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1Cs^IvSohv BUvtImw Unkw_¿ 2015 Cs^Îohv BUvtImw Price: 50/-DECEMBER 2015 Vol. 1 Issue 11 INSIDE OUTSIDE AD WORLD Zn-eo-]v a-Êp Xpd-¶v $  $   $   $  SOCIAL DOCUMENTARY PHOTOGRAPHY
Cs^IvSohv BUvtImw Unkw_¿ 20154 /effective.adcom effectiveadcom/posts /effective-adcom 09846057461                                                                                                               AdvertisingisCommunication.MarketingisDestination ThefirstAdvertising&MarketingmagazineinMalayalam                           Cs^Îohv BUvtImw www.effectiveadcom.com No^v FUn-äÀ Hmtcm ]cky krjvSnbptSbpw e£yw H¶pXs¶. P{i² BIÀjn¡pI, t{]mUIvSv hnev] DbÀ¯pI. AXv t{]mU IvSmbmepw kÀhokmbmepw hyXymkanÃ. P{i² BIÀjn ¨m am{Xw t]mcm. AXp hmb¡mcpsS, ImgvN¡mcpsS AYhm AphmNIcpsS kvarXnaWvUe¯n X§nn¡p¶ XpamIWw.Hcn¡ÂIï­pad¶pt]mbmÂASp¯]ckywAXn papIfn B[n]Xyw Øm]n¡pw. mw Ct¸mÄ ImWp¶ ]cky§fn F{Xsb®w {Intb äohv F¶p hntijn¸n¡mmIpw? Cu ASp¯ Znhk§fn {] apJcmb Nne _nknÊpImcpambn {]ikvXmb Hcp AhXm cI³ S¯nb kwhmZ¯n Hcp tNmZyw tNmZn¨p. s]s«¶v HmÀ½bn hcp¶ Hcp ]ckyw FSp¯p ]dbmtam? ann«pI tfmfw BtemNn¨n«pw AhÀ¡v Hsc®w FSp¯p]dbmmbn Ã. aämtcbpw apjn¸nt¡ï­F¶p IcpXn auw ]men¨XmW¶p kam[mn¨psImï­v mw Hmtcmcp¯cpw kzbw H¶v BtemNn¨p tm¡q. F{X ]cky§Ä FSp¯p ]dbmhp¶Xmbn HmÀ ½bn hcp¶pï­v? Znhtk {]kn²oIcn¡s¸Sp¶, kwt{] £Ww sN¿s¸Sp¶ ]cky§fpsS F®w ]cnKWn¡p t¼mÄ ½psS HmÀ½bn X§nn¡p¶hbpsS F®w F{X ncmimPIamsW¶p aÊnemIpw. FhnsSbmWv {]ivw F¶v Nn´nt¡ï­Xp­ïv. hfsc hn]pe amb NÀ¨bpw nco£Whpw Bhiyamb hnjbamWXv. AUzÀ ssSknwKv GP³knIfpsS Xmev]cyw GXptaJebn n¡p¶p F¶Xv BtemNnt¡­ïXmWv. aoUnbIfpsS km²yXIÄ, A´amb km²yXIÄ Xncn ¨dnªv Ahsb {InbmßIambn hnIkn¸n¨v AhXcn¸n¡Ww. {Intbäohv Bbn Nn´n¡phm³ tijnbpÅhÀ¡v AXnpÅ Ahkc§Ä ÂIWw. km²yXIsf¸än Iq«mbn NÀ¨IÄ S¯Ww. à Bib§Ä ]¦pshbv¡phm³ X¿mdpÅh cpambn kwhmZ§fn GÀs¸SWw. krjvSnbpsS km²y XIÄ Hcn¡epw Ah-km-n-¡p-¶n-ÃtÃm! ]cky§Ä {Intbäohv BIWw Editorial
5Cs^IvSohv BUvtImw Unkw_¿ 2015 Vol. 1 | Issue 11 | December 2015 Cover: Dileep Courtesy : Film Craft Cs^Îohv BUvtImw Price: 50/-DECEMBER 2015 Vol. 1 Issue 11 INSIDE OUTSIDE AD WORLD Zn-eo-]v a-Êp Xpd-¶v $  $   $   $  SOCIAL DOCUMENTARY PHOTOGRAPHY DÅS¡w 14 tIc-fm B-Uv s^-Ìv 2015 18 a-Êp Xpd-¶v Zn-eo-]v 46 SOFTWARE 36 CONCEPT SHOOT 40 UNDERWATER PHOTOGRAPHY {In-kv-Xp-a-kv- N-cn-{X-§Ä10 Ime-s¯ P-bn-¨ kz-c-inÂ-¸n21 ]c-ky nÀ-Æ-N--§Ä33 Iym-a-d F§-s D-]-tbm-Kn-¡mw49 KqKnÄ þt^kv_p¡v bp²w..?50 13 AD film SHOOT 35 FASHION 31 STUDENTS' CORNER 53 DIRECTORY 54 EDITORIALS OF THE MONTH 56 NEW ARRIVALS 57 MODELing 26 SOCIAL DOCUMENTARY PHOTOGRAPHY 44 INSPIRING IDEAS 42 Theatre - aq-¶p ]-Xn-äm-­ïn-sâ A-c-§-p-`-h-§-fp-am-bn ssh-¡w _n-p 58 COLUMNIST {]ikvX tIm¸n ssdäÀ tkman- Fgp-Xp¶p k-Ivk-kv ]n-c-anUv 47 Po-hn-X-¯n-se k-aoIr-X hn-P-bw
7Cs^IvSohv BUvtImw Unkw_¿ 2015 apwss_: kvamÀ«vknän Kc hnI -k-- ]-²Xn¡v ]n´pW {]Jym-]n ¨v ssat{Im-tkm^väv. kvämÀ«¸v kw- cw-`-IÀ¡v 80 e£w cq]-bpsS hoXw klmbw evIp-sa¶v ta[mhn kXymsZà ]d-ªp. kvamÀ«v K-c- §Ä¡m-h-iy-amb kwhn-[m--§-sfm- cp-¡mpw Irjn, Btcm-Kyw, hnZym- `ymkw F¶o taJ-e-I-fn tkh- sIm¨n: kÀ¡m-cnsâ kzO-`m-cXv kwcw-`-§Ä¡v th­− ]Ww Is−­- ¯pI F¶ e£y-t¯msS tkh-- n-Ip-Xn-bn skkv GÀs¸-Sp-¯n. 0.5 iX-am--amWv A[nI nIpXn AXm-bXv Hmtcm qdp cq]bv¡pw 50 ss]k. CtXmsS tkh--n-IpXn 14.5 iX-am--ambn Dbcpw . qdn-tesd tkh--§-fmWv nIp-Xn-bpsS ]cn- [n-bnÂs¸-Sp-I. Cu tkh--§-fn an¡-hbpw km[m-c-W-¡mÀ¡p-t]m epw Bh-iy-ap-Å-Xm-Wv. AXp-sIm ­ïv Xs¶ Cu Aan-X-n-IpXn `mcw Xm§m³Ahcpw_m[y-Ø-cm-Ip-¶p. _lp-`q-cn-]-£-¯npw A[n-I- _m-[yX thï­n hcp¶ {][m--s¸« C-§-fn Nne-Xv -þ samss_ t^m¬ DÄs¸-sS-bpÅ sSentImw tkh--§Ä, FbÀt]mÀ«v, FbÀ{Sm- sIm¨n: Z£n-tW-´y³ kwØm-- §fnse {]os]bvUv hcn-¡mÀ¡v thmU-t^m-Wnsâ h¬tdäv h¬ ku¯v F¶ ]pXnb ]²-Xn hcp- ¶p. ]mbv¡nv 62 cq]-bmWv nc- ¡v. CXp -{]-Imcw tem¡Â, Fkv Sn-Un, tdmanMv DÄs¸sS FÃm -sam- ss_ Hu«v tKmbnMv hnfn-IÄ ¡pw sk¡³Unv Hcp ss]k ÂIn-bm aXn. tIcfw, Xan-gvm-Sv, IÀ®mS-Iw, B{Ô, sXe-¦m F¶o A©p kwØm--§-fnse hcn-¡mÀ¡m Wv Cu ]²-Xn-bpsS {]tbm-Pw e`y-am-hp-I. Cu kwØm--§ -fn FhnsS n¶p hnfn-¨m epw tdmanMv NmÀÖpw evtI-­-ï XnÃ. A©p kwØm--§-fn-embn aq¶-c-t¡mSn {]os]-bvUv hcn-¡m- cmWv thmU-t^m-Wn-p-ÅXv. kzO-`m-cXv skkv Cn apX Z£n-tW-´y-bn Hä-n-c-¡p-ambn h GP³kn tkh--§Ä _m¦p- IÄ DÄs¸-sS-bpÅ Øm]--§- fn n¶p e`n-¡p¶ [-kw- _-Ô-amb tkh--§Ä, `h-, hml hyàn-KX hmbv]-I-fp-ambn _Ô-s¸« s{]mk-knwKv ^o, {]o t]bvsaâv ^o, teäv ^o XpS-§n-bh , Hmlcn CS-]m-Sp-IÄ, Nne Xcw C³jp-d³kv t]mfn-kn-IÄ, _yq«n ]mÀeÀ tkh--§Ä, ss{U ¢on- Mv, tI_nÄ Hm¸-td-ä-dn n¶pÅ tkh--§Ä. thmU-t^m¬ -¯n-p-ambn Hm¬sse³ hym]m -c-I-¼-n-Ifmb PÌv UbÂ, t] bv SnFw, kvm]v UoÂ, F¶n-h- bp-ambn ssat{Im-tkm^väv [mc-W- bn-se-¯n. ¢uUv Iw]yq-«nMv A [njvTnX tkh--§-fmWv I¼n C´y³ kwcw-`-I-cp-ambn ]¦p-h- bv¡p-I. ÌmÀ«-¸p-IÄ¡pklm-b-l-kvX-hp-ambn ssat{Im-tkm^väv hyh-km-b-§Ä¡pÅ nIp-Xn-bn-f-hp-IÄ ]n³h-en-t¨¡pw yqUÂln: tImÀ-]-tdäv nIpXn nc¡v 30 iX-am--¯n n¶v 25 iX-am--ambn Ipd-bv¡p-¶-Xn-sm ¸w hyh-km-b-§Ä¡pÅ nIp- Xn-bn-f-hp-IÄ FSp-¯p-I-f-bmpw tI{µ-kÀ¡mÀ o¡-am-cw-`n-¨p. tImÀ]-tdäv nIpXn 30 iX-am-- am-sW-¦nepw ]e hn[-¯n-epÅ Cf-hp-IÄ ImcWw bYmÀ°- ¯n GI-tZiw 23 iX-am-- t¯mfw am{X-amWv kÀ¡m-cnp e`n-¡p-¶-Xv. C¯-c-¯n-epÅ Cf-hp-IÄ¡mbn tImSXn hyh-lm- c-§Ä IqSp-¶Xpw kÀ¡m-cnp h³ km¼-¯nI jvS-ap-­−m-¡p-¶p−­v. F¶ hne-bn-cp-¯-en-emWv Cu ]p Xnb Xocp-amw F¶mWv e`n- ¡p¶ kqN-. F¶m {]tXyI km¼-¯nI taJ-e-I-sfbpw tdmUv nÀ½mWw, tXm«w taJe F¶n-h- sbbpw CXn ns¶m-gn-hm¡n nÀ ¯m-mWv [-a-{´m-e-b-¯nsâ Xocp-am-w.
Cs^IvSohv BUvtImw Unkw_¿ 20158 C´ym-K-h¬saânsâkzÀ®-m-W-bhpwkzÀ®-¡-«nbpwCnapXÂ.. kl-I-c-W-_m-¦p-IÄ¡v CâÀsäv _m¦n-Mv sIm¨n: tKmÄUv dot^mw ]²Xn {] Imcw C´ym-K-h¬saâv kz´ambn kzÀ®-¡-«n-Ifpw mW-b-§fpw ]pd-¯n-d-¡n. 24 Imcäv kzÀ®- ¯n nÀ½n-¨n-«pÅ Ch-bpsS Hcp hi-¯v Atim-I-N-{Ihpw adp-h-i¯v alm-ß-Km-Ôn-bpsS apJ-hp-amWv Bte-Jw sNbvXn- cn-¡p-¶-Xv. Bcw-`¯n 5,10 {Kmap- I-fn am{Xw hn]-Wn-bn-se-¯p¶ kzÀ®-m-W-b-§Ä ]n¶oSv IqSnb Xq¡-¯nepw e`y-amIpw. 20 {Kmw `mcw hcp¶ kzÀ®-¡-«n-bmWv n e-hn ]pd-¯n-d-¡n-bn-cn-¡p-¶-Xv. GsXmcp Xc-¯n-epÅ Ir{X-na-Xz- s¯bpw XS-bm³ Ignbpw hn[w Sm¼À {]q^v ]m¡nwKv sNbvXmWv Ch c−­pw hn]-Wn-bn-se-¯n-¨n-cn-¡p- ¶-Xv. CtXmsS Ata-cn¡, ssN, Im-U, ku¯v B{^n-¡, F¶o cmPy-§-fpsS kzÀ®-m-W-bhpw kzÀ®-¡-«n-bp-a-S-§p¶ t¥m_ _m kv¡äv Hm^v tKmÄUv tImbn³kv B³Uv _pÅn-b³knsâ `mK-amhpw C´y-bpsS Cu ]p-Xnb kwcw-`hpw. C´y-bn saä B³Uv an-dÂkv t{SUnwKv tImÀ]-td-jsâ 15 Hu«vse- äp-IÄ hgn-bmWv kzÀ®-m-W-bhpw kzÀ®-¡-«n-Ifpw hn]-W--¯n-s- ¯p-¶-Xv. sshImsX Xs¶ t]mÌv Hm^o-kp-Ifnepw _m¦p-Ifnepw Ch e`y-am-Ipw. yqUÂln: kwØm--þ-PnÃm kl- I-c-W-_m-¦p-IÄ¡v Cn apX CâÀsäv _m¦nMv kuIcyw e`y-am Ipw. CXn A³]Xp tImSn cq]-bn- tesd aqey-ap-ÅXpw em`-¯n {] hÀ¯n-¡p-¶-Xp-amb _m¦p-IÄ ¡v CâÀs-än-eqsS ]Ww ssIam äw Ap-h-Zn-¡m-sa¶pw aäp-Åh A¡u−­v hnh-c-§Ä am{Xta e`y- am-¡mhq F¶pw dnkÀhv _m¦v Hm^v C´y hyà-am-¡n. CâÀs än-eqsS ]Ww-ssI-amäw Ap-h-Zn- ¡p¶ _m¦p-IÄ Cu kwhn-[m-- ¯nv dnkÀÆv _m¦nsâ Ap-aXn hm§Ww. A-¡u−­v DS-a-IÄ¡v CâÀs-än-eqsS ]Ww ssIam-dm³ Ap-aXn th−­ _m¦p-IÄ¡mbn dnkÀhv _m¦v nÀt±-in-¨n-«pÅ am- Z-WvU-§Ä Ch-bm-Wv. 1. Iym]n-ä Sp dnkvIv Askävkv tdtjym 10 iX-am--¯n Ipd-b- cp-Xv. 2. Ignª km¼-¯nI hÀj-¯nse IW-¡-p-k-cn¨v BsI aqeyw 50 tIm Sn-sb-¦nepw D­−m-h-Ww. 3. sam¯w njv{Inb BkvXn Ggp iX-am--¯n Xmsg-bm-bn-cn-¡-Ww. 4. ap³hÀjw kn BÀ BÀ, Fkv F BÀ, F¶n-h-bn ]nghp hcp-¯n- bn-«p-­−m-I-cp-Xv. 5. anI¨ nb-{´-W-kw-hn-[mw D­−m- bn-cn-¡Ww. t_mÀUnse c­−p Ub- d-IvSÀam-sc-¦nepw {]^-j-W-ep-I-fm- bn-cn-¡-Ww. 6.At]£evIp-¶-XnpsXm«pap³] s¯ c−­p-hÀj-§-fn dnkÀÆv _m ¦nsâ amÀ¤-nÀt±-i-§Ä ewLn-¨- Xnp ]ng in£ e`n-¨n-«p−-­m-h-cp-Xv. Xncp-h--´-]pcw: K-c-§-fn Xma-kn-¡p¶ Ipdª hcp-am- -¡mÀ¡v Bizm-k-am-Ip¶ Xc-¯n Fkv_n-Sn-bpsS ]p Xnb ¹mnv XpS-¡-am-bn. luknMv t^mÀ HmÄ (-AÀ _³) anj³ 2022 F¶mWv ]²-Xn-bpsS t]cv. CXnp Iogn-epÅ FÃm hoSp-IÄ¡pw tSmbvse-äp-IÄ nÀ_-Ô-am- Wv. 2011 se sk³kkv Ap- k-cn¨v Kc ]Z-hn-bpÅ FÃm- bn-S¯pw hmbv] e`y-am-Ip-¶- XmWv aq¶p e£w cq]-bn Xmsg hcp-am--apÅ IpSpw-_- §-sf-bmWv km¼-¯n-I-ambn ]nt¶m¡w n¡p¶ KW- ¯n s]Sp-¯n-bn-cn-¡p-¶-Xv. CXnsâ KpW-t`m-àm-¡Ä¡v ]en-i-bn tI{µ-kÀ¡mÀ Ap-h-Zn-¨n-«pÅ 6.50 iX-amw k_vknUn e`y-am-Ipw. Ipdª hcp-am--¡mÀ¡mbn Fkv_nSn`h--hmbv]
9Cs^IvSohv BUvtImw Unkw_¿ 2015 apwss_: amKn qUnÂknp ]p dta ]mkvX-bnepw Cub-¯nsâ Afhv Ap-h-Zo-b-n-e-bnepw A[n-I-am-sW¶v Isï­-¯n. Ign ª Znhkw D¯À {]tZ-inse `£y-kp-c£m A[n-Ir-X-cmWv Cu hnhcw ]pd-¯p-hn-«-Xv. Ap-h-Zn-¨n-«pÅ Af-hmb 2.5 ]n]nF-½np ]Icw CXn 6 ]n]nFw hsc Cubw Isï­- ¯n-sb¶p A[n-Ir-XÀ shfn- s¸-Sp-¯n. F¶m ]mkvX ] cn-tim-[-bv¡v hnt[-b-am-¡nb em_p-I-fpsS hnizm-ky-Xsb tNmZyw sNbvXmWv hnj-b-¯n stÉ {]Xn-tcm[w XoÀ¯n-cn- ¡p-¶-Xv. ]mkvX km¼n-fp-IÄ ] cn-tim-[n¨ bp ]n bnse em_nv F³F_nF A{IUn-tä- jtm tZiob `£y-kp-c£m AtXm-dn-«n-bpsS AwKo-Im-ctam CsÃ-¶mWv stÉbpsS ne- ]m-Sv. ]cn-tim-[ hnhcw X§sf Hut±ym-Kn-I-ambn Adn-bn-¨n-«n- söpw AhÀ ]d-ªp. amKn qUnÂkn APn-tm-tam-t«m, Cubw F¶n-h-bpsS Afhv A[n-I-am-sW-¶-Xns XpSÀ¶v amk-§Ä¡p apt¼ ]n³hm- t§­ïn h¶ stÉ hn]-Wn-bn- te¡v ià-ambn Xncn¨p hcm-p Å Hcp-¡-¯n-em-bn-cp-¶p. ]mkvX-bnepwCubw; stÉ{]Xn-k-Ôn-bn tIcfmAUzÀssS-knwKvs^U-td-j³: ]c-kyGP³kn-I-fpsS]pXnbkwL-Sne-hnÂh¶p sIm¨n: tIc-f-¯nse ]c-ky-ta-J- e-bn {]hÀ¯n-¡p-¶-h-cpsS ]p Xnb kwL-S tIcfm AUzÀssS- knwKv s^U-td-j³ (sI-F-F-^v) cq]o-Ir-X-am-bn. sIm¨n-bn tNÀ¶ tbmK-¯n-emWv ]pXnb kwL-S bv¡v cq]w sImSp-¯Xvv. ]c-ky-ta-J-e-bn Imem-Im- e-§-fmbn h¶p-sIm-­ïn-cn-¡p¶ amä-§Ä ]e ]c-ky -G-P³kn-I-fp- sSbpw ne-n¸nv Xs¶ `oj-Wn- bm-bn-cn-¡p-I-bm AXns adn-I-S- ¡p-hm-pÅ {]hÀ¯--§Ä¡v t XrXzw ÂIpI F¶-XmWv ]pXnb kwL-S--bpsS {]Ya e£yw. n e-hn ]cky GP³kn-IÄ X½n- epÅ Am-tcm-Ky-]-c-amb aÕ-c- §Ä Hgn-hm¡pIbpw am[y-a-§-fn n¶pÅ Bp-Iq-ey-§Ä IrXy- ambn ]c-ky-Zm-Xm-¡Ä¡v e`yam¡-p ¶-XpÄs¸-sS-bpÅ tkh{]hÀ ¯--§Ä¡v cq]w ÂIp-Ibpw sN¿pw. Fw.-hn.-{]-km-Znsâ A²y-£- X-bn tNÀ¶ tbmK-¯n kw Øm-- I-½-änbv¡pw taJ-em-Xe tImþ-HmÀUn-t-j³ I½-än-IÄ¡pw cq]w ÂIn. kwØm `mc-hm-ln-Ifmbn Fw.-hn.-{]-kmZv, {]kmZw AUzÀssS- tk-gvkv, I®qÀ ({]kn-Uâv), Fw.- F-kv.-ap-cfn taml³, t^mÀthÀUv AUzÀssS-knw-Kv, sIm¨n (P-d sk{I-«dn), _n.-kp-nÂIp-amÀ, Zriym I½yq-Wn-t¡-j³kv, tIm«bw ({Sj-dÀ), hntm-ZvIp-amÀ, yqkv ]m Uv, sIm¨n (sshkv {]kn-Uâv), a tmPv C«n-s¨-dnb, ImUvanbw I½yq- Wn-t¡-j³kv, sIm¨n (tPmbnâv sk{I-«dn) F¶n-hsc sXc-sª- Sp-¯p. D¯-c-ta-Jem tImþ-HmÀUn-t- ädmbn Sn.antejv IpamÀ (hn³hn³ tImÀ¸v, I®qÀ), a²y-ta-Jem tImþ- HmÀUn-t-äÀamcmbn {^m³knkv tkhyÀ (kv{SnwKvkv AUzÀssS-knw- Kv, sIm¨n), PÌn³ tPmk^v (F -]n Hm AUzÀssS-knw-Kv, sXmSp-]p-g), Z£nW taJem tImþ-HmÀUn-t-ädm bn kPo-hvIp-amÀ (ssS¡n aoUnbm skmeyq-j³kv, sImÃw) F¶n-h- scbpw sXc-sª-Sp-¯p. Fw.-hn.-{]-kmZv ({]kn-Uâv) Fw.-F-kv.-ap-cfn taml³ P-d sk{I-«dn _n.-kp-nÂIp-amÀ {Sj-dÀ mkvtImwsKbn-anMvt^mdwCntIc-f-¯n-epw.. sIm¨n: {]apJ sFSn I¼-n-I-fpsS Iq«m-bva-bmb mkvtIm-ansâ t Xr-X-z¯n-epÅ mkvtImw sKbn- anMv t^mdw tIc-f-¯n-te¡v {] hÀ¯w hym]n-¸n-¡m-sm-cp-§p- ¶p. sIm¨n tI{µ-am¡n tIcf Nm]v äÀ XpS-§m-mWv ]²-Xn. CXnp apt¶m-Sn-bmbn sKbn-anMv t^mdw tIc-f-¯n kwK-ahpw kwL-Sn-¸n- ¡p-¶p−-­v.
Cs^IvSohv BUvtImw Unkw_¿ 201510 1930-ÂBUnkv{_jvI¼nIr{Xna-{InkvXpakvac§Äkrãn-¨p!1950 BUnkv 'knÂhÀ ss]³' hr-£w F-¶ t]-cn CXv t]äâv sNbvXp. Cu q X{Inkvakv{So-bn Id§p¶shfn-¨w,ndapÅsPÃp-IÄF-¶n-h-bp-­ïm- bn-cp¶p. sPÃp-I-fn {]-Im-iw X-«p-t¼mÄ C¶-s¯ te-kÀ sse-äp-I-fp-sS `w-Kn-bp-­ïm-Ipw. {InkvXpakv Ncn-{X-§Ä X mas Special ▼
11Cs^IvSohv BUvtImw Unkw_¿ 2015 bq-tdm-]y³ cm-Py-§-fn-se {In-kv-Xpa-kv B-tLm-j-¯n H-gn-hm-¡m-m-hm¯-Xm-Wv {In-kv- Xpa-kv do-¯p-IÄ. C-h-bp-sS ]n-¶n ZoÀ-Lam-b N-cn{Xw X-s¶-bpï­v. q-äm-­ ïp-I-fm-bn C-h {]-Xo-Im-ß-I-am-bn D-]-tbm-Kn-¨p h-cp-¶p. C-Xnsâ Xp-S-¡hpw A-h-km--hp-anÃm-¯ hr-¯m-Ir-Xn n- Xyam-b Po-hnX-s¯ {]-Xn-n-[m-w sN-¿p-¶p-. ap³-Im-e-§-fn {In-kv-Xpa-kv do-¯p-IÄ hÀ-®m-`-am-¡p-¶-Xn-m-bn am-X-f-]-g- §Ä t]m-se-bp-Å ISpw hÀ-®-¯n-ep-Å ]-g-§-fpw hm-Sm-¯ C-e-Ifpw D-]-tbm-Kn¨p. {]-[m--ambpw c-­ïp X-c-¯n-em-Wv {In- kv-Xpa-kv do-¯p-I-fp-sS Un-ssk³. sU-¡-td-äo-hv do-¯p-Ifpw A-Uz-shâv do-¯p-I-fpw. PÀ-½-n-bn C¯-cw do-¯p-IÄ-¡v Xp-S-¡-an-«-Xv 1931  sPm-lm³ sslân-jv hn-tj¬ B-Wv _-äv- kmÄ F-¶ Øe-s¯ A-m-Y-a-µn-c-¯n C-¯-c-¯n-ep-Å H-cp ]p-jv-¸-lm-cw Xq-¡n-bn-«p. A-Xv PÀ-½-n-bn {In-kv-Xpa-kv do-¯p-I-fp-sS D-]-tbm-Kw hym-]-I-am-¡n-¯oÀ-¯p. {In-kv-Xpa-kv do-¯pIÄ B-iw-km ImÀ-UpIÄ B-cm-Wv {In-kv-Xpa-kv ImÀ- Un-sâ b-YmÀ° D-]-Úm- Xm-hv F-¶-sXm-cp XÀ-¡ -hn-j-b-am-Wv F-¦n-epw n-e-hn tem-I-¯n-se G-ähpw ]-g-¡-ap-Å ImÀ-Uv hneyw F-s¥ Pq-n-bÀ B-Wv nÀ -½n¨-Xv. sa-dn {In-kv-Xpa-kv B³-Uv lm-¸n yq C-bÀ F-¶ B-iw- km-hm-¡p-I-tfm-Sp Iq-Sn-b C-Xn-se hÀ-jw 1842 BW.v sXm-«-Sp-¯ hÀ-jw kÀ slân tImÄ Z-cn-{Z-cp-sS `-£-Whpw h-kv-{X-[m-c-W -co-Xn-bp-apÄ-s¸-Sp-¯n sIm-­ïv ImÀ-Uv sN-¿m-m-bn tPm¬ ImÂ-t¡m- «v tlm-gv-Én-sb n-tbm-Kn-¨p. H-cp Z-cn-{Z-Ip-Spw-_w k-t´m-j-t¯m-sS Iq-Sn-bn-cp-¶v ho-ªv I-gn-¡p-¶-Xm-bn-cp-¶p C-Xn-se Nn{Xw.1875-Â, eqbnkv Prang F¶ Atacn¡³ ent¯m{Km^n-Iv tjm-¸p-S-a hy- Xy-kv-Xamb {In-kv-Xpa-kv ImÀUpIÄ {]kn²oIcn¨p. {Inkvakv ImÀUp-IÄ B-[p-n-I-X-bn-te-¡p Im-se-Sp-¯p h¨Xv Cu Imew- ap-X-em-Wv kv-t]mÀ-Svkv tImanIvkv, XamiIÄ, _p-²n-]-camb hmIy§Ä F¶n-h {In-kv-Xpa-kv ImÀ-Un tNÀ¯p. Chbn se Nn-{X§Ä ]q¡Ä, {In-kv-Xpa-kv cwKw, ]£nIÄ, F-¶n-h-bm -bn-cp-¶p. CXv ImÀ-Uv hn-]-Wn-sb¯s¶ am-än-a-dn¨p. 1881 Bbt¸mtg¡pw, Prang Hmtcm hÀjhpw A©v Zie£¯n e[nIw {In-kv-Xpa-kv ImÀUpIÄ D-Xv-]mZn-¸n¨p. . - ▼ X mas Special
Cs^IvSohv BUvtImw Unkw_¿ 201512 Ce-t{Îm-Wn-Iv am-[y-a-§-fp-sS cw-K-{]-th-i- t¯m-sS C-sXÃmw am-dn-a-dnªp. CþImÀ-Up- I-fm-Wv G-ähpw ]pXn-b B-IÀj-Ww. C-¶v {]-Xn-hÀjw, 2.6 _neyWnpta {Inkva kv ImÀUpIÄ (G-I-tZiw 571 aney¬ tUmfÀ!) tem-I-s¯-¼mSpw A-bv¡-s¸-Sp- ¶pï­v. {In-kv-Xpa-kv {So 1521  PÀ-½-n-bn-se AÂ-km-sN-bn-em-Wv B-Zy-s¯ {In-kv- Xpa-kv {So ]n-d-¶-sX-¶v I-cp-X-s¸-Sp¶p. B-Zy-Ime-¯v a-c-§-fn t-cn-«m-bn-cp-¶p A-e-¦m-c-§Ä ]n-¶o-Sv Iq-Sp-X ku-I-cym-p-kr-Xw NnÃ-IÄ sh-«n ho-«n-p-Ån {In-kv-Xpa-kv {So-IÄ Øm-]n-¡p-hm³ XpS§n.1600 IfnÂ, {Inkvakv a-c-§-fn ndapÅ t]¸À, sNdnb Ifn¸m«§Ä, `£Ww, F-¶n-h D-]-tbm-Kn-¨mWv Ae-¦-cn-¨n-cp¶Xv. ]n¶oSv, shÅn hbÀ, B`cW§Ä, sagpIpXncnIÄ, sNdnb ap¯p- IÄ ap-X-em-b-h tNÀ-¯p Xp-S-§n. I-¯n-¨p-h-¨ sa-gp-Ip-Xn-cn-IÄ Xo-]n-Sp-¯-§Ä-¡n-S-bm-¡p¶-Xv km-[m-c-W-am-bn-cp¶p. Ce{ÎnIv {Inkvakv {So sseäpIÄ B-Zy-am-bn hn-`mh-w sN-bvX-Xv 1878  tXmakv FUn-k¬ B-Wv C-Xv hfsc sNeth-dn-b- co-Xnbm-bn-cp-¶p. 1800 sâ A´yt¯msS, ]c¼cmKX {Inkvakv {So-bn am-ä-§Ä D-­−m-hm³ XpS§n. BZy Ir{Xna {Inkvakv ac§Ä saä h-b-dn Saint Nicholas was known as the protector of children and sailors. This 14th century painting shows him caring for two small boys. In the 19th century, images of Saint Nicholas/Sinter Klaas became more prevalent in the United States, though depictions of the Christmas legend still varied. This Santa Claus comes from the 1880s. Cartoonist Thomas Nast drew several depictions of Santa Claus for Harper's Weekly, establishing the contemporary image of this Christmas legend. This cartoon comes from around 1881. Xq-h-ep-IÄ s]m-Xn-ªv nÀ-½n-¨-h--bm-bn-cp¶p, SÀ¡n, H«I¸£n AsÃ-¦n A-c-b-¶w F-¶n-h-bpsS XqhepIÄ Bbncp-¶p {]-[m--ambpw D-]-tbm-Kn-¨n-cp¶Xv 1930- BUnkv {_jv I¼n Ir{Xna- {_jv ac§Ä krãn-¨p! 1950  BUnkv 'knÂhÀ ss]³' hr-£w F-¶ t]-cn CXv t]äâv sNbvXp. Cu qX {Inkvakv {So-bn Id§p¶ shfn-¨w, ndapÅ sPÃp-IÄ F-¶n-h-bp-­ïm- bn-cp¶p. sPÃp-I-fn {]-Im-iw X-«p-t¼mÄ C¶-s¯ te-kÀ sse-äp-I-fp-sS `w-Kn-bp-­ïm-Ipw. ]n¶oSv sh-Ån, Aeq annbw {Inkvakv ac§Ä nÀ½n¨v temIsa¼mSpw Ibäpa-Xn sN-bvXp. Illustrator Haddon Sundblum created many Coca- Cola ads that featured Santa Claus. "Stock Up for the Holidays" comes from around 1953. The name Santa Claus evolved from St. Nicholas' Dutch nickname, Sinter Klaas, a shortened form of Sint Nikolaas (Dutch for Saint Nicholas). Pictured here, Sinter Klaas arriving in Amsterdam, 1991. History of Santa Claus X mas Special ▼
13Cs^IvSohv BUvtImw Unkw_¿ 2015 ▼ Ad Film Shoot Client: Indulekha (Mosons Extractions) Agency: Firewood Production House : Virtual Eye Films Director: Vinod AK Producer : Jenil Manu DOP: Mukesh Muraleedharan Associate Director: Viji Sam 1st AD : Jomit Johny 2nd AD: Sivraj DOP Asst: Shinos Music Director: Anil Johnson BUv-tImw I-−p. hf-sc {]-tbm-P--{]-Z-am- bn tXm¶n. C³kv]-b-dnMv BUvkv F¶ sk£³ hfsc {]tbm-P--I-c-amWv Hcn- ¡epw Nn´n-¡m¯ Xc-¯n-epÅ sFUn- b-IÄ CXn-eqsS In«p¶p. ]ns¶ aäp ] wàn-Ifpw Fn-¡n-jvS-am-Wv. Cnbpw IqSp- X hn`-h-§Ä BUvtIm-an n¶p {] Xo-£n-¡p-¶p. Cu kwcw-`-¯np ]n¶n {]hÀ¯n¨ FÃm-hÀ¡pw Fsâ lrZbw n dª A`n--µ--§Ä.. ]n. cmPvIp-amÀ ]me-¡mSv Rm³ ]-c-ky-I-e-bn XmÂ-]-cy-ap-Å H-cp hn-ZymÀ-°n-bmWv. {^q«n-sb¡p-dn-¨pÅ BÀ«n-¡nÄ hfsc C³^Àta-äohpw IfÀ^p- Åp-ambncp¶p.Sn]vkvB³Uv{SnIvkpwD]-Im -c-{]-Z-amWv Fn-s¡mcp kP-j-pïv ] c-ky-cw-K-s¯-¡p-dn-¨pÅ IqSp-X Imcy- Letter to the Editor: Chief Editor Effective Publications, Mughal Palace Bldg, Collectorate P.O., Kottayam - 2, Kerala, India Ph: 08593 998705, 093881 53029 effectiveadcom@gmail.com editor@effectiveadcom.com §Ä DÄs¸-Sp-¯Ww H¸w IqSp-X t] Pp-Ifpw. ASp¯ e¡-¯-nmbn Im¯n- cn-¡p-¶p. Anä hS-hm-XqÀ - ]c-ky-cw-K¯v An-hm-cy-amWv Cu am- knI. kIvkkv ]nc-anUv hfsc hnÚm {]ZamWv. hnP-bn-I-fpsS Pohn-X-]m-T-§fpw {]Xn-k-Ôn-Isf XcWw sN¿p-¶-Xn-pff amÀ¤hpw ]IÀ¶p Xcp¶ Cu teJw anI¨ ne-hmcw ]peÀ¯p-¶pï-v. ^mj³ tam§-dpsS I¬sk]väv jq«pw hfsc {Intb-äo-hmW.v sSIvtm-fPn cwKs¯ ]p Xnb Isï-¯-ep-IÄ tNÀ¡Wsa¶mWv Fsâ A`n-{]m-bw. tPmÀÖv tPmk^v ]¯-w-Xn« 9846057461 {]Xn-I-c-W§Ä Costumer: Shibu Simon Make-Up & Hair Stylist: Shekhar Casting : Jomit Johny Offline Editor: Viji Sam & Pinto Varkey Sound: Rajesh P.R Production Runner: Smith Colorist : Shane O’Connor Online Editor: Aby Benny,TAD Studio CG & VFX : Mediateam Creative Zone Special Mention-Art Support : Nidheesh
Cs^IvSohv BUvtImw Unkw_¿ 201514 'X'mas Special ▼ tIcfm 2015 BUvs^Ìv
15Cs^IvSohv BUvtImw Unkw_¿ 2015 ▼ Ad Fest tIcf¯nsâ ]c-ky-Iem anIhv DbÀ¯n-¡m«n tIcfm AUzÀssS-knwKv GP³kokv Atkm-kn-tb- jsâ BUv s^Ìv 2015 hw. 27 apX 29 hsc hb-m Sv ssh¯n-cn- dntkmÀ«n hÀt®m-Pz-e-ambn kwL-Sn-¸n- ¡-s¸«p. tIcf Sqdnkw, ]nt¶m--¡t£-a -h-Ip¸v a{´n F.]n AnÂIp-amÀ- BUvs^Ìv DZvLm-Sw sNbvXp. ]cn-]m-Sn-bn sI{XnF ^p¡ {Intb-äohv AhmÀUp- Ifpw hnX-cWw sNbvXp. ÌmÀ-¡v I-½yq-Wn-t¡-j³ G-P³-kn Hm-^v Z C-b-dm-bn Xn-c-sª-Sp-¡-s¸«p. tZio-b X-e-¯nepw kw-Øm- X-e-¯n-epw hnhn-[ hn-`m-K-§-fn- embmWv a-Õ-c-apï-­m-bXv. sI-{XnF ^p-¡ m-j-W tKmÄ-UvsaU A-hmÀ- Un-pÅ aÕc-¯n {]nâv hn-`m-K-¯n tKmÄUpw knÂ-hdpw tem-¡Â s-ävhÀ-¡v kz´-am¡n. sSen-hn- j³ hn-`m-K-¯n t{_-¡v {Xq tKmÄ-Upw, a¬-kq¬ AUz-ssS-knw-Kv knÂ-h-dpw kz-´-am-¡n. tdUntbm hn-`m-K-¯n tdUntbm amw-tKm tKmÄUpw ¢-ºv F- ^v-Fw knÂ-hdpw tSn. Hm¬-sse³ (hoUn-tbm) hn-`m-K-¯n sk³-{S A-Uz-À-ssS-knwKv tKmÄUpw ssa{Xn A-UzÀ-ssS-knw-Kv knÂ-hdpw tSn. Hm¬-sse³ (Un-kv-t¹ B-Uv) hn-`m-K-¯n _n-Kvt^m-Iv-kv A-Uz- ÀssS-knwKv tKmÄUpw knÂ-h-dpw kz-´-am¡n. kwØm- X-e-¯n -S-¶ Xn-c-sª-Sp-¸n {]n âv hn`m-K-¯n kv-ämÀ-¡v I-½yq-Wn-t¡-j³ tKmÄ-Upw knÂ-h-dpw tSn. sS-en-hnj³ hn-`m-K-§fn ÌmÀ-¡v I-½yq-Wn-t¡-j³ tKmÄ-Upw shÀ-NzÂsF knÂ-h-dpw kz-´-am-¡n. tdUntbm hn-`m-K-¯n tdUntbm amw-tKm tKmÄUpw sa-t¯À-Uv AUz-ssS-knw-Kv knÂ-h-dpw kz- ´-am¡n. Hm¬-sse³ (hoUn-tbm) hn-`m-K-¯n sk³- {S A-Uz-À-ssS-knwKv tKmÄ-Upw hn-¶nw-Kvsh-bv-kv knÂ-h-dpw kz-´-am¡n. Hm¬-sse³ (Un-kv-t¹ B-Uv) hn-`m-K-¯n Nm-h-d B-Uvao-Un-b tKmÄUpw knÂ-h- dpw kz-´-am¡n. Pbm-cm-b-W³ (ko-n-bÀ {In-tb-äo-hv U-b-d-ÎÀ, JWT), sP.hmÄ-«À tXmw-k¬ (ln-µp-Øm³ tXmw- k¬ A-tkm-kn-tb-ävkv), Pm-^À sh-½p-Ån (ko-n-bÀ {In-tb-äo-hv U-b-dÎÀ, Un-Un-_n ap{Z) XpS§nb A-Uz-À -ssS-knw-Kv cwK-s¯ {]-apJÀ hn-[n-IÀ-¯m-¡-fm-b k-an-Xn-bm-Wv A-hmÀ-Uv tP-Xm¡-sf Xn-c-sª-Sp-¯-Xv. hn-jv-dn FâÀ-{]-tWgv-kv Nm-än _n-kn-kv cw-K-s¯ {]-ap-J-cm-b tPm-bv B-ep-¡m-kv (sN-bÀ-am³ Bâv FwUn, tPm-bv-B-ep-¡m-kv {Kq¸v), Sn.Fkv. ]-«m-`n- cma³ (sN-bÀ-am³, I-eym¬ knÂ-Iv-kv), tUm.Fkv.k- Pn-Ip-amÀ (FwUn, [m{Xn B-bpÀtÆ-Z ss{]h-äv en-an-ä-Uv) Xp-S-§n-b-hÀ ]-s¦-Sp¯p. kw-hm-Z-¯nv {io-I-WvT³ m-bÀ- t-XrXzw Â-In. ]ckycwK-s¯ {]-ap-Jcm-b cm-Pvm-bÀ (No-^v {In-tb-äo-hvHm-^okÀ, am-Un-k¬ _n-Fw-_n) t-Xr- Xzw -ÂInb {In-tb-äo-hvsk-j-pw {_n-tP-jvtP-¡-_v (Fw-Un, 22 ^o-ävss{S-_ thÄ-Uvssh-Uv) t-XrXzw ""D¸-¶-§Ä P--§-fn-te-s¡-¯n-¡p-¶-Xn hf-sc hen-sbm-cp ]-¦m-Wv ]-c-ky-G-P³-kn-IÄ nÀ-h-ln-¡p¶-Xv . ssZ-h-¯n-sâ kz-´w m-sS-¶ hn-tij-Ww tem-Iw ap-gp-h-s-¯n¨-Xv ]-c-ky-§-fmWv. hn-izmky-X ]-c-ky-¯nepw DÂ-¸-¶-§-fp-sS KpWn-e-hm-c¯nep-ap-s­-ï¦n am-{X-ta D-t±-in-¡p-¶ e-£y-¯n-se-¯n tN-cm³ km-[n-¡p-I-bpÅq. t-sc a-dn-¨v Ã-XÃm-¯ DÂ-¸¶-§Ä-¡m-bn F-{X à ]-ckyw sN-bv-Xmepw P--§Ä A-Xp Xn-cn-¨-dn-bpw''. þ F ]n AnÂIp-amÀ Sqdnkw, ]nt¶m--¡t£-a-h-Ip¸v a{´n
Cs^IvSohv BUvtImw Unkw_¿ 201516 Ad Fest ▼ Â-Inb- Un-Pn-ä sk-j-pw -S-¶p. am[y- a-cwKs¯ amä-§-sf- ]än hÀKokv Nmï­n (ae-bmf atm-ca No^v P-d amt-PÀ amÀ¡-änMv) iyma-{]-kmZv (AarX Snhn t{]m {Kmw Ub-d-IvSÀ) F¶n-h-À {]`m-j-W-§Ä S-¯n. kn-n-am kw-hn-[m-b-I-cp-sS kw-hm-Z-¯n v {]-ikv-X Xnc-I-Ym-Ir¯mb BÀ. th-Wp tKm-]m m-bÀ t-Xr-Xzw Â-In.- kw-hn-[mb- Icm-b emÂtPmkv, B-jn-Iv A-_p, entPm tPm-kv ]-Ãn-tÈ-cn Xp-S-§n-b-hÀ ]-s¦-Sp -¯p. NS§n sI-{Xn-F kwØm- {]-kn- Uâv sP-bnw-kvh-f¸ne. sF-F³F-kv {]-knUâv ]n.hn. N-{µ-s s]m¶m-S A-Wn- bn-¨v B-Z-cn¨p. Iq-Sm-sX {]-ikvX tdUntbm tPm-¡n-I fm-b _m-e-Ir-jv-W³ (BÄ C-´y tdUn- tbm), {]n-b³ cm-PvPn. (¢-ºvF-^v-Fw), A- cp¬ am-Xyp (sd-Uv F-^v-Fw), s_³kn A-¿w-¼nÅn (tdUntbm amwtKm), atm tPmkv(tdUntbm amw-tKm) Xp-S-§n-b-hÀ -S-¯p-¶ Nm-ävtjm-bpw D­ïm-bn-cp¶p. C-Xn-sÃmw ]p-dsa knn-amcw-K-s¯ H-«tIw I-em-Im-c-•mÀ A-Wn-n-c-¶ I-em- k-Ôy-bpw Cu-hân-s B-th-tim-Pz-e- am¡n. sI{XnF kwØm- {]-kn-Uâv sP-bnw- kv h-f-¸n-e, sI-{Xn-F No-^v ]m-{S³ tPmk- ^v Nmhd, P--dÂsk-{I«dn kp-µÀ-Ip-amÀ, B-Uv s^-Ìv P--d I-¬ho-À cm-Pp ta-tm³, sN-bÀ-am³ ]n.Sn. A{_-lmw, I-¬ho-À ]n.Fw. Ip-«n Xp-S-§n-b-hÀ N-S- §n-v t-XrXzw ÂIn. sI{XnF-bpsS ASp¯ c­ïp- hÀj-t¯-¡pÅ `mc-hm-ln-Isf sXc-sª-Sp-¯p. kwØm--{]-kn-Uâmbn ]n. kpµÀIp-amÀ (cay AUzÀssSknwKv amtPnwKv ]mÀ«vWÀ) P.-sk-{I-«-dn- bmbn cmPptatm³ (ssa{Xn AUzÀssSknwKv UbdIvSÀ Hm ¸tdj³kv) {S-jddmbn F¨v. cma-{]-km-Zv F-¶n-hcmWv sXc- sª-Sp-¡s¸«Xv. aäp `mc-hm-ln-IÄ tPmkv hÅqÀ, cmPv IpamÀ, tPm¬kv hf-¸ne (sshkv {]knUâpamÀ)-, Pn-j³ Zmkv, Pb-N-{µ³ mbÀ (tPm.-sk-{I-«-dn), Pbnwkv hf-¸ne (sF-]n-]n), tP¡_v Xc-I³ (-A-ssUz-kdn t_mÀUv sNbÀam³), tkmW {]kn-Uâp-am-cmbn imkvX-aw-Kew taml³ (Xncp-h-´-]p-cw), tSman-¨³ (-tIm-«-bw), jmPn (Fd-Wm-Ip-fw), tZh³ mbÀ (-Xr-ÈqÀ), kzman-m-Y³ (-]m-e-¡m-Sv), ]n.F. amXyp (tImgn-t¡m-Sv), cmPohv Ff-bm- hqÀ (-I-®qÀ) -F-¶n-hÀ Øm-ta-äp. No^v t]{S³ tPmk^v Nmhd kXy-hm-NIw sNmÃn-s¡m-Sp-¯p. sI{XnFbv¡v ]pXnb `mc-hm-ln-IÄ ]n. kpµÀIp-am-À kwØm- -{]-kn-Uâv cmPp tatm-³ P.-sk-{I-«-dn- F¨v. cma-{]-km-Zv {S-jdÀ
Cs^IvSohv BUvtImw Unkw_¿ 201518
