Learn more about the Salesforce Advantage at p.force.com/advantage.

1. The Salesforce Advantage:
Understanding the Why
​ David Palaniuk
​ Program Manager, Partner Readiness

3. What Is the Salesforce Advantage?

4. “Why can’t enterprise technology
be as easy as buying a book
on Amazon.com?”
A Founding Question

5. The Original Business Plan
“The world is
changing. The
internet changes
everything. It’s
rapidly becoming the
dominant
distribution vehicle
for all types of
software.”
“Corporations no
longer have to create,
maintain, or operate
an application
computer, or network
to stay competitive in
the global marketplace.
Soon, anyone will be
able to buy per-user,
per-month enterprise
applications over the
Internet.”
“The end result is a website where an entire salesforce can be managed
easily, and without installing new software, computers, or people.
Instant, global, convenient salesforce automation now.”

6. We Have Grown: More People, More Clouds, More Complexity
​ But the basics remain the same!

7. 4th year in a row!2011 • 2012 • 2013 • 2014
#1 most admired
in software
#7 best company
to work for
World’s #1 CRM company
World’s most admired software company
World’s most innovative company
We’ve Seen These Slides Before…
​ But Why? How? Who are we really?

9. APIs
Flexible, Scalable, Metadata Platform
Workflow
Data &
Objects
IdentityAnalyticsCollaborationMobile UI
2,700+ Partner Apps
Largest Enterprise Ecosystem
Cloud
Mobile
Social
Data Science
Trusted Multitenant Cloud
Fast App Dev & Customization
Understanding the ‘How’ is Fundamental
Customers Need (and Want!) to Know the Power of the Platform
AnalyticsCommunityMarketingServiceSales AppsComplete CRM

10. What is Our Secret Sauce?
Metadata-
driven
Multi-tenant
Architecture

11. Single Code Base
=
Agility &
Faster Innovation
Why Does That Matter?

13. Objectives
​ Foundational Competence
​ Convey Simplicity
Deliver Authentically
Earn the Seat at the Table
We Want to Align Everyone’s Understanding of Our Platform
All Distribution employees should be able to explain our core Cloud differentiation

14. ​ The technology will change.
​ The customers’ aspirations will change.
​ The technology should enable this change.
ALWAYS REMEMBER
=
​ Technology is frictionless.
​ Customers can focus on their core business & differentiation.

15. So What Is the “Why” of Salesforce?

16. Trusted Cloud: Transparency and trust in everything we do.
8 Core Principles That Drive Our Innovation
The Salesforce Advantage
​ Cloud Leader: Pioneers, evangelists and catalyst for change.
​ Multi-tenant: Build to the Gold Standard, but democratize innovation.
​ Open Ecosystem: Extend solutions with apps for just about any business need.
​ Complete CRM: Customer at the center of all Clouds drives richer engagement.
Scalable, Metadata-driven platform: Three upgrades per year never break customizations.
​ Fast App Dev & Customization: Clicks-not-code allow anyone to build apps.
​ Customer Success: We are completely invested in our customers’ success.

17. So Now What?

18. Dreamforce Advantage seminar Partner Zone
September 16 @ 11:00 to 11:40am
Park Central Hotel, Stanford
Salesforce Advantage for Partner resources and events
​ Partner Community Page
​ Salesforce Advantage for Partners Chatter Group
​ Advantage “self paced” training course “coming soon”

19. CAN YOU DO IT?

20. Thank you