Want more email subscribers? Then you need at least one lead magnet to entice them to sign up for your list. This is the first SlideShare in my "How To Create a Lead Magnet" series. This explains what a lead magnet is (they're also called signup incentives, freebies, free reports and ethical bribes), how they can double opt-in rates, formats for lead magnets, and outlines what you'll learn in the following five SlideShares. The next SlideShare walk you through how to choose the right topic for your lead magnet. In other words, how to find out what your ideal subscribers what to know. If you liked this SlideShare, be sure to check out the video version of it on YouTube: http://youtu.be/uYIIeJzC-c0 Want to learn even more about how to build your email list? Check out List Building Coaching: http://pamneely.com/list-building-coaching/