2. Forward-Looking Statements
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This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any
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service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts
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The risks and uncertainties referred to above include â but are not limited to â risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible
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be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
3. AppExchange Marketing Program Vision
Accelerate business app partner growth
through best-in-class joint marketing programs
that engage, inspire, and transform our shared
customers and prospects.
4. World-class
Marketing
Turn-key partner
participation
Evergreen
content
Engaging
campaigns
âą Customer-first marketing
âą Specifically created for
partners
âą Leverages Salesforce best
practices
âą 30+ partners participate
each quarter
âą Co-marketing where
Salesforce leads on
execution
âą Customer-first thought
leadership content
âą Long tail effect of
campaigns and content
âą Positions partner apps for
measureable results
âą Always on co-marketing
awareness for apps
Joint Marketing at Scale, the Salesforce Way
5. The AppExchange Marketing Program Team
Jenifer Ho
AppExchange Marketing
Program Lead
Howard Chen
Manager, AppExchange
Marketing Program
Andrew Gothelf
Manager, AppExchange
Marketing Program
Latrice Barnett
(Maternity Leave)
Sr. Manager,
AppExchange
Marketing Program
Josie Chiles
Director, AppExchange
Marketing Program and
Product Marketing
Connie Dea
Manager, AppExchange
Product Marketing
Amanda Nelson
Sr. Manager, AppExchange
Customer Community Marketing
Christine Lee
AppExchange Product
Marketing and Review Analyst
6. AppExchange Leads
Lift in Leads
With AMP
Without AMP
Itâs All About Delivering Results
100+
Partners Invested in AMP to
date
31K+
AMP-Influenced Conversions
33%
AppExchange Visits
Lift in Visits
With AMP
Without AMP
332%
*Data from AMP participation from FY16-FY17
7. âIn the last two years we have seen a 19% increase in customer acquisition. Our
participation in AMP is one of the marketing components supporting our growth in
the AppExchange marketplace.â
Tony Zorc, CEO with Accounting Seed
Accounting Seed increases marketing exposure, lead
generation, and product creditably with AMP.
âą Collaboration with the AMP team helped Accounting Seed make
big changes to their listing and optimize it for maximum
conversions.
âą AMP influenced a 100% increase in listing activity and a 42% lift
in leads leading to more demos and closed deals.
âą Revenue increased by 33% YoY.
9. Whatâs New in Q1 & Q2
Invite Only âThemedâ Campaign
Always On Campaign
Emerging Partner New Apps Campaign
Industry Page Promotion
Email Promotion
1
2
3
4
5
11. AppExchange Marketing Program Packages At-a-Glance
Primary Offer Frequency Primary Purpose Qualifications Availability per
quarter
Price
âGrow your Sales with Appsâ
Campaign (Q1 only)
Quarterly Awareness, Demand Invite only 9 spots (Q1 only) $65,000
âDrive Business Success with Appsâ
Campaign (Q2 only)
Quarterly Awareness, Demand Invite only 9 spots (Q2 only) $65,000
Always On Campaign Quarterly Awareness, Demand 2+ reviews
Rev-sharing ISV
12 spots $30,000
Emerging Partners New Apps
Campaign
Quarterly Awareness, Demand New app in last 12 mos
Rev-sharing ISV
12 spots $7,500
Home Page 1-Month Promotion Monthly Awareness 5+ reviews 6 spots $10,000
Industry Page 3-Month Promotion Quarterly Awareness 2+ reviews 12 spots $5,000
Email Promotion One email Awareness, Demand 5+ reviews 21 spots (Q1); 25
spots (Q2)
$2,000
App Mavericks Web Chat One video Awareness 2+ reviews 5 spots $7,500
App Talks Customer Interview One video Awareness, Demand 5+ reviews 3 spots $15,000
12. âGrow your Sales with Appsâ Q1 Invite Only Campaign
Benefit
Home Page promotion 3 months
App tile on rotating home page banner â
App featured on a Collection Page â
Gated ebook with opt-in lead share â
Connected Leaders Customer Webinar w/ opt-in lead share â
AppExchange Monthly Digest email mention â
Display & social retargeting â
Rotating placement on the SFDC HQ kiosks â
Demo Jam invitation â
Customer Spotlight invitation â
Availability 9 spots â invite only
Purpose Awareness, Demand
Target Audience Sales
Investment $65,000
Description
Do you have an app that helps Sales teams grow? If so, youâll be considered for our
invite-only campaign focusing on apps that help grow Sales from start to finish.
