1. 4/14/2012
SAVONLINNA OPERA FESTIVAL
PÄIVI SALMI

2. 4/14/2012
OPERA BY YOU –
THE WORLD’S FIRST OPERA CREATED BY AN INTERNET COMMUNITY
• The Savonlinna Opera Festival launched in May 2010 a project where anyone
can join the Opera by You web community and contribute to the creation of an
opera
• Any member of the web community can help to write the libretto, compose the
music, design the sets, costumes and participate in stage direction design and
even to marketing planning
• The Savonlinna Opera Festival will in turn be placing soloists, a chorus of 80,
a symphony orchestra and its entire production machinery at the community’s
disposal
• The community opera will be premiered at the Savonlinna Opera Festival in
July 2012

3. 4/14/2012
THE COMMUNITY PLATFORMS
• Community works on two internet platforms
• Open forum: http://www.operabyyou.com
• Authenticated forum (IPR): http://www.wreckamovie.com/operabyyou
• 419 community members
• Accessibility
• Anyone around the world can participate, common language: English
• Without registration or authentication required (IPR)
• Also present in the social media
• Facebook ~ 600 followers
• Twitter ~ 335 followers
• YouTube ~ 7000 viewers
• Make your own opera viral ~ 25 000 participants
• Present in other crowdsourcing platforms, e.g.
http://www.ideasproject.com/community/en/operabyyou

4. 4/14/2012
THE COMMUNITY CREATIVE PROCESS
• Supervised by the Operatives Group – a group of opera professionals
• Running the creative process in the community
• Giving creation tasks to the community, commenting and guiding the creative
process
• Making the final decisions if needed in the community
• The operatives are
• Markus Fagerudd – composer
• Iida Hämeen-Anttila – libretist
• Jeremias Erkkilä – stage director
• Jukka Pohjolainen – production director
• Samuli Laine – visual designer
• Essi Palo – costume designer
• Päivi Salmi – project manager

5. 4/14/2012
MILESTONES OF THE PRODUCTION
2010 2011 2012
- May 2010 - January 2011 - March 2012
- Launch - Costume design begins - Composing ready
- Creation of story
- May 2011 - Spring 2012
- July 2010 - Set design ready - Soloists
- Story selected - Rehearsals
- Creation of script - June 2011 - Marketing
begins - Script and libretto
ready - June 2012
- September 2010 - Stage direction ready
- Composing begins - December 2011 - Staging and rehearsals on
- Set design begins - Costume design ready site in Savonlinna
- Online reporting from
the rehearsals and
By community interactive staging
By Savonlinna Opera Festival direction
- July 21 The Premiere at
The Savonlinna Opera Festival

6. SOME ADD ON’S
• Crowdsourcing seminar in Savonlinna Opera Festival in summer 2012
• Opera performance online streaming and video sharing on sponsor website
and on operabyyou.com
• Make your own opera –competition for sponsor companies
• Opera by You interactive and educational online game
• Merchandise products around the project and the opera

7. ACHIEVEMENTS SO FAR

8. 4/14/2012
ACHIEVEMENTS SO FAR
• Requests for seminars
• Requests for interviews
• Requests for scientific research on
crowdsourcing, online communications etc.

9. 4/14/2012
A PEAK INTO THE FREE WILL OPERA
FREE WILL synopsis in short
God has had enough of all the misery
that people are suffering from and
calls a meeting with the angels. They
decide to send a couple of dead
genius back to Earth to make things
better. The geniouses are supposed
to make a huge difference in science
and art and create world peace.
The three geniouses are Joan of Arc,
Wolfgang Amadeus Mozart and
Oscar Wilde. Their enemy is Lucifer.
More
www.operabyyou.com
http://www.wreckamovie.com/operabyyou