19Cs^IvSohv BUvtImw Unkw_¿ 2015 ]c-kyhpw kmaq-lnI {]Xn-_-²-Xbpw X½n Fn-¡n-¯cw hnj-b-§-fn hyà-amb ne-]m-Sp-I-fp−­v . Hcp ]ckyw Gsä-Sp-¡p-t¼mÄ kaq-l-t¯m-SpÅ [mÀ½n-I-amb D¯-c-hm-ZnXzw Xocp-¶nà F¶p Icp-Xp-¶-bm-fmWv Rm³. Im- cWw P-§fpsS kvtlhpw ap-¡-hÀ¡n-S-bn-epÅ kzm[o- hpw I−­n-söv Sn-¡-cpXv. à D¸-¶-¯nsâ ]c-ky-aà sN¿p-¶-sX-¦n Hcp kaq-l-s¯- X-s¶-btà mw hgn-sXän-¡p- ¶Xv. A¯cw t{]mU-IvSp-I-fpsS hym]-I-amb D]-tbm-K-¯n- te¡p Imcy-§-sf-¯m-pÅ kml-Ncyw hsc-bn-Xn-ep−­v. C§- s-bpÅ hnj-b-§-fn hfsc {i²-tbmsS thWw Xocp-am--sa- Sp-¡m³ AsÃ-¦n ½-sf-Sp-¡p¶ Hcp Xocp-amw msf Hcp-]m Sv t]sc mi-¯n-te¡v bn-t¨¡mw. AXp-sIm−­v Rm³ ASp-¯-dn-bm-hp¶, D]-tbm-Kn¨p tm¡nb, hkvXp-¡Ä¡p am{Xta ]ckyw sN¿m-dp-Åp. sken-{_n-än-I-fpsS Ap-hmZw IqSmsX Ah-cpsS Nn{X-§-Ä ]c-ky-§-fn D]-tbm-Kn-¡p¶ {]h-WX hym]-I-am-WtÃm AsX , AsXm-cn-¡epw kw`-hn-¡m³ ]mSn-Ãm¯ Imcy-amWv . C¯cw ]c-ky-§-fn-eqsS bmsXmcp t«hpw So--S-·mÀ¡n-Ã. Câ-en-Pâv t{]m¸À«n t]mse-Xs¶ CXn-s-Xn-scbpw nb-a-§- fp−­v. F¶m-e-hsbm¶pw th­− coXn-bn D]-tbm-Kn-¡m³ km[n-¡p-¶nÃ. CXnse {][m--{]-ivw a-km-£n-bp-tS-XmWv. sken-{_n-än-bpsS CtaPv shdp-sX-sbmcp Znhkw sIm−­v D­−mbn hcp-¶-XÃ. AXnp ]n¶n F{X-Im-es¯ A[zmw ImWpw, IjvS-]m-Sp-IÄ ImWpw, C{X-tbsd {]Xn-_-Ô-§sf AXn-Po-hn¨v tSn-sb-Sp¯ AXv aäp-Å-hÀ NqjWw sN¿p- ¶Xv icn-bmtWm? tkmjy aoUnb dnhyq-IÄ knn-a-mhy-h-km-bs¯ _m[n-¡p¶p XoÀ¨-bmbpw tkmjyÂao-Un-b-Isf NneÀ C¯-c-¯n Zpcp- ]-tbm-K-s¸-Sp-¯p-¶p−-­v. C¯-c-¯n-epÅ dnhyp-I-fn IqSp- Xepw knn-a- ]p-d-¯n-d§p-¶-Xnp ap³]m-sW¶p {i²n-¨n- «pt­−m? FÃm-hcpw tPÀW-en-Ìp-I-fm-b-XmWv CXn-sms¡ a-Êp-Xp-d¶v Zneo]v F´p-sIm-­−mWv P-§Ä Zneo-]ns C{X CjvS-s]-Sp-¶Xv. knsFUn aqk C¶pw sSen-hn-j-n t{]£-Isc s]m«n-¨n-cn-¸n-¡p-¶p. ambm-tam-ln-n, Ipªn-¡q-³, Nm´p-s]m«v knna-Ifnse thj-]-IÀ¨IÄ ae-bm-fn-I-Ä¡v Hcn-¡epw ad-¡m-m-hn-Ã. km[m-c-W- ¡m-cn Hcm-fmbn Ah-cpsS CjvS-§-f-dnªv IYm-]m-{X-§Ä¡v Poh³ sImSp-¡m-pÅ At±-l- ¯nsâ Ignhv Xs¶-bm-Wn-Xnsâ ]n¶nse cl-kyw. Nncn¨pw Nncn- ¸n¨pw ae-bmfn t{]£-I-lr-Z-b-§Ä Iog-S-¡nb Cu P-{]nb mb-Iv Xn¡v Npäpw S-¡p¶ Imcy-§-fn hyàhpw ià-hp-amb A`n-{]m-b-§-fp−-­v. ]c-ky-þ kn-nam ta-J-e-sb-¡p-dn¨pw hyàn-]-c-ambn Xn¡p tcn-tS−­n h¶ {]iv-§-sf-¡p-dn¨pw Zneo]v a-Êp- Xp-d-¡p-¶p.... ▼ Celebrities
Cs^IvSohv BUvtImw Unkw_¿ 201520 ImcWw. tPÀW-enkw ]Tn-¡m¯ AXnsâ F¯n-Ivkn-s-¡p-dn-¨-dn-bm¯h-cpsS hnc ¯p-¼n C¯cw am[y-a-§Ä e`y-am-sW-¶p-Å -XmWv Gähpw k¦-S-I-c-amb Imcyw. shdpsX Hmtcm IY-IÄ ChÀ ]S-¨p-hn-Sp- I-bmWv CXn Hcp iX-amw t]mepw kXyw D­−m-bn-cn-¡n-Ã. ]t£ CsXms¡ knn-a-sb tZmj-I-c-ambn _m[n-¡p-Ibpw sN¿pw. Pn- ¡m³ t]mIp¶ Ipªnsâ PmX-I-am-W-hÀ Fgp- Xp-¶X,v F´m-W-Xnsâ e£yw? Hcp knn-a -t]mepw s{]mUyqkv sN¿m¯ ChÀ knn- a-bv¡mbn tImSn-IÄ sNe-h-gn-¡p¶ s{]m Uyq-ksd jvS-¯n-em-¡pI-bmWv. Zneo-]np tsc-bp-­ïmb tkmjy aoUnb B{I-a-W-§Ä? kXy-¯n n§-sf-t¸m-se-bp-Å-hÀ ]d -ªmWv CXp Rm-dn-bp-¶Xv Xs¶. tkmjy aoUn-b-bn henb Ip{]-N-c-W-§Ä Fn-s¡-Xn- sc-bp-­ïm-bn. Fsâ t]gvk-W sse^n-ep-­ïm- bn-cp¶ {]iv-§Ä t]mepw NneÀ BtLm-jn- ¨p. hf-s¨m-Sn¨p Imcy-§-f-h-X-cn-¸n-¨p. F´n- m-Wn-sXms¡ sN¿p-¶-sX¶v Fn-¡-dn-bn-Ã. Hcp {]ivhpw CÃmsX FÃmw XnI-ªh-cmbn Bsc-¦n-ep-apt­−m Cu temI¯v. Fsâ Pohn- X-¯n bYmÀ°-¯n kw`-hn-¨-sX-´m- sW¶v Atz-jn-¡msX h¶ C¯cw hmÀ¯- IÄ am-kn-I-ambn hfsc hnj-an-¸n-¨n-«p−­v. F¶m Fn-¡m-tcmSpw ]cn-`-h-anÃ. sNdp¸w apX Fs¶ I−­p XpS-§n-b-h-cmWv ae-bm- fn-IÄ FhnsS sN¶mepw Ah-cpsS kvtlw Ft¶m-sSm-¸-ap-­−v. aI-m-bn, ktlm-Z-c-m bn Ah-scs¶ Icp-Xp¶p. Cu {]-Xn-k-Ôn- I-fn-seÃmw t{]£-IÀ Ft¶m-sSm¸w n¶p. Ah-cmWv Fs¶ C¶s¯ ne-bn-se-¯n-¨-Xv. Ah-cpsS kvtlhpw BioÀhm-Zhpw H¸-ap-Å- t¸mÄ asäm-¶n-s-¡p-dn¨pw Nn´n¨p Xf-tc-­ï- Xnà F¶p Xs¶-bmWv Fsâ hnizm-kw. kv{Xo IYm-]m{Xw DÄs¸sS hyXy-kvX-amb thj-§Ä.. Fn¡p hyXy-kvX-amb IYm-]m-{X-§Ä sN¿m³ Ign-ª- Xn kt´m-j-apï-­v. t{]£-IÀ CjvS-s¸-Sp-¶Xv hyXy-kvX- X-bm-Wv. F¶m AXv ¶mbn sN¿-W-sa-¦n ]cn-{iaw Bh-iy-amWv. Htcm Znh-khpw ]pXnb ]pXnb Imcy§Ä AXn- mbn ]Tn¨p sImï­n-cn-¡p-I-bmWv. AsXmcp Ne©v Xs¶- bm-bn-cp¶p. BZy-sams¡ IYm-]m-{X-§Ä sN¿p-t¼mÄ a- Ên-semcp t]Sn anan{In ssÌem-Iptam Fs´-¦nepw tImam- fn-¯-c-am-Iptam AsXm-¶p-a-sÃ-¦n t{]£-IÀ F§s kzoI-cn-¡p-sa-s¶ms¡. AXn-m Htcm-¶npw th­ïn Hcp-]m Sv H_vkÀth-j³ thï­n h¶p. {]tXyIn¨v ambm-tam-lnn knnabv¡p th­ïn kv{XoIfpsS kz`mhw ]Tn-t¡ï­n h¶p. knna Ign-ª-Xnp tijhpw B F^IvSv o­ïp- n¶p. Hcp kv{Xo BbXp t]mse-Xs¶ tXm¶n. ]p«v sdtÌm-dâv.. IeÀ¸n-Ãm¯ mS³ `£Ww e`y-am¡pI F¶ B{K- l-ambncp¶p AXnp ]n¶n Ct¸m FhnsS tm¡n-bmepw If-dn ap§n n¡p¶ ^mÌv ^pUv sFäw-ktÃ? AXn ns¶m¶v hgn-amdn Nn´n¨p. At¸m ]p«v F¶ ½psS mS³ Blm-c-amWv ap¶n sXfn-ªXv. AXn ½Ä H¶pw tNÀ ¡p-¶nÃ. AXpIqSp-Xepw {]`m-X-`-£-W-am-bm-WtÃm Ign- ¡pI F¶m A§-sbpÅ ip²-`-£-W-§sf GXp ka-b ¯pw e`y-am-¡p¶ Hcp Øm]w XpS-§m-sa-¶mbn ]ns¶ _m¡n Imcy-§fpw icnbm-b-t¸mÄ sdtÌm-dâv sdUn. IÌ- ta-gvkns I¬Iï­ssZh-§-sf-t]m-se-bmWv ChnsS IW- ¡m-¡p-¶Xv. ]pXnb Nn{X-§Ä... c­ïp cmPy-§-fn n¶p hcp¶ cï­p "I¬{Sn-'I-fpsS IY ]d- bp¶ Sq I¬{Sokv. jm^n-bmWv kwhn-[mw. t{]£-IÀ F¶n n¶p {]Xo-£n-¡p-¶Xp t]mse- Xs¶ CsXmcp 100 iX-amw FâÀsS-bv³saâv knn-a-bmWv. kn-sFUn aqk-bpsS c­ïmw `mKw, kpµÀZmkv kwhn-[mw sN¿p¶ shevIw Sp sk³{S Pbn F¶n-hbmWv hcm-n-cn-¡p¶ Nn{X-§Ä. tPym-Xn-kv ta-cn tPm¬ jyothismary663@gmail.com Celebrities ▼
21Cs^IvSohv BUvtImw Unkw_¿ 2015 kwKo-tXm-]-I-c-W-§-sf-¸än Kth-jWw S-¯m³ tIc-f-¯n-se-¯nb B Ata-cn-¡-¡m-csâ ssI¿n kwKo-tXm-]-I-c-W-§-fpsS Hcp o­ï enÌp-ap- ­ïm-bn-cp-¶p. AXn ]©-hmZyw am{Xw Xcm-sa¶v tPmbn ]dªp. F¶m AXn-epÅ FÃm D]-I-c-W-§fpw thW-sa-¶mbn ]oäÀ. B[p-nI Ce-Ivt{Sm-WnIv kwKo-tXm-]- I-c-W-§-fpsS IS¶v Ib-ä-¯m temI-sa-¼m- Sp-apÅ ]c-¼-cm-KX kwKo-tXm-]-I-c-W-§Ä Ayw n¶p sIm­ïn-cn-¡p-I-bm-Wv. F¶m Ch CÃm-Xm-Ip-¶-tXmsS ap¡v jvS-am-Ip- ¶Xv al-¯mb Hcp kwKoX ss]XrIw Xs¶- bmWv. Chn-sS-bmWv tPmbn F¶p hnfn-t¸-cpÅ tPmk^v hn s^ÀWmï-­-knsâ {]hÀ¯--§Ä al-¯-c-am-Ip-¶Xv. hnkvar-Xn-bn-em-­ïp-t]m b hmtZym-]-I-c-W-§sf Hcp -tm¡v ImWp- hmpw BkzZn-¡p-hmpw Ahsb Ipdn¨v ]Tw S-¯p-hmpw n§Ä¡v At±-l-¯nsâ mÂ]Xv hÀjw ]g-¡-apÅ tPmbn ayqknIv F¶ Øm-]-¯nse¯mw. AhnsS ]gw-]m -«nsâ Xpbn-ep-WÀ¯Â tIÄ¡mw. CXp-hsc tPmbn S-¯nb nc-´c Atz-j-W-§Ä ]e- t¸mgpw H¶p-In Hcp {]mNo kwKo-tXm-]-I- c-W-¯nsâ ]pÀP-·-¯ntet¡m AsÃ-¦n ]pXnb asäm-¶nsâ ]nd-hn-bn-tet¡m BWv hgn-sX-fn-¨n-«p-ÅXv. tIc-f-¯nse a¬a-dªp t]mb kwKo-tXm-]-I-c-W-§-fn 90 iX-am-- t¯mfw Cu AXp-ey-{]-Xn-`-bpsS hnc-ep-I-fn- eqsS ]pÀP·w tSn-¡-gn-ªp. kwKo-tXm-]-I-c-W-§-fpsS tXmg³ kwKo-X-¯nsâ kzc-§Ä Ggmbn hncn-bp-w ap¼v kwKo-X- ¯nv A©v kzc-§Ä am{Xta D­ïm-bn-cp-¶p-Åp. AXns s]âmtämWn¡v ayqknIv knÌw F¶v hnfn-¨n-cn-¶p. C¶pw BZn-hm-kn-I-fpsS kwKo-X-¯n A©v kzc-§Ä am{Xta DÅp. BZn-a-a-p-jyÀ D]-I-c-W-§Ä nÀ½n-¨n-cp-¶Xv kwKo- X-¯n-mbn-cp-¶n-à hmÀ¯m-hn-n-ab¯npw, hy-ar-K-§-fn n¶pw kwc-£Ww tSp-¶-Xnpw aäp-am-bn-cp-¶p. temtKm- {Uw, s]cpw-_-d, ]pen-A-a-dn, Fen-aq-fn, sImfw-X-«-¿v, X¼-cv, enZmw-Kp- aman F¶nh Ah-bn NneXv am{Xw. hntm-Z-¯npw kmwkvIm- cn-tIm-¶-a--¯npw D]m-[n-I-fm-bn-¯oÀ¶ Ch-bn ]eXpw C¶v ]g-a-¡m-cpsS hmsam-gn-bn am{Xw Pohn-¡p-¶-h-bm-Wv. F¶m a¬a-d-sª¶p Icp-Xnb Ch-sbÃmw tPmbn-bpsS ssI¿n `{Zw. C¶s¯ Xe-apd I­−n-«n-Ãm-¯Xpw, tI«-dnhp-t]mepanÃm-¯-Xp- amb ]mÝm-Xyhpw ]uc-kvXy-hp-amb [mcmfw hmtZym-]-I-c-W- §Ä ChnsS ImWmw. InSp-]n-Sn, Ddp-¼v, ]m¼v, t_ÀUv, ac-¯-h-f, B{^n-¡-Im-cpsS UnPn-cn-Uq-kv, Iem-¼m-kv, k³kmÀ, d¯m-¡v, _dn³_mthm IqSmsX kztZ-in-- D-]-I-c-W-§-fmb ´pWn, Ddp- an, Pa-Un-¡, _qd, _qk-cn, GI-Xm-cn, IpSp-¡-ho-W, InSn-ap-¯v, kzmXn-Xn-cp-¶mÄ kz´-ambn cq]-I-ev] sNbvX kzc-_¯v ]−­v cmPm-¡-·mÀ D]-tbm-Kn-¨n-cp¶ bmgp-IÄ, Imlfw DuXp- hm³ D]-tbm-Kn-¨n-cp¶ Xq¯mcn, c-knwKm F¶nh Ah-bn NneXv am{Xw. ▼ Music tPmk^v hn s^ÀWmï-­-kv
Cs^IvSohv BUvtImw Unkw_¿ 201522 Hcp hntZ-in-bpsS hchv Knäm-dnsâ X{´n-IÄ ao«p-t¼m-gpw tPmbn- bpsS a-Ên B CuWw am{X-aÃm D­−m-bn- cp¶Xv. CuW-¯n-sâ, Xmf-¯nsâ Hcm-bncw sshhn-[y-§Ä¡mbn At±lw Ct¸mgpw hyXy- kvX-amb Atz-j-W-§Ä XpSÀ¶v sIm−­n -cn-¡p-I-bm-Wv. mZw IpSn-bn-cn-¡p¶ D]-I-c-W- §Ä tXSn-bpÅ tPmbn-bpsS bm{X-I-fpsS XpS- ¡hpw hyXykvXambn-cp-¶p. CXnmbn {]tNm -Zw e`n-¨Xv Hcp hntZ-in-bn n¶m-sW¶v At± lw]d-b-p-¶p.sNdp¸wapXÂkwKo-Xs¯{]W -bn-¨n-cp¶ tPmbv Xncp-h--´-]p-cs¯ Xsâ hoSn-tmSp tNÀ¶v kwKo-tXm-]-I-c-W-§-fpsS Hcp IS XpS-§n. hfsc¡pd¨v D]-I-c-W -§Ä am{Xta AhnsS e`y-am-bn-cp-¶pÅq. AX-§s XpSÀ¶p t]mIp-t¼m-gmWv Hcp Znhkw ]oäÀ F¶p t]cpÅ Hcp kmbn¸v IS-bn h¶-Xv. kwKo-tXm-]-I-c-W-§-sf-¸än Kth-jWw S-¯m³ tIc-f-¯n-se-¯nb B Ata-cn-¡-¡m-csâ ssI¿n kwKo-tXm-]-I- c-W-§-fpsS Hcp o­ï enÌp-ap-­ïm-bn-cp-¶p. AXn ]©-hmZyw am{Xw Xcm-sa¶v tPmbn ]dªp. F¶m AXn-epÅ FÃm D]-I-c-W- §fpw thW-sa-¶mbn ]oäÀ. B Ipdn-¸mWv tPmbn-bpsS Pohn-X-¯n Hcp henb hgn- ¯n-cn-hm-b-Xv. ]ns¶ AbmÄ¡p-th­ïn kwKo- tXm]-I-c-W-§Ä tXSm³ Bcw-`n¨p. AXn-mbn tIc-f-sam-«m-sI-bpÅ mS³ Iem-Im-c·mcpsS taÂhn-em-k-§Ä tiJ-cn-¨p. BZyw sN¶v F¯n-bXv tIm«bw PnÃ-bn A¸m-¨n-d-bn-epÅ IpªvIpªv ]pÅp-h- cpsS hk-Xn-bn-em-bn-cp-¶p. At±-l-¯nsâ ]¡Â At±-l-¯nsâ Kpcp-m-Y³ k½m-n ¨ hÀj-§Ä ]g-¡-apÅ ISpw-Xp-Sn, In§nWn Acn-hm, _qd, In®n-cw, AKss] In§cn XpS- §nb [mcmfw kwKo-tXm-]-I-c-W-§Ä D­ïm-bn-cp-¶p. At±-l- ¯nsâ nÀt±-i-{]-Imcw tPmbn ]e-I-em-Im-c-·m-scbpw kao-]n -¨p. Hmtcm Iem-Im-c-·m-cpsS hyXy-kvXamb AtIw D]-I-c-W- §-sf-¡p-dn¨v ]d-bp-I-bpï-­m-bn. ]n¶oSv Xocm¯ Atz-j-W-§- fm-bn-cp-¶p. tI«-dnhv am{X-ap-­ïm-bn-cp¶ Hcp-]mSv kwKo-tXm-]-I-c- W-§Ä Ime-¯nsâ ssI¿n n¶v tam£w tSm³ sImXn-¡p- ¶p-s­-−s¶mcp DÄhnfn. AXv bm{X-I-fn n¶p bm{X-I-fn-te¡pw Kth-j-W-§-fn-te¡pw hgn bn¨p. CXp-h-sc-bpÅ bm{X-bn AÛp-X-I-chpw Ahn-kva-c-Wn-b-hp-amb [mcfw aplqÀ¯-§Ä¡v km£n-bmbn, Ncn{Xw kv]µn-¡p¶ kwKo-tXm-]-I-c-W-§Ä I­- sï¯n. tIc-f-¯n-se BZys¯ ncWw IrXn-bmb cma-IYm ]m «v ]m-Sp-hm³ D]-tbm-Kn-¨n-cp¶ N{µ-h-f-bw, jUvIme tKmhn-µ-am- cm-cpsS P·-m-Smb cma-aw-K-e¯v DS-se-Sp¯ IpSp-¡-ho-W, Ihn Hf-¸-a-®-bpsS a-bn n¶v e`n¨ µp-Wn, Dcp-XpSn hncmWw BZn-hmkn Ducp-I-fn n¶v e`n¨ Fen-aq-fn, Ddp-¼v, t]md, ZhnÂ, tImlm F¶nh Ch-bn NneXv am{Xw. Hmtcm D-]- I-c-W-§fpw ssI¿n F¯p-t¼mÄ AXnsâ Ncn-{Xhpw nÀ ½m-W-co-Xnbpw am{X-aà AXv ¶mbn ssIImcyw sN¿p-hmpw tPmbn ]Tn-¨n-cn-¡pw. temI-¯nsâ hnhn[ `mK-§-fn-epÅ Music ▼
23Cs^IvSohv BUvtImw Unkw_¿ 2015 kwKoX Kth-j-I-cpsS {]nb-s¸« hgn-¡m-«n- bmWv Ct¸mÄ At±-lw. kzc-§Ä ]pÀÖ-n-¡p-¶p ]s­ït§m a¬a-dªp t]mb kwKo-tXm- ]-I-c-W-§sf AXnsâ khn-ti-j-X-I-sfm¶pw tNmÀ¶p t]mImsX mZ-tem-It¯¡p aS- ¡n-sImï-­p-h-cn-I-sb¶ `Ko-c-Y-{]-b-Xv-¯n apgp-IpI F¶Xv Xs¶ hfsc ITn--ambn aäp-Å-hÀ¡v tXm¶mw. F¶m hmsam-gn-bn n¶p am{X-amÀÖn¨ Adn-hp-I-fpsS ASn- Øm¯nemWv AsX-¦ntem? AhnsSbmWv tPmbv Xsâ {]Xn-`bpw kwKo-X-t¯m-SpÅ {]W-bhpw tNÀ¯p-h-bv¡p-¶-Xv. Ft¶m kzc-¯nsâ Bßmhv thÀs¸«p t]mb Ggm- bn-c-¯n-e-[nIw D]-I-c-W-§Ä C§s Cu Iem-Im-csâ ssII-fn-eqsS ]pÀP-n¨p Ignªp. Nnc-Im-e-kz-]v-§Ä ]qh-Wnªp oï­ ]¯n--cp-]Xv hÀj-¡mew sImï­v tiJ-cn¨ D]-I-c-W-§fpw ]pÀnÀ½n¨ D]- I-c-W-§fpw Iq«n-t¨À¯v temI-¯nse Xs¶ Gähpw henb Hcp ayqknbw D­ïm-¡W-sa¶v At±l¯nsâ kz]vw. cï­m-bn-c-t¯mfw hcp¶ D]-I-c-W-§Ä kq£n-¡p-¶Xv _p²n-ap-«mbncp- ¶p. tIcfm t^mIvtemÀ A¡m-Zan Cu D]-I- c-W-§Ä Gsä-Sp-¡p-hm³ Xocp-am-n-¨p. D]-I-c- W-§Ä ssIam-dp-Ibpw sNbvXp. Ct¸mÄ Ch ]me¡mSv PnÃ-bn ØnXn sN¿p¶ Iev]m- ¯n-bn tIcfm ]pcm-h-kvXp-hnsâ ss]XrI ayqkn-b-¯n {]ZÀin-¸n-¨n-cn-¡p-I-bm-Wv. hnkv ar-Xn-bn s]«p t]mb [mcmfw D]-I-c-W-§Ä Cnbpw Ah-ti-jn-¡p-I-bmWv. Ah-bn ] e-Xn-sâbpw khn-ti-j-X-IÄ e`y-a-sÃ-¶-XmWv Gähpw henb {]ivw. t]cp-IÄ am{X-a-dn-bmw. F¶m AXp-sIm-sï­m¶pw tXmäp ]n³a-S- §m³ At±lw Hcp-¡-aÃ. nc-´-c-amb Kth-j- W-þ]-co-£-W-§-fn n¶p iàn-bmÀÖn¨v Ime-¯n--¸p-d-t¯¡v IS¶p sN¶v B Aaqey kwKotXm-]-I- c-W-§-sfbpw `mhn Xe-ap-dbv¡pw kwKo-X-I-ebv¡pw k½m-n- ¡m-mWv Xocp-am-w. B ]cn-{i-a-§Ä¡pw nÝ-b-ZmÀVy-¯npw ap¶n Imew ap«p-a-S-¡p-sa-¶-Xv XoÀ¨.. tIc-f-¯nse BZys¯ kwKo-tXm-]-I-cW Ncn{X {KÙw ]g-a-¡m-cn n¶pw e`n¨ kwKo-tXm-]-I-c-W-§-fpsS Ncn {Xw sFXnlyw nÀ½mWw hmbm-k-{¼-Zmbw XpS§n kwKo- tXm-]-I-c-W-§-fpsS D¸¯n apX-embh tImÀ¯n-W¡n Xsâ ZoÀL-m-fs¯ Kth-j-W-§-fpsS ^e-ambn e`n¨ Adn-hp- IÄ hmZy-I-em-hn-Úm-obw F¶ Xsâ {KÙ-¯n-eqsS C¶v temIs¯ Adn-bn-¡p-I-bmWv At±lw. tIc-f-¯n am{Xw ap¶q-tdmfw kwKo-tXm-]-I-c-W-§-fmWv DÅ-sX¶v At±lw ] d-bp-¶p. AXn tiJ-cn-¡m³ km[n¨ A{Xbpw Ncn-{X-§Ä Cu {KÙ-¯n tcJ-s¸-Sp-¯n-bn-«pï-­v. In«m-¯- N-cn-{X-§Ä tXSnbpÅ- bm-{X-bn-emWv At±lw. Cu ]pkvXIw kwKo-X-hn-ZymÀ°n-IÄ ¡pw Kth-j-IÀ¡pw Hcp apXÂIq-«mW.v ▼ Music
Cs^IvSohv BUvtImw Unkw_¿ 201524 mZw kÀÆ-a-bw ]c-¼-cm-KX kwKo-tXm-]-I-c-W-§sf kvt ln-¡pI Ahsb kwc-£n-¡pI AXmWv tPmbn bpsS ap{Zm-hmIyw. Ayw n¶v t]mb Cu hmZy-§Ä temI- sa-¼mSpw Xncn-¨p-h-cp-I-sb¶ e£y-t¯mSv IqSn A´m-cmjv{S kwKo-tXm-]-I-cW Kth-j- W-tI{µw F¶ t]cn Hcp ]cn-io-e tI{µw IqSn CXnsâ `mK-ambn XpS-§n. A¶s¯ kmwkvIm-cn-I-h-Ip¸v a{´n-bm-bn-cp¶ {io.F.-]n.- A-nÂIp-amdmWv DZvLm-Sw nÀÆ-ln-¨Xv. ]s£ Cu alm-kw-cw-`-¯nv kÀ¡m- cn nt¶m, kwL-S--I-fn nt¶m Hcp klmbhpw Ct¶-hsc At±-l-¯nv e`n- ¨n-«n-Ã. kz´-ambn ssÌ^âv ÂIn nÀ ½mW ]cn-io-e tImgvkv S-¯n-h-cn-I-bm-Wv. CXn XÂ]-c-cmb hyàn-Isf Is­−¯n sIm­ïn-cn-¡p-I-bmWv At±lw Ct¸mÄ. kwKoXw Fhn-sS-bp-apï­v F¶p sXfn-bn-¡p- ¶-XmWv ZoÀL-mÄ oï­Kth-j-W-§-fpsS ^e-amWv tPmbn krjvSn-¡p¶ Hmtcm ]p Xnb kwKo-tXm-]-I-c-W-§-fpw. sImXp-¼v, shÅbv¡ XpS§n nÊm-c-sa¶p tXm¶p¶ ]mgvhkvXp-¡Ä At±-l-¯nsâ hnc kv] Ài-¯n-eqsS IÀ®m--µ-I-c-amb kzc-§Ä s]mgn-¡p¶ kwKo-tXm-]-I-c-W-§-fm-Ip-¶Xv hnkva-b-t¯msS am{Xta ImWm-m-Iq. ZoÀL -mÄ o­ï Kth-j-W-§-fpsS ^e-ambn Chn sS krjvSn-¡s¸-Sp¶ Hmtcm ]pXnb kwKo tXm-]-I-c-W-§-fpw. sX§n n¶pw ap¶q- dnÂ]cw kwKo-tXm-]-I-c-W-§Ä nÀ½n¡m- sa¶v sXfn-bn¨n-«pï-­v. IqSmsX apf, XSn, IÃv apX-em-b-h-bnepw ]pXnb kwKotXm]I -c-W-§Ä cq]-I-ev] sNbvXn-«p-­ïv. sImXp-¼n nÀ½n¨ t_mlmÀ¸v, sIm Xp¼v hbn-en³, shÅ-bv¡-bn nÀ½n¨ dmäveÀ, kap-{Z-¯n-sâbpw Acp-hn-bp-sSbpw ag-bp-sSbpw ]«n-bp-sSbpw Xh-f-bp-sSbpw ]£n-I-fp-sSbpw kzc-§Ä ApI-cn-¡p¶ D]-I-c-W-§Ä, apdn-s¨­− A§s B I-c- hn-cp-Xn ]nd¶ kwKo-tXm-]-I-c-W-§Ä nc -h-[n-bm-Wv. CXn apdn-s¨-­−bv¡p Bh-iy- ¡mÀ Gdn-h-cn-I-bm-Wv. apIįe am{X-apÅ Cu sNïbv¡p hmdnp ]Icw I¼n-bn«v «pw t_mÄ«pw D]-tbm-Kn-¨mWv apdp-¡p-¶-Xv. `mcw hf-sc-¡p-d-hmb Cu sN­-ïbpsS mZw XnI¨pw ip²-am-sW¶v tPmbv Ah-Im-i-s¸- Sp-¶p. hntZ-in-I-fmWv C¯cw sNï­[mcm-f- ambn hm§n-sIm­ïv t]mIp-¶-Xv. kwKoXw temIw Adn-bp-t¼mÄ temI-¯n Gähpw IqSp-X kwKo-tXm-]- I-c-W-§Ä ssIh-i-apÅ hyàn-, Gähpw IqSp- XÂkwKo-tXm-]-I-c-W-§ÄssIImcywsN¿m³ Ign-hpÅ hyàn-, Gähpw IqSp-X kwKo-tXm- ]-I-c-W-§Ä nÀ½n-¡m³ Adn-bm-hp¶ hyàn- F¶ ne-Ifn aq¶v Kn¶kv dn¡mÀUp-IÄ At±l¯npï.­v Ct¸mÄ tIc-f-¯nse BZn-hmkn taJe-I- fn hntZi D]-I-c-W-§Ä ÂIn Ahsc ]cn-io-en-¸n-¡p¶ t{]mP-Iväp-ambn apt¶m«v t]mIp-I-bm-Wv At±lw. IqSmsX m S³ ]m«p-I-fpsS dn¡mÀUnwKv ÌpUntbm, i_vZ aeo-n-I-cWw Dï­m-ImsX ]cn-io-en--¸n-¡m³ th­ï Pmwdqw CXnsâ `mK-ambn ]pXn-b-Xmbn Bcw-`n-¡p-hm³ t]mIp-I-bm-Wv. Ime-¯np XpS¨p o¡m-m-hm¯ kwKoX sshhn-[y- §Ä¡p Iq«mbn msf-bpsS Xe-ap-dbv¡p ap¼n Iem-kvt- l-¯nsâ Xpd¶ ]pkvXI-ambn At±lw ne-sIm-ÅpIbm-Wv.. ITn-m-[zm--¯nsâ ]mT-am-bn.. ]mc-¼cyw, Ip-Spw_w AÑ-pw, ap-¯Ñpw Xncp-hn-Xmw-IqÀ sIm«m-c-¯nse D¶X Iem-Im-c-·m-cm-bn-cp-¶p. Nn{X-I-e, AI-¯-fm-e-¦mcw, sIm¯p-] Wn, t^mt«m{Km^n apX-emb ]Wn-I-fn GÀs¸-«n-cp-¶-h-cm-bn-cp- ¶p. AXn-m tPmbn BZyw sXc-sª-Sp-¯Xv Nn{X-Ie Bbn-cp- ¶p. ]ns¶-bm-bn-cp¶p kwKo-tXm-]-I-c-W-§fn-tebv¡v Xncn-ªXv At±-l-¯nsâ Aѳ hte-dn-b³ s^ÀWmï-­kv Xncp-h--´-]p- cs¯ BZys¯ Knäm-dn-Ìm-bn-cp-¶p. Pn-¨Xv apX tI«v hfÀ¶ kwKoXw tPmbn-bpsS sNhn-I-fn C¶pw apg-§p¶p. B ]m«p- IÄ Ayw n¶v t]mIm-Xn-cn-¡p-hm³ mev]Xv hÀj-¯nv ap³]v XpS§nh¨ ""{_okv F¶ HmÄUv Ckv tKmÄUv _m³Uv'' C¶pw XpSÀ¶v sIm­ïv t]mIp-I-bm-Wv. At±-l-¯nsâ hncÂXp¼n-eqsS s]mgn-bp¶ kwKoX¯nv Bkz-mZ-IÀ Gsd-bm-Wv. 200 hÀj-¯n- n-¸p-d-apÅ FÃm à kwKo-Xhpw At±-l-¯nv kp]-cn-Nn-X-am- Wv. Cu Xnc-¡n-n-S-bnepw kwKo-tXm-]-I-c-W-§Ä Ffp-¸-¯n ]cn-io-en-¸n-¡p¶ Hcp ayqknIv kvIqfpw S¯n hcp¶p. `mcy kqk³ P-d tlmkv]n-ä-ense tgvkm-Wv, aI³ tPm_n³ tPmk^v Knäm-dn-Ìpw, {Ua-dp-am-Wv. aIÄ oXp, ss. $ sImXp-¼v, shÅbv¡ XpS§n nÊm-c-sa¶p tXm¶p¶ ]mgvhkvXp-¡Ä At±-l-¯nsâ hnc kv]Ài-¯n- eqsS IÀ®m--µ-I-c-amb kzc-§Ä s]mgn-¡p¶ kwKo- tXm-]-I-c-W-§-fm-Ip-¶Xv hnkva-b-t¯msS am{Xta ap¡v ImWm-m-Iq. tPym-Xn-kv ta-cn tPm¬ jyothismary663@gmail.com Music ▼
Cs^IvSohv BUvtImw Unkw_¿ 201526 Photography ▼ Social Documentary Photography In‘Social Documentary Photography’the photographer is a one man army without any supporting elements like controlled lighting,artdirection,make-upgirls,oranopportunitytowaitforagoodcomposition–nothing. Justthephotographerand aninconsistentsubjectwillbethere.Incorporatingalltheabovefactorsintoaphotograph,clickedinasplitsecond,inahurried atmosphere and infusing beauty, creativity and of course a story into it, makes the photographer’s works the most incisive in contemporary art.The desire for social or political change delivers the documentary power to the images. Photographers like MikeBrode,LynseyAdario,KitraCahana,SteveMcCurry,RaghuRaiandStephanieSinclair areafewunforgettablepersonalities in this branch. A conversation with Pantea Naghavi Anarki, Iranian photographer by cinematographer Prathapan. |Workers of Red Earth Mine on “Hormuz” island. website : www.pantea.co
27Cs^IvSohv BUvtImw Unkw_¿ 2015 T aking a photograph is now faster and easier than it ever has been. But capturing an image that carries a story, inspires a feeling and choosing which photo to share, when to share and where to share needs skill and talent. HereweintroducePanteaNaghaviAnaraki,anemergingyoungphotographer from Iran, the womb of creative talents from time immemorial. Migrated from the port city Bandar Abbas, at the southern most end of Iran, Pantea Naghavi Anaraki now lives in Tehran – the capital, to satisfy her lust in art and photography. I came across Pantea Naghavi three years back as a National Geographic Social Community member. An attraction to her photographic style and wonderful black and white conversions kept me in an enthusiasm to follow her work. In due course, I noticed that the slightest change in her attitude towards the photographic branch she chose, leaves her in complete bewilderment. That confidence and straight forward approach to the point she targeted made me to point her out in the crowd. And this conversation displays how one can become a growing and glowing talent if he or she is gifted with an ultimate determination. Pantea’s photographs portray the inner pain and sufferings embedded in the life of contemporary Iranian community, especially the female gender. While in the Tabriz earthquake site or in the Mines of Hormuz island and interviewing FGMs there, she loves to document the genomic identity omnipresent in Iranian people. This unique attribute makes her images full of thoughtful messages. As a person, she is smart and communicative and a life loving lady who carries a mind full of lofty thoughts. A recent interview published in the EyeEm blog adds luster to her career. How did you feel the first inspiration that you should become a photographer? Actually, I inherited this talent from my father. During my childhood days my father used to project transparencies on a wall at home, photographed by him using his Kodak 110 camera. On those shows, I witnessed how my aunts and uncles were growing up and how places were destroyed or changed. When I went to school I used to carry that camera and I felt something new when I look at the world through its viewfinder. I can see things in more detail, smiles of people, landscapes everything appeared in a different perspective. Since then, I tried to convince my parents to let me leave to Tehran for learning photography. But only at the age of 25, I succeeded in that effort and by that time I confirmed that it is photography, the only thing in which I can perform best. What were your efforts to achieve that goal? I always depend on self-learning. To nourish my English I used to listen to English songs and when I reached Tehran I just got in to the photographic community to understand different aspects of it, such as News, Documentary, Fashion, Studio, etc. I tried to learn lighting in a photography studio for some time but soon felt uncomfortable in that genre – either in modeling or fashion. By that time I made friends with some wonderful social documentary photographers in Iran, like Majid Saeedi and Hossein Fatemi. That set out a turning point in my career. Then I was in the right place and I did my internship with them. Kindly share some inspiring moments, experiences from your photographic life. OnceIwenttoavillagenamedSalakh,onQeshmisland,onthesoutherncoast of Iran, planning a feature about FGM victims (Female Genitalia Mutilation) but they didn’t allow me to photograph them, saying that the government would abandon them if they gave an interview or got photographed. A 26 year old girl, also an FGM, got convinced but commented that her future husband would beat her if he became aware of my photography. In another village in Qeshm, named Pey Posht I had a typical experience. They are more traditional and have a belief that if a man doesn’t have at least three wives, he is not considered as a man there. They don’t allow girls to study beyond IIIrd standard at school and after that they should stay at home making handicraft or have a husband at a younger age. Because of their hard ▼ Photography
Cs^IvSohv BUvtImw Unkw_¿ 201528 belief in Islam they just spoke up to me but didn’t allow any kind of photography. I used to convert these mishaps in to inspirations. How Strange customs and beliefs do exist in this world. I became aware of such things only when I set out to do documentaryphotography.Gatheringsuchinformation, witnessing those typical life styles and encountering weird things is always an inspiration to me. I never thought that these unsatisfied women would still marry these kinds of men. Every new group of people I came across, enriched me with a new feel and loaded my inner self with inspiration. Now what do you feel about your present position in your photographic life ? I think I am in the right track now. But still I have the urge to learn more and more and I must grow up day by day. I have a long term planning for myself. How do people reciprocate (especially women) when a young girl like you approaches them to photograph their daily life? Do they feel more comfortable with you? Yes, I think, sometimes girls can capture better photos than men do in our society. But finally everything depends on your face expression, reaction and public communication. You should convince your next person with a smile and say a good reason to capture his or her picture. I never do any clicks without permission. I remember, once an aged woman gave her permission to shoot only after conducting a friendly chat for half an hour. But in all such instances I somehow managed to hit the goal and I strongly believe that, the magic played there, was my down to earth personality and truthfulness. What are the challenges one has to face, in the run for recognition as a social documentary photographer? It’s really tough to be famous in this profession and you need to keep up to date communication and relations to get your work published. Even if they accept, here we need to procure some sanction from authorities and after all receiving the payment is too difficult. But first of all you should create a strong and different story that has never been published or exhibited anywhere else until then. Then only you will get noticed by someone outside the country. So the vital element of recognition is keeping good communication, being active in the field and delivering top rated content. Share some experiences you had, while working at Tabriz earthquake site and in the Mines of Qeshm island. I went to Tarbiz with a friend of mine and that journey was utmost tiring and painful to recollect. Hardship and struggle could be seen everywhere, dead cows, lack of good food, no cleaning staff or sanitary facility for women etc. Photography ▼ | A woman living in Bojnourd city. She lost her son in the Iran - Iraq war. | Girls living in "Chabaha" city.
