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2. In many ways, social media advertising has been in its infancy... but there are strong signs
that it's finally getting ready to grow up!
There's even a new agency in place to handle the growth and demand: The Interactive
Advertising Bureau (IAB) and they have set some measurable standards.
Mainstream companies have sprung up around it and almost all of the major social networks
not only have it, but have made a series of rapid changes to conform to it within the last
couple of years.
As a matter of fact, Facebook changed its privacy policy (secretly at first) so it could do
whatever it wanted with the feed, content and photos posted by users; then changed it again
after the secrecy blew up in their faces!
And while Twitter is still trying to figure out how to make millions through advertising, Bebo
and Flixster have hired New York ad megafirm Lotame to administer their platform.
And of course, since social media advertising is now starting to 'mature'... there's a lot of
opinion and data flying about as people debate whether or not social advertising really works.
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3. Predicting The Future Of Social Media Patterns
Parties on both sides have brought forth persuasive and often equally valid arguments:
Noticing the shift to where ad money is going will give you the ultimate clue.
And yes, spending on social media advertising has been increasing so rapidly over the last few
years that last year eMarketer moved all its former predictions on social advertising's future
forward a full year!
And not too long ago Facebook hit 1 billion users and they literally knocked MySpace out of
the water!
It doesn't take a physicist or a psychic to predict that social media advertising will have a huge
impact on local business too, thanks to the geographically targeted ads it's possible to create
on some media and most notably Facebook.
I mean the system has its flaws... like it's not available in many countries.
And on Facebook if you live outside the US, you can target only by country, which may render
that option less viable.
But knowing Facebook it wouldn't be a stretch to predict their developers are working on that
as we speak.
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4. Some Things Never Change...
So while it's important to keep up with the news and watching the trends change in social
advertising, there are 6 tips that will always remain the same.
They are...
Tip # 1: It's Worth It In The Long Run
Social media advertising is worth it, even if the percentage of engaged viewers is still small
because for every one active social media viewer you have, there will be anywhere from 6-14
brought into the fold by that single person.
Think of that exponential increase factor - targeted viewers or readers brought in for you by
members of your own market.
Tip # 2: When In Doubt Lean Towards Women
If you are unsure whether the user base is more male than female, or if you know both sexes
are represented equally then always market to the women.
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5. Not only do women nowadays have 80% of the buying power, according to countless net
sources, men will usually be influenced or guided by the significant females in their lives.
A man will often walk into the store and buy the same soap he's bought for the last 7 years;
the woman is the one who will try something new - especially if she makes a personal
connection with your ad or brand.
Tip # 3: Keep Up With The Stats
Tracking, of course, is still king!
Check whatever social network you're considering using to see what their tracking provisions
and choices are.
If none exist then set them in place yourself, hire someone to handle it for you or else move
on to another network.
Tip # 4: Get Social And Multiply
Don't forget the double-edged sword of word-to-mouth recommendations in social
advertising.
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6. Make sure you deliver what you promise and if you somehow blow it: publicly acknowledge it
and then fix the mistake as quickly as possible.
You can turn disasters into an advertising opportunity, as Maple Leaf and Toyota recently did
last year.
Tip # 5: Keep It Simple
Remember that the one critical factor your ads all need is a social context.
Make sure they are preceded by and linked to social network pages, videos, groups, content.
Give your fans a place to congregate, vent and enthuse.
Hold contests and polls, ask for feedback, and offer virtual gifts. Engage.
Otherwise, your ads are guaranteed to be seen as annoying banners everyone should just
totally ignore.
Tip # 6: Remember To Keep The Party Going
Don't throw the baby out with the bathwater... meaning don't neglect all your other
advertising venues: email, offline flyers, website banner ads, or AdWords.
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7. Just track all of them and tweak them accordingly.
In most cases, social media advertising is best used to compliment these other campaign
components.
Follow these 6 tips, and you'll ride out the storms while others are still waiting to decide
which social networks to use.
Would you like to find out how you can work with me and learn how to use social media to
get more business and traffic then you ever thought was possible?
Well contact me and I'll show you can learn the exact same system that I'm using that
allows me to work only a few hours a day, from the comforts of my home, and rake in $300 to
$1,000 per day and sometimes even more!
Or if you want to just bypass all of the small talk and you're ready to take action, you can
just join me here!
Success & Blessings!
Pam Lawhorne
www.MakeMoneyWithPamLawhorne.com

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