Planning online events and user groups is all about ratios (registrants vs. attendees, interaction vs. presentation, value-driven content vs. the pitch). Amanda Anderson, Epicom’s Marketing Manager, shows how she and her team grew Epicom’s online webcast registration by 900% using Pardot. In this slideshow, learn tips for increasing attendance, narrowing your topics for niche markets, and engaging attendees during your webcasts and user groups. Also, see how using Pardot’s webinar connector helped streamline the registration and follow-up process.

1. Building Successful and Sustainable
Webcasts and User Groups
Amanda Anderson
Marketing Manager, Epicom

2. The Epicom Team

3. The Problem?

4. User Groups

6. Decline In Membership

8. Revamping the User Group

10. 60
50
40
30
20
Attended
Online
10
Attended
0
May-­‐11
Aug.
-­‐
2011

11. What Do Your Attendees Want?

13. Webcast Promotion

14. “You Are Not Alone”

15. Subject Lines Really Do Matter
35%
30%
Open
Rate
25%
20%
Click
Through
Rate
(CTR)
15%
Number
of
40
Direct
Replies
10%
Replies
5%
0%
Average
Email
September
Email

16. Content Matters More
Than Length

17. Be Real In Your Promotion & Webcast

18. Interaction

19. SMS Text Messaging
DEMO
Go to this URL and
fill in the form:
goo.gl/qABaB

20. Plan Ahead For Everything

22. The Difference is in
the Details.

23. 200
180
160
140
120
100
Registered
80
Attended
Average
60
Attendance
at
In-­‐Person
Events
40
Prior
to
Dec.
2012
20
0
Dec-­‐11
Feb.
12
Mar-­‐12
May-­‐12
Jul-­‐12
Sep-­‐12

24. Simply Promote
Promote Simply.

25. Don’t Try To Do It All.

26. Be Real.

27. Promote Interaction.

28. Be Prepared.

29. Thank You!
amanda@epicom.com
(512) 782-0007
www.epicom.com
Follow us on Twitter: @epicomcorp