29Cs^IvSohv BUvtImw Unkw_¿ 2015 And with a bang, the cold season was approaching then and one could see fear and hope together in the eyes of everyone, about the nearing future. The government granted 12 million Tomans for rehabilitation but the local authorities said the people won’t need even 2 million to repair the cracks and all. The situation was very pathetic and the children were malnourished. Tarbiz scribbled a painful memory in me forever. But the Ochre Mines of Qushm island has to narrate a different story. The workers there were kind enough to me, since I could speak their language, understand their life and the story behind it and I cared about their sickness. Traditionally, the ochre was used in everything from decorative arts to wedding ceremonies and even as a spice for fish andTorshi (pickled vegetables). Now it is transported by the truckloads and exported. Ochre is mined by a company connected to some government critic, but residents here doesn't resent or care little for such things. The workers must drink milk every day to sustain their immunity in that surroundings and they are paid less by the athorities. The machines also are very old and unreliable. Payment is only $400 for supervisors and $300 for ordinary workers. The factory pays attention only to the valuable earth they dig out and not to the worker’s life. What style of work do you like to follow? Do you feel a scope in choosing that branch for a sustainable life in Iran? I love social documentary, I love to intermingle with people, they give me inspiration, hope and I feel it will make me grow.This is why I can’t shift to another branch of photography even though it provides more material benefit. This one fills my soul with energy. Is it a wise decision to continue as a freelancer in Iran, to make a living, when comparing the investments and returns? No it is not wise because you can't earn money from being a freelancer, news or social documentary photographer in Iran. Maybe once you become very famous or become a photography judge, then your name gets branded and at that time only it would be. No comparisons possible there on balance sheets. Would you give a general advice to girls who want to choose photography seriously in India, rather than ending up in clicks for Facebook posts and mobile sharing? Of course, if they think it's their way, whether they can see the world in a different perspective than normal people do and if they feel they can help to show the world the situations faced by the people ▼ Photography | A gurad on “Hormuz” island red earthmine. | A girl sitting at her home damaged in Tabriz earthquake, she is single and all alone.
Cs^IvSohv BUvtImw Unkw_¿ 201530 or peculiarities of the place they live, then let's move out in full gear with confidence. And if you want to output creative images, not just depend on books or classes but also try to view as many photos as possible every day. Be honest, take advice, but never be disappointed. Girls, I am here to provide you with emotional thrust to your feelings and shall we begin right now itself? Try to show your works to photo agencies and it's going to be the first step of encouragement to make stronger images. Sure you will get a good scrutiny and feedback from them. And I hope one day I will see a lot of girls in top positions in the list of best photographers in the world. My best wishes to all of you there. Photography ▼ PRATHAPAN Has been a notable Filmmaker/Cinematographer in the entertainment industry since 1990. Engaged in his independent projects associated with nationwide broadcasting giants, co-founder of SPP Media, New Delhi, he now conducts explanatory, technical and creative consultation and workshops in photography, filmmaking and HD cinematography. Awarded twice for excellence in his craft by the Govt. of Kerala, he is acknowledged in the credits of more than 35 movies in Malayalam as DoP. | Boys practising at sports park in Maranjab desert. | Khadije, an Iranian woman who lost her two children in Tabriz earthquake. +91 944 704 7111 prathapanc@outlook.com
31Cs^IvSohv BUvtImw Unkw_¿ 2015 PRICING The second crucial element in marketing mix is the pricing of products. Pricing the product is one of the important acts in marketing decision making. It is the exchange of value of goods and services in terms of money. Even today pricing in some firms is simply based on concepts of costs, market position, competition and necessary profits. The advantage in using monetary standards is that the buyer can use a universally accepted medium of exchange for any other commodity or service de- sired. The exchange value is called price. IMPORTANCE OF ‘PRICE’ IN BUSINESS Price and pricing policies are among the most im- portant problems that confront management to- day. The value and utility of a product have to be set against the price of it. In perfect market, price is determined by supply and demand. This is as- sumed that there are many buyers and sellers, that buyers are fully informed of the supply available and is free to come into the market or to go out of the market at will. FUNDAMENTALS WHICH MAY AFFECT THE DECISION OF PRICE SETTING Consumer situation Utility to the buyer Return to the buyer Comparable and substitute products- actual and anticipated Custom and customary prices Prestige position of product and brand Presence of buying habits and motives Psychological aspects COST CONSIDERATIONS Cost of production- historical Cost of production- future Volume anticipated BASIC PRICING POLICIES It is quite unfortunate that many firms have no clear pric- ing policies. The following are however, the basic poli- cies recognized for pricing. 1. Cost-oriented pricing policy 2. Demand-oriented pricing policy 3. Competition-oriented pricing policy 1. COST ORIENTED PRICING POLICY:- It is also re- ferred to as ‘cost-plus’ pricing. The pricing method assures that no product is sold at a loss, since the price covers the full cost incurred. Definitely, cost furnishes a good point from which the computa- tion of price could begin. Fixing a tentative price is easier under this method. But the criticism against this policy is that this method is weak and ignores completely the influences of competition and mar- ket demand. Cost plus policies are often used by retail traders and in manufacturing industries where the produc- tion is non-standardized. The method of pricing here is based on simple arithmetic adding a fixed percent- age to the unit cost. Another common method used for cost-oriented pricing is known as target pricing. This is invariably adopted by manufacturers who fix a target return on its total cost. 2. DEMAND ORIENTED PRICING POLICY:- As the name suggests under, this method of pricing the demand is the pivotal factor. Price is fixed by simply adjusting it to the market conditions. A high price is charged when or where the demand is intense, and MARKETING AUzÀss«-knw-Kv, amÀ¡-änwKv taJ-e-I-fn-te¡v IS¶phcp¶ hm-KXÀ¡pw hnZymÀ°n-IÄ¡pw {]tbm-P--s¸-Sp-¯m-hp¶ Hcp ]wàn.Hmtcm e¡hpw kq£n¨v hbv¡p-¶-hÀ¡v `mhn-bn Hcp sSIvÌv_p¡mbn- D]-I-cn-¡pw. Class room ▼ Students’ Corner
Cs^IvSohv BUvtImw Unkw_¿ 201532 Students’ Corner ▼ a low price is charged when the demand is low. Price discrimination is usually adopted under such market situation. 3. COMPETITION ORIENTED PRICING POLICY:- Most companies set prices after careful consideration of competitive price structure. Deliberate policies may be formulated to sell above, below or generally in a line with competition. One important feature of this method is that there cannot be any rigid relation between its price and its own cost of demand. Its own cost of demand may change, but the firm maintains its prices. Conversely the same firm will change its prices when the com- petitors change theirs, even if its own costs or demand have not altered. ]pkvXI ]cnNbw My life in Advertising By Claude C. Hopkins AUzÀssSknwKv taJetb¸än hniZambn ]Tn¡phmm{Kln¡p ¶hÀ¡v Hcp d^d {KÙamWv Claude C. Hopkins sâ My life in Advertising.1917þ BZyambn {] kn²oIcn¡s¸« Cu ]pkvXIw C¶pw ImenI {]kànbmÀÖn¨p XpScpIbmWv. AUzÀssSknwKvF¶Xv Hcp DÂ]¶w hn¡p¶Xnpw hnev] hfÀ¯p¶Xnpw klmbIcambncn ¡Wsa¶pw ]cky¯nsâ hn- Pbw DÂ]¶ hn¸bnse hfÀ¨ bpsS ASnØm¯nemWv IW ¡mt¡ïsX¶pw At±lw kaÀ °n¨p. Hcp t{]mUIvSv Xs¶bm Wv AXnsâ Gähpw henb ] ckyw. tIm¸nssdtägvkv AhcpsS krjvSn]camb {]hÀ¯nbnte ¡p IS¡pw ap³]v t{]mUIvän t ¸ ä n b p w A X p h n e v ¡ s ¸ Sphm³ t]mIp¶ amÀ¡änt¸änbpw hniZambn dnkÀ¨v sNbvXp aÊn em¡Wsa¶v Hcp qämïp ap³]p Xs¶ At±lwFgpXnbncn¡p¶p. ]cky§fpsS `mKambn Gähpw iàamb Bibw kmw¹nwKv BsW¶v Hopkins nÀt±in¡p¶p. Hmtcm ]cky¯ntâbpw C^IvSv Fs´¶p aÊnem¡m³ nch[n amÀK§Ä Cu ]pkvXI¯neqsS AhXcn¸n¡p¶p. KqKnÄ _p¡v kn 595 cq]bv¡v Cu ]pkvXIw e`yamWv. A¡uïv ¼-dn-ÃmsX ]Ww ssIamdmw. Cn apX A¡uïv ¼À, sFF^v Fkvkn F¶nhsbm¶pw Adn-bn-¡msX Xs¶ ]Ww {Sm³kv^À sN¿mw F¶p tIÄ¡p-t¼mÄ AÛpXw tXm¶p-¶ntÃ? F¶m-enXv hmkvX-h- amW.v AXn-pÅ B¸p-IÄ C´y-bn-se-¯n-¡- gnªp. CXp-]-tbm-K-s¸-Sp-¯m-mbn ]Ww ssI¸- äp¶ hyàn-bpsS samss_ ¼À, sabn sFUn F¶nh aXn-bmIpw. sFknsFknsF bpsS t]m¡ävkv (icicibank.com/pockets), BIvknkv _m¦nsâ ]nwKvt] https://www.axis- bank.com/pingpay, F¨vUnF^vkn _m¦nsâ NnÃÀ (hdfcbank.com/chillr), tIm«Iv alo{µ _m¦nsâ tIt] (kaypay.com) F¶nhbmWv Cu taJebnse C´y³ B¸pIÄ/ssk-äpIÄ. C¯cw B¸pIfnsem¶mb t]m¡ävkv B]v D]tbmKn¨v ]Ww Ab¡mpw kzoIcn¡mpw GsX¦nepw _m¦nse A¡uïv aXn. sFkn sFknsF Xs¶ thWsa¶nÃ. tIt]bneqsS ] WanS]mSv S¯m³ AhcpsS ]«nIbnse 28 _m ¦pIfn GXnse¦nepw A¡uïv Dïmbm aXn. CXv Ab¡p¶hÀ¡pw kzoIcn¡p¶hÀ¡pw _m[IamWv. _m¡n tkh§fneqsS ]Ww Ab¡m³ AXXv _m ¦n A¡uïv nÀ_ÔamWv. kzoIcn¡p¶hÀ¡v GsX¦nepw _m¦n A¡uïv Dïmbm aXn. ]nwKvt] B¸n HcpZnhkw 50,000 cq] hsc Ab¡m³ km[n¡pw. NnÃÀ B¸nemIs« Hcpamkw 50,000 cq] hsctb Ab¡m³ Ignbq.
33Cs^IvSohv BUvtImw Unkw_¿ 2015 ▼ Students’ Corner BtKmfoIcn¡s¸« ]p¯³ temI{I a¯n ]ckysa¶ ÚmtaJe tI{µ Øm¯mWv C¶v {]XnjvTn¡s¸«ncn¡p ¶Xv. kmwkv¡mcnI ]T§fnepw kmaq lyimkv{X¯nepsaÃmw kp{][mamb Hcp ]Ttm]m[nbmbn ]ckyw AwKoIcn ¡pIbpw sNbvXncn¡p¶p. ApIqehpw {]XnIqehpamb ne]mSpIÄ nc´cw Gäpap«p¶ Cu ÚmtaJebnÂ, ]pXn b {]amW§fpw kn²m´§fpw ApZnsa t¶mWw cq]s¸SpIbpw sN¿p¶p. F¶m  aebmf `mjbn ]ckyw F¶ hnÚm imJsb¡pdn¨pÅ ]T§fpw ]pkvXI ]cky Hcp I¼nbpsS HcpXp­−p ISemkv t]mepw AXnsâ ]ckyw BWvþ Hcp _nÃv DÄs¸sS, Npcp¡n¸dªm Hcp I¼n X§Ä¡v hn ¡phmpÅhsb¡pdn¨v s]mXpP{i² tSphmmbn sN¿p¶ FÃm {]{InbIfpw ]ckyamWv. §fpw Xosc hncfamWv Xmpw. aebmf `mjbn ]ckyIem ]Tw S¯p¶ hnZymÀ°nIÄ¡v CXv krjvSn¡p¶ s]mÃm¸v sNdpXÃ. ]ckyw Hcp ]Thnjbhpw ]mTyhnjbhpambn hfÀ¶v ]´en¨Xv ]mÝmXy mSpIfnemWv. AXpsImï­v Xs¶ ]m ÝmXy`mjIfnemWv ]ckysa¶ hnjbs¯¡pdn¨pÅ kn ²m´§fpw ]ckyIem {]tbmK§sf¸änbpÅ ]T§fpw IqSpX {]Xy£s¸«ncn¡p¶Xpw. ]ckyw F¶ Úm taJebpsS ssh]peyhpw sshhn²yhpw aÊnem¡phm³ klmbn¡p¶ ]cky nÀhN§fnepsSbpw kn²m´§ fneqsSbpapÅ Hcp ]cythjWamWv BZy A²ymb§fn tNÀ ¯ncn¡p¶Xv. ]mÝmXyamb Cu ImgvN¸mSpIfpw nco£W §fpw hnaÀi_p²ym Aà ChnsS AhXcn¸n¡p¶Xpw. nÀhN§Ä]c-ky-Ie sFOnI hnj-b-ambn ]Tn-¡p¶ hnZymÀ°n-IÄ¡mbn s{]m^. tPmkn tPmk-^v X¿m-dm-¡nb ]c-ky-Ie kn²m-´-§fpw {]tbm-K-§fpw F¶ ]pkvX-I¯n n¶v..
Cs^IvSohv BUvtImw Unkw_¿ 201534 F³SnknbpsS (USA) Un£Wdn Hm^v AUzÀssSknwKn n¶v ap¡v Bcw`n ¡mw. Advertisement F¶ ]Z¯nv AXn ÂInbncn¡p¶ AÀYhnhcWw C§s bmWv: hn¸bv¡mbpÅ DXv]¶§fpsS tbm tkh§fpsStbm hmNnItam, tcJob- tam, cNmßItam, Nn{XmßItam Bb {] Jym]w, hnesImSp¯v hm§p¶ Øm ¯neqsStbm kab¯neqsStbm A¨Snþ CeIvt{SmWnIv am[ya§fneqsSsbm CXv nÀ hln¡s¸Sp¶p. Advertising F¶ ]Z¯nv ÂIp¶ nÀ hNw CXmWv. 1. Dev]¶§Ä, tkh§Ä, Imcy§Ä ChbpsS e`yXsb¡pdn¨v s]mXp P {i² tSphm³ sN¿p¶ {]{Inb. 2. hn]Ww ]qÀ¯oIcn¡m³ th­ïn ]cky§Ä D]tbmKn¡p¶Xv. 3. ]cky§Ä nÀ½n¡pIbpw {]Ncn¸n ¡pIbpw sN¿p¶ hyhkmbtam sXm gntem. F³sskt¢m]oUnb {_n«mn¡ ]ckys¯ nÀhNn¡p¶Xv C§sbmWv. DÂ]¶§Ä, tkh§Ä, A`n{]mb §Ä Asæn Imcy§Ä s]mXpP {i² bnÂs¸Sp¯p¶Xnmbn D]tbmKn¡p¶ kt¦X§Ä. s]mXpPs¯ hioIcn¨v khn tijamsbmcp {]XnIcWw krjvSn¡m³ Dt±in¨v nÀhln¡s¸Sp¶Xv. hn¸bv ¡pÅ Hcp DÂ]¶¯nsâ {]Nmcw Asà ¦n {Sm^n¡n kpc£sb¡pdn¨pÅ t_m[ hXvIcWw XpS§nbh DZmlcWw. ]ckyssk²m´nI cwK¯v ]e Ime §fn {]Xy£s¸« {]apJ nÀhN§fn te¡v Cn ap¡v IS¡mw. CeIvt{SmWn¡v am[ya§Ä hnImkw {]m]n¨n«nÃmXncp¶ Ime¯v, B[pnI ]cky¯nsâ ]nXmhv F¶dnbs¸Sp¶ BÂ_À«v emkvIÀ ]cky ¯nv ÂInb nÀhNw ""A¨SnbneqsS bpÅ hn¸ kmaÀYyw'' F¶mWv. sImt¡mtImfbpsS ]cky§Ä¡v cq] I¸ ÂInb McCann Erickson F¶ ]cky GP³kn ÂInb nÀhNw, tImfbpsS D¯cm[pnI kakyIfpsS ]Ým¯e¯n hmbn¡p¶Xv ckIcambncn¡pw. ""¶mbn ] dbs¸Sp¶ kXyw''. CXmWv AhÀ ÂInb ]cky nÀhNw. 1971þ sI¶¯v F. tem§vam³ AUzÀ ssSknwKv F¶ {KÙ¯n C§s Ipdn ¨p. ""Hä Bibhnnab¯neqsS nch[n BfpIsf hioIcn¡phmpw Adnhp ÂImp apÅ {iaamWv ]ckyw''. ]cky¯nsâ Ncn{Xw ]Tn¡phm³ {ian¨ T.R.Nevelt FgpXnbXn§s: ""kmaqlnIhpw km¼¯nIhpw hmWnPy]chpamb hnIk {]{InbbpsS ^eambn kzm`nhnIambn hfÀ ¶ph¶ H¶mWv ]ckyw''. Atacn¡³ amÀ¡änwKv Atkmkntbj³ ]cky¯np ÂInb nÀhNw C{]ImcamWv ""{]Xn^ew ÂIn nÀhln ¡s¸Sp¶ Bib§fpsStbm DÂ]¶§fpsStbm tkh§ fpsStbm AhXcWtam {]NmcWtam BWv ]ckyw. Xncn ¨dnbmhp¶ {]mtbmPIpÅ Cu {]{Inb hyànKXambncn ¡pIbnÃ''. _lpPam[ya§fpsS hfÀ¨, ]cky k¦Â¸¯nepw kzm[ow sNep¯n. tPm¬ Fkv.ssdäv C{]ImcamWv ]ckys¯ nÀhln¨Xv. ""_lpPam[ya§fneqsS nÀhln¡s¸Sp¶, nb {´nXhpw Xncn¨dnbm³ Ignbmhp¶Xpamb hnhchnnabhpw hioIcWhpamWv ]ckyw.'' {]kn² D]ymkImcpw Ncn{XImcpamb tXmakv sa¡mf Àaam[pcyt¯msS FgpXnbXv C§s-: ""hyhkm b§Ä¡v Bhnb{´w F´mtWm AXpt]msebmWv _nkn knv ]ckyw þ AXns NemßIam¡p¶ GIiàn. I½«¯n HgnsI _m¡n GXnpw ]Ww D−­m¡phm³ ]c kyw thWw!'' tdmUdnIv sshäv At±l¯nsâ AUzÀssSknwKv þ ""hm«v Cäv Cukv B³Uv lu äp Up Cäv'' F¶ {KÙ¯n ]cky k¦Â ]¯nsâ ssh]peys¯¡pdn¨v s½ HmÀ½n¸n¨psImï­v FgpXp¶p. Hcp sSenhnj³ ]ckyNn{Xw Asæn Hcp ]{X¸ckywþ ]ckyw F¶p ]dbpt¼mÄ CsXms¡ am{Xw FSp¯m t]m cm. Hcp I¼nbpsS HcpXp­−p ISemkv t]mepw AXnsâ ]c kyw BWvþ Hcp _nÃv DÄs¸sS, Npcp¡n¸dªm Hcp I¼n X§Ä¡v hn¡phmpÅhsb¡pdn¨v s]mXpP{i² t Sphmmbn sN¿p¶ FÃm {]{InbIfpw ]ckyamWv. (XpScpw) hn¸bv¡mbpÅ DXv]¶§fpsStbm tkh§ fpsStbm hmNnItam, tcJobtam, cNmßItam, Nn{XmßItam Bb {]Jym]w, hnesImSp¯v hm§p¶ Øm¯neqsStbm kab¯neqsStbm A¨Snþ CeIvt{SmWnIv am[ya§fneqsSsbm CXv nÀ hln¡s¸Sp¶p. s{]m^. tPmkn tPmk^v AtÊmkntbäv Uo³ (A¡mUan¡v Unssh³ C³Ìnäyq«v Hm^v aoUnb kb³kv, apcn§qÀ) Students’ Corner ▼
35Cs^IvSohv BUvtImw Unkw_¿ 2015 ▼ Fashion Off white plain net, thread work net, violet lace, pearl and stone work with satin lining Half blouse, velvet and golden material, gold stone and gold pearl work. Double layer shirt peach and golden color, golden pearl and flower work Gown Gown Red thread work net and yellow net , red stone with yellow satin DESIGNER Junitha M.M. Smruthy College of Arts and IT, Thrissur Blue semi silk material, silver color material, silver stone, lace and flower Frock Frock Yellow and red net, Satin lining, red lace, red flower, red stone work Choly
Cs^IvSohv BUvtImw Unkw_¿ 201536 A concept shoot done by Fashion Monger's. A 'Black and White' Experiment by the team          Concept Shoot ▼
37Cs^IvSohv BUvtImw Unkw_¿ 2015 Define your world in BLACK and WHITE Fashion Monger's ▼ Concept Shoot Define your world in BLACK and WHITE ▼ Concept Shoot
Cs^IvSohv BUvtImw Unkw_¿ 201538 Fashion Monger's              Concept Shoot ▼
39Cs^IvSohv BUvtImw Unkw_¿ 2015 Concept and Stylist : Fashion Monger Achu Assistant : Smiji K T Model : Ruby Siddiqha Retouching : Akhil Vishnu Make up : Jeena, Tobin Photo : George Behind the scene : Sudev (Cat Entertainment) Location : Cute Creations Special Thanks : Athira Gold & Silks (Goldin Antony) FOR YOU Group (Anoop Issac), Sedhunath. V. S, Tintu. J. Anand Fashion till the moon and black ▼ Concept Shoot
Cs^IvSohv BUvtImw Unkw_¿ 201540 Photography ▼ | Golden seabed: Here, a cloud of tadpoles float in the golden Campbell River in British Columbia, By EIKO JONES | A diver on the seabed in Cabo, New Mexico, works next to a huge shoal of fish who swirl around each other By OCTAVIO ABURTO Underwater photography Cs^IvSohv BUvtImw I Unkw_¿ 201540
41Cs^IvSohv BUvtImw Unkw_¿ 2015 ▼ Photography | This was the terrifying sight facing photographer Sam Cahir as he took a close-up shot of a fearsome mako shark | While a shipwreck in Eliat, Israel, plays second fiddle to a seahorse By DANY WEINBERG | This incredible image of a marine mammal earned By Ellen Curlaerts Cs^IvSohv BUvtImw I Unkw_¿ 2015 41
Cs^IvSohv BUvtImw Unkw_¿ 201542 2014 hw_À 7. ]qbnse {]ikvX- amb Hcp Gkn HmUntämdnbw. apws_ aebm fn Atkmkntbjsâ [tiJcWmÀ°w Hcp mSIw S¡p¶pï­v. tIcf¯n kq¸Àlnämbn AhXcn¸n¨ ""ap¨ntem«v `KhXn'' C¶v 7 aWn¡v. Ct¸mÄ kabw 5aWn à Xnc¡p−­v. BfpIÄ IpSpw_ktaXw F¯nt¨À¶psIm−­ncn¡p¶p. ]t£ kwLm- SIÀ D¡WvTmIpecmWv. AhÀ amdnn ¶v Fs´ms¡tbm AS¡w ]dbp¶p−­v mS I{Sq¸wK§Ä¡pw apJ¯v Hcp ¾mXbp−­v. At¸mfhntSbv¡v Hcp ImÀ h¶p n¶p. mSImwK§fpw I½än¡mcpw [rXnbn Imdnsâ ASpt¯¡v HmSnsb¯n. Imdn Ân¶v c−­p aq¶pt]À tNÀ¶v Hcp sNdp¸¡mcs Xm§n¸nSn¨v Cd¡p¶p. nhÀ¶p n¡m³ Xosc nhr¯nbnÃm¯ AbmÄ ""C¯ncnshÅw Xm'' F¶p ]dªp kwLmSIcnsemcmÄ I¿nencp¶ Ip¸nshÅw o«n. IqsSh¶bmÄ hne¡n ""AcpXv shÅw sImSp¡cpXv''. Ahimb sNdp¸¡mc³ Abmsf Zbo bambn tm¡n. hnjat¯msS H¶p Nncn¨p. FÃmhcpw tNÀ¶v Abmsf Xm§n]nSn¨v {Ko³ dqante¡v sIm­−pt]mbn. kwLmSIÀ ISp¯ Bi¦bnembn HcmÄ: C¶p mS Iw S¡ptam? asämcmÄ: Hcn¡epw S¡nÃ, AbmÄ Ac§p`h§fpambn ssh¡w _np _p¡p sNbvX GPânsâ, IcmÀ sNbvX kanXn DSaØsâ, Sn¡äphnä aebmfn Atkmkntbjsâ, ]WwsImSp¯p Im¯ncn¡p¶ t{]£Isâ Hs¡ Bhiy amWv AhImiamWv mSI ZÀiw. AXnnS¡v Hcp mSISsâ Pohv F´phne? aq¶v ]Xnäm­ïnsâ Theatre ▼
43Cs^IvSohv BUvtImw Unkw_¿ 2015 F§ns mSIw Ifn¡pw!!! AsX B m SI¯nse {][ms¸« c−­v IYm]m{X§sf AhXcn¸nt¡−­þ ssh¡w _np F¶ SsbmWv Xm§n¸nSn¨nt¸mÄ sIm­−pt]m bXv. ]m³{Inbmkv {KÙn¡v amcIamb AkpJw _m[n¨v AXoh KpcpXcmhØbn emWv Abmfnt¸mÄ. Hcp XpÅn shÅwt]m epw sImSp¡cpsX¶mWv tUmIvSÀamcpsS IÀi nÀt±iw. shÅw IpSn¨m ]m³ {Inbmkv {KÙn Nnet¸mÄ s]m«ntb¡mw. A§s kw`hn¨m acWw Dd¸v. Ct¸mgpw c£s]Sm³ A©p iXamw am{Xta Nm³kpÅq F¶mbncp¶p tUmIvSÀ amcpsS ap¶dnbn¸v. tlmkv]näen ICU hn n¶v nÀ_Ô]qÀÆw Cd¡nsIm­−p h¶ncn¡pIbmWv ]qsbn mSIw Ifn ¡m³. ]Xnmbnchpw Ccp]Xnmbnchpsam s¡bmWv Sn¡äv nc¡v. mSIw S ¡Ww. _p¡p sNbvX GPânsâ, IcmÀ sN- bvX kanXn DSaØsâ, Sn¡äphnä aebmfn Atkmkntbjsâ, ]WwsImSp¯p Im¯n cn¡p¶ t{]£Isâ Hs¡ BhiyamWv, Ah ImiamWv mSI ZÀiw. AXnnS¡v Hcp m SISsâ Pohv F´phne? mSIw XpS§p¶Xnpap³]v Hcp Au ¬kvsaâv, t{]£IÀ¡nSbn tgvkpamÀ Bsc¦nepw Dsï­¦n {Ko³ dqante¡v F¯Ww F¶v. `mKy¯nv Hcp tgvkv F¯n. thZIpdbm³ C³P£pÅ acp ¶v tlmkv]näen n¶v sImSp¯b¨n«p­ −mbncp¶p. H¶c aWn¡qÀ thZ Ip- dbpw. AXv Ip¯nh¨p. ap¨ntem«v `KhXn bnse cmas¸cph®³ cwKs¯¯n ""CXp c−­pw S¡nÃ'' UbtemKv apg§n. kwLm- SIÀ Fgpt¶äpn¶v I¿Sn¨p. thZ ad¶v c−­caWn¡qÀ Ac§v ndªmSn. ]ntä¶v ss^vfän sIm¨nbnte¡v. ^vssfän Ibdp¶Xphscbpw A`nbnt¡­−n h¶p. KpcpXcamb AkpJapÅhsc ^vssfän sIm−­pt]mInÃ, {]tXyIn¨pw Hä¡v. thZ bnÃm¯hmbn nhÀ¶p S¶v ^vssfän Ibdp¶Xphsc A`nbn¨p. PohnX¯nse Gähpw s]Às^IvSmb A`nbw. FbÀt]mÀ «n Anb³ Im¯pn¶ncp¶p. XpSÀ¶v FdWmIpfw Inwkv tlmkv]näense ICU hn 9 Znhkw. Poh³ XncnsI¸nSn¨p sImSp¯p AhnSps¯ `njKzc·mÀ. 15 Znhks¯ Bip]{Xn hmk¯npw Hcp amks¯ hn{ia¯npw tijw ho­−pw Ac§nsâ Xnc¡nte¡v. ssh¡w _nphnv mSIhpw PohnXhpw c­−à H¶pXs¶bmWv. 14þm as¯ hbÊn ASqÀ tKm]me IrjvW³ kwhn[mw sNbvX ""A´cw'' F¶ knnabn Hcp kon A`nbn¡m³ _nphnv Ahkcw e`n¨p. kp[ojnsm ¸ambncp¶p ko³. aqt¶aq¶v UbtemKp IfpÅ thjw. ]t£ m«n AXp henb Hcp kw`hambn. _np knnabnÂ, AXpw ASqcnsâ Nn{Xw, Cnbh³ Ie¡pw. m«nse r¯m²ym]Imb ]¦Pm£³m bÀ At±l¯nsâ ]pXnb _msebnse cmPIpamcmbn _np hns XncsªSp¯p. A§s 15þmw hbÊn mbImbn. ]n¶oSv ssh¡w Kmb{Xn, CS¸Ån AtimIv cmPv & ]mÀ«n XpS§nb _mte {Sq¸pIfn 5 hÀjw. sIm¨n³ mSI thZnbneqsSbmbncp¶p mSI¯nsâ XpS¡w. IpbnemWv Kpcp. ]n¶oSv tNÀ¯e ssjeP, sImÃw ssNXy F¶o mSIkanXnIÄ. mSImNmcy³ {io.Fkv.FÂ.]pc¯nsâ kqcytkmabn c­−p hÀjw A`nbn¨ ssh¡w _np aebmf mSIthZnbnse Antj[ymb Smbn amdpI bmbncp¶p. Xncph´]pcw kwLtNX, Xncph´ ]pcw k¦oÀ¯, ]mem I½yqWnt¡j³kv, kuaykmc, tImgnt¡mSv k¦oÀ¯ XpS§n Ht«sd {]apJ kanXn Ifn A`nbn¨p. 2000 ¯n Beph imcnIbpsS ""tZhkv] µw''F¶ mSI¯nse A`nb¯nv anI¨ c­−mas¯ Sp Å kwØm AhmÀUv e`n¨p. ssh¡w Ad¯dho«n cmLh³, iymaf Z¼XnIfpsS aq¯aImWv _np. `mcy Pqen- bpw A`nt{XnbmWv. Ccphcpw Hcpan¨mWv mSIbm{XbnÂ. aI³ Aa _np. Ac§n 30þmw hÀj¯n F¯nn¡p¶ ssh¡w _np Ct¸mÄ hÅphmSv mZw I½yqWnt¡j³knsâ {] Pm]Xn F¶ mSI¯n {]Pm]Xnsb AhXcn¸n¡p¶p. Hcp mSI¯n Xs¶ hyXykvXamb {]mb¯nepÅ hnhn[ IYm]m{X§sf AhXcn¸n¡pI _nphnsâ {]tXyIXbmWv. ap¨ntem«v `KhXnbnse cmas¸cph®ms ImWmnSbmb bphNeNn{X kwhn[mbI³ {io._ntmbv tPm¬ Xsâ ]p Xnb Nn{Xamb ""HmÀ¡nUv ]q¡Ä ]dªIY'' bnse 80 hbÊpÅ aq¸sâ thjw _nphnv ÂIpIbmbncp¶p. BZn- hmkn kaqlw tcnSp¶ hÀ¯amIme NqjW§Äs¡Xnsc hnc Nq−­p¶ Cu Nn{X¯n c−­v sKä¸n hcp¶ apgpof thjamWv ssh¡w _nphn.v 50 hbÊpw 80 hbÊpw. kwhn[mbI³ _ntmbv tPmWnsâ A`n{]mbw aebmf knnabv¡v AXymhiyamWv Cu S³ F¶mWv. Nn{Xw dneoknwKnv Hcp§p¶p. iàamb IYm]m{X§sf e`n¨m XpSÀ¶pw knnabn A`nbn¡pw. ]t£ AXnpth­−n m SIw ssIhnSm³ Hcp¡aà _np. mSIw Ignªv hnbÀs¸m¸n {Ko³ dqan Ccn¡pt¼mÄ Bthit¯msS ASps¯¯n I¿n apdpsI ]nSn¨v ¶mbncp¶p, H¯ncn CjvSmbn F¶p ]dbpt¼mgpÅ Bµw, kwXr]vXn AsXmcp hÃm¯ Ap` hamsW¶p ]dbp¶p Cu S³. $ ▼ Theatre
Cs^IvSohv BUvtImw Unkw_¿ 201544 Construct A Bridge Creative Directors: CarstenBolk, Helmut Bienfus Agency: BBDO Client: Cemex Location : Germany War On Garbage Creative Directors: Douglas Rios, Demian Campos Agency: Publicis Client: Ecological Movement of Venezuela Location : Venezuela True Colours Creative Director: Matthias Harbeck Agency: Serviceplan Client: Faber Castell Truecolours Location : Germany Inspiring Ideas ▼
45Cs^IvSohv BUvtImw Unkw_¿ 2015 Furious Flood Creative Directors: PacoTorrico Agency: Young & Rubicam Client: BancoFinanciero Location : Peru When They Speak Creative Directors: Sergio Gordilho, FlavioWaiteman Agency: Africa Client: ONG Conservação Internacional Location : Brazil Sharper than you think Advertiser: WMF AG Brand name: WMF Product: WMF Kitchen Knives Awards: Epica Awards 2005 Print Homes, Furnishings & Appliances Winner ▼ Inspiring Ideas
Cs^IvSohv BUvtImw Unkw_¿ 201546 https://www.youtube.com/c/WilsonKunjan Google Input Tool options
47Cs^IvSohv BUvtImw Unkw_¿ 2015 {]nbs¸«hsc½psSIpdhpIÄnI¯m ³ F«v kp{][m cwK§fn {i²sNep¯ Wsa¶v FgpXnbXv HmÀ½n¡patÃm! Ht«sdt¸À¡pw PohnX¯nsâ Cu F«v taJeIfnepw hfcmpw AhcpsS IgnhpIÄ apgphmbpw D]tbmKn¡mpw Xmev]cyap−­m Ipw. Hmtcm Znhkhpw cmhnse Fgpt¶Â¡p t¼mÄ C¶p ]cmPbs¸SWsat¶m, Adnhp sI«hmIWsat¶m, kuµcyt_m[anÃm ¯hmIWsat¶m, AekXtbmsS Ccn¡ Wsat¶m B{Kln¡p¶ HcmÄt]mepw D­ −mInÃ. Gsd kt´mjt¯msS hnPb {ioemfnXmbnXs¶ apt¶dmmWv FÃmh- cptSbpw B{Klw. F¶m Cu B{Klw an¡t¸mgpw H¶ntesd aqey§fpsS Akm ¶n²yhpw Nne shÃphnfnIfpw aqew XInSw adnbp¶Xmbn aÊnemhpIbpw sN¿p¶p­−v. t]mcmbvaIfpw {]iv§fpw Adnbp¶psï­¶p Npcp¡w! hnhn[ taJeIfn apt¶dm³ B{Kln¡p¶hcmWv Gsdt¸cpw. Htc kabw H¶ntesd e£y§Ä tSmpw tamlap­−mIpw. Cu hnhn[ e£y§fn NneXv Hcp hyànsb kw_Ôn¨nSt¯mfw AXn{][mhpw aäpNneXv A{Xbv¡v {]m[myanÃm¯ Xpambncn¡mw. Chbn AXn{]m[myapÅhtbsX¶pw A{Xbv¡v {]m[myanÃm¯Xv GsX¶pw F§ns Is­ï¯mw? Cu tNmZy¯npÅ D¯cw efnXambn Is­−¯mhp ¶tXbpÅq, B hyànbpsS hnes¸« kabw, {i², AXnp Å DuÀÖw, ]cnXØnXnþ hyXykvX e£y§Ä¡mbn Cu hI Imcy§Ä F{Xt¯mfw B hyàn sNehgn¡p¶p F¶v tm¡nbm aXn. AXn{][msa¶v IcpXp¶ aqeye_v[n¡pth­ −nbmbncn¡pw ta¸dª mepImcy§Ä Gähpw IqSpX D]tbmKs¸Sp¯p¶Xv. Gähpw Ipdhv sNehm¡s¸Sp¶Xv, GsXÃmw e£y§Ä¡p th−­nbmtWm Ah B hyànbpsS tm«¯n A{][mambncn¡pw. B hyàn B{Kln¡p¶ Pohn-X-¯nse kao-IrXhnPbw ""`bs¸Sp¶ HcmÄ¡v Hcn¡epw bpàn]cambn Nn´n¡m³ IgnbpIbnÃ'' cm[nIm tatm³ (C´y³ aÀ¨âv thnbnse {]Ya hnXm Iym]vä³) k-Ivk-kv ]n-c-anUv
