Taking on-page SEO to the next level - Page One Power Webinar August 2018
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In this webinar with Jordan and Mary from Page One Power, I took a look at advanced ways to improve your on-page SEO. We looked at terms like “LSI" (latent semantic indexing) keywords and “TD-IDF" (term frequency-inverse document frequency) to better understand how to create user-friendly content, and other ways to optimise your site to increase the number of terms it can rank for.
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Taking on-page SEO to the next level - Page One Power Webinar August 2018
- 2. Hosted by: Lead Gen Specialist | Page One Power SEO Strategist | Screaming Frog, Content Strategy Consultant | Chopped Digital Jordan Yocum Charlie WilliamsMary Wilson Technical SEO Specialist Page One Power
- 3. Charlie Williams @ p a g e s a u c e c h a r l i e @ s c r e a m i n g f r o g . c o . u k
- 4. Isn’t on-page SEO fundamental? T h e q u e s t i o n
- 5. On-page checklists Yoast, Woorank, SEMrush et al all make on-page SEO seem simple
- 7. Time to hit the bar! Right?
- 8. 5 ways to level up on page SEO I w a n t t o s h a r e
- 12. 1. Test Meta Data Don’t settle for your original
- 13. Hang on a moment... Didn’t I just call that a fundamental tick-list job? Think PPC folk don’t test ad copy?
- 14. Search Console data Find the page/keyword combinations that are under performing
- 15. Use copywritin g ctr.tools tests your SERP snippet for CTR potential
- 16. Use copywritin g Grab searcher’s interest, & leave them wanting more
- 17. Use copywritin g Build your own test and keep optimising
- 18. 2. Know your intent Create the right content for the right context
- 21. Interpret the intent Don’t build content without understanding the searcher
- 22. Interpret the intent Don’t build content without understanding the searcher
- 23. Interpret the intent Don’t build content without understanding the searcher
- 24. Understand the search market Categorise your keyword targets by intent via looking at the SERPs
- 25. Find common themes to identify different intents Understand the search market
- 26. Where’s the money pointing to? Understand the search market
- 27. Intent of the search, not about the keyword W r i t e f o r
- 28. 3. Get keyword clever Give your keyword targeting some powerups
- 29. LSI keywords Lots of advice telling you to add them to your content
- 30. Terminology LSI (latent semantic indexing) keywords: Keywords semantically related to your primary keyword. Patterns in user searches determine how one keyword is usually associated with another. LSI is based on the principle that words that are used in the same contexts tend to have similar meanings. A key feature of LSI is its ability to extract the conceptual content of a body of text by establishing associations between those terms that occur in similar contexts.
- 31. Spotting synonyms Identify search queries with the same user goal (as well as intent)
- 32. Spotting synonyms Identify search queries with the same user goal (as well as intent)
- 33. Use Google’s related searches for starting clues (but check intent!) Semantic keyword research
- 34. Semantic keyword research Many tools now group keywords by lexical similarity
- 35. Many tools now group keywords by lexical similarity Semantic keyword research
- 39. Terminology TF-IDF (term frequency-inverse document frequency): Statistic that tell us how important a word is to a document (or selection of documents), typically used as a weighting factor in searches of information retrieval.
- 40. TF-IDF identifies topics ai.googleblog.com/2014/0 8/teaching-machines-to-r ead-between-lines.html
- 41. TF-IDF identifies topics ai.googleblog.com/2014/0 8/teaching-machines-to-r ead-between-lines.html
- 44. 4. Build better content Hard work = stronger optimisation
- 45. No, we mean it this time Medic is the latest core algo update to target measurable ‘quality’
- 54. Post-Panda questions webmasters.googleblog.co m/2011/05/more-guidance-o n-building-high-quality.html
- 55. webmasters.googleblog.co m/2011/05/more-guidance-o n-building-high-quality.html Post-Panda questions
- 56. Conduct user testing Don’t try and judge the site yourself - get some outside, and neutral, input
- 62. “How does thin content usually happen? Because a publisher knows enough about SEO to have pages for different topics… But they don’t put enough effort into the pages to make them unique and valuable” Eric Enge
- 65. 5. Use internal links Signpost your content in a smarter way
- 66. Add main body links Where you link from is as important as how often you link
- 67. Review site structure Are your most important pages linked to the most?
- 68. Thanks! @ p a g e s a u c e c h a r l i e @ s c r e a m i n g f r o g . c o . u k bit.ly/p1p-sf- webinar