An updated version of my old presentation on why the social web matters.

1. The social web
Where we are, where we are heading.

2. How many of you are... ?

3. How many of you are... ?

4. How many of you are... ?

5. How many of you are... ?

6. How many of you are... ?

7. How many of you are... ?

8. Have you ever?

9. Have you ever?
Shared a link?

10. Have you ever?
Shared a link?
Uploaded a photo?

11. Have you ever?
Shared a link?
Uploaded a photo?
Posted a comment?

12. Have you ever?
Shared a link?
Uploaded a photo?
Posted a comment?
Wrote a blog post?

13. Have you ever?
Shared a link?
Uploaded a photo?
Posted a comment?
Wrote a blog post?
Edited an article on Wikipedia?

14. Power Law
of
Participation
Ross Mayfield

15. It’s big!

16. It’s big!

17. It’s big!
China 1,339,724,852
India 1,210,193,422
Facebook 800,000,000
United States 312,431,000
Indonesia 237,556,363

19. Social networks lifecycle

20. What happened?

21. Innovation = Military Research

24. Innovation = Business

27. Innovation = Home

30. Advertising lies.
(no, really)

31. IDEA

32. IDEA
MARKETING DEPT

33. IDEA
MARKETING DEPT
ADVERTISING AGENCY

34. IDEA
MARKETING DEPT
ADVERTISING AGENCY
MESSAGE

35. IDEA
MARKETING DEPT
ADVERTISING AGENCY
MESSAGE

41. VRM
Vendor Relationship Management
Doc Searls
HTTP://CYBER.LAW.HARVARD.EDU/PROJECTVRM/MAIN_PAGE

42. VRM Principles
Customers must enter relationships with vendors as independent
actors.
Customers must be the points of integration for their own data.
Customers must have control of data they generate and gather. This
means they must be able to share data selectively and voluntarily.
Customers must be able to assert their own terms of engagement.
Customers must be free to express their demands and intentions
outside of any one company's control.

43. We are not afraid
of complexity
Give us a chance

44. We are moving online

45. We are moving online

46. We are moving online

47. We trust people

48. We trust people

49. We trust people

50. Where we are heading

51. Where we are heading
It’s not them, it’s us

52. Where we are heading
It’s not them, it’s us
The social web begins at your desktop

53. Where we are heading
It’s not them, it’s us
The social web begins at your desktop
Be nice, have good products

54. Credits
Greg Nehring ( http://www.flickr.com/photos/sabertasche2/ )
Vincenzo Cosenza ( http://www.vincos.it/ )
Anton Raath ( http://www.flickr.com/photos/fugue/ )
Cliff( http://www.flickr.com/photos/nostri-imago/ )
Yvette Wohn ( http://www.flickr.com/photos/arcticpenguin/ )
Wikipedia.org