Cs^IvSohv BUvtImw Unkw_¿ 201548 aqey§sf AbmfpsS e£y§sf AYhm B{Kl§sfbmsI C¯c¯n ap³KWm {Iaapkcn¨v Hcp ]«nIbn nc¯n hbv ¡mhp¶XmWv. ap´nb ]cnKW Gähpw Bhiyambn th­−Xnpw Ipdª ]cnK W th−­Xv Gähpw ]n¶nepw AWnn c¯pI. hnhn[ e£y§Ä¡v Htcm hyànbpw Iev]n¡p¶ hnebpw ap³KWbpw hyXy kvXamsW¶p aÊnem¡nsbSp¡p¶Xv B e£y§fpw B{Kl§fpw Nn´m[mcbnepw {]hÀ¯¯nepw sNep¯p¶ kzm[ow F{Xt¯mfsa¶v Xncn¨dnbm³ B hyànsb klmbn¡pw. tIÄhn, ImgvN, cpNn, aWw, kv]Àiw F¶o ]t©{µnb§fneqsSbmWv apjy³ temI t¯mSv {]XnIcn¡p¶X.v F¶m F§ns bmWv temIs¯ tm¡nImWp¶sX¶pw F§nsbmWv temIs¯ tm¡nImtW­ −sX¶pw Xocpamn¡p¶Xv apjy³ Xs¶ bmWv. Hmtcmcp¯cptSbpw PohnXe£y§fpsS AYhm B{Kl§fpsS ap³KWm{Ia ambncn¡pw Ahsc apt¶m«p bn¡q¶Xv. CtX ap³KWm {Iaapkcn¨mbncn¡pw B hyàn XocpamsaSp¡p¶Xv. B{Kl]qÀ ¯oIcWhpw AXphgn PohnXhnPbhpw Gähpw IqSpX e`n¡p¶ {]hÀ¯§fnepw Ahkc§fnepw `mK`m¡mImmWv AbmÄ Xocpamn¡pI. AtXmsSm¸w B{Kl]qÀ ¯oIcWhpw PohnXhnPbhpw Gähpw Ip- dhv am{Xw e`n¡p¶ {]hÀ¯§fn n ¶pw Ahkc§fn n¶pw Ignbp¶{X AI ¶p nev¡mpw B hyàn {ian¡p¶p. PohnX hnPb¯nsâ ap³KWm{Iaapk cn¨pÅ enÌn Gähpw HSphn am{Xw {] Xy£s¸Sp¶ C§fmWv Bhyànsb kw_ Ôn¨nSt¯mfw {]m[mytadnbXmth­ïsX¶ aäpÅhcpsS Bibapkcn¨v Ahbv¡pth−­n {]hÀ¯nt¡−­n h¶m B hyànbpsS DÕmlw apgph³ tNmÀ¶pt]mIm³ CSbp−­v. A¯cw kµÀ`§fn {]hÀ¯§Ä ]qÀ ¯oIcn¡mpÅ Xmev]cy¯npw DuÀÖ ¯npambn _mlyt{kmXÊpIsf XpSÀ¨bmbn B{ibnt¡−­n hcp¶Xv kzm`mhnIamWv. At¸msgms¡ B hyàn Aiàmbn Xocp Ibpw AhcpsS PohnXw AÀ°iqyambn s¡m­−ncn¡p¶Xmbpw tXm¶m³ hgnbp−­v. bYmÀ°¯n sh«ns¯fnt¡−­ ]mX bn n¶pw PohnXw hyXnNen¨vt]mbXmbpw tXm¶ntb¡mw. BXy´nIambn B hyàn ¡pXs¶ Xncn¨dnbm³ ]äm¯ HchØbpw h¶p tNÀt¶¡mw. adn¨v B hyànbpsS Gä hpw al¯mb aqey§Ä¡pw e£y¯npw th­−n Pohn¡pt¼mÄ AbmÄ DÕmln bmIpw. DuÀÖkzemIpw. Bbmfn Hfn ªncn¡p¶ IgnhpIfpw {]Xn`bpw kSIp Ssªgpt¶Â¡p¶p. kzbw ]SÀ¶v ]´ en¡p¶p. PohnXw kwXr]vXn ndªpw BizmkIcambpw Ap`hs¸Spw. sse^v ho Hcp hyànbpsS PohnXs¯ k^eam¡p¶Xv F«pta JeIÄ hgnbmWv. Cu F«v taJebpw Htc coXnbn ]ptcm Kan¡pt¼mgmWv kaoIrXamb hnPbsa¶v ]dbmmIp ¶Xv. c−­paq¶v taJeIfn apt¶dnbXpsIm−­v am{Xw PohnXw kpKaambn ]ptcmKan¨p Fs¶m¶pw ]dbm³ ]äpIbnÃ. Xmsg sImSp¯ncn¡p¶ NmÀ«n kzbw Hcp ]co£Ww S¯ntm¡pI: tPmjn tPmÀPv joshygeorgecartoonist@gmail.com ]{X-{]-hÀ¯-Ipw Sn.-hn. Ah-Xm-c-Ipw ssa³Uv ]ÆÀ s{Sbv-dp-amWv teJ-I³. Hmtcm `mK¯pw F{Xam{Xw kvtImÀ sN¿m³ ]äp¶psh¶v ASbmfs¸Sp¯pI. Hmtcm¶nepw Gähpw Xmgv¶ t«w ]qPy hpw Gähpw DbÀ¶ t«w ]¯pamWv. Hmtcm hn`mK¯nepw 0þ10 skvIbn n§fpsS kvtImÀ F{Xsb¶v ASbmf s¸Sp¯pI. F«v taJeIfnepw n§Ä ssIhcn¨ t«w ASbmfs¸Sp¯nbtijw Ah X½n ]ckv]cw _Ôn¸n¡pI. AXn n¶v n§fpsS PohnX¯n ssIhcp¯m³ IgnªXpw AhKWn¡s¸«pInS¡p¶tXm ssIhcn¡s¸tS­ïtXm Bb taJeIÄ kzbw t_m[ys¸Spw. Cu tcJIÄ A©npw apIfn t]mIpIbmsW¦n XoÀ¨bmbpw DbÀ¶ Xe¯nepÅ kaoIrXhnPbw Xs¶ IcKXam¡nbncn¡p¶psh¶v nÝ bn¡mw. ""n§fpsS DuÀÖs¯ {]hr¯nbm¡n amäm³ e£y§Ä klmbn¡p¶p.'' þ sekv {_u¬ B ßobw kmaqlnIw sXmgnÂ]cwkm¼¯oIw amkoIw imcocnIw kmwkvImcnIw IpSpw_]cw 1010 10 10 10 10 10 10 Motivation ▼
49Cs^IvSohv BUvtImw Unkw_¿ 2015 ▼ Camera saKm-]n-Ivk Hcp Nn{X-¯nsâ hen-¸-hp- ambn _Ô-s¸-«n-cn-¡p-¶p. 1 an-ey¬ ]nIvk-ep- IÄ tNÀ¶-XmWv 1 saKm-]n-IvkÂ. AXm-bXv 2 Fw_n Iyma-d kr-jvSn-¡p¶ Nn{X-¯n BsI 2 aney¬ ]nIvk-ep-IÄ D−m-bn-cn-¡pw. ]n Ivk-ep-IÄ NXp-cm-Ir-Xn-bnepw slIvk-K¬ BIr-Xn-bnepw ImW-s¸-Sp-¶p. 1 saKm-]n-Ivk Iymad krjvSn-¡p¶ Nn{X¯nsâ sskkv 1200 ]nIvk of-¯nepw 900 ]nIvk hoXn- bnep-am-bn-cn¡pw (1200 x 900). Hcp -VGA Iym-ad krjvSn¡p¶ Nn{X-¯nsâ hen¸w 640 x 480 -B-bn-cn¡pw (.3 saKm-]n-IvkÂ). Hcp Iyma-d-bpsS sk³k-dn-epÅ ]n Ivk-ep-I-fpsS F®w AXnsâ dk-eyq-j-p- ambn _Ô-s¸-«n-cn-¡p-¶p. sslsd-k-eyq-j³ F¶p ]d-bp-t¼mÄ AXv ]nIvk-ep-I-fpsS F®-¯nsâ hÀ²--sb-bmWv kqNn-¸n-¡p- ¶-Xv. C¯cw sk³k-dp-IÄ krjvSn-¡p¶ Nn{X-§-fpsS ¢mcn-änbpw sU]vXpw -D-¶-X-n-e- hm-c-¯n-ep-Å-Xm-bn-cn¡pw. Iymad C¶v nXy Pohn-X-¯n Hgn¨pIqSm-m-hm¯-Xmbn amdn-bn-cn-¡p-¶p. F¶m IqSp-X t^mt«m{Kmt^gvkpw Ah-c-h-cpsS atm-[À½-a-p-k-cn-¨mWv Cu cwK¯v {]hÀ¯n-¡p-¶-Xv. AXn-m Xs¶ {]^-j-W Iyma-d-Ifpw Ah-bpsS hnhn[ BIvk-k-dn-Ifpw hnZ-Kv²ambn D]-tbm-Kn-¡-W-sa- ¦n AXnsâ {]hÀ¯--§-sf-¸än imkv{Xo-b-ambn Ad-nªn-cn-t¡-ïXv An-hm-cy-amWv. Ah-sb-¡p- dn¨v hni-Z-ambn {]Xn-]m-Zn-¡p¶ teJ--]-c-¼c Cu e¡w apXÂ.. Iyma-dþs]mXp-hn-Úmw saKm-]n-Ivk t{K ImÀUv dk-eyq-j³ sFF-kvH Iyma-d-bpsS sk³kn-än-hn-än-bpw IqSp-¶p. Iyma-d-bpsS sk³kn- än-hn-än-bn hyXn-bmw hcp-¯m³ klm-bn-¡p¶ LS-I-amWv Cta-Pv sk³kÀ. CXv Iyma-d-bpsS ]c-a-{]-[m-hpw Gähpw hne- tb-dn-b-Xp-am-Wv. Iyma-d-bn ]Xn-bp¶ {]Im-is¯ (H]vän-¡Â Cta-Pns Ce-Iv{Sn-¡Â kná-ep-I-fm¡n amäp-¶p) Nn{X-§-fm¡n sFF-kvH F´m-sW¶pw AXn sâ {]hÀ¯w F§-s-bm-sW¶pw ¶mbn a-Ên-em-¡msX Nn{X-§Ä FSp-¡pI F¶Xv Hcp shÃp-hn-fn -X-s¶-bmWv. sFF-kvH, t^mt«m-{Km-^n-bpsS aq¶v {][m--L-S-I-§-fn- sem-¶m-Wv. A¸À¨À, j«À kv]oUv F¶n-h- bmWv aäp c−p LS-I-§Ä. CâÀm-j-W HmÀK-ss-tk-j³ t^mÀ Ìm³tUÀssU-tk- j³ F¶-Xnsâ Npcp-¡-t]-cmWv sFF-kvH. Iyma-d-bn ]Xn-bp¶ {]Im-i-¯nsâ sk³kn- än-hn-än-bpsS seh-emWv CXp-sIm− v AÀ°-am- ¡p-¶-Xv. sFF-kvH ¼À Iq-Sp-¶-X-p-k-cn¨v IymadF§sD]tbmKn¡mw amäp¶ [À½-amWv Ch-bv¡p-Å-Xv. sk³kn-än-hnän hÀ²n-¸n¨ kml-N-cy-¯n ^vfmjnsâ klm-b-an-ÃmsX Xs¶ Ipdª shfn-¨-¯n Nn{X-§Ä ]IÀ¯m³ CtaPv sk³k-dnp Ign-bp- ¶p. ]t£ sk³kn-än-hnän hÀ²n-¡p-t¼mÄ Nn{X-§Äs¡m¸w tmbvkpw (s{K-bn³) hÀ²n-¡p-¶p. t{K If-dn-epÅ Hcp ]c¶ {]X-e-¯n-mWv t{K ImÀUv F¶p ]d-bp-¶Xv. IrXy-amb FIvkvt]m-jÀ e`n-¡p-¶-Xn-pÅ Hcp Ìm³tUÀUv d^-d³kv H_vP-äm-bmWv t{K ImÀUv {][m--ambpw D]-tbm-Kn-¡p-¶Xv. sshäv _me³kv skäp sN¿p-¶-Xnv t{K ImÀUv D]-tbm-Kn-¡p-¶p. sshäv _me³kv skäp sN¿p-t¼mÄ Iym]vNÀ sN¿p¶ Nn{X-§Ä¡v icn-bmb nd-§Ä e`n-¡p-¶p. Iym]vNÀ sNt¿− k_vP-än-sm¸w t{K ImÀUpw hbv¡p-I. Iymad t{K ImÀUv t]mbnâ v sNbvXp-sIm−v sseäv aoäÀ FIvkvt]m jÀ IdIvSv sNbvXv skäp sNbvXv jq«v sN¿p-I-. A-Xnp tijw k_vP-än n¶pw t{KImÀUv amän tjm«v doI-t¼mkv sN¿p-Itbm IdIvSv sNbvX FIvkvt]m-j-dnp amäw hcmsX jq«v sNbvtXm Nn{X-§Ä anI-hp-ä-Xm-¡mw. F_n sI.tPmÀÖv Iymad kvIm³, tIm«bw (XpScpw)
Cs^IvSohv BUvtImw Unkw_¿ 201550 CâÀs-änsâ Dä N§m-Xn-bmWv C¶v ]c-ky-§Ä. ]pXnb sskäp-I-fpsS BK-a-- t¯msS h¼³amÀ¡p t]mepw sSIv temI¯v ]nSn¨p nev¡m³ IjvS-s¸-tS−­n hcp¶ ØnXn- bm-Wn-t¸mÄ. CâÀs-änse sImSn-Ip-¯nb h¼³am-cn ap³n-c-bn-epÅ t^kv_p¡v ]p Xnb h³]²-Xn-I-fp-ambn C´y³ amÀ¡-än- se-¯p-I-bm-Wv. ]c-ky-tem-I-¯nv Hcp ]p ¯³ DWÀhv k½m-n-¨p-sIm−­v X§-fpsS hcp-amw hÀ[n-¸n-¡pI F¶XmWv t^kv_p- ¡nsâ Ct¸m-gs¯ e£yw. AXn-mbn C´y³ ]c-ky-¡msc ssI¿n-se-Sp-¡m³ t]m¶ hnZy-IÄ X§-fpsS Bh-m-gn-bn Cn bpw Ds­−¶v sXfn-bn-¡p-I-bmWv t^kv_p-¡nsâ {]Y-a-Zu-Xyw. ]c-ky-§-fp-ambn _Ô-s¸« kwi-b-§Ä tNmZn-¡p-¶-Xn-mbn {^o Cusa-bn kt¸mÀ«pw, _nkn-Ên hnPbw sIm¿p-¶- Xn-m-bpÅ D]-tZ-i-§fpw Sn]vkp-Ifpw X§-fpsS D]-t`m-àm- ¡Ä¡mbn X¿m-dm-¡m³ t^kv_p¡v Hcp-§p-¶-Xm-bmWv ]p Xnb hmÀ¯-IÄ. Hmtcm hÀjhpw KqKnÄ ]c-ky-ta-J-e-bn n¶pw tSp- ¶Xv aney-Wp-I-fm-Wv. cmPym-´c IW-¡p-I-Ä hyà-am-¡p-¶Xv Hmtcm hÀjhpw KqKnÄ ]c-ky-ta-J-e-bn n¶pw tSp-¶Xv aney-Wp-I-fm-Wv. cmPym- ´c IW-¡p-I-Ä hyà-am-¡p-¶Xv Hmtcm AÀ[-hmÀjnI¯nepw KqKnÄ 300 anÃy¬ tUmftdmfw ]c-ky-cw-K¯p n¶pw tSp-¶p F¶mWv. KqKnÄþt^kv_p¡vbp²w..? Online ▼
51Cs^IvSohv BUvtImw Unkw_¿ 2015 Hmtcm AÀ[-hmÀjnI¯nepw KqKnÄ 300 anÃy¬ tUmftdmfw ]c-ky-cw-K¯p n ¶pw tSp-¶p F¶mWv. F¶m t^kv_p- ¡nmIs« Cu Ime-b-f-hn-p-f-fn tSm-m- bXv 15 anÃy¬ tUmfÀ am{X-am-Wv. kp¡À _ ÀKnsâ t^kv_p¡v C¡m-c-W-§Ä sIm­−m Wv ]cky hn]-Wn-bn Hcp aÕ-c-¯n-pÅ ]S-sbm-cp¡w XpS-§n-b-Xv. 2004  Øm]n -X-amb KqKn-fnp C¶v t^kv_p-¡n-t-¡mÄ kzoIm-cyX P-§Ä¡n-S-bn e`n-¡p-¶p. t^kv_p-¡n F¶pw FÃm-hcpw Ibdn F¶p hcnà F¶m KqKn-fn Znh-k-¯n-sem-s¶- ¦nepw Ib-dm-¯-hÀ Npcp-¡-am-Wt¶ ]d-bm³ Ign-bq. Cu ImcWw sIm­−p Xs¶-bmWv ] c-ky-I-¼-n-Ifpw KqKn-fns IqSp-X B{i-bn- ¡p-¶-Xv. CtX B{ib atm-`mhw t^kv_p- ¡n-te¡pw Xncn-¨p-hn-Sm-pÅ {ia-§-fmWv Ct¸mÄ S-¶p-sIm−-­n-cn-¡p-¶-Xv. t^kv_p-¡v Ah-X-cn-¸n¨ qX Bi-b-§Ä Nne I¼- n-IÄ CXn-tm-SIw Xs¶ {]mhÀ¯n-I-am¡n Ign-ªp. X§-fpsS _nÊn--Ên CXv hfsc KpWw sNbvXp F¶v km£y-s¸-Sp-¯p-¶-hcpw nc-h-[n-bm-Wv. 132 anÃy¬ P-§-fmWv C´y-bn am{Xw t^kv_p¡v D]- tbmKn¡p-¶-Xv. Cu kzoIm-cy-X-bmWv ]c-ky-cw-K¯pw apt¶-ä-ap-­ −m¡m³ t^kv_p-¡nv DuÀPw evIp-¶-Xv. ¢n¡v Sp ankvtImÄ F¶ Hcp qX Bibhpw tkmjy aoUn-b-bnse h¼³ Ignª hÀjw Ah-X-cn-¸n-¨n-cp-¶p. CXnsâ ^e-ambn ]e _n kn-Êv kwcw-`-IÀ¡pw X§-fpsS _nÊn--Ên Cc«n em`-ap-­−m-b- Xmbpw IqSp-X D]-t`m-àm-¡sf X§-fn-te¡v BIÀjn-¡mpw km[n-¨p F¶pw ]e kwcw-`-Icpw hyà-am-¡n-¡-gn-ªp. ]pXp-X-{´-§-fp-ambn t^kv_p-¡v. Hcp amÀ¡-änwKv ¹mävt^mw F¶-Xn-ep-]-cn-bmbn ]ckyw sN¿m-m-{K-ln-¡p-¶-hÀ¡v IqSp-X-se-s´-Ãmw kuI-cy-§Ä e`y-am¡mw F¶-XmWv t^kv_p-¡nsâ ]pXnb Btem-N. D¸-¶-§Ä {]ZÀin-¸n-¡m³ ]pXnb cq]-`m-h-§-tfmSp IqSnb hn`m-K-§fpw hfsc thK-¯n Xpd-¶p-h-cp¶ amÀ¡-änwKv t]Pp- I-fp-amWv Gähpw ]pXnb ]co-£-W-§Ä. Ch F{X-t¯mfw hnP- b-I-c-am-Ip-sa-¶-dn-bn-sÃ-¦nepw CXn-eq-sS-sbÃmw t^kv_p¡v t^kv_p-¡n F¶pw FÃm-hcpw Ibdn F¶p hcnà F¶m KqKn-fn Znh-k-¯n-sem-s¶-¦nepw Ib-dm-¯- hÀ Npcp-¡-am-Wt¶ ]d-bm³ Ign-bq. Cu ImcWw sIm­−p Xs¶-bmWv ]c-ky-I-¼-n-Ifpw KqKn-fns IqSp-X B{i-bn-¡p-¶-Xv. ▼ Online
Cs^IvSohv BUvtImw Unkw_¿ 201552 e£y-an-Sp-¶Xv dosS-bvte-gvknsâ {i² ]n Sn-¨p-]-äm-mWv. {]i-kvX {_m³Up-I-fpsS ^pÄkv{Io³ samss_ ]c-ky-§Ä Cd- ¡n-bm-bn-cp¶p BZy ]co-£Ww. C¶Xv amä- §Ä hcp¯n ]pXnb t^mÀam-änÂ, h-fsc thK-X-Iq-Snb sSIvÌp-I-tfmsS ]cn-jvI-cn-¨n- cn-¡p-¶p. Hcp ]c-ky-¯n ¢n¡v sNbvXm D¸-¶-s¯-¡p-dn¨v hni-Z-ambn {]Xn-]m-Zn- ¡p¶ asämcp t]Pv Xpd¶p hcpw. c­−m-as¯ ¢n¡v dosS-bvte-gvknsâ sskänse ]Àt¨kv sN¿m-pÅ kuI-cy-¯n-te-¡mWv D]-t`m- àm-hns Iq«n sIm­−p t]mhp-I. Cu ]p Xnb kwcw-`-¯n-n-«n-cn-¡p¶ t]cv "U_vUv Iym³hmkv' F¶m-Wv. CXn-tm-SIw Xs¶ dosS-bvte-gvkn n¶pw anI¨ {]Xn-I-c-W-§Ä Xs¶-bmWv U_vUv Iym³hmknp e`n¨p sIm−­n-cn-¡p-¶-Xv. Cþ- tIm-tagvkv kuIcyw t^kv_p-¡n-te¡p hcp- ¶Xv hfsc D]-Im-c-{]-Z-am-sW¶p Xs¶-bmWv Ch-cpsS hne-bn-cp-¯Â. U_vUv Iym³hmkv F¶ t^kv_p¡v Cþ-sIm-tagvknp apt¶m- Sn-bmbn Ign-ª-hÀjw ss_ _«¬kv F s¶mcp kwcw-`hpw ]co-£n-¨n-cp-¶p. Shopping features s Messenger app te¡p DÄs¸-Sp-¯n-sIm-­−m-bn-cp¶p CXv. F¶m ss_ _«¬knp aäp tkmjy aoUn-b-s äv hÀ¡p-I-fn n¶v ISp¯ aÕ-c-amWv t cn-tS­−n h¶-Xv. F´mbmepw ]pXnb amÀ¡- änwKv X{´-§-tfm-sSm¸w Xs¶ t^kv_p¡v D]-t`m-àm-¡sf kt´m-jn-¸n-¡p¶ Nne Xocp-am--§fpw FSp-¯p-I-gn-ªp. Cn apX s{]mss^ Nn{X-§-fn Pn^v Nn{X-§Ä D]-tbm-Kn¡mw aäp tkmjy aoUn-b-IÄ Ch tct¯ D]-tbm-Kn-¡m-m-cw- `n-s¨-¦nepw t^kv _p¡v AXnp X¿m-dm-bn-cp-¶nÃ. F¶m Cn apX s{]mss^-en h¼³ amä-§Ä ImWm³ km[n-¡p- sa-¶mWv I¼n Ah-Im-i-s¸-Sp-¶-Xv. hoUntbm ]IÀ¯n Pn^v Bn-ta-äv sNbvXm t]mÌv sN¿mw. samss_ s{]mss^-ep- I-fn AÛp-X-§Ä krjvSn-¡m³ CXnp km[n-¡pw. CXp hgn D]-t`m-àm-¡Ä IqSp-X kabw t^kv_p-¡n sNe-h-gn¡pw F¶-XmWv Gähpw henb t«w. CâÀsäv temI¯p Xs¶ Gähpw A[nIw ]cky hcp-amw tSp¶ KqKn-fnsâ IpXn¨p Nm«w Xs¶ t^kv_p-¡nv henb shÃp-hn-fn-bp-bÀ¯p¶ kmlNcy-¯n-emWv C¯cw ]pXnb Icp-o-¡-§-fp-ambn kp¡À_ÀKnsâ I¼n ]c-ky-cw-K-t¯¡v IqSp-X kPo-h- am-Im³ F¯p-¶-Xv. F´m-bmepw säv temIs¯ h¼³amÀ X½n ioX-bp²w I-¡p-I-bmWv. Bcp Pbn-¡p-sa¶v Im¯n- cp¶p ImWmw. $ ]pXnb amÀ¡-änwKv X{´-§-tfm-sSm¸w Xs¶ t^kv_p¡v D]-t`m-àm-¡sf kt´m- jn-¸n-¡p¶ Nne Xocp-am--§fpw FSp-¯p-I-gn-ªp. Cn apX s{]mss^ Nn{X- §-fn Pn^v Nn{X-§Ä D]-tbm-Kn¡mw Online ▼
53Cs^IvSohv BUvtImw Unkw_¿ 2015 Professionals' Directory t]-Pn-te¡v amädpw, ]c-ky-§fpw Abt¡ï hnemkw: Effective Publications Ph: 08593 998705, E-mail: effectiveadcom@gmail.com OUT DOOR ADVERTISING Chakra Communications 3rd Floor, Chakra Towers Vanross Jn., PO Box 200, Trivandrum Ph: 0471-2331533, 4055955 Coral Outdoor Publicity Thycaud MRS Building, 1 st Floor Opp P.R.S Sangeeth Apartment Trivandrum Ph: 09387005525 Dotnet Hoardings Advertising 3/667, Opp Nadakavue Girls High School West Nadakavue, Kannur Road, Calicut Beach Ph: 9349121155 Touch Advertising & Display Near Canara Bank Cheruvathur, Kasargod Ph: 04672-260998, 099 47 333 008 SPACEAD 40/282, Layam Road, Woodlands Jn., Kochi Ph: 09846273000 WEB DESIGNERS AND DEVELOPERS CREATIVE AGENCIES PHOTOGRAPHY DESIGNERS, PRINTERS Creative Designers & Printers 36/2626A, Shenoy Road, Kaloor Cochin- 682017 tomyjohn68@gmail.com Tomy John - 9946071010 Computer Park Paramara Road End Cochin – 682018. Sebastian - 9946911113 0484 -2393908 Dezign Centre 41/2795 D3, 1st Floor, North Avenue, Paramara Road Cochin - 682018 M T Gopalakrishnan - 9947144570 S. Krishnakumar - 9495127911 WebCastle Media Pvt Ltd 1st Floor, Cedarmount Tower Near Deshabhimani Jn, Kaloor Kochi- 682017 mail@webcastle.in Ph:0484- 4052626 ARTBEATZ Kalatharangini Building Near Kerala Kalamandalam Cheruthuruthy, Thrissur Ph: 9847171206 Athma Designs Calicut-673001 Ph : 09447348602 Brand Script No -105 DD Vypar Bhavan Vallon Road, Kadavanthra Kochi-682020 Tel: 91+9987 86 5379 Code & Hue A-12, B & B Building Power House Road Palarivattom, Kochi-682 025 Ph: 0484- 4046161 Concord Advertising I S Press Road, Ernaklam-682018 Tel: 0484-2393110 Cotton Ads St.vincent road, EKM North Kochi-682018 Ph: 09846603376 Design Team 3 rd Floor Lalan Towers High Court Junction, Kochi-682 031 Ph: 0484 4034 194 Disha Communications Pvt Ltd Cauvery Apartment Church Landing Road Near Fine Arts Hall Ernakulam South, Kochi –682016 Ph: 0484 - 2360182, 2373288 Eco Creative Agency 32/2368 A2 PJ Antony Road Palarivattom, Cochin 682025. Ph: 9447127222 Effects Media Design Sree Madhavam Kottamugal Nalanchira P O, Trivandrum Ph: 0471 2114456 Flash Graphics Alleppey. Ph: 09447473353 Impact Creatives Babu Estate, Banerji Road Ernakulam-682018 Ph: 9895504668 Inspire Ads Velayil Benglow, S N College Kappilumukku, Kollam-691001 Ph: 04743242071 Kala Creativo VII /323, Ozhukkuneetil Complex Pallithazham Mannam P.O N - Paravur, Ernakulam-683510 Ph: 08281 782138 Lights Fx Ernakulam-682028 Ph: 098950 18185 Marina Ads Mariana Sastrilane U.C.C. Ernakulam-683102 Ph: 09846186314 Nufina CSS Microsys, North Janatha Road Palarivattom, Kochi- 682 025 Ph: 0484- 2342529 Octopix Advertising Company Kothamangalam, Cochin-686673 Ph: 9645771886 Rainbow Minds Digital Graphics Palampra Ph: 944 777 8389 Sysnodes VP Marickar Road, Chambokadavu Road, Ernakulam-682024 Ph: 09249735784 Pixnnova Trivandrum. Ph: 09809702501 Silvette Calicut. Ph: 082810 14950 VirAd Creations C3-IInd Floor,VB Udyog Bldng St.Vincent Road,Ernakulam North Kochi-682018 Ph: 0484 4021333; 09947117771 Willbird Advertisers 37/3440, Ponoth Building, Ponoth Road, Kaloor, Ernakulam-682017 Ph: 098954 31019 Adept Worldwide 53/2416, 1 st Floor, Karimpurathu Road, Kadavanthra, Kochi-682020 Ph: 0484- 4032929 Asterisks Softwares 1 st Floor, Subin Building South Janatha Road, Palarivattom Kochi- 682025 Ph:0484- 4064501 Euroinfotech Cochin. Ph: 0484- 2301669 Glenspark 190 Silver Oak's, Mavelipuram Kochi-682030 Ph: 0484 - 2108537 Ideamine Technologies 111/347-B, PTRA 106, First floor P T Road, Chembumukku Kochi-682021 Tel: 0484- 4044362 Shrishti Informatics Door No 32/ 2309 B1 Nelliparambil Lane Palarivattom, Kochi-682025 Ph: 0484- 3912147 Vcode Infotech Thodupuzha Ph: 04862 220254 Weaver Technologies Kochi. Ph: 0484-2375747 Webcastle Technologies B&B Building, Room No.09 Power House Road,North Janatha Palarivattam, Cochin. Ph: 098467 15308 Yatnam Technologies 28B, ITES Habitat Center, Sector E Hall, JNI Stadium Complex Kaloor, Kochi- 682 017 Ph: 0484 4049024 Clips Multimedia Tailor Street, Near Sarada Hospital Palakkad web:www.lipspalakkad.com Jackson Gilbert Thottungal House No 14/664, Kochi- 682002 Ph: 9995238967 Jairaj photography H.No31, FAC Road, Off. Sree Narayana Temple, Ponnurunni Vyttila Kochi, Ph :8891037083 Three Winks 121, 2nd Floor, DD Mile Stone, Kochi Ph: 9400025252 Jinish Mathew - 77365 57121 Rasheed Abdul - 98951 20271 Seffin Philip - 90379 93679 Sanoj Kumar - 70251 23 123 Tojo Kappithan - 97464 47495 G Vipin Kumar - 98950 10170 ▼ Directory
Cs^IvSohv BUvtImw Unkw_¿ 201554 N{µnI 7/11/2015 AXy-´m-t]-£n-X-amb hnh-c-km-t¦-XnI hnZysb ae-bmfn kaqlw aSn-Im-Wn-¡m-sX- kzo-I-cn-t¡ï-Xv AXym-h-iy-am-sW¶v FUn- täm-dn-b A`n-{]m-b-s¸-Sp-¶p. Is¯-gp¯v apX I¨-hSw hsc Ce-Ivt{Sm-WnIv am[y-a- §Ä ssIsh-Å-bn-sem-Xp-¡n-bn-cn-¡p-I-bmWv. Chbv¡v ]e tZmj-§-fp-apï-m-Im-sa-¦nepw hnh- c-km-t¦-XnI hnZysb Hgn¨p nÀ¯n-sIm-ïpÅ PohnXw Akm[yw Xs¶-bmWv. ^v-fn-¸v ImÀ-«v , B-a-tkm¬, Cu-t_ XpS-§n do-s«-bn cwK-¯v hn-¹-h-I-cam-b am-ä-§Ä h-cp¯n-b CþtIm-ta-gv-kv Øm-]-§-sf tI-c-f-¯n-se I-¨-h-S-k-aq-lw F¶pw `-b¸m-tSm-sS-bm-Wv Im-Wp-¶-Xv . F-¶m A-hÀ h-f-cm-m-bn sX-c-ª-Sp-¯ amÀ-¤w a--Ên-em¡mtm A-Xp- ]-tbm-K-s¸-Sp¯mtm a-e-bm-fn-IÄ {i-an-¡p-¶nà F-¶p Ip-ä-s]- Sp-¯p-¶ F-Un-täm-dnb C¯-cw Ip-¯-I-i-àn-IÄ-s¡-Xn-sc ]n -Sn-¨p nÂ-¡m³ H-cp Un-Pn-ä hym-]m-c-hn-¹-h-amWvv tI-c-f-¯n-ep- ïm-tIï--Xv F-¶ A-`n-{]m-b-am-Wv ]-¦p-h-bv-¡p-¶Xv. Zn-]-{X-§-fn {]-kn-²o-I-cn-¨ {i-t²-bam-b F-Un-täm-dn-bep-I-fp-sS kw-{Klw. Cþ Pohn-X-km-[y-X-Isf D]-tbm-K-s¸-Sp-¯pI ]m-co-kv I-¯n-sb-cn-bp-IbmtWm F¶-v emdn- tIm-fn³kpw sUm-an-n-Iv em-¸n-bdpw F-gpXn-b {]-ikv-Xam-b ]p-kv-X-I-s¯-¡-dn-¨p-Å NÀ-¨-bn- eq-sS-bmWv Cu F-Un-täm-dn-b B-cw-`n-¡p¶- Xv X-s¶. {^m³-kn-p t-sc ln-äv-eÀ -S¯n-b B-{I-a-W-§-fm-Wv C-Xn-sâ {]-ta-bw Cu hn-jb-s¯ n-e-hn ]m-co-kv t-cn«p-sImï-n- cn-¡p-¶ {]-iv--§-fp-am-bn Xm-c-X-ay-s¸-Sp-¯p-I- C-X-c-kw-Øm--s¯m-gn-em-fn-I-fp-sS tI-c-f-¯n- te-¡p-Å H-gp-¡n-s hf-sc Pm-{K-X-tbm-sS-bpw AÀ-ln-¡p-¶ Ku-c-h-t¯m-sSbpw Im-W-W-sa- ¶v F-Un-täm-dn-b B-h-iy-s¸-Sp¶p. sXm-gn tX-Sn a-e-bm-fn-IÄ h³-tXm-Xn a-dp-m-Sp-I-fn- te-¡p I-S-¶-Xn-sâ t-«-§Ä tIc-fw C-¶- p-`-hn-¡p-¶pï-.v F-¶m bm-sXm-cp hn-[ ] cn-tim-[-bpw Ip-Sm-sX _w-Km-fn n¶pw _o-lm-dn n¶pw m-Km-emân n¶p-sam-s¡ tI-c-f-¯n-te-s¡-¯p-¶ A-y-kw-Øm--s¯m- gn-em-fn-Isf {i-²n-¨n-sÃ-¦n tI-c-f-¯n-v kÀ-¡mÀ K-th-j-W-cwK-¯p h-cp¯n-b ]pXn-b ]-cn-jv-Im-c-§Ä Cu ta-Je-sb X-IÀ-¡m³ am- {X-ta D-]-I-cn-¡q. K-th-j-W-§Ä kzm-{i-b-kw- cw-`-§-fm-¡p-Ibpw K-th-j-W-¯n-m-h-iyam-b ]-Ww K-th-j-Icpw Øm-]--§-fpw kz-bw I-sï-¯n-bn-cn-¡-W-sa-¶p-Å nÀ-t±-i-hp-am-Wv ]pXn-b hn-hm-Z-§Ä-¡p Im-c-W-am-bXv. F-¶m am-kw tXmdpw K-th-j-W]p-tcm-K-Xn-sb-¡p-dn-¨v kÀ-¡m-cn-v dn-t¸mÀ-«p Â-Ip-Ibpw th-Ww. tI-{µ-kÀ-¡m-cnsâ km-aqln-I km-¼¯n-I bm-Wv tZ-im-`n-amn. G-ähpw B-[p-n-Ihpw an-I-¨ B-kq-{X-Whpw ssk-n-I-ti-jn-bp-ap-Å sFF-kv-sF-F-kns-t]m-se-bp-Å `o-I-c-kw-L-S-I-sf kÀ-¡m-cpI-sf i-àn-s¸-Sp-¯n-s¡m-ïv am- {X-ta t-cn-Sm³ km-[n-¡p-I-bp-Åp F-¶-`n-{]m-b-s¸-Sp-¶ F-Un- täm-dn-b k-±mwlp-ssk-sbpw tI-W ap-h-½À K-±m-^n-sbbpw h-[n-¨-Xm-Wv ]-Ýn-ta-jy-bn `o-I-c-hm-Zw D-d-ªp-Xp-Åm-n-S-h- cp-¯n-b-sX-¶v ]-d-bp-¶p. A-]-I-S-I-c-am-bn-¯oÀ-t¶¡mw. A-Sp-¯n-sS -S-¶ ]-e kw-`-h- §fpw B km-[y-X-bn-te-¡m-Wv hn-c Nq-ïp-¶Xv. n-tcm-[n¨ t_mtUm `o-I-c-kw-L-S--bp-sS I-am³-UÀ en_n-tbm¬ _-kp- am-Xncn (Un-¦)bm-Wv tIm-gn-t¡m-«v ]n-Sn-bn-em-b-Xv. C-§-s-bp-Å kw-`-h-§-fn A-[n-Im-cn-IÄ A-m-Ø- Im-Wn-¡m-sX Xo-cp-am-- §-sf-Sp¡-Ww. F-¶m A¯-cw Xo-cp-am--§Ä C-´y-bp-sS A- J-ÞX-sb X-IÀ-¡p-¶-Xp-am-I-cp-Xv. -Ip-ä-Ir-Xy-§Ä X-S-bm-p-Å ap³-I-cp-X FÃm-hÀ-¡p-ap-s-ï¦n sXm-gn ta-J-e-bn `o-I- ccpw Ip-ä-hm-fn-Ifpw p-gªv I-b-dp¶-Xv X-S-bm³ km-[n-¡p-sa-¶ {]-Xym-i-tbm-sS-bm-Wv F-Un-täm-dn-b A-h-km-n-¡p-¶Xv. e-£y-§Ä-¡v A-p-kr-X-am-bm-Wv K-th-jW-§-sfÃmw -S-¡p-¶- sX-¶v Dd-¸p h-cp-¯m-m-W{tX CX.v {]-[m--a-{´n-bp-sS "ta-Iv C³ C´ym' F-¶ -b-¯n-v I-S-I-hn-cp-²-am-Wv K-th-j-W-cwK-s¯ kzm{i-b kw-kv-Im-cw F-¶p ]-d-bp-¶p F-Un-täm-dn-bÂ. hn-Zym- `ym-k-s¯bpw K-th-j-W-s¯bpw mw tImÀ-]-td-äv h-ev-¡-c-W- ¯n n¶pw hÀ-Ko-b-h-Xv-I-c-W-¯n n¶pw tam-Nn-¸n-¡-W-w cm-Py-¯n-sâ s]m-Xp-XmÂ-]-cyw A-Xm-Wv. CXnsXncmbn {] hÀ¯n¨m -ãw cm-Py-¯n-m-Wv kw`hn¡pI F-t¶mÀ-½n-¸n- ¡pIbmWv FUntämdnbÂ. ]m-co-kv I-¯n-sb-cn-bp-t¼mÄ FÃmhÀ¡pw th-Ww Pm{K-X K-th-j-W-cw-K¯pw n-£n]v-X XmÂ-]-cy§Ä tZim-`n-amn 16/11/2015 am-Xr-`qan 6/11/2015 am[yaw 2/11/2015 Editorial ▼ Cs^IvSohv BUvtImw I Unkw_¿ 201554
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  • 1. 1Cs^IvSohv BUvtImw Unkw_¿ 2015 Cs^Îohv BUvtImw Price: 50/-DECEMBER 2015 Vol. 1 Issue 11 INSIDE OUTSIDE AD WORLD Zn-eo-]v a-Êp Xpd-¶v $  $   $   $  SOCIAL DOCUMENTARY PHOTOGRAPHY
  • 2. Cs^IvSohv BUvtImw Unkw_¿ 20154 /effective.adcom effectiveadcom/posts /effective-adcom 09846057461                                                                                                               AdvertisingisCommunication.MarketingisDestination ThefirstAdvertising&MarketingmagazineinMalayalam                           Cs^Îohv BUvtImw www.effectiveadcom.com No^v FUn-äÀ Hmtcm ]cky krjvSnbptSbpw e£yw H¶pXs¶. P{i² BIÀjn¡pI, t{]mUIvSv hnev] DbÀ¯pI. AXv t{]mU IvSmbmepw kÀhokmbmepw hyXymkanÃ. P{i² BIÀjn ¨m am{Xw t]mcm. AXp hmb¡mcpsS, ImgvN¡mcpsS AYhm AphmNIcpsS kvarXnaWvUe¯n X§nn¡p¶ XpamIWw.Hcn¡ÂIï­pad¶pt]mbmÂASp¯]ckywAXn papIfn B[n]Xyw Øm]n¡pw. mw Ct¸mÄ ImWp¶ ]cky§fn F{Xsb®w {Intb äohv F¶p hntijn¸n¡mmIpw? Cu ASp¯ Znhk§fn {] apJcmb Nne _nknÊpImcpambn {]ikvXmb Hcp AhXm cI³ S¯nb kwhmZ¯n Hcp tNmZyw tNmZn¨p. s]s«¶v HmÀ½bn hcp¶ Hcp ]ckyw FSp¯p ]dbmtam? ann«pI tfmfw BtemNn¨n«pw AhÀ¡v Hsc®w FSp¯p]dbmmbn Ã. aämtcbpw apjn¸nt¡ï­F¶p IcpXn auw ]men¨XmW¶p kam[mn¨psImï­v mw Hmtcmcp¯cpw kzbw H¶v BtemNn¨p tm¡q. F{X ]cky§Ä FSp¯p ]dbmhp¶Xmbn HmÀ ½bn hcp¶pï­v? Znhtk {]kn²oIcn¡s¸Sp¶, kwt{] £Ww sN¿s¸Sp¶ ]cky§fpsS F®w ]cnKWn¡p t¼mÄ ½psS HmÀ½bn X§nn¡p¶hbpsS F®w F{X ncmimPIamsW¶p aÊnemIpw. FhnsSbmWv {]ivw F¶v Nn´nt¡ï­Xp­ïv. hfsc hn]pe amb NÀ¨bpw nco£Whpw Bhiyamb hnjbamWXv. AUzÀ ssSknwKv GP³knIfpsS Xmev]cyw GXptaJebn n¡p¶p F¶Xv BtemNnt¡­ïXmWv. aoUnbIfpsS km²yXIÄ, A´amb km²yXIÄ Xncn ¨dnªv Ahsb {InbmßIambn hnIkn¸n¨v AhXcn¸n¡Ww. {Intbäohv Bbn Nn´n¡phm³ tijnbpÅhÀ¡v AXnpÅ Ahkc§Ä ÂIWw. km²yXIsf¸än Iq«mbn NÀ¨IÄ S¯Ww. à Bib§Ä ]¦pshbv¡phm³ X¿mdpÅh cpambn kwhmZ§fn GÀs¸SWw. krjvSnbpsS km²y XIÄ Hcn¡epw Ah-km-n-¡p-¶n-ÃtÃm! ]cky§Ä {Intbäohv BIWw Editorial
  • 3. 5Cs^IvSohv BUvtImw Unkw_¿ 2015 Vol. 1 | Issue 11 | December 2015 Cover: Dileep Courtesy : Film Craft Cs^Îohv BUvtImw Price: 50/-DECEMBER 2015 Vol. 1 Issue 11 INSIDE OUTSIDE AD WORLD Zn-eo-]v a-Êp Xpd-¶v $  $   $   $  SOCIAL DOCUMENTARY PHOTOGRAPHY DÅS¡w 14 tIc-fm B-Uv s^-Ìv 2015 18 a-Êp Xpd-¶v Zn-eo-]v 46 SOFTWARE 36 CONCEPT SHOOT 40 UNDERWATER PHOTOGRAPHY {In-kv-Xp-a-kv- N-cn-{X-§Ä10 Ime-s¯ P-bn-¨ kz-c-inÂ-¸n21 ]c-ky nÀ-Æ-N--§Ä33 Iym-a-d F§-s D-]-tbm-Kn-¡mw49 KqKnÄ þt^kv_p¡v bp²w..?50 13 AD film SHOOT 35 FASHION 31 STUDENTS' CORNER 53 DIRECTORY 54 EDITORIALS OF THE MONTH 56 NEW ARRIVALS 57 MODELing 26 SOCIAL DOCUMENTARY PHOTOGRAPHY 44 INSPIRING IDEAS 42 Theatre - aq-¶p ]-Xn-äm-­ïn-sâ A-c-§-p-`-h-§-fp-am-bn ssh-¡w _n-p 58 COLUMNIST {]ikvX tIm¸n ssdäÀ tkman- Fgp-Xp¶p k-Ivk-kv ]n-c-anUv 47 Po-hn-X-¯n-se k-aoIr-X hn-P-bw
  • 4. 7Cs^IvSohv BUvtImw Unkw_¿ 2015 apwss_: kvamÀ«vknän Kc hnI -k-- ]-²Xn¡v ]n´pW {]Jym-]n ¨v ssat{Im-tkm^väv. kvämÀ«¸v kw- cw-`-IÀ¡v 80 e£w cq]-bpsS hoXw klmbw evIp-sa¶v ta[mhn kXymsZà ]d-ªp. kvamÀ«v K-c- §Ä¡m-h-iy-amb kwhn-[m--§-sfm- cp-¡mpw Irjn, Btcm-Kyw, hnZym- `ymkw F¶o taJ-e-I-fn tkh- sIm¨n: kÀ¡m-cnsâ kzO-`m-cXv kwcw-`-§Ä¡v th­− ]Ww Is−­- ¯pI F¶ e£y-t¯msS tkh-- n-Ip-Xn-bn skkv GÀs¸-Sp-¯n. 0.5 iX-am--amWv A[nI nIpXn AXm-bXv Hmtcm qdp cq]bv¡pw 50 ss]k. CtXmsS tkh--n-IpXn 14.5 iX-am--ambn Dbcpw . qdn-tesd tkh--§-fmWv nIp-Xn-bpsS ]cn- [n-bnÂs¸-Sp-I. Cu tkh--§-fn an¡-hbpw km[m-c-W-¡mÀ¡p-t]m epw Bh-iy-ap-Å-Xm-Wv. AXp-sIm ­ïv Xs¶ Cu Aan-X-n-IpXn `mcw Xm§m³Ahcpw_m[y-Ø-cm-Ip-¶p. _lp-`q-cn-]-£-¯npw A[n-I- _m-[yX thï­n hcp¶ {][m--s¸« C-§-fn Nne-Xv -þ samss_ t^m¬ DÄs¸-sS-bpÅ sSentImw tkh--§Ä, FbÀt]mÀ«v, FbÀ{Sm- sIm¨n: Z£n-tW-´y³ kwØm-- §fnse {]os]bvUv hcn-¡mÀ¡v thmU-t^m-Wnsâ h¬tdäv h¬ ku¯v F¶ ]pXnb ]²-Xn hcp- ¶p. ]mbv¡nv 62 cq]-bmWv nc- ¡v. CXp -{]-Imcw tem¡Â, Fkv Sn-Un, tdmanMv DÄs¸sS FÃm -sam- ss_ Hu«v tKmbnMv hnfn-IÄ ¡pw sk¡³Unv Hcp ss]k ÂIn-bm aXn. tIcfw, Xan-gvm-Sv, IÀ®mS-Iw, B{Ô, sXe-¦m F¶o A©p kwØm--§-fnse hcn-¡mÀ¡m Wv Cu ]²-Xn-bpsS {]tbm-Pw e`y-am-hp-I. Cu kwØm--§ -fn FhnsS n¶p hnfn-¨m epw tdmanMv NmÀÖpw evtI-­-ï XnÃ. A©p kwØm--§-fn-embn aq¶-c-t¡mSn {]os]-bvUv hcn-¡m- cmWv thmU-t^m-Wn-p-ÅXv. kzO-`m-cXv skkv Cn apX Z£n-tW-´y-bn Hä-n-c-¡p-ambn h GP³kn tkh--§Ä _m¦p- IÄ DÄs¸-sS-bpÅ Øm]--§- fn n¶p e`n-¡p¶ [-kw- _-Ô-amb tkh--§Ä, `h-, hml hyàn-KX hmbv]-I-fp-ambn _Ô-s¸« s{]mk-knwKv ^o, {]o t]bvsaâv ^o, teäv ^o XpS-§n-bh , Hmlcn CS-]m-Sp-IÄ, Nne Xcw C³jp-d³kv t]mfn-kn-IÄ, _yq«n ]mÀeÀ tkh--§Ä, ss{U ¢on- Mv, tI_nÄ Hm¸-td-ä-dn n¶pÅ tkh--§Ä. thmU-t^m¬ -¯n-p-ambn Hm¬sse³ hym]m -c-I-¼-n-Ifmb PÌv UbÂ, t] bv SnFw, kvm]v UoÂ, F¶n-h- bp-ambn ssat{Im-tkm^väv [mc-W- bn-se-¯n. ¢uUv Iw]yq-«nMv A [njvTnX tkh--§-fmWv I¼n C´y³ kwcw-`-I-cp-ambn ]¦p-h- bv¡p-I. ÌmÀ«-¸p-IÄ¡pklm-b-l-kvX-hp-ambn ssat{Im-tkm^väv hyh-km-b-§Ä¡pÅ nIp-Xn-bn-f-hp-IÄ ]n³h-en-t¨¡pw yqUÂln: tImÀ-]-tdäv nIpXn nc¡v 30 iX-am--¯n n¶v 25 iX-am--ambn Ipd-bv¡p-¶-Xn-sm ¸w hyh-km-b-§Ä¡pÅ nIp- Xn-bn-f-hp-IÄ FSp-¯p-I-f-bmpw tI{µ-kÀ¡mÀ o¡-am-cw-`n-¨p. tImÀ]-tdäv nIpXn 30 iX-am-- am-sW-¦nepw ]e hn[-¯n-epÅ Cf-hp-IÄ ImcWw bYmÀ°- ¯n GI-tZiw 23 iX-am-- t¯mfw am{X-amWv kÀ¡m-cnp e`n-¡p-¶-Xv. C¯-c-¯n-epÅ Cf-hp-IÄ¡mbn tImSXn hyh-lm- c-§Ä IqSp-¶Xpw kÀ¡m-cnp h³ km¼-¯nI jvS-ap-­−m-¡p-¶p−­v. F¶ hne-bn-cp-¯-en-emWv Cu ]p Xnb Xocp-amw F¶mWv e`n- ¡p¶ kqN-. F¶m {]tXyI km¼-¯nI taJ-e-I-sfbpw tdmUv nÀ½mWw, tXm«w taJe F¶n-h- sbbpw CXn ns¶m-gn-hm¡n nÀ ¯m-mWv [-a-{´m-e-b-¯nsâ Xocp-am-w.
