs
Need of PR
ďśDependent upon fund raising, tax exemptions
communication
ďśNeed of people cooperation, communication plays a
major role
ďśMedia message to donors and to the beneficiaries
ďśStakeholders relations
108. PR for NGOâs
Audience for NGOâs
ďś The employees of organization
ďś The members of the board of management
ďś The beneficiaries or the people served by the organization
ďś The leaders, workers whose attitudes or behavior would influence the
functioning
ďś The individuals donors, corporations, charities, government who give
donations
ďś Similar NGOâs involved in voluntary work
ďś Opinion leaders
ďś Educational institute and the student community who can assist in their
voluntary work
ďś The media and their representatives
109. PR for NGOâs
PR Goals
⢠Promote public awareness of the organizationâs vision,
mission, goals and programmes
⢠Design and implement public relations programme for
fund raising campaign
⢠Induce individuals and institution to make use of services
⢠Produce publicity material on the services for distribution
to the internal and external public
110. PR for NGOâs
⢠Media strategy
⢠Political PR
⢠General elections
⢠Political advertising
⢠Free media coverage
⢠India shining
112. Global PR and its Future
⢠Global PR
⢠Global communication
⢠Why is international PR?
⢠International public relations associations IPRA
⢠International association of communicators IABC
⢠Global forum for public relations GFPR
113. Global PR and its Future
⢠Trade wars
⢠http://www.carwale.com/research/comparecars/
115. Global PR and its Future
Global competition :Challenges for corporations
⢠Reduction of cost of production and distribution
⢠High productivity with greater efficiency
⢠Quality of products and services of international standards
⢠Customer care and satisfaction
⢠Employees commitment to economic reforms
⢠Global perspective- faster and better adaption of new
technology
⢠Effective HR, Financial, Marketing comm etc.
⢠Effective PR/corporate communictaion management
116. Global PR and its Future
Three pronged strategy
1. It is the corporate plan and performance of the
organization that manages these challenges
2. It is the mindset of the workforce of a corporation,
stakeholders and the corporate culture of the
organization that manages these challenges
3. It is the PR communication as a strategic management
function and also as catalyst of change that manage the
challenge
117. Global PR and its Future
⢠Integrated PR communications
Five growth engines
ďśPR education
ďśPR as a top management function
ďśMulti media approach
ďśIntegrated PR communication
ďśevaluation
118. Global PR and its Future
⢠Future of PR
⢠Trends
⢠Social forces
⢠Global challenges
⢠Global v/s local
120. Global PR and its Future
Six growth engines shaping the future
ďśPR education and training
ďśEmergence of e public relations
ďśTwo symmetric PR model
ďśIntegrated PR communication
ďśPR society of India
ďśITM theory of gandhian public communication
121. Global PR and its Future
ITM theory of gandhian public communication
ďśI- Intra and interpersonal communication based on
spirituality and sadharinikaran (meditation, prayer
meetings, public meetings, word of mouth)
ďśT- Traditional folk art media
ďśM- Mass media
ďśM- modern information technology new media
122. Professional Organization
Characteristics of profession
ďś Mastery of particular intellectual skill through professional
education and training
ďś Professional literature, particularly text books and case studies
ďś Measurement and research methods in the field to assess the
results
ďś Professional association to promote the recognition of public
relation as a distinctive discipline
ďś Code of ethics and high standards
123. Professional Organization
⢠National PR associations âPRSI
⢠National PR day- 21st april
⢠Code of athens- Dr. albert oecki
⢠http://www.prsi.co.in/
124. PR and the media
⢠Medium â âmeans by which something is
expresses, communicated or achievedâ
125. PR and the media
Classification of media
⢠The presentation media
⢠The representational media
⢠The mechanical media
126.
127.
128. PR and the media
sensory media
ďśVisual media
ďśAudio media
Intrapersonal media
Interpersonal media
Mass media
129. PR and the media
Functions of media
⢠Information source
⢠Interpretation forum
⢠Education and persuasion forum
⢠Entertaining source
⢠Economic, political and social source
130. PR and the media
Media and PR
⢠Newspaper
⢠Circulation
⢠Radio
⢠Television
⢠Internet
⢠Cinema
131. Interpersonal Media
⢠Interpersonal media- communication that
takes place within the individual mind.
⢠Self view
⢠Group communication
⢠Mass communication
132. Interpersonal Media
⢠Non verbal communication- that takes
place through facial expression, eye
contact, head positions, arm and hand
movements, body posture and
positioning of legs and feet.
