Arkansas Green Industry NW AR Green Industry Day Social Media Presentation

6. “ Blogs allow businesses to talk to their customers.”

11. “ Social networking is not about the sale.”

12. “ But you will do your customers a disservice if you don’t tell them about it.”

13. Involved Learn Share Connect

14. “ Social networks allow customers a direct link to the brands, experts and even business owners of their favorite products and services.”

16. Flickr is a revolution in photo storage, sharing and organization, making photo management an easy, natural and collaborative process. Get comments, notes, and tags on your photos, post to any blog, share and more! According to Flikr.com

19. Picasa

20. You Tube

21. Seeing is knowing

25. Micro-blog = 140 Characters

27. RELEVANCE Tell me what I want to know and show me what I want to see or shut up and go away.

28. CONSISTENCY IS ONLY A VIRTURE IF YOU ARE NOT A SCREW UP

29. PERSISTENCE

35. WHY? WHY? WHY? WHY? WHY? WHY?

36. You get it. Brand recognition. Communicate directly to your customers. Increase your search engine rankings. SEO benefits. Social media content is now integrated with search results. Brand monitoring. Generate website traffic. Find new customers through your social media friends. Find new customers through your company profile. Niche marketing.

37. THE NUMBERS

40. 53% of adult females use social media at least on a weekly basis. Their top interests are entertainment, food, health/wellness, and recipes/cooking. Fashion/beauty and shopping comes in fifth. 34% of women use social networks to get information, while 20% of women are looking for advice and recommendations.

42. Facebook

47. Your customers want you to be social. 93 percent of Americans believe a company should have a presence in social media, while an overwhelming 85 percent believe a company should not only be present, but also interact with its consumers via social media. Despite the fact that the average customer wants to interact via social media, 30 percent of companies don’t have a program in place to handle the demand.

48. The Yankee Group study found that nearly 60% of customers feel company outreach via social media would improve their loyalty to a company. 70% said they want and trust company information that comes to them through social networks and most respondents said companies should monitor social media for customer feedback. On the other side of the login, 70% of the employees surveyed felt that their company didn’t have the proper tools, stats and protocols in place to make social media useful and manageable.

49. Social media isn’t going away. The companies that succeed will be the ones who set down proper policies and procedures for marketing and dealing with the consumer feedback across all of the channels.

53. Bringing It All Together

54. Calloway’s Nursery

55. Pike’s Nursery

56. Bob’s Market

59. Ready To Catch The Car?

61. Integrated Offline and Online Advertising

62. Customized Brand Message

63. Local Business Listing