Brilliant fundraising challenge presentation from Ricardo Larriera a Heart Foundation volunteer. Sent to me through Inspired Adventures.

1. Ricardo Larriera
2007 New York Marathon Team Heart
Foundation Sponsorship Proposal

2. The Journey for Heart
On November 4, 2007 Ricardo Larriera will be lining up with the world’s best runners in the
New York City Marathon.
There will be no second prize, and his sights will be set on creating history by taking line
honours in his debut appearance (in the 39-40 yr old Uruguayan Egg and Spoon division)
However there is a cause which is even greater than the man himself, and that is the
National Heart Foundation.
Larriera will be running with Team Heart Foundation to raise awareness and funds to help
fight cardiovascular disease.
He is aiming to raise a minimum of $20,000 through sponsorships and donations, to help
fund the Heart Foundation’s crucial and lifesaving research into the causes, prevention and
treatment of the disease that kills more Australians than any other.
A golden opportunity currently exists to share in Larriera’s success, as a
major sponsor on his assault on the 2007 NY Marathon and heart disease!

3. The Running Man
Name: Ricardo Jorge Larriera Delgado
Born: The high altitude plains of Uruguay
Record: First ‘96 Calcutta “Curry to Toilet” Dash
2000-2006 Sydney Marathons (Bib Administration)
2004 City to Surf (BBQ Chef)
1978 Boston Marathon (Drinks Station Attendant) Larriera (center) & family running away
from the scene of the crime in his native
Body Type: Athletic Fat Uruguay (1963)
Anticipated Race Day Weight: Heavy
Lung Capacity: Help me!
Training Diet: High Protein, High Carb, High Anything
Public Profile: Totally unknown and ignored wherever he goes
Ancient Pottery from Uruguay depicting
Marathon runners (or thieves)
Serving Drinks at the ‘78 Boston Marathon
Larriera in full flight at the 2004 City To Surf BBQ

4. The Event
Recognised in the top 4 Marathons in the world!
37,000 runners!
140+ Nationalities!
42.2km through NYC!
2.5 Million spectators (and pick pockets)!
Over 2.5 million pick pockets line the entire course

5. The Package
Main Race Day Shirt & Shorts Branding - guarantee your brand minimal
exposure as it gets lost a sea of 37,000 runners
Training Shirt Branding - We’ll throw this in for free as it will be seen even
less than the race day shirt, given Larriera is very unlikely to train
Television Coverage - Over 315 million television viewers internationally,
guaranteeing maximum exposure in markets where you don’t sell any products
Signage opportunities - there are none
Your logo will not be here 

6. Your opportunity to own the race day suit!!!

7. Instore appearances
As the major sponsor we will guarantee that Larriera will never
appear anywhere near your stores and new product launches.
For minor sponsors there is a risk that he might make appearances
Some recent Larriera instore appearances……listen to the hum of those cash registers!!

8. Money Can’t Buy Experiences
……...because no one would ever pay for this!
1 x Framed, signed and autographed Larriera Race Day Socks (unwashed) -
give your reception area that WOW factor!!!
1 x Training and Team Building day with Larriera - a perfect way to get rid of the
dead wood in your organisation.
5 x Hot Laps with Larriera (a real life jog around your office block) - A great sales
team incentivisation reward….watch your sales fly out the door!!
2 x Official 2007 NY Marathon T-Shirt and Cap - the only items of any true value
in this entire sponsorship package

9. Fundraising Website
Honor Roll
Major Sponsor
Your Logo Here

10. Corporate Hospitality
There is no corporate hospitality available at the NY marathon.
However at no extra charge Larriera is available to attend all of your
corporate hospitality events…..like for example all State of Origins,
Rugby Tests, Soccer Internationals, Melbourne Cup, Melbourne Grand
Prix or the Grand Finals for any football code. A great way to leverage
brand “Larriera” and impress your guests!
As part of his commitment to the cause, Larriera is offering this service
to anyone, including non-sponsors.

11. Why Sponsor Larriera?
This a golden opportunity to associate your brand
with one of the hottest sporting properties available
on the market today bar none!!!!
…and while your brand is bathing in the prestige
that it will attract from being associated with Larriera…
…you will also know that your sponsorship investment will go directly to the Heart
Foundation……who has been funding crucial and life-saving research into the causes,
prevention and treatment of the disease that kills more Australians than any other -
cardiovascular disease. This disease which includes heart, stroke and blood vessel is
so heartbreakingly common that almost everyone will be touched by it in our lifetime.
Every ten minutes, another Australian family loses a loved one to cardiovascular disease.

12. Major Sponsor Investment
Protected Official Major Sponsor
Major Front Branding for Race Day suit
Training Shirt Front Branding
Framed & Autographed Race Day Socks
Value Add Money Can’t Buy Experiences
Guaranteed No Instore Appearance
Access to Database of 12 members
Attendance to all your Corporate Hospitality
Massive Website Exposure
315m Worldwide TV Exposure (except from where you will be watching)
2 x Official 2007 NY Marathon T-Shirt and Cap
100% Funds go to the National Heart Foundation
100% Tax Deductible
Total Investment: $5000.00

13. Primary Sponsor Investment
Back/Sleeve Branding for Race Day Suit
Training Shirt Sleeve Branding
Framed & Autographed Race Day Socks
Value Add Money Can’t Buy Experiences
Cannot Guarantee No Instore Appearances
Attendance to all your Corporate Hospitality
Tiny Website Exposure
315m Worldwide TV Exposure (except from where you will be watching)
2 x Official 2007 NY Marathon T-Shirt and Cap
100% Funds go to the National Heart Foundation
100% Tax Deductible
Total Investment: $3000.00

14. Minor Sponsor Investment
Only 4 x Minor Sponsorship Packages are available
Underwear and Back Branding for Race Day suit
Training Shirt Sleeve Branding
Guaranteed to arrive at your Instore Appearances
Attendance to all your Corporate Hospitality
Tiny Website Exposure
315m Worldwide TV Exposure (except from where you will be watching)
2 x Official 2007 NY Marathon T-Shirt and Cap
Total Investment: $1000.00
Please Note: The minor sponsorship will contribute to the non-tax deductible component that will cover the travel and
accommodation costs which will total $4000.

15. Love Job Sponsorship
Investment
Donate any amount you like a you will receive a free
hug from Larriera & the Heart Foundation

16. How to Sponsor
You can pay for your sponsorship simply online
Log on to: www.heartchallengesny.kintera.org/ricardo
Thank you for your generous support!