2. Who We Are
Fierce Hound Media is one of the fastest evolving digital media network and is backed by affluent USA & Indian
The company has its clientele in various subcontinents of Europe, Asia and America. The Asia Pacific (APAC)
Headquarters of FH Media is located in Gurgaon(Haryana), India.
The FH-network consists of thousands of local and international sites and portals, and works in partnership
with many NASDAQ-listed companies and other market leading providers. We understand website content in
real time and dedicate our efforts through optimum allocation of technology and resources and direct it to
maximize return on digital investment for our clients and partners.
FH Media list of services includes but are not limited to - Domain Registration & Hosting, Web Design and
Development, Corporate Identity, Search Engine & Social Media- Optimization & Marketing, Online Reputation
Management, Online Display Advertisements, Email Marketing, Viral Marketing, Retargeting, Brand
Development & Positioning Strategies, Brand Activations etc.
We understand that every project/product is unique in their requirements and thus our approach is customized
after understanding every aspect of the project/product of our Clients to ensure highest quality and
transparency in our services.
3. Business Application &
Business Branding &
Domain Booking, Web
Hosting, Web Designing &
Projects and Consulting
SMM & PPC Campaign),
Display Ads & Online
IT support Services,
Website maintenance &
AMCs, Sales Training &
What We Do
Next Level Marketing
Analysis & Reporting
5. Description Nos.
Web Designer 4
Web Developer 4
Content Writer 3
Concept Developer 3
Email Marketing 2
US Tele Sales 5
UK Tele Sales 3
India Tele Sales 3
Creative Engineer 2
Social Media 4
9. Case I - Tech Support Mart(TSM)
Vertical / Industry : Online Technical Support / ITES
Geographic region : American & European Subcontinent
FH Media Services : Software & App Development, PPC Campaign, SEO, Web Design & Development,
Online reputation Management, Optimized Landing pages etc.
Low Search Engine page Ranking & Online Visibility
Online Brand Positioning of TSM as a Major Service Provider in Technical Support.
Streamlining Marketing & Sales Strategies and online resources allocation
Optimize conversions and cost per conversion parameters to achieve a better ROI.
Increase traffic to website through top rankings for generic, non-brand keywords.
Achieve top rankings for keyword themes - Mobile application development, app ideas etc.
Achieve top rankings that should result in targeted traffic for the client
• The combination of the above mentioned strategies helped the FH Media team reduce the overall CPA by
79.42% with a 201.34% increase in conversions (in a span of four months).
• The combination of the above mentioned strategies helped the FH Media team increase the overall
conversions by a total of 43% within a span of 4 months at the same cost. The target to achieve 2,000
conversions was achieved in the third month of the implementation of the campaign.
• The Cost/Lead requirement for the campaign was easily met & the actual Cost/Lead was 11% below the
• The SEO plan designed and implemented by FH Media resulted in 3,960 visitors in the month of August 2012
which is an improvement of 266.33% as compared to 1,081 visitors in the month of January 2012.
• Out of 115 keywords finalized for the campaign, 92 keywords currently rank in the Top 30 results on
11. Vertical / Industry : Financial Services
Geographic region : American Subcontinent
FH Media Services : Web Design & Development, Optimized Landing pages, Email Campaigns
Cost Per Click avg. $9.15 with core keywords upwards of $25.00
Position between 1 and 2 impact call volume dramatically
Budgetary constraints for ad visible at #1 all day
Clicks to call* rates less than 10%
Call tracking limited on keywords converting to calls
To improve the PPC landing page designs to increase conversions
The core conversion goal of the PPC campaign was to increase the volume of inbound calls
Maintain #1 position all day with budget only allowing 5-10 clicks
Convert over 35% of clicks to call to meet call volume goals
Design landing page micro site to answer all questions for visitor for all aspects of the Loan service industry
Improve keyword level call tracking
Maximize CTR’s to improve CPC’s to gain more clicks for the budget
To use PPC and optimized landing pages to increase sales through online channels
To use retargeting to increase return conversion through the website
Case II – Diamond Pay Day Loans (DPL)