  • 5. Cs^IvSohv BUvtImw Unkw_¿ 20158 C´ym-K-h¬saânsâkzÀ®-m-W-bhpwkzÀ®-¡-«nbpwCnapXÂ.. kl-I-c-W-_m-¦p-IÄ¡v CâÀsäv _m¦n-Mv sIm¨n: tKmÄUv dot^mw ]²Xn {] Imcw C´ym-K-h¬saâv kz´ambn kzÀ®-¡-«n-Ifpw mW-b-§fpw ]pd-¯n-d-¡n. 24 Imcäv kzÀ®- ¯n nÀ½n-¨n-«pÅ Ch-bpsS Hcp hi-¯v Atim-I-N-{Ihpw adp-h-i¯v alm-ß-Km-Ôn-bpsS apJ-hp-amWv Bte-Jw sNbvXn- cn-¡p-¶-Xv. Bcw-`¯n 5,10 {Kmap- I-fn am{Xw hn]-Wn-bn-se-¯p¶ kzÀ®-m-W-b-§Ä ]n¶oSv IqSnb Xq¡-¯nepw e`y-amIpw. 20 {Kmw `mcw hcp¶ kzÀ®-¡-«n-bmWv n e-hn ]pd-¯n-d-¡n-bn-cn-¡p-¶-Xv. GsXmcp Xc-¯n-epÅ Ir{X-na-Xz- s¯bpw XS-bm³ Ignbpw hn[w Sm¼À {]q^v ]m¡nwKv sNbvXmWv Ch c−­pw hn]-Wn-bn-se-¯n-¨n-cn-¡p- ¶-Xv. CtXmsS Ata-cn¡, ssN, Im-U, ku¯v B{^n-¡, F¶o cmPy-§-fpsS kzÀ®-m-W-bhpw kzÀ®-¡-«n-bp-a-S-§p¶ t¥m_ _m kv¡äv Hm^v tKmÄUv tImbn³kv B³Uv _pÅn-b³knsâ `mK-amhpw C´y-bpsS Cu ]p-Xnb kwcw-`hpw. C´y-bn saä B³Uv an-dÂkv t{SUnwKv tImÀ]-td-jsâ 15 Hu«vse- äp-IÄ hgn-bmWv kzÀ®-m-W-bhpw kzÀ®-¡-«n-Ifpw hn]-W--¯n-s- ¯p-¶-Xv. sshImsX Xs¶ t]mÌv Hm^o-kp-Ifnepw _m¦p-Ifnepw Ch e`y-am-Ipw. yqUÂln: kwØm--þ-PnÃm kl- I-c-W-_m-¦p-IÄ¡v Cn apX CâÀsäv _m¦nMv kuIcyw e`y-am Ipw. CXn A³]Xp tImSn cq]-bn- tesd aqey-ap-ÅXpw em`-¯n {] hÀ¯n-¡p-¶-Xp-amb _m¦p-IÄ ¡v CâÀs-än-eqsS ]Ww ssIam äw Ap-h-Zn-¡m-sa¶pw aäp-Åh A¡u−­v hnh-c-§Ä am{Xta e`y- am-¡mhq F¶pw dnkÀhv _m¦v Hm^v C´y hyà-am-¡n. CâÀs än-eqsS ]Ww-ssI-amäw Ap-h-Zn- ¡p¶ _m¦p-IÄ Cu kwhn-[m-- ¯nv dnkÀÆv _m¦nsâ Ap-aXn hm§Ww. A-¡u−­v DS-a-IÄ¡v CâÀs-än-eqsS ]Ww ssIam-dm³ Ap-aXn th−­ _m¦p-IÄ¡mbn dnkÀhv _m¦v nÀt±-in-¨n-«pÅ am- Z-WvU-§Ä Ch-bm-Wv. 1. Iym]n-ä Sp dnkvIv Askävkv tdtjym 10 iX-am--¯n Ipd-b- cp-Xv. 2. Ignª km¼-¯nI hÀj-¯nse IW-¡-p-k-cn¨v BsI aqeyw 50 tIm Sn-sb-¦nepw D­−m-h-Ww. 3. sam¯w njv{Inb BkvXn Ggp iX-am--¯n Xmsg-bm-bn-cn-¡-Ww. 4. ap³hÀjw kn BÀ BÀ, Fkv F BÀ, F¶n-h-bn ]nghp hcp-¯n- bn-«p-­−m-I-cp-Xv. 5. anI¨ nb-{´-W-kw-hn-[mw D­−m- bn-cn-¡Ww. t_mÀUnse c­−p Ub- d-IvSÀam-sc-¦nepw {]^-j-W-ep-I-fm- bn-cn-¡-Ww. 6.At]£evIp-¶-XnpsXm«pap³] s¯ c−­p-hÀj-§-fn dnkÀÆv _m ¦nsâ amÀ¤-nÀt±-i-§Ä ewLn-¨- Xnp ]ng in£ e`n-¨n-«p−-­m-h-cp-Xv. Xncp-h--´-]pcw: K-c-§-fn Xma-kn-¡p¶ Ipdª hcp-am- -¡mÀ¡v Bizm-k-am-Ip¶ Xc-¯n Fkv_n-Sn-bpsS ]p Xnb ¹mnv XpS-¡-am-bn. luknMv t^mÀ HmÄ (-AÀ _³) anj³ 2022 F¶mWv ]²-Xn-bpsS t]cv. CXnp Iogn-epÅ FÃm hoSp-IÄ¡pw tSmbvse-äp-IÄ nÀ_-Ô-am- Wv. 2011 se sk³kkv Ap- k-cn¨v Kc ]Z-hn-bpÅ FÃm- bn-S¯pw hmbv] e`y-am-Ip-¶- XmWv aq¶p e£w cq]-bn Xmsg hcp-am--apÅ IpSpw-_- §-sf-bmWv km¼-¯n-I-ambn ]nt¶m¡w n¡p¶ KW- ¯n s]Sp-¯n-bn-cn-¡p-¶-Xv. CXnsâ KpW-t`m-àm-¡Ä¡v ]en-i-bn tI{µ-kÀ¡mÀ Ap-h-Zn-¨n-«pÅ 6.50 iX-amw k_vknUn e`y-am-Ipw. Ipdª hcp-am--¡mÀ¡mbn Fkv_nSn`h--hmbv]
  • 6. 9Cs^IvSohv BUvtImw Unkw_¿ 2015 apwss_: amKn qUnÂknp ]p dta ]mkvX-bnepw Cub-¯nsâ Afhv Ap-h-Zo-b-n-e-bnepw A[n-I-am-sW¶v Isï­-¯n. Ign ª Znhkw D¯À {]tZ-inse `£y-kp-c£m A[n-Ir-X-cmWv Cu hnhcw ]pd-¯p-hn-«-Xv. Ap-h-Zn-¨n-«pÅ Af-hmb 2.5 ]n]nF-½np ]Icw CXn 6 ]n]nFw hsc Cubw Isï­- ¯n-sb¶p A[n-Ir-XÀ shfn- s¸-Sp-¯n. F¶m ]mkvX ] cn-tim-[-bv¡v hnt[-b-am-¡nb em_p-I-fpsS hnizm-ky-Xsb tNmZyw sNbvXmWv hnj-b-¯n stÉ {]Xn-tcm[w XoÀ¯n-cn- ¡p-¶-Xv. ]mkvX km¼n-fp-IÄ ] cn-tim-[n¨ bp ]n bnse em_nv F³F_nF A{IUn-tä- jtm tZiob `£y-kp-c£m AtXm-dn-«n-bpsS AwKo-Im-ctam CsÃ-¶mWv stÉbpsS ne- ]m-Sv. ]cn-tim-[ hnhcw X§sf Hut±ym-Kn-I-ambn Adn-bn-¨n-«n- söpw AhÀ ]d-ªp. amKn qUnÂkn APn-tm-tam-t«m, Cubw F¶n-h-bpsS Afhv A[n-I-am-sW-¶-Xns XpSÀ¶v amk-§Ä¡p apt¼ ]n³hm- t§­ïn h¶ stÉ hn]-Wn-bn- te¡v ià-ambn Xncn¨p hcm-p Å Hcp-¡-¯n-em-bn-cp-¶p. ]mkvX-bnepwCubw; stÉ{]Xn-k-Ôn-bn tIcfmAUzÀssS-knwKvs^U-td-j³: ]c-kyGP³kn-I-fpsS]pXnbkwL-Sne-hnÂh¶p sIm¨n: tIc-f-¯nse ]c-ky-ta-J- e-bn {]hÀ¯n-¡p-¶-h-cpsS ]p Xnb kwL-S tIcfm AUzÀssS- knwKv s^U-td-j³ (sI-F-F-^v) cq]o-Ir-X-am-bn. sIm¨n-bn tNÀ¶ tbmK-¯n-emWv ]pXnb kwL-S bv¡v cq]w sImSp-¯Xvv. ]c-ky-ta-J-e-bn Imem-Im- e-§-fmbn h¶p-sIm-­ïn-cn-¡p¶ amä-§Ä ]e ]c-ky -G-P³kn-I-fp- sSbpw ne-n¸nv Xs¶ `oj-Wn- bm-bn-cn-¡p-I-bm AXns adn-I-S- ¡p-hm-pÅ {]hÀ¯--§Ä¡v t XrXzw ÂIpI F¶-XmWv ]pXnb kwL-S--bpsS {]Ya e£yw. n e-hn ]cky GP³kn-IÄ X½n- epÅ Am-tcm-Ky-]-c-amb aÕ-c- §Ä Hgn-hm¡pIbpw am[y-a-§-fn n¶pÅ Bp-Iq-ey-§Ä IrXy- ambn ]c-ky-Zm-Xm-¡Ä¡v e`yam¡-p ¶-XpÄs¸-sS-bpÅ tkh{]hÀ ¯--§Ä¡v cq]w ÂIp-Ibpw sN¿pw. Fw.-hn.-{]-km-Znsâ A²y-£- X-bn tNÀ¶ tbmK-¯n kw Øm-- I-½-änbv¡pw taJ-em-Xe tImþ-HmÀUn-t-j³ I½-än-IÄ¡pw cq]w ÂIn. kwØm `mc-hm-ln-Ifmbn Fw.-hn.-{]-kmZv, {]kmZw AUzÀssS- tk-gvkv, I®qÀ ({]kn-Uâv), Fw.- F-kv.-ap-cfn taml³, t^mÀthÀUv AUzÀssS-knw-Kv, sIm¨n (P-d sk{I-«dn), _n.-kp-nÂIp-amÀ, Zriym I½yq-Wn-t¡-j³kv, tIm«bw ({Sj-dÀ), hntm-ZvIp-amÀ, yqkv ]m Uv, sIm¨n (sshkv {]kn-Uâv), a tmPv C«n-s¨-dnb, ImUvanbw I½yq- Wn-t¡-j³kv, sIm¨n (tPmbnâv sk{I-«dn) F¶n-hsc sXc-sª- Sp-¯p. D¯-c-ta-Jem tImþ-HmÀUn-t- ädmbn Sn.antejv IpamÀ (hn³hn³ tImÀ¸v, I®qÀ), a²y-ta-Jem tImþ- HmÀUn-t-äÀamcmbn {^m³knkv tkhyÀ (kv{SnwKvkv AUzÀssS-knw- Kv, sIm¨n), PÌn³ tPmk^v (F -]n Hm AUzÀssS-knw-Kv, sXmSp-]p-g), Z£nW taJem tImþ-HmÀUn-t-ädm bn kPo-hvIp-amÀ (ssS¡n aoUnbm skmeyq-j³kv, sImÃw) F¶n-h- scbpw sXc-sª-Sp-¯p. Fw.-hn.-{]-kmZv ({]kn-Uâv) Fw.-F-kv.-ap-cfn taml³ P-d sk{I-«dn _n.-kp-nÂIp-amÀ {Sj-dÀ mkvtImwsKbn-anMvt^mdwCntIc-f-¯n-epw.. sIm¨n: {]apJ sFSn I¼-n-I-fpsS Iq«m-bva-bmb mkvtIm-ansâ t Xr-X-z¯n-epÅ mkvtImw sKbn- anMv t^mdw tIc-f-¯n-te¡v {] hÀ¯w hym]n-¸n-¡m-sm-cp-§p- ¶p. sIm¨n tI{µ-am¡n tIcf Nm]v äÀ XpS-§m-mWv ]²-Xn. CXnp apt¶m-Sn-bmbn sKbn-anMv t^mdw tIc-f-¯n kwK-ahpw kwL-Sn-¸n- ¡p-¶p−-­v.
  • 7. Cs^IvSohv BUvtImw Unkw_¿ 201510 1930-ÂBUnkv{_jvI¼nIr{Xna-{InkvXpakvac§Äkrãn-¨p!1950 BUnkv 'knÂhÀ ss]³' hr-£w F-¶ t]-cn CXv t]äâv sNbvXp. Cu q X{Inkvakv{So-bn Id§p¶shfn-¨w,ndapÅsPÃp-IÄF-¶n-h-bp-­ïm- bn-cp¶p. sPÃp-I-fn {]-Im-iw X-«p-t¼mÄ C¶-s¯ te-kÀ sse-äp-I-fp-sS `w-Kn-bp-­ïm-Ipw. {InkvXpakv Ncn-{X-§Ä X mas Special ▼
  • 8. 11Cs^IvSohv BUvtImw Unkw_¿ 2015 bq-tdm-]y³ cm-Py-§-fn-se {In-kv-Xpa-kv B-tLm-j-¯n H-gn-hm-¡m-m-hm¯-Xm-Wv {In-kv- Xpa-kv do-¯p-IÄ. C-h-bp-sS ]n-¶n ZoÀ-Lam-b N-cn{Xw X-s¶-bpï­v. q-äm-­ ïp-I-fm-bn C-h {]-Xo-Im-ß-I-am-bn D-]-tbm-Kn-¨p h-cp-¶p. C-Xnsâ Xp-S-¡hpw A-h-km--hp-anÃm-¯ hr-¯m-Ir-Xn n- Xyam-b Po-hnX-s¯ {]-Xn-n-[m-w sN-¿p-¶p-. ap³-Im-e-§-fn {In-kv-Xpa-kv do-¯p-IÄ hÀ-®m-`-am-¡p-¶-Xn-m-bn am-X-f-]-g- §Ä t]m-se-bp-Å ISpw hÀ-®-¯n-ep-Å ]-g-§-fpw hm-Sm-¯ C-e-Ifpw D-]-tbm-Kn¨p. {]-[m--ambpw c-­ïp X-c-¯n-em-Wv {In- kv-Xpa-kv do-¯p-I-fp-sS Un-ssk³. sU-¡-td-äo-hv do-¯p-Ifpw A-Uz-shâv do-¯p-I-fpw. PÀ-½-n-bn C¯-cw do-¯p-IÄ-¡v Xp-S-¡-an-«-Xv 1931  sPm-lm³ sslân-jv hn-tj¬ B-Wv _-äv- kmÄ F-¶ Øe-s¯ A-m-Y-a-µn-c-¯n C-¯-c-¯n-ep-Å H-cp ]p-jv-¸-lm-cw Xq-¡n-bn-«p. A-Xv PÀ-½-n-bn {In-kv-Xpa-kv do-¯p-I-fp-sS D-]-tbm-Kw hym-]-I-am-¡n-¯oÀ-¯p. {In-kv-Xpa-kv do-¯pIÄ B-iw-km ImÀ-UpIÄ B-cm-Wv {In-kv-Xpa-kv ImÀ- Un-sâ b-YmÀ° D-]-Úm- Xm-hv F-¶-sXm-cp XÀ-¡ -hn-j-b-am-Wv F-¦n-epw n-e-hn tem-I-¯n-se G-ähpw ]-g-¡-ap-Å ImÀ-Uv hneyw F-s¥ Pq-n-bÀ B-Wv nÀ -½n¨-Xv. sa-dn {In-kv-Xpa-kv B³-Uv lm-¸n yq C-bÀ F-¶ B-iw- km-hm-¡p-I-tfm-Sp Iq-Sn-b C-Xn-se hÀ-jw 1842 BW.v sXm-«-Sp-¯ hÀ-jw kÀ slân tImÄ Z-cn-{Z-cp-sS `-£-Whpw h-kv-{X-[m-c-W -co-Xn-bp-apÄ-s¸-Sp-¯n sIm-­ïv ImÀ-Uv sN-¿m-m-bn tPm¬ ImÂ-t¡m- «v tlm-gv-Én-sb n-tbm-Kn-¨p. H-cp Z-cn-{Z-Ip-Spw-_w k-t´m-j-t¯m-sS Iq-Sn-bn-cp-¶v ho-ªv I-gn-¡p-¶-Xm-bn-cp-¶p C-Xn-se Nn{Xw.1875-Â, eqbnkv Prang F¶ Atacn¡³ ent¯m{Km^n-Iv tjm-¸p-S-a hy- Xy-kv-Xamb {In-kv-Xpa-kv ImÀUpIÄ {]kn²oIcn¨p. {Inkvakv ImÀUp-IÄ B-[p-n-I-X-bn-te-¡p Im-se-Sp-¯p h¨Xv Cu Imew- ap-X-em-Wv kv-t]mÀ-Svkv tImanIvkv, XamiIÄ, _p-²n-]-camb hmIy§Ä F¶n-h {In-kv-Xpa-kv ImÀ-Un tNÀ¯p. Chbn se Nn-{X§Ä ]q¡Ä, {In-kv-Xpa-kv cwKw, ]£nIÄ, F-¶n-h-bm -bn-cp-¶p. CXv ImÀ-Uv hn-]-Wn-sb¯s¶ am-än-a-dn¨p. 1881 Bbt¸mtg¡pw, Prang Hmtcm hÀjhpw A©v Zie£¯n e[nIw {In-kv-Xpa-kv ImÀUpIÄ D-Xv-]mZn-¸n¨p. . - ▼ X mas Special
  • 9. Cs^IvSohv BUvtImw Unkw_¿ 201512 Ce-t{Îm-Wn-Iv am-[y-a-§-fp-sS cw-K-{]-th-i- t¯m-sS C-sXÃmw am-dn-a-dnªp. CþImÀ-Up- I-fm-Wv G-ähpw ]pXn-b B-IÀj-Ww. C-¶v {]-Xn-hÀjw, 2.6 _neyWnpta {Inkva kv ImÀUpIÄ (G-I-tZiw 571 aney¬ tUmfÀ!) tem-I-s¯-¼mSpw A-bv¡-s¸-Sp- ¶pï­v. {In-kv-Xpa-kv {So 1521  PÀ-½-n-bn-se AÂ-km-sN-bn-em-Wv B-Zy-s¯ {In-kv- Xpa-kv {So ]n-d-¶-sX-¶v I-cp-X-s¸-Sp¶p. B-Zy-Ime-¯v a-c-§-fn t-cn-«m-bn-cp-¶p A-e-¦m-c-§Ä ]n-¶o-Sv Iq-Sp-X ku-I-cym-p-kr-Xw NnÃ-IÄ sh-«n ho-«n-p-Ån {In-kv-Xpa-kv {So-IÄ Øm-]n-¡p-hm³ XpS§n.1600 IfnÂ, {Inkvakv a-c-§-fn ndapÅ t]¸À, sNdnb Ifn¸m«§Ä, `£Ww, F-¶n-h D-]-tbm-Kn-¨mWv Ae-¦-cn-¨n-cp¶Xv. ]n¶oSv, shÅn hbÀ, B`cW§Ä, sagpIpXncnIÄ, sNdnb ap¯p- IÄ ap-X-em-b-h tNÀ-¯p Xp-S-§n. I-¯n-¨p-h-¨ sa-gp-Ip-Xn-cn-IÄ Xo-]n-Sp-¯-§Ä-¡n-S-bm-¡p¶-Xv km-[m-c-W-am-bn-cp¶p. Ce{ÎnIv {Inkvakv {So sseäpIÄ B-Zy-am-bn hn-`mh-w sN-bvX-Xv 1878  tXmakv FUn-k¬ B-Wv C-Xv hfsc sNeth-dn-b- co-Xnbm-bn-cp-¶p. 1800 sâ A´yt¯msS, ]c¼cmKX {Inkvakv {So-bn am-ä-§Ä D-­−m-hm³ XpS§n. BZy Ir{Xna {Inkvakv ac§Ä saä h-b-dn Saint Nicholas was known as the protector of children and sailors. This 14th century painting shows him caring for two small boys. In the 19th century, images of Saint Nicholas/Sinter Klaas became more prevalent in the United States, though depictions of the Christmas legend still varied. This Santa Claus comes from the 1880s. Cartoonist Thomas Nast drew several depictions of Santa Claus for Harper's Weekly, establishing the contemporary image of this Christmas legend. This cartoon comes from around 1881. Xq-h-ep-IÄ s]m-Xn-ªv nÀ-½n-¨-h--bm-bn-cp¶p, SÀ¡n, H«I¸£n AsÃ-¦n A-c-b-¶w F-¶n-h-bpsS XqhepIÄ Bbncp-¶p {]-[m--ambpw D-]-tbm-Kn-¨n-cp¶Xv 1930- BUnkv {_jv I¼n Ir{Xna- {_jv ac§Ä krãn-¨p! 1950  BUnkv 'knÂhÀ ss]³' hr-£w F-¶ t]-cn CXv t]äâv sNbvXp. Cu qX {Inkvakv {So-bn Id§p¶ shfn-¨w, ndapÅ sPÃp-IÄ F-¶n-h-bp-­ïm- bn-cp¶p. sPÃp-I-fn {]-Im-iw X-«p-t¼mÄ C¶-s¯ te-kÀ sse-äp-I-fp-sS `w-Kn-bp-­ïm-Ipw. ]n¶oSv sh-Ån, Aeq annbw {Inkvakv ac§Ä nÀ½n¨v temIsa¼mSpw Ibäpa-Xn sN-bvXp. Illustrator Haddon Sundblum created many Coca- Cola ads that featured Santa Claus. "Stock Up for the Holidays" comes from around 1953. The name Santa Claus evolved from St. Nicholas' Dutch nickname, Sinter Klaas, a shortened form of Sint Nikolaas (Dutch for Saint Nicholas). Pictured here, Sinter Klaas arriving in Amsterdam, 1991. History of Santa Claus X mas Special ▼
  • 10. 13Cs^IvSohv BUvtImw Unkw_¿ 2015 ▼ Ad Film Shoot Client: Indulekha (Mosons Extractions) Agency: Firewood Production House : Virtual Eye Films Director: Vinod AK Producer : Jenil Manu DOP: Mukesh Muraleedharan Associate Director: Viji Sam 1st AD : Jomit Johny 2nd AD: Sivraj DOP Asst: Shinos Music Director: Anil Johnson BUv-tImw I-−p. hf-sc {]-tbm-P--{]-Z-am- bn tXm¶n. C³kv]-b-dnMv BUvkv F¶ sk£³ hfsc {]tbm-P--I-c-amWv Hcn- ¡epw Nn´n-¡m¯ Xc-¯n-epÅ sFUn- b-IÄ CXn-eqsS In«p¶p. ]ns¶ aäp ] wàn-Ifpw Fn-¡n-jvS-am-Wv. Cnbpw IqSp- X hn`-h-§Ä BUvtIm-an n¶p {] Xo-£n-¡p-¶p. Cu kwcw-`-¯np ]n¶n {]hÀ¯n¨ FÃm-hÀ¡pw Fsâ lrZbw n dª A`n--µ--§Ä.. ]n. cmPvIp-amÀ ]me-¡mSv Rm³ ]-c-ky-I-e-bn XmÂ-]-cy-ap-Å H-cp hn-ZymÀ-°n-bmWv. {^q«n-sb¡p-dn-¨pÅ BÀ«n-¡nÄ hfsc C³^Àta-äohpw IfÀ^p- Åp-ambncp¶p.Sn]vkvB³Uv{SnIvkpwD]-Im -c-{]-Z-amWv Fn-s¡mcp kP-j-pïv ] c-ky-cw-K-s¯-¡p-dn-¨pÅ IqSp-X Imcy- Letter to the Editor: Chief Editor Effective Publications, Mughal Palace Bldg, Collectorate P.O., Kottayam - 2, Kerala, India Ph: 08593 998705, 093881 53029 effectiveadcom@gmail.com editor@effectiveadcom.com §Ä DÄs¸-Sp-¯Ww H¸w IqSp-X t] Pp-Ifpw. ASp¯ e¡-¯-nmbn Im¯n- cn-¡p-¶p. Anä hS-hm-XqÀ - ]c-ky-cw-K¯v An-hm-cy-amWv Cu am- knI. kIvkkv ]nc-anUv hfsc hnÚm {]ZamWv. hnP-bn-I-fpsS Pohn-X-]m-T-§fpw {]Xn-k-Ôn-Isf XcWw sN¿p-¶-Xn-pff amÀ¤hpw ]IÀ¶p Xcp¶ Cu teJw anI¨ ne-hmcw ]peÀ¯p-¶pï-v. ^mj³ tam§-dpsS I¬sk]väv jq«pw hfsc {Intb-äo-hmW.v sSIvtm-fPn cwKs¯ ]p Xnb Isï-¯-ep-IÄ tNÀ¡Wsa¶mWv Fsâ A`n-{]m-bw. tPmÀÖv tPmk^v ]¯-w-Xn« 9846057461 {]Xn-I-c-W§Ä Costumer: Shibu Simon Make-Up & Hair Stylist: Shekhar Casting : Jomit Johny Offline Editor: Viji Sam & Pinto Varkey Sound: Rajesh P.R Production Runner: Smith Colorist : Shane O’Connor Online Editor: Aby Benny,TAD Studio CG & VFX : Mediateam Creative Zone Special Mention-Art Support : Nidheesh
  • 11. Cs^IvSohv BUvtImw Unkw_¿ 201514 'X'mas Special ▼ tIcfm 2015 BUvs^Ìv
  • 12. 15Cs^IvSohv BUvtImw Unkw_¿ 2015 ▼ Ad Fest tIcf¯nsâ ]c-ky-Iem anIhv DbÀ¯n-¡m«n tIcfm AUzÀssS-knwKv GP³kokv Atkm-kn-tb- jsâ BUv s^Ìv 2015 hw. 27 apX 29 hsc hb-m Sv ssh¯n-cn- dntkmÀ«n hÀt®m-Pz-e-ambn kwL-Sn-¸n- ¡-s¸«p. tIcf Sqdnkw, ]nt¶m--¡t£-a -h-Ip¸v a{´n F.]n AnÂIp-amÀ- BUvs^Ìv DZvLm-Sw sNbvXp. ]cn-]m-Sn-bn sI{XnF ^p¡ {Intb-äohv AhmÀUp- Ifpw hnX-cWw sNbvXp. ÌmÀ-¡v I-½yq-Wn-t¡-j³ G-P³-kn Hm-^v Z C-b-dm-bn Xn-c-sª-Sp-¡-s¸«p. tZio-b X-e-¯nepw kw-Øm- X-e-¯n-epw hnhn-[ hn-`m-K-§-fn- embmWv a-Õ-c-apï-­m-bXv. sI-{XnF ^p-¡ m-j-W tKmÄ-UvsaU A-hmÀ- Un-pÅ aÕc-¯n {]nâv hn-`m-K-¯n tKmÄUpw knÂ-hdpw tem-¡Â s-ävhÀ-¡v kz´-am¡n. sSen-hn- j³ hn-`m-K-¯n t{_-¡v {Xq tKmÄ-Upw, a¬-kq¬ AUz-ssS-knw-Kv knÂ-h-dpw kz-´-am-¡n. tdUntbm hn-`m-K-¯n tdUntbm amw-tKm tKmÄUpw ¢-ºv F- ^v-Fw knÂ-hdpw tSn. Hm¬-sse³ (hoUn-tbm) hn-`m-K-¯n sk³-{S A-Uz-À-ssS-knwKv tKmÄUpw ssa{Xn A-UzÀ-ssS-knw-Kv knÂ-hdpw tSn. Hm¬-sse³ (Un-kv-t¹ B-Uv) hn-`m-K-¯n _n-Kvt^m-Iv-kv A-Uz- ÀssS-knwKv tKmÄUpw knÂ-h-dpw kz-´-am¡n. kwØm- X-e-¯n -S-¶ Xn-c-sª-Sp-¸n {]n âv hn`m-K-¯n kv-ämÀ-¡v I-½yq-Wn-t¡-j³ tKmÄ-Upw knÂ-h-dpw tSn. sS-en-hnj³ hn-`m-K-§fn ÌmÀ-¡v I-½yq-Wn-t¡-j³ tKmÄ-Upw shÀ-NzÂsF knÂ-h-dpw kz-´-am-¡n. tdUntbm hn-`m-K-¯n tdUntbm amw-tKm tKmÄUpw sa-t¯À-Uv AUz-ssS-knw-Kv knÂ-h-dpw kz- ´-am¡n. Hm¬-sse³ (hoUn-tbm) hn-`m-K-¯n sk³- {S A-Uz-À-ssS-knwKv tKmÄ-Upw hn-¶nw-Kvsh-bv-kv knÂ-h-dpw kz-´-am¡n. Hm¬-sse³ (Un-kv-t¹ B-Uv) hn-`m-K-¯n Nm-h-d B-Uvao-Un-b tKmÄUpw knÂ-h- dpw kz-´-am¡n. Pbm-cm-b-W³ (ko-n-bÀ {In-tb-äo-hv U-b-d-ÎÀ, JWT), sP.hmÄ-«À tXmw-k¬ (ln-µp-Øm³ tXmw- k¬ A-tkm-kn-tb-ävkv), Pm-^À sh-½p-Ån (ko-n-bÀ {In-tb-äo-hv U-b-dÎÀ, Un-Un-_n ap{Z) XpS§nb A-Uz-À -ssS-knw-Kv cwK-s¯ {]-apJÀ hn-[n-IÀ-¯m-¡-fm-b k-an-Xn-bm-Wv A-hmÀ-Uv tP-Xm¡-sf Xn-c-sª-Sp-¯-Xv. hn-jv-dn FâÀ-{]-tWgv-kv Nm-än _n-kn-kv cw-K-s¯ {]-ap-J-cm-b tPm-bv B-ep-¡m-kv (sN-bÀ-am³ Bâv FwUn, tPm-bv-B-ep-¡m-kv {Kq¸v), Sn.Fkv. ]-«m-`n- cma³ (sN-bÀ-am³, I-eym¬ knÂ-Iv-kv), tUm.Fkv.k- Pn-Ip-amÀ (FwUn, [m{Xn B-bpÀtÆ-Z ss{]h-äv en-an-ä-Uv) Xp-S-§n-b-hÀ ]-s¦-Sp¯p. kw-hm-Z-¯nv {io-I-WvT³ m-bÀ- t-XrXzw Â-In. ]ckycwK-s¯ {]-ap-Jcm-b cm-Pvm-bÀ (No-^v {In-tb-äo-hvHm-^okÀ, am-Un-k¬ _n-Fw-_n) t-Xr- Xzw -ÂInb {In-tb-äo-hvsk-j-pw {_n-tP-jvtP-¡-_v (Fw-Un, 22 ^o-ävss{S-_ thÄ-Uvssh-Uv) t-XrXzw ""D¸-¶-§Ä P--§-fn-te-s¡-¯n-¡p-¶-Xn hf-sc hen-sbm-cp ]-¦m-Wv ]-c-ky-G-P³-kn-IÄ nÀ-h-ln-¡p¶-Xv . ssZ-h-¯n-sâ kz-´w m-sS-¶ hn-tij-Ww tem-Iw ap-gp-h-s-¯n¨-Xv ]-c-ky-§-fmWv. hn-izmky-X ]-c-ky-¯nepw DÂ-¸-¶-§-fp-sS KpWn-e-hm-c¯nep-ap-s­-ï¦n am-{X-ta D-t±-in-¡p-¶ e-£y-¯n-se-¯n tN-cm³ km-[n-¡p-I-bpÅq. t-sc a-dn-¨v Ã-XÃm-¯ DÂ-¸¶-§Ä-¡m-bn F-{X à ]-ckyw sN-bv-Xmepw P--§Ä A-Xp Xn-cn-¨-dn-bpw''. þ F ]n AnÂIp-amÀ Sqdnkw, ]nt¶m--¡t£-a-h-Ip¸v a{´n
  • 13. Cs^IvSohv BUvtImw Unkw_¿ 201516 Ad Fest ▼ Â-Inb- Un-Pn-ä sk-j-pw -S-¶p. am[y- a-cwKs¯ amä-§-sf- ]än hÀKokv Nmï­n (ae-bmf atm-ca No^v P-d amt-PÀ amÀ¡-änMv) iyma-{]-kmZv (AarX Snhn t{]m {Kmw Ub-d-IvSÀ) F¶n-h-À {]`m-j-W-§Ä S-¯n. kn-n-am kw-hn-[m-b-I-cp-sS kw-hm-Z-¯n v {]-ikv-X Xnc-I-Ym-Ir¯mb BÀ. th-Wp tKm-]m m-bÀ t-Xr-Xzw Â-In.- kw-hn-[mb- Icm-b emÂtPmkv, B-jn-Iv A-_p, entPm tPm-kv ]-Ãn-tÈ-cn Xp-S-§n-b-hÀ ]-s¦-Sp -¯p. NS§n sI-{Xn-F kwØm- {]-kn- Uâv sP-bnw-kvh-f¸ne. sF-F³F-kv {]-knUâv ]n.hn. N-{µ-s s]m¶m-S A-Wn- bn-¨v B-Z-cn¨p. Iq-Sm-sX {]-ikvX tdUntbm tPm-¡n-I fm-b _m-e-Ir-jv-W³ (BÄ C-´y tdUn- tbm), {]n-b³ cm-PvPn. (¢-ºvF-^v-Fw), A- cp¬ am-Xyp (sd-Uv F-^v-Fw), s_³kn A-¿w-¼nÅn (tdUntbm amwtKm), atm tPmkv(tdUntbm amw-tKm) Xp-S-§n-b-hÀ -S-¯p-¶ Nm-ävtjm-bpw D­ïm-bn-cp¶p. C-Xn-sÃmw ]p-dsa knn-amcw-K-s¯ H-«tIw I-em-Im-c-•mÀ A-Wn-n-c-¶ I-em- k-Ôy-bpw Cu-hân-s B-th-tim-Pz-e- am¡n. sI{XnF kwØm- {]-kn-Uâv sP-bnw- kv h-f-¸n-e, sI-{Xn-F No-^v ]m-{S³ tPmk- ^v Nmhd, P--dÂsk-{I«dn kp-µÀ-Ip-amÀ, B-Uv s^-Ìv P--d I-¬ho-À cm-Pp ta-tm³, sN-bÀ-am³ ]n.Sn. A{_-lmw, I-¬ho-À ]n.Fw. Ip-«n Xp-S-§n-b-hÀ N-S- §n-v t-XrXzw ÂIn. sI{XnF-bpsS ASp¯ c­ïp- hÀj-t¯-¡pÅ `mc-hm-ln-Isf sXc-sª-Sp-¯p. kwØm--{]-kn-Uâmbn ]n. kpµÀIp-amÀ (cay AUzÀssSknwKv amtPnwKv ]mÀ«vWÀ) P.-sk-{I-«-dn- bmbn cmPptatm³ (ssa{Xn AUzÀssSknwKv UbdIvSÀ Hm ¸tdj³kv) {S-jddmbn F¨v. cma-{]-km-Zv F-¶n-hcmWv sXc- sª-Sp-¡s¸«Xv. aäp `mc-hm-ln-IÄ tPmkv hÅqÀ, cmPv IpamÀ, tPm¬kv hf-¸ne (sshkv {]knUâpamÀ)-, Pn-j³ Zmkv, Pb-N-{µ³ mbÀ (tPm.-sk-{I-«-dn), Pbnwkv hf-¸ne (sF-]n-]n), tP¡_v Xc-I³ (-A-ssUz-kdn t_mÀUv sNbÀam³), tkmW {]kn-Uâp-am-cmbn imkvX-aw-Kew taml³ (Xncp-h-´-]p-cw), tSman-¨³ (-tIm-«-bw), jmPn (Fd-Wm-Ip-fw), tZh³ mbÀ (-Xr-ÈqÀ), kzman-m-Y³ (-]m-e-¡m-Sv), ]n.F. amXyp (tImgn-t¡m-Sv), cmPohv Ff-bm- hqÀ (-I-®qÀ) -F-¶n-hÀ Øm-ta-äp. No^v t]{S³ tPmk^v Nmhd kXy-hm-NIw sNmÃn-s¡m-Sp-¯p. sI{XnFbv¡v ]pXnb `mc-hm-ln-IÄ ]n. kpµÀIp-am-À kwØm- -{]-kn-Uâv cmPp tatm-³ P.-sk-{I-«-dn- F¨v. cma-{]-km-Zv {S-jdÀ
  • 15. 19Cs^IvSohv BUvtImw Unkw_¿ 2015 ]c-kyhpw kmaq-lnI {]Xn-_-²-Xbpw X½n Fn-¡n-¯cw hnj-b-§-fn hyà-amb ne-]m-Sp-I-fp−­v . Hcp ]ckyw Gsä-Sp-¡p-t¼mÄ kaq-l-t¯m-SpÅ [mÀ½n-I-amb D¯-c-hm-ZnXzw Xocp-¶nà F¶p Icp-Xp-¶-bm-fmWv Rm³. Im- cWw P-§fpsS kvtlhpw ap-¡-hÀ¡n-S-bn-epÅ kzm[o- hpw I−­n-söv Sn-¡-cpXv. à D¸-¶-¯nsâ ]c-ky-aà sN¿p-¶-sX-¦n Hcp kaq-l-s¯- X-s¶-btà mw hgn-sXän-¡p- ¶Xv. A¯cw t{]mU-IvSp-I-fpsS hym]-I-amb D]-tbm-K-¯n- te¡p Imcy-§-sf-¯m-pÅ kml-Ncyw hsc-bn-Xn-ep−­v. C§- s-bpÅ hnj-b-§-fn hfsc {i²-tbmsS thWw Xocp-am--sa- Sp-¡m³ AsÃ-¦n ½-sf-Sp-¡p¶ Hcp Xocp-amw msf Hcp-]m Sv t]sc mi-¯n-te¡v bn-t¨¡mw. AXp-sIm−­v Rm³ ASp-¯-dn-bm-hp¶, D]-tbm-Kn¨p tm¡nb, hkvXp-¡Ä¡p am{Xta ]ckyw sN¿m-dp-Åp. sken-{_n-än-I-fpsS Ap-hmZw IqSmsX Ah-cpsS Nn{X-§-Ä ]c-ky-§-fn D]-tbm-Kn-¡p¶ {]h-WX hym]-I-am-WtÃm AsX , AsXm-cn-¡epw kw`-hn-¡m³ ]mSn-Ãm¯ Imcy-amWv . C¯cw ]c-ky-§-fn-eqsS bmsXmcp t«hpw So--S-·mÀ¡n-Ã. Câ-en-Pâv t{]m¸À«n t]mse-Xs¶ CXn-s-Xn-scbpw nb-a-§- fp−­v. F¶m-e-hsbm¶pw th­− coXn-bn D]-tbm-Kn-¡m³ km[n-¡p-¶nÃ. CXnse {][m--{]-ivw a-km-£n-bp-tS-XmWv. sken-{_n-än-bpsS CtaPv shdp-sX-sbmcp Znhkw sIm−­v D­−mbn hcp-¶-XÃ. AXnp ]n¶n F{X-Im-es¯ A[zmw ImWpw, IjvS-]m-Sp-IÄ ImWpw, C{X-tbsd {]Xn-_-Ô-§sf AXn-Po-hn¨v tSn-sb-Sp¯ AXv aäp-Å-hÀ NqjWw sN¿p- ¶Xv icn-bmtWm? tkmjy aoUnb dnhyq-IÄ knn-a-mhy-h-km-bs¯ _m[n-¡p¶p XoÀ¨-bmbpw tkmjyÂao-Un-b-Isf NneÀ C¯-c-¯n Zpcp- ]-tbm-K-s¸-Sp-¯p-¶p−-­v. C¯-c-¯n-epÅ dnhyp-I-fn IqSp- Xepw knn-a- ]p-d-¯n-d§p-¶-Xnp ap³]m-sW¶p {i²n-¨n- «pt­−m? FÃm-hcpw tPÀW-en-Ìp-I-fm-b-XmWv CXn-sms¡ a-Êp-Xp-d¶v Zneo]v F´p-sIm-­−mWv P-§Ä Zneo-]ns C{X CjvS-s]-Sp-¶Xv. knsFUn aqk C¶pw sSen-hn-j-n t{]£-Isc s]m«n-¨n-cn-¸n-¡p-¶p. ambm-tam-ln-n, Ipªn-¡q-³, Nm´p-s]m«v knna-Ifnse thj-]-IÀ¨IÄ ae-bm-fn-I-Ä¡v Hcn-¡epw ad-¡m-m-hn-Ã. km[m-c-W- ¡m-cn Hcm-fmbn Ah-cpsS CjvS-§-f-dnªv IYm-]m-{X-§Ä¡v Poh³ sImSp-¡m-pÅ At±-l- ¯nsâ Ignhv Xs¶-bm-Wn-Xnsâ ]n¶nse cl-kyw. Nncn¨pw Nncn- ¸n¨pw ae-bmfn t{]£-I-lr-Z-b-§Ä Iog-S-¡nb Cu P-{]nb mb-Iv Xn¡v Npäpw S-¡p¶ Imcy-§-fn hyàhpw ià-hp-amb A`n-{]m-b-§-fp−-­v. ]c-ky-þ kn-nam ta-J-e-sb-¡p-dn¨pw hyàn-]-c-ambn Xn¡p tcn-tS−­n h¶ {]iv-§-sf-¡p-dn¨pw Zneo]v a-Êp- Xp-d-¡p-¶p.... ▼ Celebrities