QUALIFICATIONS: Invite only. Salesforce will invite based off quarterly theme.
13. âDrive Business Success with Appsâ Q2 Invite Only Campaign
Benefit
Home Page promotion 3 months
App tile on rotating home page banner â
App featured on a Collection Page â
Gated ebook with opt-in lead share â
Connected Leaders Customer Webinar w/ opt-in lead share â
AppExchange Monthly Digest email mention â
Display & social retargeting â
Rotating placement on the SFDC HQ kiosks â
Demo Jam invitation â
Customer Spotlight invitation â
Availability 9 spots â invite only
Purpose Awareness, Demand
Target Audience Finance, HR, IT
Investment $65,000
Description
Do you have an app that helps with back office operations? If so, youâll be considered for
our invite-only campaign focusing on apps that help every department be efficient.
QUALIFICATIONS: Invite only. Salesforce will invite based off quarterly theme.
14. Always On Campaign
Benefit
Category Page promotion 3 months
AppExchange Direct Email mention â
AppExchange Content Collection featured asset 1 month
Display & Social retargeting â
App featured in a playbuzz quiz â
Demo Jam invitation â
Customer Spotlight invitation â
Availability (max of 3 direct competitors per category) 12 spots
Purpose Awareness, Demand
Target Audience Salesforce customers
Investment $30,000
Description
Stay top of mind within the Salesforce customer base and community. This campaign
presents a great way to have always on coverage across the AppExchange.
QUALIFICATIONS: ISV rev-sharing, 2+reviews, 4+star rating. Max of 3 direct competitors per category.
15. Emerging Partners New Apps Campaign
Benefit
Home Page promotion 1 week
Category Page promotion 1 month
App featured on a Collection Page â
AppExchange Weekly Digest email mention â
One shared blog post mention â
App featured in an apptales â
Demo Jam invitation â
Customer Spotlight invitation â
Availability 12 spots
Purpose Awareness, Demand
Target Audience Salesforce customers
Investment $7,500
Description
Have you recently launched a new app on AppExchange? This campaign helps spread the
word and drive awareness and leads to your new listing.
QUALIFICATIONS: ISV rev-sharing. App must be a new listing within the last 12 months. Max participation 2 quarters.
17. Home Page 1-Month Promotion
Benefit
Featured app rotating on the AppExchange Home page 1 month
Availability 6 spots
Purpose Awareness
Target Audience Salesforce customers
Investment $10,000
Description
Promote your app front and center on the AppExchange home page to active AppExchange
users, with our tried and true formula for increasing awareness, listing traffic, and leads.
QUALIFICATIONS: ISV rev-sharing, 5+reviews, 4+star rating. Not available in the same quarter for partner apps participating in the invite-only campaign.
18. Industry Page 3-Month Promotion
Benefit
Featured app on an AppExchange Industry page 3 months
Available industries:
âą Healthcare Life Sciences
âą Financial Services
âą Professional Services
âą Manufacturing
Availability (max of 3 direct competitors per industry) 12 spots
Purpose Awareness
Target Audience Salesforce customers
Investment $5,000
Description
Promote your app to your key audience on select AppExchange Industry pages to active
AppExchange users to increase awareness, listing traffic, and leads.
QUALIFICATIONS: ISV rev-sharing, 2+reviews, 4+star rating. Max of 3 direct competitors per industry.
19. Email Promotion
Benefit
Mention on one of our AppExchange email newsletters 1 email mention
Newsletter types:
âą Monthly Digest
âą Weekly Digest
âą Direct Email
Availability
Q1 Q2
21 spots 25 spots
Purpose Awareness, Demand
Target Audience Salesforce customers
Investment $2,000
Description
Get your app mentioned on one of our popular AppExchange newsletters with over 100K
subscribers and growing.
QUALIFICATIONS: ISV rev-sharing, 5+reviews, 4+star rating. Max of 1x email participation per app each quarter.
21. App Mavericks Web Chat Video
Benefit
1 professionally shot App Mavericks video with your top exec and a
Salesforce MVP. Promotion supported by paid media.
âą 3-4 minute web chat with a Salesforce MVP via high-end
web/video conference.
âą MVP will help you define your story to help prospects and
influencers understand your unique value. 1 video
Availability 5 spots
Purpose Awareness
Target Audience Salesforce customers
Investment $7,500
Description
Connect with a Salesforce MVP or AppExchange All-Star to talk about what makes your
product unique and awesome. Plus, share a quick demo of your app.
