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Audience innovation
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GRP
COPERTURA FREQUENZA 333 76.3% 4.4
10.
11.
GRP
COPERTURA CUMULATAFREQUENZA 666 86.1% 7.7
12.
13.
GRP
COPERTURA CUMULATAFREQUENZA 1000 90% 11.1
14.
15.
I PRIMI E
GLI ULTIMI
16.
17.
18.
GRP
COPERTURA FREQUENZA 150 59.6% 2.5
19.
20.
INCREMENTO DEGLI
ULTIMI 150 GRP
21.
22.
23.
GRP
COPERTURA CUMULATAFREQUENZA 850 88.5% 9.59 ULTIMI 1000 90% 11.1 150 +1.4% +1.51
24.
25.
26.
27.
28.
29.
30.
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32.
33.
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35.
36.
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TV
TV + OUTDOOR GRP COP. FREQ. GRP COP. FREQ. 1 333 76,3% 4,4 333 76,3% 4,4 2 666 86,1% 7,7 593 84,8% 7 3 1000 90% 11,1 850 88,6% 9,6
38.
TV
TV + OUTDOOR GRP COP. FREQ. GRP COP. FREQ. 1 333 76,3% 4,4 333 76,3% 4,4 2 666 86,1% 7,7 593 84,8% 7 3 1000 90% 11,1 850 88,6% 9,6 (150) (1,4%) (1,51) 156 8,57% 18,20
39.
40.
41.
42.
43.
GRP COPERTURAFREQUENZA OTS
TIME PROVINCIA ROMA 1500 75.1% 20 253 ITALIA 102.15.1% 20 253
44.
45.
46.
GRP COPERTURAFREQUENZA OTS
TIME PROVINCIA MILANO 800 51.1% 15.6 245 ITALIA 53.93.5% 15.6 245
47.
48.
49.
XL7 MI+ROMA (UNIVERSO
ADULTI ITALIA) GRP COPERTURA FREQUENZA OTS TIME 1568.6%18.2250” SPOT 30” (UNIVERSO ADULTI ITALIA) GRP COPERTURA FREQUENZA OTS TIME 59,6% 150DIFF. 1.4% 2.5 80”
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