  • 16. Cs^IvSohv BUvtImw Unkw_¿ 201520 ImcWw. tPÀW-enkw ]Tn-¡m¯ AXnsâ F¯n-Ivkn-s-¡p-dn-¨-dn-bm¯h-cpsS hnc ¯p-¼n C¯cw am[y-a-§Ä e`y-am-sW-¶p-Å -XmWv Gähpw k¦-S-I-c-amb Imcyw. shdpsX Hmtcm IY-IÄ ChÀ ]S-¨p-hn-Sp- I-bmWv CXn Hcp iX-amw t]mepw kXyw D­−m-bn-cn-¡n-Ã. ]t£ CsXms¡ knn-a-sb tZmj-I-c-ambn _m[n-¡p-Ibpw sN¿pw. Pn- ¡m³ t]mIp¶ Ipªnsâ PmX-I-am-W-hÀ Fgp- Xp-¶X,v F´m-W-Xnsâ e£yw? Hcp knn-a -t]mepw s{]mUyqkv sN¿m¯ ChÀ knn- a-bv¡mbn tImSn-IÄ sNe-h-gn-¡p¶ s{]m Uyq-ksd jvS-¯n-em-¡pI-bmWv. Zneo-]np tsc-bp-­ïmb tkmjy aoUnb B{I-a-W-§Ä? kXy-¯n n§-sf-t¸m-se-bp-Å-hÀ ]d -ªmWv CXp Rm-dn-bp-¶Xv Xs¶. tkmjy aoUn-b-bn henb Ip{]-N-c-W-§Ä Fn-s¡-Xn- sc-bp-­ïm-bn. Fsâ t]gvk-W sse^n-ep-­ïm- bn-cp¶ {]iv-§Ä t]mepw NneÀ BtLm-jn- ¨p. hf-s¨m-Sn¨p Imcy-§-f-h-X-cn-¸n-¨p. F´n- m-Wn-sXms¡ sN¿p-¶-sX¶v Fn-¡-dn-bn-Ã. Hcp {]ivhpw CÃmsX FÃmw XnI-ªh-cmbn Bsc-¦n-ep-apt­−m Cu temI¯v. Fsâ Pohn- X-¯n bYmÀ°-¯n kw`-hn-¨-sX-´m- sW¶v Atz-jn-¡msX h¶ C¯cw hmÀ¯- IÄ am-kn-I-ambn hfsc hnj-an-¸n-¨n-«p−­v. F¶m Fn-¡m-tcmSpw ]cn-`-h-anÃ. sNdp¸w apX Fs¶ I−­p XpS-§n-b-h-cmWv ae-bm- fn-IÄ FhnsS sN¶mepw Ah-cpsS kvtlw Ft¶m-sSm-¸-ap-­−v. aI-m-bn, ktlm-Z-c-m bn Ah-scs¶ Icp-Xp¶p. Cu {]-Xn-k-Ôn- I-fn-seÃmw t{]£-IÀ Ft¶m-sSm¸w n¶p. Ah-cmWv Fs¶ C¶s¯ ne-bn-se-¯n-¨-Xv. Ah-cpsS kvtlhpw BioÀhm-Zhpw H¸-ap-Å- t¸mÄ asäm-¶n-s-¡p-dn¨pw Nn´n¨p Xf-tc-­ï- Xnà F¶p Xs¶-bmWv Fsâ hnizm-kw. kv{Xo IYm-]m{Xw DÄs¸sS hyXy-kvX-amb thj-§Ä.. Fn¡p hyXy-kvX-amb IYm-]m-{X-§Ä sN¿m³ Ign-ª- Xn kt´m-j-apï-­v. t{]£-IÀ CjvS-s¸-Sp-¶Xv hyXy-kvX- X-bm-Wv. F¶m AXv ¶mbn sN¿-W-sa-¦n ]cn-{iaw Bh-iy-amWv. Htcm Znh-khpw ]pXnb ]pXnb Imcy§Ä AXn- mbn ]Tn¨p sImï­n-cn-¡p-I-bmWv. AsXmcp Ne©v Xs¶- bm-bn-cp¶p. BZy-sams¡ IYm-]m-{X-§Ä sN¿p-t¼mÄ a- Ên-semcp t]Sn anan{In ssÌem-Iptam Fs´-¦nepw tImam- fn-¯-c-am-Iptam AsXm-¶p-a-sÃ-¦n t{]£-IÀ F§s kzoI-cn-¡p-sa-s¶ms¡. AXn-m Htcm-¶npw th­ïn Hcp-]m Sv H_vkÀth-j³ thï­n h¶p. {]tXyIn¨v ambm-tam-lnn knnabv¡p th­ïn kv{XoIfpsS kz`mhw ]Tn-t¡ï­n h¶p. knna Ign-ª-Xnp tijhpw B F^IvSv o­ïp- n¶p. Hcp kv{Xo BbXp t]mse-Xs¶ tXm¶n. ]p«v sdtÌm-dâv.. IeÀ¸n-Ãm¯ mS³ `£Ww e`y-am¡pI F¶ B{K- l-ambncp¶p AXnp ]n¶n Ct¸m FhnsS tm¡n-bmepw If-dn ap§n n¡p¶ ^mÌv ^pUv sFäw-ktÃ? AXn ns¶m¶v hgn-amdn Nn´n¨p. At¸m ]p«v F¶ ½psS mS³ Blm-c-amWv ap¶n sXfn-ªXv. AXn ½Ä H¶pw tNÀ ¡p-¶nÃ. AXpIqSp-Xepw {]`m-X-`-£-W-am-bm-WtÃm Ign- ¡pI F¶m A§-sbpÅ ip²-`-£-W-§sf GXp ka-b ¯pw e`y-am-¡p¶ Hcp Øm]w XpS-§m-sa-¶mbn ]ns¶ _m¡n Imcy-§fpw icnbm-b-t¸mÄ sdtÌm-dâv sdUn. IÌ- ta-gvkns I¬Iï­ssZh-§-sf-t]m-se-bmWv ChnsS IW- ¡m-¡p-¶Xv. ]pXnb Nn{X-§Ä... c­ïp cmPy-§-fn n¶p hcp¶ cï­p "I¬{Sn-'I-fpsS IY ]d- bp¶ Sq I¬{Sokv. jm^n-bmWv kwhn-[mw. t{]£-IÀ F¶n n¶p {]Xo-£n-¡p-¶Xp t]mse- Xs¶ CsXmcp 100 iX-amw FâÀsS-bv³saâv knn-a-bmWv. kn-sFUn aqk-bpsS c­ïmw `mKw, kpµÀZmkv kwhn-[mw sN¿p¶ shevIw Sp sk³{S Pbn F¶n-hbmWv hcm-n-cn-¡p¶ Nn{X-§Ä. tPym-Xn-kv ta-cn tPm¬ jyothismary663@gmail.com Celebrities ▼
  • 17. 21Cs^IvSohv BUvtImw Unkw_¿ 2015 kwKo-tXm-]-I-c-W-§-sf-¸än Kth-jWw S-¯m³ tIc-f-¯n-se-¯nb B Ata-cn-¡-¡m-csâ ssI¿n kwKo-tXm-]-I-c-W-§-fpsS Hcp o­ï enÌp-ap- ­ïm-bn-cp-¶p. AXn ]©-hmZyw am{Xw Xcm-sa¶v tPmbn ]dªp. F¶m AXn-epÅ FÃm D]-I-c-W-§fpw thW-sa-¶mbn ]oäÀ. B[p-nI Ce-Ivt{Sm-WnIv kwKo-tXm-]- I-c-W-§-fpsS IS¶v Ib-ä-¯m temI-sa-¼m- Sp-apÅ ]c-¼-cm-KX kwKo-tXm-]-I-c-W-§Ä Ayw n¶p sIm­ïn-cn-¡p-I-bm-Wv. F¶m Ch CÃm-Xm-Ip-¶-tXmsS ap¡v jvS-am-Ip- ¶Xv al-¯mb Hcp kwKoX ss]XrIw Xs¶- bmWv. Chn-sS-bmWv tPmbn F¶p hnfn-t¸-cpÅ tPmk^v hn s^ÀWmï-­-knsâ {]hÀ¯--§Ä al-¯-c-am-Ip-¶Xv. hnkvar-Xn-bn-em-­ïp-t]m b hmtZym-]-I-c-W-§sf Hcp -tm¡v ImWp- hmpw BkzZn-¡p-hmpw Ahsb Ipdn¨v ]Tw S-¯p-hmpw n§Ä¡v At±-l-¯nsâ mÂ]Xv hÀjw ]g-¡-apÅ tPmbn ayqknIv F¶ Øm-]-¯nse¯mw. AhnsS ]gw-]m -«nsâ Xpbn-ep-WÀ¯Â tIÄ¡mw. CXp-hsc tPmbn S-¯nb nc-´c Atz-j-W-§Ä ]e- t¸mgpw H¶p-In Hcp {]mNo kwKo-tXm-]-I- c-W-¯nsâ ]pÀP-·-¯ntet¡m AsÃ-¦n ]pXnb asäm-¶nsâ ]nd-hn-bn-tet¡m BWv hgn-sX-fn-¨n-«p-ÅXv. tIc-f-¯nse a¬a-dªp t]mb kwKo-tXm-]-I-c-W-§-fn 90 iX-am-- t¯mfw Cu AXp-ey-{]-Xn-`-bpsS hnc-ep-I-fn- eqsS ]pÀP·w tSn-¡-gn-ªp. kwKo-tXm-]-I-c-W-§-fpsS tXmg³ kwKo-X-¯nsâ kzc-§Ä Ggmbn hncn-bp-w ap¼v kwKo-X- ¯nv A©v kzc-§Ä am{Xta D­ïm-bn-cp-¶p-Åp. AXns s]âmtämWn¡v ayqknIv knÌw F¶v hnfn-¨n-cn-¶p. C¶pw BZn-hm-kn-I-fpsS kwKo-X-¯n A©v kzc-§Ä am{Xta DÅp. BZn-a-a-p-jyÀ D]-I-c-W-§Ä nÀ½n-¨n-cp-¶Xv kwKo- X-¯n-mbn-cp-¶n-à hmÀ¯m-hn-n-ab¯npw, hy-ar-K-§-fn n¶pw kwc-£Ww tSp-¶-Xnpw aäp-am-bn-cp-¶p. temtKm- {Uw, s]cpw-_-d, ]pen-A-a-dn, Fen-aq-fn, sImfw-X-«-¿v, X¼-cv, enZmw-Kp- aman F¶nh Ah-bn NneXv am{Xw. hntm-Z-¯npw kmwkvIm- cn-tIm-¶-a--¯npw D]m-[n-I-fm-bn-¯oÀ¶ Ch-bn ]eXpw C¶v ]g-a-¡m-cpsS hmsam-gn-bn am{Xw Pohn-¡p-¶-h-bm-Wv. F¶m a¬a-d-sª¶p Icp-Xnb Ch-sbÃmw tPmbn-bpsS ssI¿n `{Zw. C¶s¯ Xe-apd I­−n-«n-Ãm-¯Xpw, tI«-dnhp-t]mepanÃm-¯-Xp- amb ]mÝm-Xyhpw ]uc-kvXy-hp-amb [mcmfw hmtZym-]-I-c-W- §Ä ChnsS ImWmw. InSp-]n-Sn, Ddp-¼v, ]m¼v, t_ÀUv, ac-¯-h-f, B{^n-¡-Im-cpsS UnPn-cn-Uq-kv, Iem-¼m-kv, k³kmÀ, d¯m-¡v, _dn³_mthm IqSmsX kztZ-in-- D-]-I-c-W-§-fmb ´pWn, Ddp- an, Pa-Un-¡, _qd, _qk-cn, GI-Xm-cn, IpSp-¡-ho-W, InSn-ap-¯v, kzmXn-Xn-cp-¶mÄ kz´-ambn cq]-I-ev] sNbvX kzc-_¯v ]−­v cmPm-¡-·mÀ D]-tbm-Kn-¨n-cp¶ bmgp-IÄ, Imlfw DuXp- hm³ D]-tbm-Kn-¨n-cp¶ Xq¯mcn, c-knwKm F¶nh Ah-bn NneXv am{Xw. ▼ Music tPmk^v hn s^ÀWmï-­-kv
  • 18. Cs^IvSohv BUvtImw Unkw_¿ 201522 Hcp hntZ-in-bpsS hchv Knäm-dnsâ X{´n-IÄ ao«p-t¼m-gpw tPmbn- bpsS a-Ên B CuWw am{X-aÃm D­−m-bn- cp¶Xv. CuW-¯n-sâ, Xmf-¯nsâ Hcm-bncw sshhn-[y-§Ä¡mbn At±lw Ct¸mgpw hyXy- kvX-amb Atz-j-W-§Ä XpSÀ¶v sIm−­n -cn-¡p-I-bm-Wv. mZw IpSn-bn-cn-¡p¶ D]-I-c-W- §Ä tXSn-bpÅ tPmbn-bpsS bm{X-I-fpsS XpS- ¡hpw hyXykvXambn-cp-¶p. CXnmbn {]tNm -Zw e`n-¨Xv Hcp hntZ-in-bn n¶m-sW¶v At± lw]d-b-p-¶p.sNdp¸wapXÂkwKo-Xs¯{]W -bn-¨n-cp¶ tPmbv Xncp-h--´-]p-cs¯ Xsâ hoSn-tmSp tNÀ¶v kwKo-tXm-]-I-c-W-§-fpsS Hcp IS XpS-§n. hfsc¡pd¨v D]-I-c-W -§Ä am{Xta AhnsS e`y-am-bn-cp-¶pÅq. AX-§s XpSÀ¶p t]mIp-t¼m-gmWv Hcp Znhkw ]oäÀ F¶p t]cpÅ Hcp kmbn¸v IS-bn h¶-Xv. kwKo-tXm-]-I-c-W-§-sf-¸än Kth-jWw S-¯m³ tIc-f-¯n-se-¯nb B Ata-cn-¡-¡m-csâ ssI¿n kwKo-tXm-]-I- c-W-§-fpsS Hcp o­ï enÌp-ap-­ïm-bn-cp-¶p. AXn ]©-hmZyw am{Xw Xcm-sa¶v tPmbn ]dªp. F¶m AXn-epÅ FÃm D]-I-c-W- §fpw thW-sa-¶mbn ]oäÀ. B Ipdn-¸mWv tPmbn-bpsS Pohn-X-¯n Hcp henb hgn- ¯n-cn-hm-b-Xv. ]ns¶ AbmÄ¡p-th­ïn kwKo- tXm]-I-c-W-§Ä tXSm³ Bcw-`n¨p. AXn-mbn tIc-f-sam-«m-sI-bpÅ mS³ Iem-Im-c·mcpsS taÂhn-em-k-§Ä tiJ-cn-¨p. BZyw sN¶v F¯n-bXv tIm«bw PnÃ-bn A¸m-¨n-d-bn-epÅ IpªvIpªv ]pÅp-h- cpsS hk-Xn-bn-em-bn-cp-¶p. At±-l-¯nsâ ]¡Â At±-l-¯nsâ Kpcp-m-Y³ k½m-n ¨ hÀj-§Ä ]g-¡-apÅ ISpw-Xp-Sn, In§nWn Acn-hm, _qd, In®n-cw, AKss] In§cn XpS- §nb [mcmfw kwKo-tXm-]-I-c-W-§Ä D­ïm-bn-cp-¶p. At±-l- ¯nsâ nÀt±-i-{]-Imcw tPmbn ]e-I-em-Im-c-·m-scbpw kao-]n -¨p. Hmtcm Iem-Im-c-·m-cpsS hyXy-kvXamb AtIw D]-I-c-W- §-sf-¡p-dn¨v ]d-bp-I-bpï-­m-bn. ]n¶oSv Xocm¯ Atz-j-W-§- fm-bn-cp-¶p. tI«-dnhv am{X-ap-­ïm-bn-cp¶ Hcp-]mSv kwKo-tXm-]-I-c- W-§Ä Ime-¯nsâ ssI¿n n¶v tam£w tSm³ sImXn-¡p- ¶p-s­-−s¶mcp DÄhnfn. AXv bm{X-I-fn n¶p bm{X-I-fn-te¡pw Kth-j-W-§-fn-te¡pw hgn bn¨p. CXp-h-sc-bpÅ bm{X-bn AÛp-X-I-chpw Ahn-kva-c-Wn-b-hp-amb [mcfw aplqÀ¯-§Ä¡v km£n-bmbn, Ncn{Xw kv]µn-¡p¶ kwKo-tXm-]-I-c-W-§Ä I­- sï¯n. tIc-f-¯n-se BZys¯ ncWw IrXn-bmb cma-IYm ]m «v ]m-Sp-hm³ D]-tbm-Kn-¨n-cp¶ N{µ-h-f-bw, jUvIme tKmhn-µ-am- cm-cpsS P·-m-Smb cma-aw-K-e¯v DS-se-Sp¯ IpSp-¡-ho-W, Ihn Hf-¸-a-®-bpsS a-bn n¶v e`n¨ µp-Wn, Dcp-XpSn hncmWw BZn-hmkn Ducp-I-fn n¶v e`n¨ Fen-aq-fn, Ddp-¼v, t]md, ZhnÂ, tImlm F¶nh Ch-bn NneXv am{Xw. Hmtcm D-]- I-c-W-§fpw ssI¿n F¯p-t¼mÄ AXnsâ Ncn-{Xhpw nÀ ½m-W-co-Xnbpw am{X-aà AXv ¶mbn ssIImcyw sN¿p-hmpw tPmbn ]Tn-¨n-cn-¡pw. temI-¯nsâ hnhn[ `mK-§-fn-epÅ Music ▼
  • 19. 23Cs^IvSohv BUvtImw Unkw_¿ 2015 kwKoX Kth-j-I-cpsS {]nb-s¸« hgn-¡m-«n- bmWv Ct¸mÄ At±-lw. kzc-§Ä ]pÀÖ-n-¡p-¶p ]s­ït§m a¬a-dªp t]mb kwKo-tXm- ]-I-c-W-§sf AXnsâ khn-ti-j-X-I-sfm¶pw tNmÀ¶p t]mImsX mZ-tem-It¯¡p aS- ¡n-sImï-­p-h-cn-I-sb¶ `Ko-c-Y-{]-b-Xv-¯n apgp-IpI F¶Xv Xs¶ hfsc ITn--ambn aäp-Å-hÀ¡v tXm¶mw. F¶m hmsam-gn-bn n¶p am{X-amÀÖn¨ Adn-hp-I-fpsS ASn- Øm¯nemWv AsX-¦ntem? AhnsSbmWv tPmbv Xsâ {]Xn-`bpw kwKo-X-t¯m-SpÅ {]W-bhpw tNÀ¯p-h-bv¡p-¶-Xv. Ft¶m kzc-¯nsâ Bßmhv thÀs¸«p t]mb Ggm- bn-c-¯n-e-[nIw D]-I-c-W-§Ä C§s Cu Iem-Im-csâ ssII-fn-eqsS ]pÀP-n¨p Ignªp. Nnc-Im-e-kz-]v-§Ä ]qh-Wnªp oï­ ]¯n--cp-]Xv hÀj-¡mew sImï­v tiJ-cn¨ D]-I-c-W-§fpw ]pÀnÀ½n¨ D]- I-c-W-§fpw Iq«n-t¨À¯v temI-¯nse Xs¶ Gähpw henb Hcp ayqknbw D­ïm-¡W-sa¶v At±l¯nsâ kz]vw. cï­m-bn-c-t¯mfw hcp¶ D]-I-c-W-§Ä kq£n-¡p-¶Xv _p²n-ap-«mbncp- ¶p. tIcfm t^mIvtemÀ A¡m-Zan Cu D]-I- c-W-§Ä Gsä-Sp-¡p-hm³ Xocp-am-n-¨p. D]-I-c- W-§Ä ssIam-dp-Ibpw sNbvXp. Ct¸mÄ Ch ]me¡mSv PnÃ-bn ØnXn sN¿p¶ Iev]m- ¯n-bn tIcfm ]pcm-h-kvXp-hnsâ ss]XrI ayqkn-b-¯n {]ZÀin-¸n-¨n-cn-¡p-I-bm-Wv. hnkv ar-Xn-bn s]«p t]mb [mcmfw D]-I-c-W-§Ä Cnbpw Ah-ti-jn-¡p-I-bmWv. Ah-bn ] e-Xn-sâbpw khn-ti-j-X-IÄ e`y-a-sÃ-¶-XmWv Gähpw henb {]ivw. t]cp-IÄ am{X-a-dn-bmw. F¶m AXp-sIm-sï­m¶pw tXmäp ]n³a-S- §m³ At±lw Hcp-¡-aÃ. nc-´-c-amb Kth-j- W-þ]-co-£-W-§-fn n¶p iàn-bmÀÖn¨v Ime-¯n--¸p-d-t¯¡v IS¶p sN¶v B Aaqey kwKotXm-]-I- c-W-§-sfbpw `mhn Xe-ap-dbv¡pw kwKo-X-I-ebv¡pw k½m-n- ¡m-mWv Xocp-am-w. B ]cn-{i-a-§Ä¡pw nÝ-b-ZmÀVy-¯npw ap¶n Imew ap«p-a-S-¡p-sa-¶-Xv XoÀ¨.. tIc-f-¯nse BZys¯ kwKo-tXm-]-I-cW Ncn{X {KÙw ]g-a-¡m-cn n¶pw e`n¨ kwKo-tXm-]-I-c-W-§-fpsS Ncn {Xw sFXnlyw nÀ½mWw hmbm-k-{¼-Zmbw XpS§n kwKo- tXm-]-I-c-W-§-fpsS D¸¯n apX-embh tImÀ¯n-W¡n Xsâ ZoÀL-m-fs¯ Kth-j-W-§-fpsS ^e-ambn e`n¨ Adn-hp- IÄ hmZy-I-em-hn-Úm-obw F¶ Xsâ {KÙ-¯n-eqsS C¶v temIs¯ Adn-bn-¡p-I-bmWv At±lw. tIc-f-¯n am{Xw ap¶q-tdmfw kwKo-tXm-]-I-c-W-§-fmWv DÅ-sX¶v At±lw ] d-bp-¶p. AXn tiJ-cn-¡m³ km[n¨ A{Xbpw Ncn-{X-§Ä Cu {KÙ-¯n tcJ-s¸-Sp-¯n-bn-«pï-­v. In«m-¯- N-cn-{X-§Ä tXSnbpÅ- bm-{X-bn-emWv At±lw. Cu ]pkvXIw kwKo-X-hn-ZymÀ°n-IÄ ¡pw Kth-j-IÀ¡pw Hcp apXÂIq-«mW.v ▼ Music
  • 20. Cs^IvSohv BUvtImw Unkw_¿ 201524 mZw kÀÆ-a-bw ]c-¼-cm-KX kwKo-tXm-]-I-c-W-§sf kvt ln-¡pI Ahsb kwc-£n-¡pI AXmWv tPmbn bpsS ap{Zm-hmIyw. Ayw n¶v t]mb Cu hmZy-§Ä temI- sa-¼mSpw Xncn-¨p-h-cp-I-sb¶ e£y-t¯mSv IqSn A´m-cmjv{S kwKo-tXm-]-I-cW Kth-j- W-tI{µw F¶ t]cn Hcp ]cn-io-e tI{µw IqSn CXnsâ `mK-ambn XpS-§n. A¶s¯ kmwkvIm-cn-I-h-Ip¸v a{´n-bm-bn-cp¶ {io.F.-]n.- A-nÂIp-amdmWv DZvLm-Sw nÀÆ-ln-¨Xv. ]s£ Cu alm-kw-cw-`-¯nv kÀ¡m- cn nt¶m, kwL-S--I-fn nt¶m Hcp klmbhpw Ct¶-hsc At±-l-¯nv e`n- ¨n-«n-Ã. kz´-ambn ssÌ^âv ÂIn nÀ ½mW ]cn-io-e tImgvkv S-¯n-h-cn-I-bm-Wv. CXn XÂ]-c-cmb hyàn-Isf Is­−¯n sIm­ïn-cn-¡p-I-bmWv At±lw Ct¸mÄ. kwKoXw Fhn-sS-bp-apï­v F¶p sXfn-bn-¡p- ¶-XmWv ZoÀL-mÄ oï­Kth-j-W-§-fpsS ^e-amWv tPmbn krjvSn-¡p¶ Hmtcm ]p Xnb kwKo-tXm-]-I-c-W-§-fpw. sImXp-¼v, shÅbv¡ XpS§n nÊm-c-sa¶p tXm¶p¶ ]mgvhkvXp-¡Ä At±-l-¯nsâ hnc kv] Ài-¯n-eqsS IÀ®m--µ-I-c-amb kzc-§Ä s]mgn-¡p¶ kwKo-tXm-]-I-c-W-§-fm-Ip-¶Xv hnkva-b-t¯msS am{Xta ImWm-m-Iq. ZoÀL -mÄ o­ï Kth-j-W-§-fpsS ^e-ambn Chn sS krjvSn-¡s¸-Sp¶ Hmtcm ]pXnb kwKo tXm-]-I-c-W-§-fpw. sX§n n¶pw ap¶q- dnÂ]cw kwKo-tXm-]-I-c-W-§Ä nÀ½n¡m- sa¶v sXfn-bn¨n-«pï-­v. IqSmsX apf, XSn, IÃv apX-em-b-h-bnepw ]pXnb kwKotXm]I -c-W-§Ä cq]-I-ev] sNbvXn-«p-­ïv. sImXp-¼n nÀ½n¨ t_mlmÀ¸v, sIm Xp¼v hbn-en³, shÅ-bv¡-bn nÀ½n¨ dmäveÀ, kap-{Z-¯n-sâbpw Acp-hn-bp-sSbpw ag-bp-sSbpw ]«n-bp-sSbpw Xh-f-bp-sSbpw ]£n-I-fp-sSbpw kzc-§Ä ApI-cn-¡p¶ D]-I-c-W-§Ä, apdn-s¨­− A§s B I-c- hn-cp-Xn ]nd¶ kwKo-tXm-]-I-c-W-§Ä nc -h-[n-bm-Wv. CXn apdn-s¨-­−bv¡p Bh-iy- ¡mÀ Gdn-h-cn-I-bm-Wv. apIįe am{X-apÅ Cu sNïbv¡p hmdnp ]Icw I¼n-bn«v «pw t_mÄ«pw D]-tbm-Kn-¨mWv apdp-¡p-¶-Xv. `mcw hf-sc-¡p-d-hmb Cu sN­-ïbpsS mZw XnI¨pw ip²-am-sW¶v tPmbv Ah-Im-i-s¸- Sp-¶p. hntZ-in-I-fmWv C¯cw sNï­[mcm-f- ambn hm§n-sIm­ïv t]mIp-¶-Xv. kwKoXw temIw Adn-bp-t¼mÄ temI-¯n Gähpw IqSp-X kwKo-tXm-]- I-c-W-§Ä ssIh-i-apÅ hyàn-, Gähpw IqSp- XÂkwKo-tXm-]-I-c-W-§ÄssIImcywsN¿m³ Ign-hpÅ hyàn-, Gähpw IqSp-X kwKo-tXm- ]-I-c-W-§Ä nÀ½n-¡m³ Adn-bm-hp¶ hyàn- F¶ ne-Ifn aq¶v Kn¶kv dn¡mÀUp-IÄ At±l¯npï.­v Ct¸mÄ tIc-f-¯nse BZn-hmkn taJe-I- fn hntZi D]-I-c-W-§Ä ÂIn Ahsc ]cn-io-en-¸n-¡p¶ t{]mP-Iväp-ambn apt¶m«v t]mIp-I-bm-Wv At±lw. IqSmsX m S³ ]m«p-I-fpsS dn¡mÀUnwKv ÌpUntbm, i_vZ aeo-n-I-cWw Dï­m-ImsX ]cn-io-en--¸n-¡m³ th­ï Pmwdqw CXnsâ `mK-ambn ]pXn-b-Xmbn Bcw-`n-¡p-hm³ t]mIp-I-bm-Wv. Ime-¯np XpS¨p o¡m-m-hm¯ kwKoX sshhn-[y- §Ä¡p Iq«mbn msf-bpsS Xe-ap-dbv¡p ap¼n Iem-kvt- l-¯nsâ Xpd¶ ]pkvXI-ambn At±lw ne-sIm-ÅpIbm-Wv.. ITn-m-[zm--¯nsâ ]mT-am-bn.. ]mc-¼cyw, Ip-Spw_w AÑ-pw, ap-¯Ñpw Xncp-hn-Xmw-IqÀ sIm«m-c-¯nse D¶X Iem-Im-c-·m-cm-bn-cp-¶p. Nn{X-I-e, AI-¯-fm-e-¦mcw, sIm¯p-] Wn, t^mt«m{Km^n apX-emb ]Wn-I-fn GÀs¸-«n-cp-¶-h-cm-bn-cp- ¶p. AXn-m tPmbn BZyw sXc-sª-Sp-¯Xv Nn{X-Ie Bbn-cp- ¶p. ]ns¶-bm-bn-cp¶p kwKo-tXm-]-I-c-W-§fn-tebv¡v Xncn-ªXv At±-l-¯nsâ Aѳ hte-dn-b³ s^ÀWmï-­kv Xncp-h--´-]p- cs¯ BZys¯ Knäm-dn-Ìm-bn-cp-¶p. Pn-¨Xv apX tI«v hfÀ¶ kwKoXw tPmbn-bpsS sNhn-I-fn C¶pw apg-§p¶p. B ]m«p- IÄ Ayw n¶v t]mIm-Xn-cn-¡p-hm³ mev]Xv hÀj-¯nv ap³]v XpS§nh¨ ""{_okv F¶ HmÄUv Ckv tKmÄUv _m³Uv'' C¶pw XpSÀ¶v sIm­ïv t]mIp-I-bm-Wv. At±-l-¯nsâ hncÂXp¼n-eqsS s]mgn-bp¶ kwKoX¯nv Bkz-mZ-IÀ Gsd-bm-Wv. 200 hÀj-¯n- n-¸p-d-apÅ FÃm à kwKo-Xhpw At±-l-¯nv kp]-cn-Nn-X-am- Wv. Cu Xnc-¡n-n-S-bnepw kwKo-tXm-]-I-c-W-§Ä Ffp-¸-¯n ]cn-io-en-¸n-¡p¶ Hcp ayqknIv kvIqfpw S¯n hcp¶p. `mcy kqk³ P-d tlmkv]n-ä-ense tgvkm-Wv, aI³ tPm_n³ tPmk^v Knäm-dn-Ìpw, {Ua-dp-am-Wv. aIÄ oXp, ss. $ sImXp-¼v, shÅbv¡ XpS§n nÊm-c-sa¶p tXm¶p¶ ]mgvhkvXp-¡Ä At±-l-¯nsâ hnc kv]Ài-¯n- eqsS IÀ®m--µ-I-c-amb kzc-§Ä s]mgn-¡p¶ kwKo- tXm-]-I-c-W-§-fm-Ip-¶Xv hnkva-b-t¯msS am{Xta ap¡v ImWm-m-Iq. tPym-Xn-kv ta-cn tPm¬ jyothismary663@gmail.com Music ▼
  • 21. Cs^IvSohv BUvtImw Unkw_¿ 201526 Photography ▼ Social Documentary Photography In‘Social Documentary Photography’the photographer is a one man army without any supporting elements like controlled lighting,artdirection,make-upgirls,oranopportunitytowaitforagoodcomposition–nothing. Justthephotographerand aninconsistentsubjectwillbethere.Incorporatingalltheabovefactorsintoaphotograph,clickedinasplitsecond,inahurried atmosphere and infusing beauty, creativity and of course a story into it, makes the photographer’s works the most incisive in contemporary art.The desire for social or political change delivers the documentary power to the images. Photographers like MikeBrode,LynseyAdario,KitraCahana,SteveMcCurry,RaghuRaiandStephanieSinclair areafewunforgettablepersonalities in this branch. A conversation with Pantea Naghavi Anarki, Iranian photographer by cinematographer Prathapan. |Workers of Red Earth Mine on “Hormuz” island. website : www.pantea.co
  • 22. 27Cs^IvSohv BUvtImw Unkw_¿ 2015 T aking a photograph is now faster and easier than it ever has been. But capturing an image that carries a story, inspires a feeling and choosing which photo to share, when to share and where to share needs skill and talent. HereweintroducePanteaNaghaviAnaraki,anemergingyoungphotographer from Iran, the womb of creative talents from time immemorial. Migrated from the port city Bandar Abbas, at the southern most end of Iran, Pantea Naghavi Anaraki now lives in Tehran – the capital, to satisfy her lust in art and photography. I came across Pantea Naghavi three years back as a National Geographic Social Community member. An attraction to her photographic style and wonderful black and white conversions kept me in an enthusiasm to follow her work. In due course, I noticed that the slightest change in her attitude towards the photographic branch she chose, leaves her in complete bewilderment. That confidence and straight forward approach to the point she targeted made me to point her out in the crowd. And this conversation displays how one can become a growing and glowing talent if he or she is gifted with an ultimate determination. Pantea’s photographs portray the inner pain and sufferings embedded in the life of contemporary Iranian community, especially the female gender. While in the Tabriz earthquake site or in the Mines of Hormuz island and interviewing FGMs there, she loves to document the genomic identity omnipresent in Iranian people. This unique attribute makes her images full of thoughtful messages. As a person, she is smart and communicative and a life loving lady who carries a mind full of lofty thoughts. A recent interview published in the EyeEm blog adds luster to her career. How did you feel the first inspiration that you should become a photographer? Actually, I inherited this talent from my father. During my childhood days my father used to project transparencies on a wall at home, photographed by him using his Kodak 110 camera. On those shows, I witnessed how my aunts and uncles were growing up and how places were destroyed or changed. When I went to school I used to carry that camera and I felt something new when I look at the world through its viewfinder. I can see things in more detail, smiles of people, landscapes everything appeared in a different perspective. Since then, I tried to convince my parents to let me leave to Tehran for learning photography. But only at the age of 25, I succeeded in that effort and by that time I confirmed that it is photography, the only thing in which I can perform best. What were your efforts to achieve that goal? I always depend on self-learning. To nourish my English I used to listen to English songs and when I reached Tehran I just got in to the photographic community to understand different aspects of it, such as News, Documentary, Fashion, Studio, etc. I tried to learn lighting in a photography studio for some time but soon felt uncomfortable in that genre – either in modeling or fashion. By that time I made friends with some wonderful social documentary photographers in Iran, like Majid Saeedi and Hossein Fatemi. That set out a turning point in my career. Then I was in the right place and I did my internship with them. Kindly share some inspiring moments, experiences from your photographic life. OnceIwenttoavillagenamedSalakh,onQeshmisland,onthesoutherncoast of Iran, planning a feature about FGM victims (Female Genitalia Mutilation) but they didn’t allow me to photograph them, saying that the government would abandon them if they gave an interview or got photographed. A 26 year old girl, also an FGM, got convinced but commented that her future husband would beat her if he became aware of my photography. In another village in Qeshm, named Pey Posht I had a typical experience. They are more traditional and have a belief that if a man doesn’t have at least three wives, he is not considered as a man there. They don’t allow girls to study beyond IIIrd standard at school and after that they should stay at home making handicraft or have a husband at a younger age. Because of their hard ▼ Photography
  • 23. Cs^IvSohv BUvtImw Unkw_¿ 201528 belief in Islam they just spoke up to me but didn’t allow any kind of photography. I used to convert these mishaps in to inspirations. How Strange customs and beliefs do exist in this world. I became aware of such things only when I set out to do documentaryphotography.Gatheringsuchinformation, witnessing those typical life styles and encountering weird things is always an inspiration to me. I never thought that these unsatisfied women would still marry these kinds of men. Every new group of people I came across, enriched me with a new feel and loaded my inner self with inspiration. Now what do you feel about your present position in your photographic life ? I think I am in the right track now. But still I have the urge to learn more and more and I must grow up day by day. I have a long term planning for myself. How do people reciprocate (especially women) when a young girl like you approaches them to photograph their daily life? Do they feel more comfortable with you? Yes, I think, sometimes girls can capture better photos than men do in our society. But finally everything depends on your face expression, reaction and public communication. You should convince your next person with a smile and say a good reason to capture his or her picture. I never do any clicks without permission. I remember, once an aged woman gave her permission to shoot only after conducting a friendly chat for half an hour. But in all such instances I somehow managed to hit the goal and I strongly believe that, the magic played there, was my down to earth personality and truthfulness. What are the challenges one has to face, in the run for recognition as a social documentary photographer? It’s really tough to be famous in this profession and you need to keep up to date communication and relations to get your work published. Even if they accept, here we need to procure some sanction from authorities and after all receiving the payment is too difficult. But first of all you should create a strong and different story that has never been published or exhibited anywhere else until then. Then only you will get noticed by someone outside the country. So the vital element of recognition is keeping good communication, being active in the field and delivering top rated content. Share some experiences you had, while working at Tabriz earthquake site and in the Mines of Qeshm island. I went to Tarbiz with a friend of mine and that journey was utmost tiring and painful to recollect. Hardship and struggle could be seen everywhere, dead cows, lack of good food, no cleaning staff or sanitary facility for women etc. Photography ▼ | A woman living in Bojnourd city. She lost her son in the Iran - Iraq war. | Girls living in "Chabaha" city.
