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Study of consumer behaviour and perception towards different soap brands in mumbai
1. STUDY OF CONSUMER BEHAVIOUR
RELATED TO DIFFERENT SOAP
BRANDS IN MUMBAI
2. CONTENTS
• Objectives
• Company Overviews
• Research Methodology
– Sampling Strategy
– Sample Size
– Research Techniques
• Research Questions and Tools
• Data Analysis
• SPSS Analysis
• Findings and Recommendations
• Conclusions
3. OBJECTIVES
• To determine the awareness level of the soap brands
• To identify perception of the consumers
• To identify various factors affecting purchases
• To determine effects of product ingredients on the
consumer
• To study consumer buying behaviors
• To determine preference of the consumers
4. COMPANY OVERVIEW
• Dettol Healthy Touch Hygenic Refresh Bar Soap (citrus
fragrance). Dettol is the trade name for a line of hygiene
products manufactured by Reckitt Benckiser
• Lux is a global brand developed by Unilever. The range of
products includes beauty soaps, shower gels, bath
additives, hair shampoos and conditioners
• Dove provides skin care, hair care, body lotions, body
wash, bar soap and deodorant
• Lifebuoy, the world's leading health soap, creates
accessible health and hygiene products for your family
including bar soap, body wash, hand wash
5. RESEARCH METHODOLOGY
• Research Design – To study and gain insight about soap
usage in Mumbai Region
• Research Approach – Collecting Data though primary and
secondary methods
– Primary Data:- Online Questionnaire- Structured,
Questions are closed ended and answered in fixed
options
– Secondary Data: - Company website and articles
• Research Method: - Survey, Online Questionnaire,
• Sample Size – 25 customers
• Sampling Method:- Random sampling method
6. Research Questions and Tools
• What is the age of customers?
• What type of soap is used by the customer?
• What are the factors influencing purchase?
• Preference of the customer
• Price, Brand and Quality are the decision making factor
• Usability of the product
• Tools – Microsoft Excel, SPSS and Pie Chart
16. FINDING AND RECOMMENDATIONS
• 16% prefer medicated or herbal soap
• 28% prefer branded product
• Basically people use soap for cleaning purpose and germs
protection purpose
• Dettol is highly use product by the customer for germs and
cleaning purpose
• Usability of Dove is more compared to other products
• Even though lux and other products are more popular still
people prefer dettol
• Company should increase availability of the product
• Dettol is more preferred as compared to price and
availability
17. CONCLUSIONS
Today soaps are being purchased on major 4 factors
• Brand Name
• Antiseptic Quality
• Beauty Care
• Price