Microsoft enters the marijuana business

1. Microsoft enters the
marijuana business
Breaks Corporate Taboo On Pot, To Offer
Software To Help Govt Track Weed Sale

2. Contd…
As state after state in the US has legalised mari juana in one way or another,
big names in corporate America have stayed away entirely . Marijuana, after
all, is still illegal, according to the federal government.
But Microsoft is breaking the corporate taboo on pot this week by
announcing a partnership to begin offering software that tracks marijuana
plants from “seed to sale“, as the pot industry puts it.
The software -a new product in Microsoft's cloud computing business -is
meant to help states that have legalised the medical or recreational use of
marijuana keep tabs on sales and commerce.
But until now, even that boring part of the pot world was too controversial
for mainstream companies. It is apparent now, though, that the legalisa tion
train is not slowing down: This fall, at least five states, including California,
will vote on whether to legalise marijuana for recreational use.

3. Contd…
Microsoft's entry into the government compliance side of the business
suggests the beginning of a legitimate infrastructure for an industry that has
been growing fast and attracting lots of attention, both good and bad. “We
do think there will be significant growth,“ said Kimberly Nelson, the
executive director of state and local government solutions at Microsoft. “As
the industry is regulated, there will be more transactions, and we believe
there will be more sophisticated requirements and tools down the road.“
Microsoft's baby step into the business came through an announcement on
Thursday that it was teaming up with a Los Angeles start-up, Kind, that built
the software the tech giant will begin marketing. Kind offers a range of
products, including ATM-style kiosks that facilitate marijuana sales, working
through some of the state-chartered banks that are comfortable with such
customers.

4. Contd…
Microsoft will be working with Kind's “government solutions“ division, offering
software only to state and local governments that are trying to build compliance
systems. But for the young and eager legalised weed industry , Microsoft's
willingness to attach its name to any part of the business is a big step forward.
Matthew A Karnes, the founder of Green Wave Advisors, which provides data and
analysis of the marijuana business said, “It's very telling that a company of this
caliber is taking the risk of coming out and engaging with a company that is focused
on the cannabis business.“
David Dinenberg, the founder and chief executive of Kind, said it had taken a lot of
courting of big-name companies to persuade the first one to get on board. It's hard
to know if other corporate giants have provided their services quietly ways to
cannabis purveyors.
The Kind software will be one of eight pieces of preferred software that Microsoft
will offer to users of Azure Government -and the only one related to marijuana.

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