  • 24. 29Cs^IvSohv BUvtImw Unkw_¿ 2015 And with a bang, the cold season was approaching then and one could see fear and hope together in the eyes of everyone, about the nearing future. The government granted 12 million Tomans for rehabilitation but the local authorities said the people won’t need even 2 million to repair the cracks and all. The situation was very pathetic and the children were malnourished. Tarbiz scribbled a painful memory in me forever. But the Ochre Mines of Qushm island has to narrate a different story. The workers there were kind enough to me, since I could speak their language, understand their life and the story behind it and I cared about their sickness. Traditionally, the ochre was used in everything from decorative arts to wedding ceremonies and even as a spice for fish andTorshi (pickled vegetables). Now it is transported by the truckloads and exported. Ochre is mined by a company connected to some government critic, but residents here doesn't resent or care little for such things. The workers must drink milk every day to sustain their immunity in that surroundings and they are paid less by the athorities. The machines also are very old and unreliable. Payment is only $400 for supervisors and $300 for ordinary workers. The factory pays attention only to the valuable earth they dig out and not to the worker’s life. What style of work do you like to follow? Do you feel a scope in choosing that branch for a sustainable life in Iran? I love social documentary, I love to intermingle with people, they give me inspiration, hope and I feel it will make me grow.This is why I can’t shift to another branch of photography even though it provides more material benefit. This one fills my soul with energy. Is it a wise decision to continue as a freelancer in Iran, to make a living, when comparing the investments and returns? No it is not wise because you can't earn money from being a freelancer, news or social documentary photographer in Iran. Maybe once you become very famous or become a photography judge, then your name gets branded and at that time only it would be. No comparisons possible there on balance sheets. Would you give a general advice to girls who want to choose photography seriously in India, rather than ending up in clicks for Facebook posts and mobile sharing? Of course, if they think it's their way, whether they can see the world in a different perspective than normal people do and if they feel they can help to show the world the situations faced by the people ▼ Photography | A gurad on “Hormuz” island red earthmine. | A girl sitting at her home damaged in Tabriz earthquake, she is single and all alone.
  • 25. Cs^IvSohv BUvtImw Unkw_¿ 201530 or peculiarities of the place they live, then let's move out in full gear with confidence. And if you want to output creative images, not just depend on books or classes but also try to view as many photos as possible every day. Be honest, take advice, but never be disappointed. Girls, I am here to provide you with emotional thrust to your feelings and shall we begin right now itself? Try to show your works to photo agencies and it's going to be the first step of encouragement to make stronger images. Sure you will get a good scrutiny and feedback from them. And I hope one day I will see a lot of girls in top positions in the list of best photographers in the world. My best wishes to all of you there. Photography ▼ PRATHAPAN Has been a notable Filmmaker/Cinematographer in the entertainment industry since 1990. Engaged in his independent projects associated with nationwide broadcasting giants, co-founder of SPP Media, New Delhi, he now conducts explanatory, technical and creative consultation and workshops in photography, filmmaking and HD cinematography. Awarded twice for excellence in his craft by the Govt. of Kerala, he is acknowledged in the credits of more than 35 movies in Malayalam as DoP. | Boys practising at sports park in Maranjab desert. | Khadije, an Iranian woman who lost her two children in Tabriz earthquake. +91 944 704 7111 prathapanc@outlook.com
  • 26. 31Cs^IvSohv BUvtImw Unkw_¿ 2015 PRICING The second crucial element in marketing mix is the pricing of products. Pricing the product is one of the important acts in marketing decision making. It is the exchange of value of goods and services in terms of money. Even today pricing in some firms is simply based on concepts of costs, market position, competition and necessary profits. The advantage in using monetary standards is that the buyer can use a universally accepted medium of exchange for any other commodity or service de- sired. The exchange value is called price. IMPORTANCE OF ‘PRICE’ IN BUSINESS Price and pricing policies are among the most im- portant problems that confront management to- day. The value and utility of a product have to be set against the price of it. In perfect market, price is determined by supply and demand. This is as- sumed that there are many buyers and sellers, that buyers are fully informed of the supply available and is free to come into the market or to go out of the market at will. FUNDAMENTALS WHICH MAY AFFECT THE DECISION OF PRICE SETTING Consumer situation Utility to the buyer Return to the buyer Comparable and substitute products- actual and anticipated Custom and customary prices Prestige position of product and brand Presence of buying habits and motives Psychological aspects COST CONSIDERATIONS Cost of production- historical Cost of production- future Volume anticipated BASIC PRICING POLICIES It is quite unfortunate that many firms have no clear pric- ing policies. The following are however, the basic poli- cies recognized for pricing. 1. Cost-oriented pricing policy 2. Demand-oriented pricing policy 3. Competition-oriented pricing policy 1. COST ORIENTED PRICING POLICY:- It is also re- ferred to as ‘cost-plus’ pricing. The pricing method assures that no product is sold at a loss, since the price covers the full cost incurred. Definitely, cost furnishes a good point from which the computa- tion of price could begin. Fixing a tentative price is easier under this method. But the criticism against this policy is that this method is weak and ignores completely the influences of competition and mar- ket demand. Cost plus policies are often used by retail traders and in manufacturing industries where the produc- tion is non-standardized. The method of pricing here is based on simple arithmetic adding a fixed percent- age to the unit cost. Another common method used for cost-oriented pricing is known as target pricing. This is invariably adopted by manufacturers who fix a target return on its total cost. 2. DEMAND ORIENTED PRICING POLICY:- As the name suggests under, this method of pricing the demand is the pivotal factor. Price is fixed by simply adjusting it to the market conditions. A high price is charged when or where the demand is intense, and MARKETING AUzÀss«-knw-Kv, amÀ¡-änwKv taJ-e-I-fn-te¡v IS¶phcp¶ hm-KXÀ¡pw hnZymÀ°n-IÄ¡pw {]tbm-P--s¸-Sp-¯m-hp¶ Hcp ]wàn.Hmtcm e¡hpw kq£n¨v hbv¡p-¶-hÀ¡v `mhn-bn Hcp sSIvÌv_p¡mbn- D]-I-cn-¡pw. Class room ▼ Students’ Corner
  • 27. Cs^IvSohv BUvtImw Unkw_¿ 201532 Students’ Corner ▼ a low price is charged when the demand is low. Price discrimination is usually adopted under such market situation. 3. COMPETITION ORIENTED PRICING POLICY:- Most companies set prices after careful consideration of competitive price structure. Deliberate policies may be formulated to sell above, below or generally in a line with competition. One important feature of this method is that there cannot be any rigid relation between its price and its own cost of demand. Its own cost of demand may change, but the firm maintains its prices. Conversely the same firm will change its prices when the com- petitors change theirs, even if its own costs or demand have not altered. ]pkvXI ]cnNbw My life in Advertising By Claude C. Hopkins AUzÀssSknwKv taJetb¸än hniZambn ]Tn¡phmm{Kln¡p ¶hÀ¡v Hcp d^d {KÙamWv Claude C. Hopkins sâ My life in Advertising.1917þ BZyambn {] kn²oIcn¡s¸« Cu ]pkvXIw C¶pw ImenI {]kànbmÀÖn¨p XpScpIbmWv. AUzÀssSknwKvF¶Xv Hcp DÂ]¶w hn¡p¶Xnpw hnev] hfÀ¯p¶Xnpw klmbIcambncn ¡Wsa¶pw ]cky¯nsâ hn- Pbw DÂ]¶ hn¸bnse hfÀ¨ bpsS ASnØm¯nemWv IW ¡mt¡ïsX¶pw At±lw kaÀ °n¨p. Hcp t{]mUIvSv Xs¶bm Wv AXnsâ Gähpw henb ] ckyw. tIm¸nssdtägvkv AhcpsS krjvSn]camb {]hÀ¯nbnte ¡p IS¡pw ap³]v t{]mUIvän t ¸ ä n b p w A X p h n e v ¡ s ¸ Sphm³ t]mIp¶ amÀ¡änt¸änbpw hniZambn dnkÀ¨v sNbvXp aÊn em¡Wsa¶v Hcp qämïp ap³]p Xs¶ At±lwFgpXnbncn¡p¶p. ]cky§fpsS `mKambn Gähpw iàamb Bibw kmw¹nwKv BsW¶v Hopkins nÀt±in¡p¶p. Hmtcm ]cky¯ntâbpw C^IvSv Fs´¶p aÊnem¡m³ nch[n amÀK§Ä Cu ]pkvXI¯neqsS AhXcn¸n¡p¶p. KqKnÄ _p¡v kn 595 cq]bv¡v Cu ]pkvXIw e`yamWv. A¡uïv ¼-dn-ÃmsX ]Ww ssIamdmw. Cn apX A¡uïv ¼À, sFF^v Fkvkn F¶nhsbm¶pw Adn-bn-¡msX Xs¶ ]Ww {Sm³kv^À sN¿mw F¶p tIÄ¡p-t¼mÄ AÛpXw tXm¶p-¶ntÃ? F¶m-enXv hmkvX-h- amW.v AXn-pÅ B¸p-IÄ C´y-bn-se-¯n-¡- gnªp. CXp-]-tbm-K-s¸-Sp-¯m-mbn ]Ww ssI¸- äp¶ hyàn-bpsS samss_ ¼À, sabn sFUn F¶nh aXn-bmIpw. sFknsFknsF bpsS t]m¡ävkv (icicibank.com/pockets), BIvknkv _m¦nsâ ]nwKvt] https://www.axis- bank.com/pingpay, F¨vUnF^vkn _m¦nsâ NnÃÀ (hdfcbank.com/chillr), tIm«Iv alo{µ _m¦nsâ tIt] (kaypay.com) F¶nhbmWv Cu taJebnse C´y³ B¸pIÄ/ssk-äpIÄ. C¯cw B¸pIfnsem¶mb t]m¡ävkv B]v D]tbmKn¨v ]Ww Ab¡mpw kzoIcn¡mpw GsX¦nepw _m¦nse A¡uïv aXn. sFkn sFknsF Xs¶ thWsa¶nÃ. tIt]bneqsS ] WanS]mSv S¯m³ AhcpsS ]«nIbnse 28 _m ¦pIfn GXnse¦nepw A¡uïv Dïmbm aXn. CXv Ab¡p¶hÀ¡pw kzoIcn¡p¶hÀ¡pw _m[IamWv. _m¡n tkh§fneqsS ]Ww Ab¡m³ AXXv _m ¦n A¡uïv nÀ_ÔamWv. kzoIcn¡p¶hÀ¡v GsX¦nepw _m¦n A¡uïv Dïmbm aXn. ]nwKvt] B¸n HcpZnhkw 50,000 cq] hsc Ab¡m³ km[n¡pw. NnÃÀ B¸nemIs« Hcpamkw 50,000 cq] hsctb Ab¡m³ Ignbq.
  • 28. 33Cs^IvSohv BUvtImw Unkw_¿ 2015 ▼ Students’ Corner BtKmfoIcn¡s¸« ]p¯³ temI{I a¯n ]ckysa¶ ÚmtaJe tI{µ Øm¯mWv C¶v {]XnjvTn¡s¸«ncn¡p ¶Xv. kmwkv¡mcnI ]T§fnepw kmaq lyimkv{X¯nepsaÃmw kp{][mamb Hcp ]Ttm]m[nbmbn ]ckyw AwKoIcn ¡pIbpw sNbvXncn¡p¶p. ApIqehpw {]XnIqehpamb ne]mSpIÄ nc´cw Gäpap«p¶ Cu ÚmtaJebnÂ, ]pXn b {]amW§fpw kn²m´§fpw ApZnsa t¶mWw cq]s¸SpIbpw sN¿p¶p. F¶m  aebmf `mjbn ]ckyw F¶ hnÚm imJsb¡pdn¨pÅ ]T§fpw ]pkvXI ]cky Hcp I¼nbpsS HcpXp­−p ISemkv t]mepw AXnsâ ]ckyw BWvþ Hcp _nÃv DÄs¸sS, Npcp¡n¸dªm Hcp I¼n X§Ä¡v hn ¡phmpÅhsb¡pdn¨v s]mXpP{i² tSphmmbn sN¿p¶ FÃm {]{InbIfpw ]ckyamWv. §fpw Xosc hncfamWv Xmpw. aebmf `mjbn ]ckyIem ]Tw S¯p¶ hnZymÀ°nIÄ¡v CXv krjvSn¡p¶ s]mÃm¸v sNdpXÃ. ]ckyw Hcp ]Thnjbhpw ]mTyhnjbhpambn hfÀ¶v ]´en¨Xv ]mÝmXy mSpIfnemWv. AXpsImï­v Xs¶ ]m ÝmXy`mjIfnemWv ]ckysa¶ hnjbs¯¡pdn¨pÅ kn ²m´§fpw ]ckyIem {]tbmK§sf¸änbpÅ ]T§fpw IqSpX {]Xy£s¸«ncn¡p¶Xpw. ]ckyw F¶ Úm taJebpsS ssh]peyhpw sshhn²yhpw aÊnem¡phm³ klmbn¡p¶ ]cky nÀhN§fnepsSbpw kn²m´§ fneqsSbpapÅ Hcp ]cythjWamWv BZy A²ymb§fn tNÀ ¯ncn¡p¶Xv. ]mÝmXyamb Cu ImgvN¸mSpIfpw nco£W §fpw hnaÀi_p²ym Aà ChnsS AhXcn¸n¡p¶Xpw. nÀhN§Ä]c-ky-Ie sFOnI hnj-b-ambn ]Tn-¡p¶ hnZymÀ°n-IÄ¡mbn s{]m^. tPmkn tPmk-^v X¿m-dm-¡nb ]c-ky-Ie kn²m-´-§fpw {]tbm-K-§fpw F¶ ]pkvX-I¯n n¶v..
  • 29. Cs^IvSohv BUvtImw Unkw_¿ 201534 F³SnknbpsS (USA) Un£Wdn Hm^v AUzÀssSknwKn n¶v ap¡v Bcw`n ¡mw. Advertisement F¶ ]Z¯nv AXn ÂInbncn¡p¶ AÀYhnhcWw C§s bmWv: hn¸bv¡mbpÅ DXv]¶§fpsS tbm tkh§fpsStbm hmNnItam, tcJob- tam, cNmßItam, Nn{XmßItam Bb {] Jym]w, hnesImSp¯v hm§p¶ Øm ¯neqsStbm kab¯neqsStbm A¨Snþ CeIvt{SmWnIv am[ya§fneqsSsbm CXv nÀ hln¡s¸Sp¶p. Advertising F¶ ]Z¯nv ÂIp¶ nÀ hNw CXmWv. 1. Dev]¶§Ä, tkh§Ä, Imcy§Ä ChbpsS e`yXsb¡pdn¨v s]mXp P {i² tSphm³ sN¿p¶ {]{Inb. 2. hn]Ww ]qÀ¯oIcn¡m³ th­ïn ]cky§Ä D]tbmKn¡p¶Xv. 3. ]cky§Ä nÀ½n¡pIbpw {]Ncn¸n ¡pIbpw sN¿p¶ hyhkmbtam sXm gntem. F³sskt¢m]oUnb {_n«mn¡ ]ckys¯ nÀhNn¡p¶Xv C§sbmWv. DÂ]¶§Ä, tkh§Ä, A`n{]mb §Ä Asæn Imcy§Ä s]mXpP {i² bnÂs¸Sp¯p¶Xnmbn D]tbmKn¡p¶ kt¦X§Ä. s]mXpPs¯ hioIcn¨v khn tijamsbmcp {]XnIcWw krjvSn¡m³ Dt±in¨v nÀhln¡s¸Sp¶Xv. hn¸bv ¡pÅ Hcp DÂ]¶¯nsâ {]Nmcw Asà ¦n {Sm^n¡n kpc£sb¡pdn¨pÅ t_m[ hXvIcWw XpS§nbh DZmlcWw. ]ckyssk²m´nI cwK¯v ]e Ime §fn {]Xy£s¸« {]apJ nÀhN§fn te¡v Cn ap¡v IS¡mw. CeIvt{SmWn¡v am[ya§Ä hnImkw {]m]n¨n«nÃmXncp¶ Ime¯v, B[pnI ]cky¯nsâ ]nXmhv F¶dnbs¸Sp¶ BÂ_À«v emkvIÀ ]cky ¯nv ÂInb nÀhNw ""A¨SnbneqsS bpÅ hn¸ kmaÀYyw'' F¶mWv. sImt¡mtImfbpsS ]cky§Ä¡v cq] I¸ ÂInb McCann Erickson F¶ ]cky GP³kn ÂInb nÀhNw, tImfbpsS D¯cm[pnI kakyIfpsS ]Ým¯e¯n hmbn¡p¶Xv ckIcambncn¡pw. ""¶mbn ] dbs¸Sp¶ kXyw''. CXmWv AhÀ ÂInb ]cky nÀhNw. 1971þ sI¶¯v F. tem§vam³ AUzÀ ssSknwKv F¶ {KÙ¯n C§s Ipdn ¨p. ""Hä Bibhnnab¯neqsS nch[n BfpIsf hioIcn¡phmpw Adnhp ÂImp apÅ {iaamWv ]ckyw''. ]cky¯nsâ Ncn{Xw ]Tn¡phm³ {ian¨ T.R.Nevelt FgpXnbXn§s: ""kmaqlnIhpw km¼¯nIhpw hmWnPy]chpamb hnIk {]{InbbpsS ^eambn kzm`nhnIambn hfÀ ¶ph¶ H¶mWv ]ckyw''. Atacn¡³ amÀ¡änwKv Atkmkntbj³ ]cky¯np ÂInb nÀhNw C{]ImcamWv ""{]Xn^ew ÂIn nÀhln ¡s¸Sp¶ Bib§fpsStbm DÂ]¶§fpsStbm tkh§ fpsStbm AhXcWtam {]NmcWtam BWv ]ckyw. Xncn ¨dnbmhp¶ {]mtbmPIpÅ Cu {]{Inb hyànKXambncn ¡pIbnÃ''. _lpPam[ya§fpsS hfÀ¨, ]cky k¦Â¸¯nepw kzm[ow sNep¯n. tPm¬ Fkv.ssdäv C{]ImcamWv ]ckys¯ nÀhln¨Xv. ""_lpPam[ya§fneqsS nÀhln¡s¸Sp¶, nb {´nXhpw Xncn¨dnbm³ Ignbmhp¶Xpamb hnhchnnabhpw hioIcWhpamWv ]ckyw.'' {]kn² D]ymkImcpw Ncn{XImcpamb tXmakv sa¡mf Àaam[pcyt¯msS FgpXnbXv C§s-: ""hyhkm b§Ä¡v Bhnb{´w F´mtWm AXpt]msebmWv _nkn knv ]ckyw þ AXns NemßIam¡p¶ GIiàn. I½«¯n HgnsI _m¡n GXnpw ]Ww D−­m¡phm³ ]c kyw thWw!'' tdmUdnIv sshäv At±l¯nsâ AUzÀssSknwKv þ ""hm«v Cäv Cukv B³Uv lu äp Up Cäv'' F¶ {KÙ¯n ]cky k¦Â ]¯nsâ ssh]peys¯¡pdn¨v s½ HmÀ½n¸n¨psImï­v FgpXp¶p. Hcp sSenhnj³ ]ckyNn{Xw Asæn Hcp ]{X¸ckywþ ]ckyw F¶p ]dbpt¼mÄ CsXms¡ am{Xw FSp¯m t]m cm. Hcp I¼nbpsS HcpXp­−p ISemkv t]mepw AXnsâ ]c kyw BWvþ Hcp _nÃv DÄs¸sS, Npcp¡n¸dªm Hcp I¼n X§Ä¡v hn¡phmpÅhsb¡pdn¨v s]mXpP{i² t Sphmmbn sN¿p¶ FÃm {]{InbIfpw ]ckyamWv. (XpScpw) hn¸bv¡mbpÅ DXv]¶§fpsStbm tkh§ fpsStbm hmNnItam, tcJobtam, cNmßItam, Nn{XmßItam Bb {]Jym]w, hnesImSp¯v hm§p¶ Øm¯neqsStbm kab¯neqsStbm A¨Snþ CeIvt{SmWnIv am[ya§fneqsSsbm CXv nÀ hln¡s¸Sp¶p. s{]m^. tPmkn tPmk^v AtÊmkntbäv Uo³ (A¡mUan¡v Unssh³ C³Ìnäyq«v Hm^v aoUnb kb³kv, apcn§qÀ) Students’ Corner ▼
  • 30. 35Cs^IvSohv BUvtImw Unkw_¿ 2015 ▼ Fashion Off white plain net, thread work net, violet lace, pearl and stone work with satin lining Half blouse, velvet and golden material, gold stone and gold pearl work. Double layer shirt peach and golden color, golden pearl and flower work Gown Gown Red thread work net and yellow net , red stone with yellow satin DESIGNER Junitha M.M. Smruthy College of Arts and IT, Thrissur Blue semi silk material, silver color material, silver stone, lace and flower Frock Frock Yellow and red net, Satin lining, red lace, red flower, red stone work Choly
  • 31. Cs^IvSohv BUvtImw Unkw_¿ 201536 A concept shoot done by Fashion Monger's. A 'Black and White' Experiment by the team          Concept Shoot ▼
  • 32. 37Cs^IvSohv BUvtImw Unkw_¿ 2015 Define your world in BLACK and WHITE Fashion Monger's ▼ Concept Shoot Define your world in BLACK and WHITE ▼ Concept Shoot
  • 33. Cs^IvSohv BUvtImw Unkw_¿ 201538 Fashion Monger's              Concept Shoot ▼
  • 34. 39Cs^IvSohv BUvtImw Unkw_¿ 2015 Concept and Stylist : Fashion Monger Achu Assistant : Smiji K T Model : Ruby Siddiqha Retouching : Akhil Vishnu Make up : Jeena, Tobin Photo : George Behind the scene : Sudev (Cat Entertainment) Location : Cute Creations Special Thanks : Athira Gold & Silks (Goldin Antony) FOR YOU Group (Anoop Issac), Sedhunath. V. S, Tintu. J. Anand Fashion till the moon and black ▼ Concept Shoot
  • 35. Cs^IvSohv BUvtImw Unkw_¿ 201540 Photography ▼ | Golden seabed: Here, a cloud of tadpoles float in the golden Campbell River in British Columbia, By EIKO JONES | A diver on the seabed in Cabo, New Mexico, works next to a huge shoal of fish who swirl around each other By OCTAVIO ABURTO Underwater photography Cs^IvSohv BUvtImw I Unkw_¿ 201540
  • 36. 41Cs^IvSohv BUvtImw Unkw_¿ 2015 ▼ Photography | This was the terrifying sight facing photographer Sam Cahir as he took a close-up shot of a fearsome mako shark | While a shipwreck in Eliat, Israel, plays second fiddle to a seahorse By DANY WEINBERG | This incredible image of a marine mammal earned By Ellen Curlaerts Cs^IvSohv BUvtImw I Unkw_¿ 2015 41
  • 37. Cs^IvSohv BUvtImw Unkw_¿ 201542 2014 hw_À 7. ]qbnse {]ikvX- amb Hcp Gkn HmUntämdnbw. apws_ aebm fn Atkmkntbjsâ [tiJcWmÀ°w Hcp mSIw S¡p¶pï­v. tIcf¯n kq¸Àlnämbn AhXcn¸n¨ ""ap¨ntem«v `KhXn'' C¶v 7 aWn¡v. Ct¸mÄ kabw 5aWn à Xnc¡p−­v. BfpIÄ IpSpw_ktaXw F¯nt¨À¶psIm−­ncn¡p¶p. ]t£ kwLm- SIÀ D¡WvTmIpecmWv. AhÀ amdnn ¶v Fs´ms¡tbm AS¡w ]dbp¶p−­v mS I{Sq¸wK§Ä¡pw apJ¯v Hcp ¾mXbp−­v. At¸mfhntSbv¡v Hcp ImÀ h¶p n¶p. mSImwK§fpw I½än¡mcpw [rXnbn Imdnsâ ASpt¯¡v HmSnsb¯n. Imdn Ân¶v c−­p aq¶pt]À tNÀ¶v Hcp sNdp¸¡mcs Xm§n¸nSn¨v Cd¡p¶p. nhÀ¶p n¡m³ Xosc nhr¯nbnÃm¯ AbmÄ ""C¯ncnshÅw Xm'' F¶p ]dªp kwLmSIcnsemcmÄ I¿nencp¶ Ip¸nshÅw o«n. IqsSh¶bmÄ hne¡n ""AcpXv shÅw sImSp¡cpXv''. Ahimb sNdp¸¡mc³ Abmsf Zbo bambn tm¡n. hnjat¯msS H¶p Nncn¨p. FÃmhcpw tNÀ¶v Abmsf Xm§n]nSn¨v {Ko³ dqante¡v sIm­−pt]mbn. kwLmSIÀ ISp¯ Bi¦bnembn HcmÄ: C¶p mS Iw S¡ptam? asämcmÄ: Hcn¡epw S¡nÃ, AbmÄ Ac§p`h§fpambn ssh¡w _np _p¡p sNbvX GPânsâ, IcmÀ sNbvX kanXn DSaØsâ, Sn¡äphnä aebmfn Atkmkntbjsâ, ]WwsImSp¯p Im¯ncn¡p¶ t{]£Isâ Hs¡ Bhiy amWv AhImiamWv mSI ZÀiw. AXnnS¡v Hcp mSISsâ Pohv F´phne? aq¶v ]Xnäm­ïnsâ Theatre ▼
  • 38. 43Cs^IvSohv BUvtImw Unkw_¿ 2015 F§ns mSIw Ifn¡pw!!! AsX B m SI¯nse {][ms¸« c−­v IYm]m{X§sf AhXcn¸nt¡−­þ ssh¡w _np F¶ SsbmWv Xm§n¸nSn¨nt¸mÄ sIm­−pt]m bXv. ]m³{Inbmkv {KÙn¡v amcIamb AkpJw _m[n¨v AXoh KpcpXcmhØbn emWv Abmfnt¸mÄ. Hcp XpÅn shÅwt]m epw sImSp¡cpsX¶mWv tUmIvSÀamcpsS IÀi nÀt±iw. shÅw IpSn¨m ]m³ {Inbmkv {KÙn Nnet¸mÄ s]m«ntb¡mw. A§s kw`hn¨m acWw Dd¸v. Ct¸mgpw c£s]Sm³ A©p iXamw am{Xta Nm³kpÅq F¶mbncp¶p tUmIvSÀ amcpsS ap¶dnbn¸v. tlmkv]näen ICU hn n¶v nÀ_Ô]qÀÆw Cd¡nsIm­−p h¶ncn¡pIbmWv ]qsbn mSIw Ifn ¡m³. ]Xnmbnchpw Ccp]Xnmbnchpsam s¡bmWv Sn¡äv nc¡v. mSIw S ¡Ww. _p¡p sNbvX GPânsâ, IcmÀ sN- bvX kanXn DSaØsâ, Sn¡äphnä aebmfn Atkmkntbjsâ, ]WwsImSp¯p Im¯n cn¡p¶ t{]£Isâ Hs¡ BhiyamWv, Ah ImiamWv mSI ZÀiw. AXnnS¡v Hcp m SISsâ Pohv F´phne? mSIw XpS§p¶Xnpap³]v Hcp Au ¬kvsaâv, t{]£IÀ¡nSbn tgvkpamÀ Bsc¦nepw Dsï­¦n {Ko³ dqante¡v F¯Ww F¶v. `mKy¯nv Hcp tgvkv F¯n. thZIpdbm³ C³P£pÅ acp ¶v tlmkv]näen n¶v sImSp¯b¨n«p­ −mbncp¶p. H¶c aWn¡qÀ thZ Ip- dbpw. AXv Ip¯nh¨p. ap¨ntem«v `KhXn bnse cmas¸cph®³ cwKs¯¯n ""CXp c−­pw S¡nÃ'' UbtemKv apg§n. kwLm- SIÀ Fgpt¶äpn¶v I¿Sn¨p. thZ ad¶v c−­caWn¡qÀ Ac§v ndªmSn. ]ntä¶v ss^vfän sIm¨nbnte¡v. ^vssfän Ibdp¶Xphscbpw A`nbnt¡­−n h¶p. KpcpXcamb AkpJapÅhsc ^vssfän sIm−­pt]mInÃ, {]tXyIn¨pw Hä¡v. thZ bnÃm¯hmbn nhÀ¶p S¶v ^vssfän Ibdp¶Xphsc A`nbn¨p. PohnX¯nse Gähpw s]Às^IvSmb A`nbw. FbÀt]mÀ «n Anb³ Im¯pn¶ncp¶p. XpSÀ¶v FdWmIpfw Inwkv tlmkv]näense ICU hn 9 Znhkw. Poh³ XncnsI¸nSn¨p sImSp¯p AhnSps¯ `njKzc·mÀ. 15 Znhks¯ Bip]{Xn hmk¯npw Hcp amks¯ hn{ia¯npw tijw ho­−pw Ac§nsâ Xnc¡nte¡v. ssh¡w _nphnv mSIhpw PohnXhpw c­−à H¶pXs¶bmWv. 14þm as¯ hbÊn ASqÀ tKm]me IrjvW³ kwhn[mw sNbvX ""A´cw'' F¶ knnabn Hcp kon A`nbn¡m³ _nphnv Ahkcw e`n¨p. kp[ojnsm ¸ambncp¶p ko³. aqt¶aq¶v UbtemKp IfpÅ thjw. ]t£ m«n AXp henb Hcp kw`hambn. _np knnabnÂ, AXpw ASqcnsâ Nn{Xw, Cnbh³ Ie¡pw. m«nse r¯m²ym]Imb ]¦Pm£³m bÀ At±l¯nsâ ]pXnb _msebnse cmPIpamcmbn _np hns XncsªSp¯p. A§s 15þmw hbÊn mbImbn. ]n¶oSv ssh¡w Kmb{Xn, CS¸Ån AtimIv cmPv & ]mÀ«n XpS§nb _mte {Sq¸pIfn 5 hÀjw. sIm¨n³ mSI thZnbneqsSbmbncp¶p mSI¯nsâ XpS¡w. IpbnemWv Kpcp. ]n¶oSv tNÀ¯e ssjeP, sImÃw ssNXy F¶o mSIkanXnIÄ. mSImNmcy³ {io.Fkv.FÂ.]pc¯nsâ kqcytkmabn c­−p hÀjw A`nbn¨ ssh¡w _np aebmf mSIthZnbnse Antj[ymb Smbn amdpI bmbncp¶p. Xncph´]pcw kwLtNX, Xncph´ ]pcw k¦oÀ¯, ]mem I½yqWnt¡j³kv, kuaykmc, tImgnt¡mSv k¦oÀ¯ XpS§n Ht«sd {]apJ kanXn Ifn A`nbn¨p. 2000 ¯n Beph imcnIbpsS ""tZhkv] µw''F¶ mSI¯nse A`nb¯nv anI¨ c­−mas¯ Sp Å kwØm AhmÀUv e`n¨p. ssh¡w Ad¯dho«n cmLh³, iymaf Z¼XnIfpsS aq¯aImWv _np. `mcy Pqen- bpw A`nt{XnbmWv. Ccphcpw Hcpan¨mWv mSIbm{XbnÂ. aI³ Aa _np. Ac§n 30þmw hÀj¯n F¯nn¡p¶ ssh¡w _np Ct¸mÄ hÅphmSv mZw I½yqWnt¡j³knsâ {] Pm]Xn F¶ mSI¯n {]Pm]Xnsb AhXcn¸n¡p¶p. Hcp mSI¯n Xs¶ hyXykvXamb {]mb¯nepÅ hnhn[ IYm]m{X§sf AhXcn¸n¡pI _nphnsâ {]tXyIXbmWv. ap¨ntem«v `KhXnbnse cmas¸cph®ms ImWmnSbmb bphNeNn{X kwhn[mbI³ {io._ntmbv tPm¬ Xsâ ]p Xnb Nn{Xamb ""HmÀ¡nUv ]q¡Ä ]dªIY'' bnse 80 hbÊpÅ aq¸sâ thjw _nphnv ÂIpIbmbncp¶p. BZn- hmkn kaqlw tcnSp¶ hÀ¯amIme NqjW§Äs¡Xnsc hnc Nq−­p¶ Cu Nn{X¯n c−­v sKä¸n hcp¶ apgpof thjamWv ssh¡w _nphn.v 50 hbÊpw 80 hbÊpw. kwhn[mbI³ _ntmbv tPmWnsâ A`n{]mbw aebmf knnabv¡v AXymhiyamWv Cu S³ F¶mWv. Nn{Xw dneoknwKnv Hcp§p¶p. iàamb IYm]m{X§sf e`n¨m XpSÀ¶pw knnabn A`nbn¡pw. ]t£ AXnpth­−n m SIw ssIhnSm³ Hcp¡aà _np. mSIw Ignªv hnbÀs¸m¸n {Ko³ dqan Ccn¡pt¼mÄ Bthit¯msS ASps¯¯n I¿n apdpsI ]nSn¨v ¶mbncp¶p, H¯ncn CjvSmbn F¶p ]dbpt¼mgpÅ Bµw, kwXr]vXn AsXmcp hÃm¯ Ap` hamsW¶p ]dbp¶p Cu S³. $ ▼ Theatre
  • 39. Cs^IvSohv BUvtImw Unkw_¿ 201544 Construct A Bridge Creative Directors: CarstenBolk, Helmut Bienfus Agency: BBDO Client: Cemex Location : Germany War On Garbage Creative Directors: Douglas Rios, Demian Campos Agency: Publicis Client: Ecological Movement of Venezuela Location : Venezuela True Colours Creative Director: Matthias Harbeck Agency: Serviceplan Client: Faber Castell Truecolours Location : Germany Inspiring Ideas ▼