QUALIFICATIONS: ISV rev-sharing, 2+reviews, 4+star rating.
22. App Talks Customer Interview Video
Benefit
1 professionally shot and produced App Talks video with your
customer. Promotion supported by paid media. 1 video
Options for asset (pick one):
âą Gated video
âą Not gated video
Availability 3 spots
Purpose Awareness, Demand
Target Audience Salesforce customers
Investment $15,000
Description
Put your customer story front and center. With an app demo and a short interview cameo with
your customer, this evergreen content is a perfect customer story to share.
QUALIFICATIONS: ISV rev-sharing, 5+reviews, 4+star rating.
24. Participation Requirements & Consideration
Rev-sharing
ISV Partner
Customer Reviews
with 4+ stars
New Apps*
Limited
Competitors**
*Emerging Partners New Apps Campaign only
**Always On Campaign and Industry Page 3-Mo Promotion only
25. Q1 & Q2 Application Process
Review available AMP co-marketing opportunities at p.force.com/amp.
Complete the AMP application by January 24th with packages youâd like to
apply for at bit.ly/ampfy18application or here.
Hear back from the AMP team on your application acceptance by Friday,
January 27th and esign the contract.
1
2
3
January
Live
Webinar
1/10 1/24
Applications
Due
1/27
Acceptance
Email
1/30
Signed
Contract Due
Packages
Announced
1/9
February
2/1
Kick-off
26. Office Hours
âą January 10th from 4:00 â 5:00 pm PT â bit.ly/ampjan10
âą January 13th from 9:30 â10:30 am PT â bit.ly/ampjan13
âą January 17th from 1:00 â 2:00 pm PT â bit.ly/ampjan17
âą January 20th from 9:30 â 10:30 am PT â bit.ly/ampjan20
Questions? Reach out to the team at ampteam@salesforce.com.
27. Frequently Asked Questions
Q: Is there a limit to the number of packages we can apply to?
A: No, you can apply to a mix of packages that fit your marketing needs.
Q: Can we promote multiple apps or listings?
A: Yes, you can promote one app for each AMP package you select. If
youâd like to promote a second app, you can apply for an additional AMP
package.
Q: Are we eligible for AMP if our app isnât through security review yet?
A: No, your app must pass security review and your listing must be live
on the AppExchange before you can participate.
29. AMP @ Work: Featured App on AppExchange
Participating apps rotate in the Featured Apps sections on the AppExchange Home page,
Category, and Industry pages. Apps are also featured in Collection pages.
30. AMP @ Work: Weekly Digest Email
Promoting apps to partners and customers alongside new apps in our weekly newsletter.
31. AMP @ Work: Monthly Digest Email
Promoting apps to partners and customers in our monthly themed newsletter.
32. AMP @ Work: Direct Email
Partner apps promoted in a direct email to our AppExchange email subscribers.
33. AMP @ Work: Connected Leaders Webinar
Top of funnel webinar that highlights customer success stories.
34. AMP @ Work: Retargeting
Retargeting campaigns designed to target Salesforce customers and AppExchange users.
35. Social & Content Marketing
See it all live at appexchangecontent.com
36. AMP @ Work: Thought Leadership Blog Posts
Blogs highlighting great featured apps alongside relevant thought leadership topics.
37. AMP @ Work: Ebook
A thought leadership ebook featuring your customerâs stories.
38. AMP @ Work: App Mavericks Web Chat Video
A video with a Salesforce MVP and one of your execs that features a quick demo of your app.
39. AMP @ Work: App Talks Customer Interview Video
Professional video that highlights your customerâs success story.
40. AMP @ Work: Demo Jam
Monthly match up that features AppExchange partners presenting their best 3-minute demo
competing for the Demo Jam title.
41. AMP @ Work: Customer Spotlight
1-page app stories from Customer Trailblazers that showcase wins.
43. AMP @ Work: Happy New Year Mailer
850+ customers and partners received our calendar with featured apps and photographs taken
by Salesforce User Group Leaders and MVPs.
Notas do Editor
Josie
Josie
Key Takeaway:We are a publicly traded company. Please make your buying decisions only on the products commercially available from Salesforce.
Talk Track:
Before I begin, just a quick note that when considering future developments, whether by us or with any other solution provider, you should always base your purchasing decisions on what is currently available.