Leo Burnett Agency subletting proposal

2. Who We Are
Fierce Hound Media is one of the fastest evolving digital media network and is backed by affluent USA & Indian
partners.
The company has its clientele in various subcontinents of Europe, Asia and America. The Asia Pacific (APAC)
Headquarters of FH Media is located in Gurgaon(Haryana), India.
The FH-network consists of thousands of local and international sites and portals, and works in partnership
with many NASDAQ-listed companies and other market leading providers. We understand website content in
real time and dedicate our efforts through optimum allocation of technology and resources and direct it to
maximize return on digital investment for our clients and partners.
FH Media list of services includes but are not limited to - Domain Registration & Hosting, Web Design and
Development, Corporate Identity, Search Engine & Social Media- Optimization & Marketing, Online Reputation
Management, Online Display Advertisements, Email Marketing, Viral Marketing, Retargeting, Brand
Development & Positioning Strategies, Brand Activations etc.
We understand that every project/product is unique in their requirements and thus our approach is customized
after understanding every aspect of the project/product of our Clients to ensure highest quality and
transparency in our services.
1

3. Business Application &
Consulting Services
Business Branding &
Marketing Services
Business Care
Domain Booking, Web
Hosting, Web Designing &
Development, Turnkey
Projects and Consulting
Services
Online Marketing(SEO,
SMM & PPC Campaign),
Display Ads & Online
reputation Management,
Corporate identities
IT support Services,
Website maintenance &
AMCs, Sales Training &
Workshops
2
What We Do

4. 3
Why Us
Next Level Marketing
Marketing Strategy
Demand Generation
Creative Services
Analysis & Reporting

5. Description Nos.
Web Designer 4
Web Developer 4
Content Writer 3
Concept Developer 3
SEO 6
Email Marketing 2
US Tele Sales 5
UK Tele Sales 3
India Tele Sales 3
Creative Engineer 2
Social Media 4
Our Team
4

6. Infrastructure
5

7. Some of Our Valued Partners & Clientele
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8. Case Studies & Analysis
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9. Case I - Tech Support Mart(TSM)
Vertical / Industry : Online Technical Support / ITES
Geographic region : American & European Subcontinent
FH Media Services : Software & App Development, PPC Campaign, SEO, Web Design & Development,
Online reputation Management, Optimized Landing pages etc.
Challenges
 Low Search Engine page Ranking & Online Visibility
 Online Brand Positioning of TSM as a Major Service Provider in Technical Support.
 Streamlining Marketing & Sales Strategies and online resources allocation
Goals
 Optimize conversions and cost per conversion parameters to achieve a better ROI.
 Increase traffic to website through top rankings for generic, non-brand keywords.
 Achieve top rankings for keyword themes - Mobile application development, app ideas etc.
 Achieve top rankings that should result in targeted traffic for the client
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10. 9
Results
• The combination of the above mentioned strategies helped the FH Media team reduce the overall CPA by
79.42% with a 201.34% increase in conversions (in a span of four months).
• The combination of the above mentioned strategies helped the FH Media team increase the overall
conversions by a total of 43% within a span of 4 months at the same cost. The target to achieve 2,000
conversions was achieved in the third month of the implementation of the campaign.
• The Cost/Lead requirement for the campaign was easily met & the actual Cost/Lead was 11% below the
threshold level
• The SEO plan designed and implemented by FH Media resulted in 3,960 visitors in the month of August 2012
which is an improvement of 266.33% as compared to 1,081 visitors in the month of January 2012.
• Out of 115 keywords finalized for the campaign, 92 keywords currently rank in the Top 30 results on
Google.

11. Vertical / Industry : Financial Services
Geographic region : American Subcontinent
FH Media Services : Web Design & Development, Optimized Landing pages, Email Campaigns
Challenges
 Cost Per Click avg. $9.15 with core keywords upwards of $25.00
 Position between 1 and 2 impact call volume dramatically
 Budgetary constraints for ad visible at #1 all day
 Clicks to call* rates less than 10%
 Call tracking limited on keywords converting to calls
Goals
 To improve the PPC landing page designs to increase conversions
 The core conversion goal of the PPC campaign was to increase the volume of inbound calls
 Maintain #1 position all day with budget only allowing 5-10 clicks
 Convert over 35% of clicks to call to meet call volume goals
 Design landing page micro site to answer all questions for visitor for all aspects of the Loan service industry
 Improve keyword level call tracking
 Maximize CTR’s to improve CPC’s to gain more clicks for the budget
 To use PPC and optimized landing pages to increase sales through online channels
 To use retargeting to increase return conversion through the website
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Case II – Diamond Pay Day Loans (DPL)

12. 12
Results
 Emailers:
Number sent : 160,162
Date and time : December 8, 2011 at 4:30am
PST
Open rate : 16%
Click through rate : 5%
 SEO Campaign Highlights (over 8 month period)
Total Visits : 88% increase
SEO Traffic % : 34% increase
Unique Visits : 113% increase
Page Views : 52% increase
SEO Organic : 153% increase
Backlinks : 2,929% increase
Month
TotalVisits
UniqueVisits
DirectTraffic
Search
Engines-Total
SEOOrganic
(Non-Paid)
Referring
Traffic
SEOTraffic%
PageViews
PagesPerVisit
Yahoo
Backlinks
Avg.timeOn
site
Bouncerate
June-12 9560 6034 3,685 3,918 3,918 1,957 41.17% 67,945 7.12 241 4:36 28.44%
July-12 9836 6300 3,743 4,226 4,226 1,867 42.96% 68,896 7.00 276 5:04 26.74%
August-12 10729 7192 3,538 4,615 4,615 2,576 43.01% 71,389 6.65 2,954 4:47 28.15%
September-12 12406 8438 3,544 6,207 6,207 2,655 50.03% 81,133 6.54 6,504 4:37 26.63%
October-12 12427 8584 3,440 6,483 6,483 2,504 52.17% 84,315 6.78 6,896 4:59 26.24%
November-12 17192 12352 4,065 8,794 8,794 4,333 51.15% 110,028 6.40 7,232 4:29 26.98%
December-12 16185 11379 4,068 8,348 8,348 3,769 51.58% 98,927 6.11 7,338 4:31 27.57%
January-13 17965 12868 4,334 9,913 9,913 3,718 55.18% 103,220 5.75 7,301 4:28 28.74%

13. Thank You
Abishek Munshi
Business Manager : +91 96508 07546
abishek@xcelserv.com,
abishek@fiercehound.com