8. B2B Marketers spent $11 million on
social marketing in 2009.
This is expected to increase to $54 million in 2014.
9. In Charlotte there are 1.1 million Facebook
users who are over 18 and live within a 50 mile
radius.
10. It’s not just for kids any more.
Fastest growing segment:
Women over 55 years of age
Almost half of the country is 26 years and older.
25% are over 35.
11. 40% of B2B companies devote 1 or more
full-time employees to Social Media
Marketing
Compared to 54% of B2C companies.
12. Social Media Sites
• Facebook
• twitter
• YouTube
• LinkedIn
• Foursquare
• About 2,000 others
13.
14. Amplicate, a social media analytics company, released a report
that suggests that banks need to develop thick skin, really
thick skin, in the new world dominated by social media.
The Amplicate study revealed that 83% of opinions about
major banks in the US and Europe were negative over the
past 12 months.
15. Social Business: 4 Ways Social Media Is
Transforming Banking
1) Social business is critical for forging new connections, as well as elevating the
brand.
2) Social business is a pivotal outlet for building communities.
3) Social business can be an invaluable tool for product research and education.
4) Social business can provide deeper insights into bank customers.
Source: http://www.banktech.com/articles/231900037
16. “Being a Mobank customer is very much like being part of the ‘in group,’” said Grant Burcham, the bank’s President and CEO.
“Our customers see each other in business, civic and social settings. Those networking opportunities are a great benefit of being
a Mobank customer. As they embraced social networking, they expected to see us there.”
17. Social media was a big part of formulating a new and popular type of checking account at 1st Mariner Bank. The
company’s marketing department used social media tools to take a look at their customer’s needs and used that to build
new products and services. The bank was able to use social communications tools and online surveys to develop a financial
life cycle for their customers and identify that many people today establish a long lasting relationship with a bank in their
late teens.
They also found that parents are a major influence in the decision of which bank people ultimately decide to use. At the
time, they didn’t have an attractive account to market to both parents and 18-25 year olds. With more research using
social tools, they identified which features and benefits were important and which combination would give them a
competitive edge.
18. As Wachovia is absorbed into parent company Wells Fargo, the legacy division at the bank still continues. Tim Collins, the SVP
of Experiential Marketing, uses social media not only to service Wachovia customers but to answer questions about the status of
the merger between the two banks.
The bank had been involved with listening on social media for years before they decided to open a Twitter account, which they
use to help customers with questions related to checking products and online banking. Wachovia has now fully embraced social
media as a way to communicate with customers, even going so far as to create a special set of hashtags for the bank on Twitter.
19. Jeff J. Gahnz,Vice President of Marketing and Public Relations at Nicolet National Bank realized that as a small community
bank, their competition could afford to spend his entire marketing budget in one week-long campaign. But as he sat in a
meeting and listened to the CEO of the bank explain something extremely complex in a matter of five minutes, he wondered
how many people would want to be in that room to hear what he said. They realized that ideas they talked about in meetings
could be shared with others using social media channels, and it would be a way to create value for customers that required
only a small investment. The bank shares ideas and information through its blogs and audio and video podcasts on a community
hub called The Vault.
