This deck and map is the capture and organization of elements from articles, conversation, newsletters, newscasts and other media related to COVID-19. This information was captured through a lens of potential near-term effects on the future of user experience (UX) strategy – with some consideration of the future of the Automotive and Mobility industries. It documents some early observations and may be most useful in helping define the critical questions that need answering. It represents a limited set of sources and a point in-time and will continue to evolve.

1. the
COVID-19
UX
Effect
(for Automotive & Mobility)

2. Setting the (general) Stage
The effects of COVID-19 on each of us, our families, our
communities and our society will be significant. Collectively, our
mindsets, emotional response, priorities and behaviors will change,
so the opportunity to study these effects and design new or
evolved products, services and systems will be significant and
necessary.
The User Experience (UX) field has a defined process to do this.

3. Title
Body text
The process remains the same

4. Q: Some general questions
1. How many Zoom / WebEx / Hangout meetings can one
person take in a day?
2. Do you know what day of the week it is?
3. Did you shower or bathe today?
4. Do you miss traffic (or) your commute to work?
5. Have you tried to cut your own hair recently?

5. Title
Body text
:
Key questions that need to be answered
1) Which previously “fringe” customer behaviors will become
mainstream?
Studying “weak signals” that are indicative of future mainstream behaviors
2) How will the virus lift barriers to adoption?
Instantly manufactured growth areas for existing offerings
3) What net-new behaviors are emerging that represent new
opportunities and threats?
Emergent totally new behaviors
4) What can the absence of things reveal about what is most
important to us?
Breach or removal exercise
Field Guide for a Crisis:
Capturing the Shifts in Social
Behavior That Will Shape the
Next Normal

6. Tonight we will discuss our observations &
consider potential impacts & futures
This map is the capture and organization of elements from articles,
conversation, newsletters, newscasts and other media related to COVID-19.
This information was captured through a lens of potential near-term effects on
the future of user experience (UX) strategy – with some consideration of the
future of the Automotive and Mobility industries. It documents some early
observations and may be most useful in helping define the critical questions
that need answering.
It represents a limited set of sources and
a point in-time and will continue to evolve.

7. Title
Body text
www.movotiv.com/covid19-ux-effect

8. Title
Body text
Economic & Business Basics
The Future of Home
The Future of Vehicles
Vehicle Design
Vehicle Usage & Perception
Vehicle Access
The Future of Mobility
Emerging Principles
The Workplace
Public Policy
The Future of Interaction
Virtual Interaction
Delivery Ecosystems
No-touch Input
www.movotiv.com/covid19-us-effect

9. Title
Economic & Business Basics

10. Q: Economic & Business Basics
1. What are some micro-effects (in auto & mobility) that will prolong
our return to normal?
2. Will the business models of OEMs (& the industry) permanently
shift?
3. Will any related systems be permanently reset? Travel?
4. Will the government fund (or allow write-offs for) supply chain re-
shoring?

11. Title
The Future of Home

12. Q: The Future of Home
1. Do you have plans for more extensive @home sanitization
and disinfecting efforts?
2. Does smaller flat equal greater restlessness?
3. Do you need to go to the doctor for that check-up?
4. Are you self-motivated or do you need a partner to push?
(education, exercise, nutrition, etc.)

13. Title
The Future of Vehicles

14. Q: The Future of Vehicles
1. How will consumer expectations of vehicle design change?
2. Will our use of vehicles and frequency of going places
permanently change?
3. Will we have a new vehicle purchase process?
4. Will consumer interest in electric vehicles spike? Types, cost,
infrastructure?

15. Title
The Future of Mobility (v10)

16. Q: The Future of Mobility
1. What are the barriers to future shared scooter & bike usage?
2. Will personal micro-electric vehicles replace shared services?
3. What will be the new rules of riding mass transit?
4. What new functions might our mobile devices take-on to aid
in shared mobility or mass transit?

17. Thank You.
Parrish Hanna
parrish@movotiv.com

18. Title
Emerging Principles

19. Q: Emerging Principles
1. Are we going to want to return to the work structure that we
had prior to COVID-19?
2. For how long will we not handshake or hug?
3. What are your thoughts on the brands and business models
that are doing well?
4. Contact tracing is opt-in. Will the capability ever be turned
off?

20. Title
Future of Interaction

21. Q: The Future of Interaction
1. What virtual or emerging social activity has most surprised or
impacted you?
2. Is use once and dispose a future popular product attribute?
3. Is the kiosk touch screen / self-serve phase over? What about
ATMs?
4. Will your company be issuing VR goggles anytime soon?