This PPT will explain you more about why social media advertisement is necessary for a product specially for Ayurvedic products. It will details you about all kinds of feedback gain by the other Social media portals.

1. Advertisement

2. CONTENT
Why SOCIAL MEDIA?
Why AYURVEDA?
Top Major Brands
SOCIAL MEDIA Interventions
• Growth over Facebook
• Growth over Twitter
• Growth over YouTube
• Growth over Pinterest
• Growth over Instagram
Conclusion

3. CONTENT
Why SOCIAL MEDIA?
Why AYURVEDA?
Top Major Brands
SOCIAL MEDIA Interventions
• Growth over Facebook
• Growth over Twitter
• Growth over YouTube
• Growth over Pinterest
• Growth over Instagram
Conclusion

4. In this busy life, people don’t get enough
time to droll over a bill-boards.

5. Don’t just work, pay attention on SOCIAL MEDIA!
In this busy schedule no has the time to ponder over the ads regularly. So as a working
professional, whether you are at home or office, SOCIAL MEDIA advertisements are always
helpful in gathering more precise information for you about the product in general.

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People can explore and they get to see reviews
and attributes of the product which influences the
purchase decision.

8. People can explore and they get to see reviews
and attributes of the product which influences the
purchase decision.
They could even rate the
products as per their
choice

9. CONTENT
Why SOCIAL MEDIA?
Why AYURVEDA?
Top Major Brands
SOCIAL MEDIA Interventions
• Growth over Facebook
• Growth over Twitter
• Growth over YouTube
• Growth over Pinterest
• Growth over Instagram
Conclusion

10. Why Ayurveda?
Sense of Purity
Attracting the Youth Brigade
Being natural is a new hype
Rich History & Tradition
Skin-friendly
Trustworthy

11. CONTENT
Why SOCIAL MEDIA?
Why AYURVEDA?
Top Major Brands
SOCIAL MEDIA Interventions
• Growth over Facebook
• Growth over Twitter
• Growth over YouTube
• Growth over Pinterest
• Growth over Instagram
Conclusion

12. The Major Brands

13. The Major Brands Products like: Chyawanprash, Almond Hair
Oil, Amla Hair Oil are more prominent.

14. The Major Brands
Sona Chandi
Chyawanprash

15. The Major Brands
Jivan Kesari, Zandu Lalima,
Vasocare

16. The Major Brands
Baidyanath’s
Chyawanprash

17. The Major Brands
Ashiwni Hair Oil

18. The Major Brands
Hamdard’s
Safi

19. The Major Brands
Beauty Products
names as Sumeru

20. The Major Brands
Patanjali Chyawanprash
and beauty products

21. CONTENT
Why SOCIAL MEDIA?
Why AYURVEDA?
Top Major Brands
SOCIAL MEDIA Interventions
• Growth over Facebook
• Growth over Twitter
• Growth over YouTube
• Growth over Pinterest
• Growth over Instagram
Conclusion

23. According to the growth of Chyawanprash amongst the youth is very less taken forth. Except
Dabur none of the companies has show-cased brilliant ideas to attract a mass number of
audience into their way. There could also be some prime reason which is mentioned below:
Running contests like ‘The most Immune School in India 'and ‘Monsoon Masti’.
Health Tips are given in order to increase your Immunity level.
Healthy Recipes and boosting quotes which could boost you up are also shared on the page.

24. Dabur Zandu Baiyanath Patanjali Emami
Likes 205,494 2,929 1,766 100 37
0
50,000
100,000
150,000
200,000
250,000
Facebook Likes

25. Being one of the most well-known social media networking's where connecting with people is
easier as expected. With the use of certain functions the growth and the followers of the brands
are taken care of. Some of the reasons are mentioned below:
With the use of #tags and @signs the medium of connecting with the people and the product
is easier.
With the “n” number of followers and followings the company can grow its name easily in the
minds of the consumers.
Sharing links of the TV commercials or FB links are also done to build the brand image.

26. Dabur
73%
Sri Sri
Ayurveda
25%
Hamdard
2%
FOLLOWERS

27. They have their own channels and they promote their advertisements there and they use
these YouTube videos to reach a mass number of viewers.
They can talk about things or attributes of their product and the benefits of the same
online.
Hamdards’s SAFI Dabur’s Chyawanprash Jac’s Olive Oil

28. With the growing popularity of these FMCG products the companies are also playing an important
source of advertising their product over Pinterest. It not only covers a mass number of audience
which includes both India and abroad but also helps to figure out which product is liked by most
of the people. Some of the main reasons are given below:
With the number of boards made up for these products a fair and a correct description about
that product is defined.
Because of this step the consumer can differentiate between several products before choosing
his/her preference.
As the popularity of the product increases the number of pins also increases, which classifies
that the product is liked by many people around the globe.

29. Dabur
33%
Emami
11%
Sri Sri Ayurveda
56%
BOARDS

30. With an another boom to Social Media networking “Instagram” has also lead its way towards
the promotion of the products. People who are the prime user of this application loves to be
connected socially, resulting which they pose with their favorite products.
People like to share with others what they are doing for their good health.
They share, they like the picture, so the word gets spread.
An easy communication is also build with the people around us.

32. Companies which are turning around
Himalayas
(Beauty
and
Health
Care
Products)
Jac’s Olive
Oil (Body
Oil)
Vicco
(Beauty
and
Health
Care
Products)
Organic
India
(Health
and
Beauty
Products)
Keya Seth
(Skin-care
Products)
Naturoma
(Skin-care
Products)

33. CONTENT
Why SOCIAL MEDIA?
Why AYURVEDA?
Top Major Brands
SOCIAL MEDIA Interventions
• Growth over Facebook
• Growth over Twitter
• Growth over YouTube
• Growth over Pinterest
• Growth over Instagram
Conclusion

37. Presented By: Paridhi Kariwala
Email Id:
Paridhi.Kariwala@bibs.co.in