Academia has been ahead of the business world for a decade now when it comes to using video as a communications and sharing tool. Here, we outline the 7 things universities can teach businesses on how to get the most out of video - solving for hardware, videography, network bandwidth, cost, search, and scaling. Panopto makes it easy to record, share, and search video–in a single solution that requires zero new hardware and zero specialized training. Panopto’s video content management system automatically standardizes almost any video camera, then automatically encodes and uploads to a secure, searchable “Enterprise YouTube” of video content that can be shared internally or with partners and customers. For more, visit www.Panopto.com or call 855.PANOPTO today.

2. 7 Things Every Enterprise Can Learn
about Video from Universities

3. Case Study: Microsoft vs. University of Essex
Microsoft Academy
9,000 videos
Company-wide video portal for knowledge
sharing, social learning, training videos
Results: 9,000 videos in year 3
100k employees: almost 1 video for every 10 people
Adopted by engineering, marketing, sales,
support, operations, legal, finance, L&D
Microsoft

4. Case Study: Microsoft vs. University of Essex
University of Essex
80,000 videos
Created a campus-wide video portal for
knowledge sharing (recording
lectures, supplementary course material)
Results: In the third year, 80k videos uploaded
into the system
11k students
Year 3
Essex

5. Case Study: Microsoft vs. University of Essex
80,000 videos
9,000 videos
Year 3
Microsoft
Year 3
Essex

6. Video Learning in Universities and Corporations:
Same Use Cases, Different Names

7. Video Learning in the Enterprise
Recording Instructor-led Training

8. Video Learning in the Enterprise
Delivering Video to Remote Offices and Employees

9. Video Learning in the Enterprise
Capturing Information During Meetings

10. Video Learning in the Enterprise
Presenting Information from Your Laptop

11. Video Learning at Universities

12. Overcoming 7 Common
Video Challenges

13. The Hardware Issue
Problem:
Specialized AV Hardware
is expensive and doesn’t
scale
#1
Solution:
Software and commodity
cameras are reliable,
affordable, and scalable

14. The Videographer Dilemma
Problem:
Recording even a
simple course or a
presentation can be
difficult, expensive, and
time-consuming
#2

15. Solution: Distributed Recording
• Record video at back of room into one laptop
• Record screen at front of room into another
• Auto-Upload both to the cloud where they're
synchronized and converted into formats that
can be played on any device

16. Fragmented Video Solutions
Problem:
Departmental silos adopt
own solutions, fail to
enable cross-organization
knowledge sharing
#3
Solution:
Campus recording treats
video like CRM or security.
One consistent system
supports all needs

17. Video Chaos
Problem:
Video is scattered across
the network. It’s hard to
find and hard to support
#4
Solution:
A single library, video content
management system enables
videos to be found easily and
played on any device

18. Network Capacity Issues
Problem
Video is a rich, visual way to
better present info.
But video takes up a lot of
network bandwidth.
#5
Solution:
Adaptive Bitrate Streaming
allows you to throttle back
video quality based on
available bandwidth.

19. Scalability Limitations
#6
Adobe Connect
1,200 viewers
GoToMeeting
1,000 viewers
Cisco WebEx
500 viewers
Problem
Webinar solutions are great
for real-time discussions...
with small groups
Webcasting
CDN + WAN Caching
Tens of Thousands of Viewers
Solution:
Webcasting allows you to live
stream to thousands of viewers

20. The Video Search Problem
Corporate compliance
#7
Problem
Most video is impossible to
search. Employees can’t find
what they need.
Solution:
Inside Video Search
• Automatic metadata
generation
• Slide text ingestion
• Human and machine
transcription

21. Thank You!