133. Interpersonal Media
Organizational communication
ďśDownward communication
ďśUpward communication
ďśHorizontal or side way communication
134. Interpersonal Media
Poor listening
⢠External distraction
⢠Prejudice against speaker
⢠Time lag between thinking speed and speaking
speed
⢠Interrupting speakers
⢠Listening blocks
⢠Poor speaking and delivery styles
136. Newspaper In PR
⢠Journalism
⢠Guardian angel of democracy
⢠Thomas Jefferson, third American president,
âwere it to me to decide whether we should have
a government without newspaper or newspaper
without government, I should not hesitate a
moment to prefer the laterâ
137. Newspaper In PR
Contents
⢠News and current affairs
⢠Editorial page (opinion page)
⢠Letter to editor
⢠Business columns- trade, market shares
⢠Entertainment- music, dance, cartoons, comics, games
⢠Sports
⢠Education etc
138. Newspaper In PR
Two tasks
⢠To maintain appropriate media relations with
press representatives
⢠To provide corporate information to the
media for coverage
139. Newspaper In PR
⢠Complaint of journalist
⢠Editors comment
140. Newspaper In PR
⢠How to write a good press release
⢠A press release in one of the communication tactics of
sending news of public interest to journalists for use in
the media. It aims at conveying essence of a story in
journalistic style for coverage in the medium being
approached
141. Newspaper In PR
Good press release
ďś Source
ďś Date of release or dateline
ďś Headline
ďś The first paragraph or the lead
ďś Additional paragraphs
ďś Statistics
ďś Conclusion or the final paragraph
142. Newspaper In PR
⢠The lead-Five âWsâ and One âHâ
⢠Who, what, where, when, why and how
⢠Body of story
ďź Facts been presented properly and accurately so that reader can
actually picture the occurrence
ďź If the story includes disputed points, have both the sides fairly
presented
ďź Does it answer 5W and 1 H
ďź Does it indicated the source of information
ďź Is it covering all aspects to be comprehensive
143. Newspaper In PR
Tips for successful press conference
ďś Purpose
ďś Venue
ďś The date, day and time
ďś Invitation
ďś Background
ďś Spokesperson or speaker
ďś Signage
ďś Question and answer sessions
ďś Hospitality
ďś Followup
144. Newspaper In PR
Press tour
⢠Function oriented â cover a project or inauguration
⢠Familiarization or project study tour
⢠Individual journalist tour
145. Newspaper In PR
⢠Embargo
⢠Press kit
⢠Advertorial
⢠Letter to editor
⢠Measurement of media coverage
146. Visual media
⢠âOne picture is worth of thousand wordsâ
⢠Photography
⢠Public relations photography
⢠Convey message through visual tactics
147.
148. Visual media
Why should PR use photographs?
⢠Action shots of technical operations of machines
⢠Product and services photo in newspapers and catalogues
⢠Illustrate reports, booklets, house journals, folders, posters
⢠Illustrate news stories and features or events of organization
⢠Illustrate press advertising and posters
⢠Illustrate manuals, handbooks, annual reports
⢠Illustrate record albums, photo features in house journals
⢠Illustrate newscast in television
⢠Illustrate exhibition and other outdoor publicity material
⢠Human interest stories in photographs
⢠To impart training with the help of pictures
⢠Photographs in press kits
149. Visual media
⢠Exhibition
⢠Is exhibition is PR or marketing medium?
⢠Categories of exhibition
ďź Face to face
ďź Multi media
ďź Inform, educate, entertains and motivate
ďź Socio economic development
ďź Eliminate middle men
ďź New products introduction
ďź Comparing technologies
ďź Feedback
150. Visual media
Three components of organizing exhibition
ďś Theme, design, construction, display of stands, product,
photos, lighting, decoration, human interest live models
ďś Management and running the exhibition- buildup to break
down, well informed guides, visitor book, feedback from visitor
ďś Publicity and public relations support before, during and after
the exhibition
152. Electronic media- Radio & TV
⢠Other Facts about Radio Station in india:
⢠FM Radio stations in india has a reach to 86 cities at present.
⢠At present there are 240 FM Radio station.
⢠FM radio reaches 40 million listeners in the four metros.
⢠FDI and FII limits in a private FM radio broadcasting company have been
increased from 20 per cent to 26 per cent
⢠Private operators have been allowed to own more than one channel but not
more than 40 per cent of the total channels in a city subject to a minimum of
three different operators in the city.
⢠The increase in FDI puts radio at par with print and news channels, for which
the FDI is also 26 per cent.
⢠At present, the Indian radio industry - which has 36 operators - tots up a
turnover of Rs 1,200 crore a year.
153. Electronic media- Radio & TV
AIR- three major components
ďźEntertainment
ďźInformation
ďźEducation
154. Electronic media- Radio & TV
PR opportunities
ďź News bulletins
ďź Field taped interviews
ďź Studio interviews/ discussions
ďź Phone in programs
ďź Sponsored serials
ďź specialized audience programs
ďź Youth programs
ďź Educational
ďź Development
ďź Public service announcements
155. Electronic media- Radio & TV
⢠FM services
⢠Impact
⢠Audience reach
⢠Community radio stations
156. Electronic media- Radio & TV
ďźWriting for radio
ďźConversational style
ďźSpoken language
ďźEasy to listen formula
ďźTesting copy
ďźFigures
ďźHonorifics
ďźAbbreviations
ďźDateline language
ďźPronouns
ďźTense
ďźMispronunciation
ďźTyping
157. Electronic media- Radio & TV
⢠Television
⢠Evolution
Characteristics
ďźHigh impact
ďźAudience selectivity
ďźFast awareness
ďźsponsorship
158. Electronic media- Radio & TV
⢠PR medium
Five ways to use TV
ďźNews
ďźEvents coverage
ďźDocumentary films
ďźProducts and services
ďźCommercial service
159. Electronic media- Radio & TV
Writing for television
⢠Four linguistic groups
⢠Limitations
⢠Impact
⢠Tub lantern
⢠Need based programs
160. Audio-Visual Media: Films
⢠Significance of films
⢠Darkened auditorium
⢠Blending of film with TV
⢠PR and films
161. Audio-Visual Media: Films
Characteristics
ďź Audio visual medium which appeals to both the senses of seeing and hearing
ďź Cinema serves journalistic trinity purpose- to inform, to educate and to
entertain
ďź As the films combines, colour, sound and motion, it lends realism and
authenticity to the messages
Advantages
ďź Ideas or messages received through the films are retained longer than
those received by other idea
ďź The films has no literacy barrier. Both literates and illiterates can
understand the language of the films
162. Contact us
Parveen Kumar Chadha⌠THINK TANK
(Founder and C.E.O of Saxbee Consultants)
Email :-saxbeeconsultants@gmail.com
Mobile No. +91-9818308353
Address:-First Floor G-20(A), Kirti Nagar, New Delhi India
Postal Code-110015
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