Online video is an incredibly powerful medium. It’s emotional, engaging, and drives lasting traffic. Used effectively, video can be a content marketer’s best friend. But where should you begin, and how do you know if it’s really working? We’ll answer by sharing how our own video marketing has evolved over time. You will be able to see what worked for us and avoid what didn’t.

1. IF CONTENT IS KING,
THEN VIDEO IS THE CROWN:
CREATING RELATIONSHIPS WITH VIDEO
Chris Savage
@csavage

2. WHY VIDEO?
Drive traffic
Increase conversion
Explain simply
Tell stories

3. WHY VIDEO?
Drive traffic
Increase conversion
Explain simply
Tell stories
Build relationships

4. What an amazing product!

6. DOESN’T REQUIRE
CELEBRITY STATUS

12. HOW WISTIA DOES VIDEO
Show what we care about

13. HOW WISTIA DOES VIDEO
Show what we care about
Connect people to messaging

14. HOW WISTIA DOES VIDEO
Show what we care about
Connect people to messaging
Teach, teach, teach

15. JUST SHOWING WHAT WE CARE ABOUT

16. PEOPLE KNOW WHAT WE CARE ABOUT

17. PEOPLE KNOW WHAT WE CARE ABOUT
ITO RS
00 VIS
S: 15 0,0
BO NU

18. CONNECT PEOPLE TO MESSAGING

19. Bathrobe launch

20. Building relationships

21. BONUS
: NO SU
PPORT
REQUE
Building relationships STS!

22. TEACH, TEACH, TEACH

23. Individual thought leadership
Company thought leadership

24. Individual thought leadership
Company thought leadership
BONUS:
PRESS. VISITORS. SIGNUPS!

25. But we didn’t start like this

30. 91% Average engagement!
Take away: Fun works.

31. Fun + Product video

32. Car video Stats video

33. Car video Stats video
Take away: Fun and content need to be married

36. 3x the signups on launch day than
the previous month

37. EVERY AUDIENCE IS
DIFFERENT

38. START CRAPPY

39. PUT YOURSELVES
ON CAMERA

40. SCREENCASTS

41. SCREENCASTS

42. PICK ONE MESSAGE PER VIDEO

45. PARDOT CONNECTOR
LAUNCHING SOON

46. THANKS VERY MUCH!
WISTIA.COM/PARDOT
@csavage
chris@wistia.com

47. HACKING PRODUCTION