  • 40. 45Cs^IvSohv BUvtImw Unkw_¿ 2015 Furious Flood Creative Directors: PacoTorrico Agency: Young & Rubicam Client: BancoFinanciero Location : Peru When They Speak Creative Directors: Sergio Gordilho, FlavioWaiteman Agency: Africa Client: ONG Conservação Internacional Location : Brazil Sharper than you think Advertiser: WMF AG Brand name: WMF Product: WMF Kitchen Knives Awards: Epica Awards 2005 Print Homes, Furnishings & Appliances Winner ▼ Inspiring Ideas
  • 41. Cs^IvSohv BUvtImw Unkw_¿ 201546 https://www.youtube.com/c/WilsonKunjan Google Input Tool options
  • 42. 47Cs^IvSohv BUvtImw Unkw_¿ 2015 {]nbs¸«hsc½psSIpdhpIÄnI¯m ³ F«v kp{][m cwK§fn {i²sNep¯ Wsa¶v FgpXnbXv HmÀ½n¡patÃm! Ht«sdt¸À¡pw PohnX¯nsâ Cu F«v taJeIfnepw hfcmpw AhcpsS IgnhpIÄ apgphmbpw D]tbmKn¡mpw Xmev]cyap−­m Ipw. Hmtcm Znhkhpw cmhnse Fgpt¶Â¡p t¼mÄ C¶p ]cmPbs¸SWsat¶m, Adnhp sI«hmIWsat¶m, kuµcyt_m[anÃm ¯hmIWsat¶m, AekXtbmsS Ccn¡ Wsat¶m B{Kln¡p¶ HcmÄt]mepw D­ −mInÃ. Gsd kt´mjt¯msS hnPb {ioemfnXmbnXs¶ apt¶dmmWv FÃmh- cptSbpw B{Klw. F¶m Cu B{Klw an¡t¸mgpw H¶ntesd aqey§fpsS Akm ¶n²yhpw Nne shÃphnfnIfpw aqew XInSw adnbp¶Xmbn aÊnemhpIbpw sN¿p¶p­−v. t]mcmbvaIfpw {]iv§fpw Adnbp¶psï­¶p Npcp¡w! hnhn[ taJeIfn apt¶dm³ B{Kln¡p¶hcmWv Gsdt¸cpw. Htc kabw H¶ntesd e£y§Ä tSmpw tamlap­−mIpw. Cu hnhn[ e£y§fn NneXv Hcp hyànsb kw_Ôn¨nSt¯mfw AXn{][mhpw aäpNneXv A{Xbv¡v {]m[myanÃm¯ Xpambncn¡mw. Chbn AXn{]m[myapÅhtbsX¶pw A{Xbv¡v {]m[myanÃm¯Xv GsX¶pw F§ns Is­ï¯mw? Cu tNmZy¯npÅ D¯cw efnXambn Is­−¯mhp ¶tXbpÅq, B hyànbpsS hnes¸« kabw, {i², AXnp Å DuÀÖw, ]cnXØnXnþ hyXykvX e£y§Ä¡mbn Cu hI Imcy§Ä F{Xt¯mfw B hyàn sNehgn¡p¶p F¶v tm¡nbm aXn. AXn{][msa¶v IcpXp¶ aqeye_v[n¡pth­ −nbmbncn¡pw ta¸dª mepImcy§Ä Gähpw IqSpX D]tbmKs¸Sp¯p¶Xv. Gähpw Ipdhv sNehm¡s¸Sp¶Xv, GsXÃmw e£y§Ä¡p th−­nbmtWm Ah B hyànbpsS tm«¯n A{][mambncn¡pw. B hyàn B{Kln¡p¶ Pohn-X-¯nse kao-IrXhnPbw ""`bs¸Sp¶ HcmÄ¡v Hcn¡epw bpàn]cambn Nn´n¡m³ IgnbpIbnÃ'' cm[nIm tatm³ (C´y³ aÀ¨âv thnbnse {]Ya hnXm Iym]vä³) k-Ivk-kv ]n-c-anUv
  • 43. Cs^IvSohv BUvtImw Unkw_¿ 201548 aqey§sf AbmfpsS e£y§sf AYhm B{Kl§sfbmsI C¯c¯n ap³KWm {Iaapkcn¨v Hcp ]«nIbn nc¯n hbv ¡mhp¶XmWv. ap´nb ]cnKW Gähpw Bhiyambn th­−Xnpw Ipdª ]cnK W th−­Xv Gähpw ]n¶nepw AWnn c¯pI. hnhn[ e£y§Ä¡v Htcm hyànbpw Iev]n¡p¶ hnebpw ap³KWbpw hyXy kvXamsW¶p aÊnem¡nsbSp¡p¶Xv B e£y§fpw B{Kl§fpw Nn´m[mcbnepw {]hÀ¯¯nepw sNep¯p¶ kzm[ow F{Xt¯mfsa¶v Xncn¨dnbm³ B hyànsb klmbn¡pw. tIÄhn, ImgvN, cpNn, aWw, kv]Àiw F¶o ]t©{µnb§fneqsSbmWv apjy³ temI t¯mSv {]XnIcn¡p¶X.v F¶m F§ns bmWv temIs¯ tm¡nImWp¶sX¶pw F§nsbmWv temIs¯ tm¡nImtW­ −sX¶pw Xocpamn¡p¶Xv apjy³ Xs¶ bmWv. Hmtcmcp¯cptSbpw PohnXe£y§fpsS AYhm B{Kl§fpsS ap³KWm{Ia ambncn¡pw Ahsc apt¶m«p bn¡q¶Xv. CtX ap³KWm {Iaapkcn¨mbncn¡pw B hyàn XocpamsaSp¡p¶Xv. B{Kl]qÀ ¯oIcWhpw AXphgn PohnXhnPbhpw Gähpw IqSpX e`n¡p¶ {]hÀ¯§fnepw Ahkc§fnepw `mK`m¡mImmWv AbmÄ Xocpamn¡pI. AtXmsSm¸w B{Kl]qÀ ¯oIcWhpw PohnXhnPbhpw Gähpw Ip- dhv am{Xw e`n¡p¶ {]hÀ¯§fn n ¶pw Ahkc§fn n¶pw Ignbp¶{X AI ¶p nev¡mpw B hyàn {ian¡p¶p. PohnX hnPb¯nsâ ap³KWm{Iaapk cn¨pÅ enÌn Gähpw HSphn am{Xw {] Xy£s¸Sp¶ C§fmWv Bhyànsb kw_ Ôn¨nSt¯mfw {]m[mytadnbXmth­ïsX¶ aäpÅhcpsS Bibapkcn¨v Ahbv¡pth−­n {]hÀ¯nt¡−­n h¶m B hyànbpsS DÕmlw apgph³ tNmÀ¶pt]mIm³ CSbp−­v. A¯cw kµÀ`§fn {]hÀ¯§Ä ]qÀ ¯oIcn¡mpÅ Xmev]cy¯npw DuÀÖ ¯npambn _mlyt{kmXÊpIsf XpSÀ¨bmbn B{ibnt¡−­n hcp¶Xv kzm`mhnIamWv. At¸msgms¡ B hyàn Aiàmbn Xocp Ibpw AhcpsS PohnXw AÀ°iqyambn s¡m­−ncn¡p¶Xmbpw tXm¶m³ hgnbp−­v. bYmÀ°¯n sh«ns¯fnt¡−­ ]mX bn n¶pw PohnXw hyXnNen¨vt]mbXmbpw tXm¶ntb¡mw. BXy´nIambn B hyàn ¡pXs¶ Xncn¨dnbm³ ]äm¯ HchØbpw h¶p tNÀt¶¡mw. adn¨v B hyànbpsS Gä hpw al¯mb aqey§Ä¡pw e£y¯npw th­−n Pohn¡pt¼mÄ AbmÄ DÕmln bmIpw. DuÀÖkzemIpw. Bbmfn Hfn ªncn¡p¶ IgnhpIfpw {]Xn`bpw kSIp Ssªgpt¶Â¡p¶p. kzbw ]SÀ¶v ]´ en¡p¶p. PohnXw kwXr]vXn ndªpw BizmkIcambpw Ap`hs¸Spw. sse^v ho Hcp hyànbpsS PohnXs¯ k^eam¡p¶Xv F«pta JeIÄ hgnbmWv. Cu F«v taJebpw Htc coXnbn ]ptcm Kan¡pt¼mgmWv kaoIrXamb hnPbsa¶v ]dbmmIp ¶Xv. c−­paq¶v taJeIfn apt¶dnbXpsIm−­v am{Xw PohnXw kpKaambn ]ptcmKan¨p Fs¶m¶pw ]dbm³ ]äpIbnÃ. Xmsg sImSp¯ncn¡p¶ NmÀ«n kzbw Hcp ]co£Ww S¯ntm¡pI: tPmjn tPmÀPv joshygeorgecartoonist@gmail.com ]{X-{]-hÀ¯-Ipw Sn.-hn. Ah-Xm-c-Ipw ssa³Uv ]ÆÀ s{Sbv-dp-amWv teJ-I³. Hmtcm `mK¯pw F{Xam{Xw kvtImÀ sN¿m³ ]äp¶psh¶v ASbmfs¸Sp¯pI. Hmtcm¶nepw Gähpw Xmgv¶ t«w ]qPy hpw Gähpw DbÀ¶ t«w ]¯pamWv. Hmtcm hn`mK¯nepw 0þ10 skvIbn n§fpsS kvtImÀ F{Xsb¶v ASbmf s¸Sp¯pI. F«v taJeIfnepw n§Ä ssIhcn¨ t«w ASbmfs¸Sp¯nbtijw Ah X½n ]ckv]cw _Ôn¸n¡pI. AXn n¶v n§fpsS PohnX¯n ssIhcp¯m³ IgnªXpw AhKWn¡s¸«pInS¡p¶tXm ssIhcn¡s¸tS­ïtXm Bb taJeIÄ kzbw t_m[ys¸Spw. Cu tcJIÄ A©npw apIfn t]mIpIbmsW¦n XoÀ¨bmbpw DbÀ¶ Xe¯nepÅ kaoIrXhnPbw Xs¶ IcKXam¡nbncn¡p¶psh¶v nÝ bn¡mw. ""n§fpsS DuÀÖs¯ {]hr¯nbm¡n amäm³ e£y§Ä klmbn¡p¶p.'' þ sekv {_u¬ B ßobw kmaqlnIw sXmgnÂ]cwkm¼¯oIw amkoIw imcocnIw kmwkvImcnIw IpSpw_]cw 1010 10 10 10 10 10 10 Motivation ▼
  • 44. 49Cs^IvSohv BUvtImw Unkw_¿ 2015 ▼ Camera saKm-]n-Ivk Hcp Nn{X-¯nsâ hen-¸-hp- ambn _Ô-s¸-«n-cn-¡p-¶p. 1 an-ey¬ ]nIvk-ep- IÄ tNÀ¶-XmWv 1 saKm-]n-IvkÂ. AXm-bXv 2 Fw_n Iyma-d kr-jvSn-¡p¶ Nn{X-¯n BsI 2 aney¬ ]nIvk-ep-IÄ D−m-bn-cn-¡pw. ]n Ivk-ep-IÄ NXp-cm-Ir-Xn-bnepw slIvk-K¬ BIr-Xn-bnepw ImW-s¸-Sp-¶p. 1 saKm-]n-Ivk Iymad krjvSn-¡p¶ Nn{X¯nsâ sskkv 1200 ]nIvk of-¯nepw 900 ]nIvk hoXn- bnep-am-bn-cn¡pw (1200 x 900). Hcp -VGA Iym-ad krjvSn¡p¶ Nn{X-¯nsâ hen¸w 640 x 480 -B-bn-cn¡pw (.3 saKm-]n-IvkÂ). Hcp Iyma-d-bpsS sk³k-dn-epÅ ]n Ivk-ep-I-fpsS F®w AXnsâ dk-eyq-j-p- ambn _Ô-s¸-«n-cn-¡p-¶p. sslsd-k-eyq-j³ F¶p ]d-bp-t¼mÄ AXv ]nIvk-ep-I-fpsS F®-¯nsâ hÀ²--sb-bmWv kqNn-¸n-¡p- ¶-Xv. C¯cw sk³k-dp-IÄ krjvSn-¡p¶ Nn{X-§-fpsS ¢mcn-änbpw sU]vXpw -D-¶-X-n-e- hm-c-¯n-ep-Å-Xm-bn-cn¡pw. Iymad C¶v nXy Pohn-X-¯n Hgn¨pIqSm-m-hm¯-Xmbn amdn-bn-cn-¡p-¶p. F¶m IqSp-X t^mt«m{Kmt^gvkpw Ah-c-h-cpsS atm-[À½-a-p-k-cn-¨mWv Cu cwK¯v {]hÀ¯n-¡p-¶-Xv. AXn-m Xs¶ {]^-j-W Iyma-d-Ifpw Ah-bpsS hnhn[ BIvk-k-dn-Ifpw hnZ-Kv²ambn D]-tbm-Kn-¡-W-sa- ¦n AXnsâ {]hÀ¯--§-sf-¸än imkv{Xo-b-ambn Ad-nªn-cn-t¡-ïXv An-hm-cy-amWv. Ah-sb-¡p- dn¨v hni-Z-ambn {]Xn-]m-Zn-¡p¶ teJ--]-c-¼c Cu e¡w apXÂ.. Iyma-dþs]mXp-hn-Úmw saKm-]n-Ivk t{K ImÀUv dk-eyq-j³ sFF-kvH Iyma-d-bpsS sk³kn-än-hn-än-bpw IqSp-¶p. Iyma-d-bpsS sk³kn- än-hn-än-bn hyXn-bmw hcp-¯m³ klm-bn-¡p¶ LS-I-amWv Cta-Pv sk³kÀ. CXv Iyma-d-bpsS ]c-a-{]-[m-hpw Gähpw hne- tb-dn-b-Xp-am-Wv. Iyma-d-bn ]Xn-bp¶ {]Im-is¯ (H]vän-¡Â Cta-Pns Ce-Iv{Sn-¡Â kná-ep-I-fm¡n amäp-¶p) Nn{X-§-fm¡n sFF-kvH F´m-sW¶pw AXn sâ {]hÀ¯w F§-s-bm-sW¶pw ¶mbn a-Ên-em-¡msX Nn{X-§Ä FSp-¡pI F¶Xv Hcp shÃp-hn-fn -X-s¶-bmWv. sFF-kvH, t^mt«m-{Km-^n-bpsS aq¶v {][m--L-S-I-§-fn- sem-¶m-Wv. A¸À¨À, j«À kv]oUv F¶n-h- bmWv aäp c−p LS-I-§Ä. CâÀm-j-W HmÀK-ss-tk-j³ t^mÀ Ìm³tUÀssU-tk- j³ F¶-Xnsâ Npcp-¡-t]-cmWv sFF-kvH. Iyma-d-bn ]Xn-bp¶ {]Im-i-¯nsâ sk³kn- än-hn-än-bpsS seh-emWv CXp-sIm− v AÀ°-am- ¡p-¶-Xv. sFF-kvH ¼À Iq-Sp-¶-X-p-k-cn¨v IymadF§sD]tbmKn¡mw amäp¶ [À½-amWv Ch-bv¡p-Å-Xv. sk³kn-än-hnän hÀ²n-¸n¨ kml-N-cy-¯n ^vfmjnsâ klm-b-an-ÃmsX Xs¶ Ipdª shfn-¨-¯n Nn{X-§Ä ]IÀ¯m³ CtaPv sk³k-dnp Ign-bp- ¶p. ]t£ sk³kn-än-hnän hÀ²n-¡p-t¼mÄ Nn{X-§Äs¡m¸w tmbvkpw (s{K-bn³) hÀ²n-¡p-¶p. t{K If-dn-epÅ Hcp ]c¶ {]X-e-¯n-mWv t{K ImÀUv F¶p ]d-bp-¶Xv. IrXy-amb FIvkvt]m-jÀ e`n-¡p-¶-Xn-pÅ Hcp Ìm³tUÀUv d^-d³kv H_vP-äm-bmWv t{K ImÀUv {][m--ambpw D]-tbm-Kn-¡p-¶Xv. sshäv _me³kv skäp sN¿p-¶-Xnv t{K ImÀUv D]-tbm-Kn-¡p-¶p. sshäv _me³kv skäp sN¿p-t¼mÄ Iym]vNÀ sN¿p¶ Nn{X-§Ä¡v icn-bmb nd-§Ä e`n-¡p-¶p. Iym]vNÀ sNt¿− k_vP-än-sm¸w t{K ImÀUpw hbv¡p-I. Iymad t{K ImÀUv t]mbnâ v sNbvXp-sIm−v sseäv aoäÀ FIvkvt]m jÀ IdIvSv sNbvXv skäp sNbvXv jq«v sN¿p-I-. A-Xnp tijw k_vP-än n¶pw t{KImÀUv amän tjm«v doI-t¼mkv sN¿p-Itbm IdIvSv sNbvX FIvkvt]m-j-dnp amäw hcmsX jq«v sNbvtXm Nn{X-§Ä anI-hp-ä-Xm-¡mw. F_n sI.tPmÀÖv Iymad kvIm³, tIm«bw (XpScpw)
  • 45. Cs^IvSohv BUvtImw Unkw_¿ 201550 CâÀs-änsâ Dä N§m-Xn-bmWv C¶v ]c-ky-§Ä. ]pXnb sskäp-I-fpsS BK-a-- t¯msS h¼³amÀ¡p t]mepw sSIv temI¯v ]nSn¨p nev¡m³ IjvS-s¸-tS−­n hcp¶ ØnXn- bm-Wn-t¸mÄ. CâÀs-änse sImSn-Ip-¯nb h¼³am-cn ap³n-c-bn-epÅ t^kv_p¡v ]p Xnb h³]²-Xn-I-fp-ambn C´y³ amÀ¡-än- se-¯p-I-bm-Wv. ]c-ky-tem-I-¯nv Hcp ]p ¯³ DWÀhv k½m-n-¨p-sIm−­v X§-fpsS hcp-amw hÀ[n-¸n-¡pI F¶XmWv t^kv_p- ¡nsâ Ct¸m-gs¯ e£yw. AXn-mbn C´y³ ]c-ky-¡msc ssI¿n-se-Sp-¡m³ t]m¶ hnZy-IÄ X§-fpsS Bh-m-gn-bn Cn bpw Ds­−¶v sXfn-bn-¡p-I-bmWv t^kv_p-¡nsâ {]Y-a-Zu-Xyw. ]c-ky-§-fp-ambn _Ô-s¸« kwi-b-§Ä tNmZn-¡p-¶-Xn-mbn {^o Cusa-bn kt¸mÀ«pw, _nkn-Ên hnPbw sIm¿p-¶- Xn-m-bpÅ D]-tZ-i-§fpw Sn]vkp-Ifpw X§-fpsS D]-t`m-àm- ¡Ä¡mbn X¿m-dm-¡m³ t^kv_p¡v Hcp-§p-¶-Xm-bmWv ]p Xnb hmÀ¯-IÄ. Hmtcm hÀjhpw KqKnÄ ]c-ky-ta-J-e-bn n¶pw tSp- ¶Xv aney-Wp-I-fm-Wv. cmPym-´c IW-¡p-I-Ä hyà-am-¡p-¶Xv Hmtcm hÀjhpw KqKnÄ ]c-ky-ta-J-e-bn n¶pw tSp-¶Xv aney-Wp-I-fm-Wv. cmPym- ´c IW-¡p-I-Ä hyà-am-¡p-¶Xv Hmtcm AÀ[-hmÀjnI¯nepw KqKnÄ 300 anÃy¬ tUmftdmfw ]c-ky-cw-K¯p n¶pw tSp-¶p F¶mWv. KqKnÄþt^kv_p¡vbp²w..? Online ▼
  • 46. 51Cs^IvSohv BUvtImw Unkw_¿ 2015 Hmtcm AÀ[-hmÀjnI¯nepw KqKnÄ 300 anÃy¬ tUmftdmfw ]c-ky-cw-K¯p n ¶pw tSp-¶p F¶mWv. F¶m t^kv_p- ¡nmIs« Cu Ime-b-f-hn-p-f-fn tSm-m- bXv 15 anÃy¬ tUmfÀ am{X-am-Wv. kp¡À _ ÀKnsâ t^kv_p¡v C¡m-c-W-§Ä sIm­−m Wv ]cky hn]-Wn-bn Hcp aÕ-c-¯n-pÅ ]S-sbm-cp¡w XpS-§n-b-Xv. 2004  Øm]n -X-amb KqKn-fnp C¶v t^kv_p-¡n-t-¡mÄ kzoIm-cyX P-§Ä¡n-S-bn e`n-¡p-¶p. t^kv_p-¡n F¶pw FÃm-hcpw Ibdn F¶p hcnà F¶m KqKn-fn Znh-k-¯n-sem-s¶- ¦nepw Ib-dm-¯-hÀ Npcp-¡-am-Wt¶ ]d-bm³ Ign-bq. Cu ImcWw sIm­−p Xs¶-bmWv ] c-ky-I-¼-n-Ifpw KqKn-fns IqSp-X B{i-bn- ¡p-¶-Xv. CtX B{ib atm-`mhw t^kv_p- ¡n-te¡pw Xncn-¨p-hn-Sm-pÅ {ia-§-fmWv Ct¸mÄ S-¶p-sIm−-­n-cn-¡p-¶-Xv. t^kv_p-¡v Ah-X-cn-¸n¨ qX Bi-b-§Ä Nne I¼- n-IÄ CXn-tm-SIw Xs¶ {]mhÀ¯n-I-am¡n Ign-ªp. X§-fpsS _nÊn--Ên CXv hfsc KpWw sNbvXp F¶v km£y-s¸-Sp-¯p-¶-hcpw nc-h-[n-bm-Wv. 132 anÃy¬ P-§-fmWv C´y-bn am{Xw t^kv_p¡v D]- tbmKn¡p-¶-Xv. Cu kzoIm-cy-X-bmWv ]c-ky-cw-K¯pw apt¶-ä-ap-­ −m¡m³ t^kv_p-¡nv DuÀPw evIp-¶-Xv. ¢n¡v Sp ankvtImÄ F¶ Hcp qX Bibhpw tkmjy aoUn-b-bnse h¼³ Ignª hÀjw Ah-X-cn-¸n-¨n-cp-¶p. CXnsâ ^e-ambn ]e _n kn-Êv kwcw-`-IÀ¡pw X§-fpsS _nÊn--Ên Cc«n em`-ap-­−m-b- Xmbpw IqSp-X D]-t`m-àm-¡sf X§-fn-te¡v BIÀjn-¡mpw km[n-¨p F¶pw ]e kwcw-`-Icpw hyà-am-¡n-¡-gn-ªp. ]pXp-X-{´-§-fp-ambn t^kv_p-¡v. Hcp amÀ¡-änwKv ¹mävt^mw F¶-Xn-ep-]-cn-bmbn ]ckyw sN¿m-m-{K-ln-¡p-¶-hÀ¡v IqSp-X-se-s´-Ãmw kuI-cy-§Ä e`y-am¡mw F¶-XmWv t^kv_p-¡nsâ ]pXnb Btem-N. D¸-¶-§Ä {]ZÀin-¸n-¡m³ ]pXnb cq]-`m-h-§-tfmSp IqSnb hn`m-K-§fpw hfsc thK-¯n Xpd-¶p-h-cp¶ amÀ¡-änwKv t]Pp- I-fp-amWv Gähpw ]pXnb ]co-£-W-§Ä. Ch F{X-t¯mfw hnP- b-I-c-am-Ip-sa-¶-dn-bn-sÃ-¦nepw CXn-eq-sS-sbÃmw t^kv_p¡v t^kv_p-¡n F¶pw FÃm-hcpw Ibdn F¶p hcnà F¶m KqKn-fn Znh-k-¯n-sem-s¶-¦nepw Ib-dm-¯- hÀ Npcp-¡-am-Wt¶ ]d-bm³ Ign-bq. Cu ImcWw sIm­−p Xs¶-bmWv ]c-ky-I-¼-n-Ifpw KqKn-fns IqSp-X B{i-bn-¡p-¶-Xv. ▼ Online
  • 47. Cs^IvSohv BUvtImw Unkw_¿ 201552 e£y-an-Sp-¶Xv dosS-bvte-gvknsâ {i² ]n Sn-¨p-]-äm-mWv. {]i-kvX {_m³Up-I-fpsS ^pÄkv{Io³ samss_ ]c-ky-§Ä Cd- ¡n-bm-bn-cp¶p BZy ]co-£Ww. C¶Xv amä- §Ä hcp¯n ]pXnb t^mÀam-änÂ, h-fsc thK-X-Iq-Snb sSIvÌp-I-tfmsS ]cn-jvI-cn-¨n- cn-¡p-¶p. Hcp ]c-ky-¯n ¢n¡v sNbvXm D¸-¶-s¯-¡p-dn¨v hni-Z-ambn {]Xn-]m-Zn- ¡p¶ asämcp t]Pv Xpd¶p hcpw. c­−m-as¯ ¢n¡v dosS-bvte-gvknsâ sskänse ]Àt¨kv sN¿m-pÅ kuI-cy-¯n-te-¡mWv D]-t`m- àm-hns Iq«n sIm­−p t]mhp-I. Cu ]p Xnb kwcw-`-¯n-n-«n-cn-¡p¶ t]cv "U_vUv Iym³hmkv' F¶m-Wv. CXn-tm-SIw Xs¶ dosS-bvte-gvkn n¶pw anI¨ {]Xn-I-c-W-§Ä Xs¶-bmWv U_vUv Iym³hmknp e`n¨p sIm−­n-cn-¡p-¶-Xv. Cþ- tIm-tagvkv kuIcyw t^kv_p-¡n-te¡p hcp- ¶Xv hfsc D]-Im-c-{]-Z-am-sW¶p Xs¶-bmWv Ch-cpsS hne-bn-cp-¯Â. U_vUv Iym³hmkv F¶ t^kv_p¡v Cþ-sIm-tagvknp apt¶m- Sn-bmbn Ign-ª-hÀjw ss_ _«¬kv F s¶mcp kwcw-`hpw ]co-£n-¨n-cp-¶p. Shopping features s Messenger app te¡p DÄs¸-Sp-¯n-sIm-­−m-bn-cp¶p CXv. F¶m ss_ _«¬knp aäp tkmjy aoUn-b-s äv hÀ¡p-I-fn n¶v ISp¯ aÕ-c-amWv t cn-tS­−n h¶-Xv. F´mbmepw ]pXnb amÀ¡- änwKv X{´-§-tfm-sSm¸w Xs¶ t^kv_p¡v D]-t`m-àm-¡sf kt´m-jn-¸n-¡p¶ Nne Xocp-am--§fpw FSp-¯p-I-gn-ªp. Cn apX s{]mss^ Nn{X-§-fn Pn^v Nn{X-§Ä D]-tbm-Kn¡mw aäp tkmjy aoUn-b-IÄ Ch tct¯ D]-tbm-Kn-¡m-m-cw- `n-s¨-¦nepw t^kv _p¡v AXnp X¿m-dm-bn-cp-¶nÃ. F¶m Cn apX s{]mss^-en h¼³ amä-§Ä ImWm³ km[n-¡p- sa-¶mWv I¼n Ah-Im-i-s¸-Sp-¶-Xv. hoUntbm ]IÀ¯n Pn^v Bn-ta-äv sNbvXm t]mÌv sN¿mw. samss_ s{]mss^-ep- I-fn AÛp-X-§Ä krjvSn-¡m³ CXnp km[n-¡pw. CXp hgn D]-t`m-àm-¡Ä IqSp-X kabw t^kv_p-¡n sNe-h-gn¡pw F¶-XmWv Gähpw henb t«w. CâÀsäv temI¯p Xs¶ Gähpw A[nIw ]cky hcp-amw tSp¶ KqKn-fnsâ IpXn¨p Nm«w Xs¶ t^kv_p-¡nv henb shÃp-hn-fn-bp-bÀ¯p¶ kmlNcy-¯n-emWv C¯cw ]pXnb Icp-o-¡-§-fp-ambn kp¡À_ÀKnsâ I¼n ]c-ky-cw-K-t¯¡v IqSp-X kPo-h- am-Im³ F¯p-¶-Xv. F´m-bmepw säv temIs¯ h¼³amÀ X½n ioX-bp²w I-¡p-I-bmWv. Bcp Pbn-¡p-sa¶v Im¯n- cp¶p ImWmw. $ ]pXnb amÀ¡-änwKv X{´-§-tfm-sSm¸w Xs¶ t^kv_p¡v D]-t`m-àm-¡sf kt´m- jn-¸n-¡p¶ Nne Xocp-am--§fpw FSp-¯p-I-gn-ªp. Cn apX s{]mss^ Nn{X- §-fn Pn^v Nn{X-§Ä D]-tbm-Kn¡mw Online ▼
  • 48. 53Cs^IvSohv BUvtImw Unkw_¿ 2015 Professionals' Directory t]-Pn-te¡v amädpw, ]c-ky-§fpw Abt¡ï hnemkw: Effective Publications Ph: 08593 998705, E-mail: effectiveadcom@gmail.com OUT DOOR ADVERTISING Chakra Communications 3rd Floor, Chakra Towers Vanross Jn., PO Box 200, Trivandrum Ph: 0471-2331533, 4055955 Coral Outdoor Publicity Thycaud MRS Building, 1 st Floor Opp P.R.S Sangeeth Apartment Trivandrum Ph: 09387005525 Dotnet Hoardings Advertising 3/667, Opp Nadakavue Girls High School West Nadakavue, Kannur Road, Calicut Beach Ph: 9349121155 Touch Advertising & Display Near Canara Bank Cheruvathur, Kasargod Ph: 04672-260998, 099 47 333 008 SPACEAD 40/282, Layam Road, Woodlands Jn., Kochi Ph: 09846273000 WEB DESIGNERS AND DEVELOPERS CREATIVE AGENCIES PHOTOGRAPHY DESIGNERS, PRINTERS Creative Designers & Printers 36/2626A, Shenoy Road, Kaloor Cochin- 682017 tomyjohn68@gmail.com Tomy John - 9946071010 Computer Park Paramara Road End Cochin – 682018. Sebastian - 9946911113 0484 -2393908 Dezign Centre 41/2795 D3, 1st Floor, North Avenue, Paramara Road Cochin - 682018 M T Gopalakrishnan - 9947144570 S. Krishnakumar - 9495127911 WebCastle Media Pvt Ltd 1st Floor, Cedarmount Tower Near Deshabhimani Jn, Kaloor Kochi- 682017 mail@webcastle.in Ph:0484- 4052626 ARTBEATZ Kalatharangini Building Near Kerala Kalamandalam Cheruthuruthy, Thrissur Ph: 9847171206 Athma Designs Calicut-673001 Ph : 09447348602 Brand Script No -105 DD Vypar Bhavan Vallon Road, Kadavanthra Kochi-682020 Tel: 91+9987 86 5379 Code & Hue A-12, B & B Building Power House Road Palarivattom, Kochi-682 025 Ph: 0484- 4046161 Concord Advertising I S Press Road, Ernaklam-682018 Tel: 0484-2393110 Cotton Ads St.vincent road, EKM North Kochi-682018 Ph: 09846603376 Design Team 3 rd Floor Lalan Towers High Court Junction, Kochi-682 031 Ph: 0484 4034 194 Disha Communications Pvt Ltd Cauvery Apartment Church Landing Road Near Fine Arts Hall Ernakulam South, Kochi –682016 Ph: 0484 - 2360182, 2373288 Eco Creative Agency 32/2368 A2 PJ Antony Road Palarivattom, Cochin 682025. Ph: 9447127222 Effects Media Design Sree Madhavam Kottamugal Nalanchira P O, Trivandrum Ph: 0471 2114456 Flash Graphics Alleppey. Ph: 09447473353 Impact Creatives Babu Estate, Banerji Road Ernakulam-682018 Ph: 9895504668 Inspire Ads Velayil Benglow, S N College Kappilumukku, Kollam-691001 Ph: 04743242071 Kala Creativo VII /323, Ozhukkuneetil Complex Pallithazham Mannam P.O N - Paravur, Ernakulam-683510 Ph: 08281 782138 Lights Fx Ernakulam-682028 Ph: 098950 18185 Marina Ads Mariana Sastrilane U.C.C. Ernakulam-683102 Ph: 09846186314 Nufina CSS Microsys, North Janatha Road Palarivattom, Kochi- 682 025 Ph: 0484- 2342529 Octopix Advertising Company Kothamangalam, Cochin-686673 Ph: 9645771886 Rainbow Minds Digital Graphics Palampra Ph: 944 777 8389 Sysnodes VP Marickar Road, Chambokadavu Road, Ernakulam-682024 Ph: 09249735784 Pixnnova Trivandrum. Ph: 09809702501 Silvette Calicut. Ph: 082810 14950 VirAd Creations C3-IInd Floor,VB Udyog Bldng St.Vincent Road,Ernakulam North Kochi-682018 Ph: 0484 4021333; 09947117771 Willbird Advertisers 37/3440, Ponoth Building, Ponoth Road, Kaloor, Ernakulam-682017 Ph: 098954 31019 Adept Worldwide 53/2416, 1 st Floor, Karimpurathu Road, Kadavanthra, Kochi-682020 Ph: 0484- 4032929 Asterisks Softwares 1 st Floor, Subin Building South Janatha Road, Palarivattom Kochi- 682025 Ph:0484- 4064501 Euroinfotech Cochin. Ph: 0484- 2301669 Glenspark 190 Silver Oak's, Mavelipuram Kochi-682030 Ph: 0484 - 2108537 Ideamine Technologies 111/347-B, PTRA 106, First floor P T Road, Chembumukku Kochi-682021 Tel: 0484- 4044362 Shrishti Informatics Door No 32/ 2309 B1 Nelliparambil Lane Palarivattom, Kochi-682025 Ph: 0484- 3912147 Vcode Infotech Thodupuzha Ph: 04862 220254 Weaver Technologies Kochi. Ph: 0484-2375747 Webcastle Technologies B&B Building, Room No.09 Power House Road,North Janatha Palarivattam, Cochin. Ph: 098467 15308 Yatnam Technologies 28B, ITES Habitat Center, Sector E Hall, JNI Stadium Complex Kaloor, Kochi- 682 017 Ph: 0484 4049024 Clips Multimedia Tailor Street, Near Sarada Hospital Palakkad web:www.lipspalakkad.com Jackson Gilbert Thottungal House No 14/664, Kochi- 682002 Ph: 9995238967 Jairaj photography H.No31, FAC Road, Off. Sree Narayana Temple, Ponnurunni Vyttila Kochi, Ph :8891037083 Three Winks 121, 2nd Floor, DD Mile Stone, Kochi Ph: 9400025252 Jinish Mathew - 77365 57121 Rasheed Abdul - 98951 20271 Seffin Philip - 90379 93679 Sanoj Kumar - 70251 23 123 Tojo Kappithan - 97464 47495 G Vipin Kumar - 98950 10170 ▼ Directory
  • 49. Cs^IvSohv BUvtImw Unkw_¿ 201554 N{µnI 7/11/2015 AXy-´m-t]-£n-X-amb hnh-c-km-t¦-XnI hnZysb ae-bmfn kaqlw aSn-Im-Wn-¡m-sX- kzo-I-cn-t¡ï-Xv AXym-h-iy-am-sW¶v FUn- täm-dn-b A`n-{]m-b-s¸-Sp-¶p. Is¯-gp¯v apX I¨-hSw hsc Ce-Ivt{Sm-WnIv am[y-a- §Ä ssIsh-Å-bn-sem-Xp-¡n-bn-cn-¡p-I-bmWv. Chbv¡v ]e tZmj-§-fp-apï-m-Im-sa-¦nepw hnh- c-km-t¦-XnI hnZysb Hgn¨p nÀ¯n-sIm-ïpÅ PohnXw Akm[yw Xs¶-bmWv. ^v-fn-¸v ImÀ-«v , B-a-tkm¬, Cu-t_ XpS-§n do-s«-bn cwK-¯v hn-¹-h-I-cam-b am-ä-§Ä h-cp¯n-b CþtIm-ta-gv-kv Øm-]-§-sf tI-c-f-¯n-se I-¨-h-S-k-aq-lw F¶pw `-b¸m-tSm-sS-bm-Wv Im-Wp-¶-Xv . F-¶m A-hÀ h-f-cm-m-bn sX-c-ª-Sp-¯ amÀ-¤w a--Ên-em¡mtm A-Xp- ]-tbm-K-s¸-Sp¯mtm a-e-bm-fn-IÄ {i-an-¡p-¶nà F-¶p Ip-ä-s]- Sp-¯p-¶ F-Un-täm-dnb C¯-cw Ip-¯-I-i-àn-IÄ-s¡-Xn-sc ]n -Sn-¨p nÂ-¡m³ H-cp Un-Pn-ä hym-]m-c-hn-¹-h-amWvv tI-c-f-¯n-ep- ïm-tIï--Xv F-¶ A-`n-{]m-b-am-Wv ]-¦p-h-bv-¡p-¶Xv. Zn-]-{X-§-fn {]-kn-²o-I-cn-¨ {i-t²-bam-b F-Un-täm-dn-bep-I-fp-sS kw-{Klw. Cþ Pohn-X-km-[y-X-Isf D]-tbm-K-s¸-Sp-¯pI ]m-co-kv I-¯n-sb-cn-bp-IbmtWm F¶-v emdn- tIm-fn³kpw sUm-an-n-Iv em-¸n-bdpw F-gpXn-b {]-ikv-Xam-b ]p-kv-X-I-s¯-¡-dn-¨p-Å NÀ-¨-bn- eq-sS-bmWv Cu F-Un-täm-dn-b B-cw-`n-¡p¶- Xv X-s¶. {^m³-kn-p t-sc ln-äv-eÀ -S¯n-b B-{I-a-W-§-fm-Wv C-Xn-sâ {]-ta-bw Cu hn-jb-s¯ n-e-hn ]m-co-kv t-cn«p-sImï-n- cn-¡p-¶ {]-iv--§-fp-am-bn Xm-c-X-ay-s¸-Sp-¯p-I- C-X-c-kw-Øm--s¯m-gn-em-fn-I-fp-sS tI-c-f-¯n- te-¡p-Å H-gp-¡n-s hf-sc Pm-{K-X-tbm-sS-bpw AÀ-ln-¡p-¶ Ku-c-h-t¯m-sSbpw Im-W-W-sa- ¶v F-Un-täm-dn-b B-h-iy-s¸-Sp¶p. sXm-gn tX-Sn a-e-bm-fn-IÄ h³-tXm-Xn a-dp-m-Sp-I-fn- te-¡p I-S-¶-Xn-sâ t-«-§Ä tIc-fw C-¶- p-`-hn-¡p-¶pï-.v F-¶m bm-sXm-cp hn-[ ] cn-tim-[-bpw Ip-Sm-sX _w-Km-fn n¶pw _o-lm-dn n¶pw m-Km-emân n¶p-sam-s¡ tI-c-f-¯n-te-s¡-¯p-¶ A-y-kw-Øm--s¯m- gn-em-fn-Isf {i-²n-¨n-sÃ-¦n tI-c-f-¯n-v kÀ-¡mÀ K-th-j-W-cwK-¯p h-cp¯n-b ]pXn-b ]-cn-jv-Im-c-§Ä Cu ta-Je-sb X-IÀ-¡m³ am- {X-ta D-]-I-cn-¡q. K-th-j-W-§Ä kzm-{i-b-kw- cw-`-§-fm-¡p-Ibpw K-th-j-W-¯n-m-h-iyam-b ]-Ww K-th-j-Icpw Øm-]--§-fpw kz-bw I-sï-¯n-bn-cn-¡-W-sa-¶p-Å nÀ-t±-i-hp-am-Wv ]pXn-b hn-hm-Z-§Ä-¡p Im-c-W-am-bXv. F-¶m am-kw tXmdpw K-th-j-W]p-tcm-K-Xn-sb-¡p-dn-¨v kÀ-¡m-cn-v dn-t¸mÀ-«p Â-Ip-Ibpw th-Ww. tI-{µ-kÀ-¡m-cnsâ km-aqln-I km-¼¯n-I bm-Wv tZ-im-`n-amn. G-ähpw B-[p-n-Ihpw an-I-¨ B-kq-{X-Whpw ssk-n-I-ti-jn-bp-ap-Å sFF-kv-sF-F-kns-t]m-se-bp-Å `o-I-c-kw-L-S-I-sf kÀ-¡m-cpI-sf i-àn-s¸-Sp-¯n-s¡m-ïv am- {X-ta t-cn-Sm³ km-[n-¡p-I-bp-Åp F-¶-`n-{]m-b-s¸-Sp-¶ F-Un- täm-dn-b k-±mwlp-ssk-sbpw tI-W ap-h-½À K-±m-^n-sbbpw h-[n-¨-Xm-Wv ]-Ýn-ta-jy-bn `o-I-c-hm-Zw D-d-ªp-Xp-Åm-n-S-h- cp-¯n-b-sX-¶v ]-d-bp-¶p. A-]-I-S-I-c-am-bn-¯oÀ-t¶¡mw. A-Sp-¯n-sS -S-¶ ]-e kw-`-h- §fpw B km-[y-X-bn-te-¡m-Wv hn-c Nq-ïp-¶Xv. n-tcm-[n¨ t_mtUm `o-I-c-kw-L-S--bp-sS I-am³-UÀ en_n-tbm¬ _-kp- am-Xncn (Un-¦)bm-Wv tIm-gn-t¡m-«v ]n-Sn-bn-em-b-Xv. C-§-s-bp-Å kw-`-h-§-fn A-[n-Im-cn-IÄ A-m-Ø- Im-Wn-¡m-sX Xo-cp-am-- §-sf-Sp¡-Ww. F-¶m A¯-cw Xo-cp-am--§Ä C-´y-bp-sS A- J-ÞX-sb X-IÀ-¡p-¶-Xp-am-I-cp-Xv. -Ip-ä-Ir-Xy-§Ä X-S-bm-p-Å ap³-I-cp-X FÃm-hÀ-¡p-ap-s-ï¦n sXm-gn ta-J-e-bn `o-I- ccpw Ip-ä-hm-fn-Ifpw p-gªv I-b-dp¶-Xv X-S-bm³ km-[n-¡p-sa-¶ {]-Xym-i-tbm-sS-bm-Wv F-Un-täm-dn-b A-h-km-n-¡p-¶Xv. e-£y-§Ä-¡v A-p-kr-X-am-bm-Wv K-th-jW-§-sfÃmw -S-¡p-¶- sX-¶v Dd-¸p h-cp-¯m-m-W{tX CX.v {]-[m--a-{´n-bp-sS "ta-Iv C³ C´ym' F-¶ -b-¯n-v I-S-I-hn-cp-²-am-Wv K-th-j-W-cwK-s¯ kzm{i-b kw-kv-Im-cw F-¶p ]-d-bp-¶p F-Un-täm-dn-bÂ. hn-Zym- `ym-k-s¯bpw K-th-j-W-s¯bpw mw tImÀ-]-td-äv h-ev-¡-c-W- ¯n n¶pw hÀ-Ko-b-h-Xv-I-c-W-¯n n¶pw tam-Nn-¸n-¡-W-w cm-Py-¯n-sâ s]m-Xp-XmÂ-]-cyw A-Xm-Wv. CXnsXncmbn {] hÀ¯n¨m -ãw cm-Py-¯n-m-Wv kw`hn¡pI F-t¶mÀ-½n-¸n- ¡pIbmWv FUntämdnbÂ. ]m-co-kv I-¯n-sb-cn-bp-t¼mÄ FÃmhÀ¡pw th-Ww Pm{K-X K-th-j-W-cw-K¯pw n-£n]v-X XmÂ-]-cy§Ä tZim-`n-amn 16/11/2015 am-Xr-`qan 6/11/2015 am[yaw 2/11/2015 Editorial ▼ Cs^IvSohv BUvtImw I Unkw_¿ 201554