In today’s digital world, B2B doesn’t have to be boring. Learn how to implement creative techniques to grow your database. Gain actionable tips—including easy ways to start using new channels like video—and learn how to track your success in Pardot.

2. Inspired ideas for
building your
audience
By Chris Savage - @csavage

3. Chris
Savage
Co-­‐founder
and
CEO
of
Wis1a
@csavage
chris@wis1a.com

7. AUDIENCE VS.
FUNNEL

8. 2010 - NO LEADS

10. THE
ALMIGHTY
FUNNEL

11. We are social creatures

12. HUH?

13. FUNNELS ARE GOOD.
FUNNELS + AUDIENCE =
UNSTOPPABLE

14. Funnels + Audience are unstoppable.

16. Funnels + Audience are unstoppable.

19. BUILDING
AN
AUDIENCE

20. BUILDING
AN
AUDIENCE

21. Why video for
audience building?

22. VIDEO SCALES PEOPLE

23. We are social creatures

24. We are social creatures
BORING
SURVEY
EATS
TRUST

25. We are social creatures

26. We are social creatures

27. We are social creatures
VIDEO IS TRUST

28. How to use video for
audience building

29. We are social creatures
Make video consistently

30. We are social creatures
Teach rather than sell

31. We are social creatures
Connect video to email

32. We are social creatures
Analyze success

33. How to start using
video tomorrow

34. We are social creatures
Start (s)crappy

35. We are social creaturesKeep it
simple

36. We are social creaturesBuy lights
Use the camera you have

37. We are social creatures
Buy lights!!!!
bit.ly/lighting-kit

38. Take more chances

39. Take some chances

40. Iterate

41. THESE
ARE
LEADS

43. Thank you!
@csavage
chris@wistia.com
http://wistia.com/learning