2. BlackBerry Application Platform
• It’s easier than ever to build apps for BlackBerry
- Java and Web development advancements in BB6
- New BlackBerry WebWorks web app platform
- BEAM to simplify mobilizing enterprise apps
• Huge commercial opportunities for consumer apps
- BlackBerry App World: Over 1.5M downloads per day
- New advertising and in-app payment services
• Enables high-value, integrated app experiences
- Platform for “Super Apps”
- New services including BBM Social Platform
• New opportunities for value creation
- Introducing the new BlackBerry PlayBook

3. The NEW BlackBerry App Platform: BB5 & BB6
Java Application Platform BlackBerry Browser
Robust platform for custom Java apps Build rich browser-based content services
• Always-0n Environment with • Rich HTML & JavaScript 1.5
Event Listening • AJAX, DOM L2
• Rich Native App Integration (Email, PIM, etc.) • Securely Push Data to Browser
• Rich Audio and Video Support • New WebKit-compliant browser in BB6 with
• LBS, Bluetooth 2.0 support for elements of HTML-5
• Highly customizable UI libraries • Ability to push out web launchers to users
New BlackBerry WEBWORKS Platform
Full-Featured apps built entirely in HTML, JavaScript & CSS || Access to all services available to Java
New BlackBerry BBM Social Platform
Use BBM to share & invite from your app || Embed BBM chat within apps || Custom extensions to BBM
Internet Connectivity & Commercial Services
BlackBerry Push Service || Geo-Location Service || BlackBerry Payments & Advertising Services
Enterprise Connectivity Services via BES
Secure Connectivity to Intranet || Secure Push Services || BEAM || OTA Application Management

4. New in BB6: Java App Development
Key Highlights:
1. Easier to build interactive, visually
stimulating user interfaces
2. Value-added “Super App” APIs
• Universal Search
• Integrated BB Maps
• Deeper integration with Inbox,
Phone, Home Screen,
Convenience Keys, PIM Apps
• Barcode reading via Camera
3. New Location Services

5. New in BB6: WebKit Browser
Key Highlights:
1. New WebKit browser
• HTML-5 subset, JS 1.5,
CSS-3
2. Rich touch and UI
experience
• Pinch / zoom, panning,
tabs
3. Embed WebKit browser in
Java apps
4. BlackBerry WebWorks on
WebKit

6. Newly announced at…

7. New BlackBerry WebWorks for BB5 & BB6
Key Highlights:
1. Leverage your existing web development skills to
build full-featured apps for BlackBerry
• HTML, JavaScript, CSS development
• Packaged into distributable apps
2. Full offline functionality with dedicated home screen
icon
• Looks and feels like any other Java app
3. Access to the power of the underlying platform
• Multi-tasking, always-on, etc.
• JavaScript access to Java APIs
• Access to online services (push, payments, etc)
Available TODAY www.blackberry.com/developers/webworks

8. New Advertising Service for BB5 & BB6
60% Revenue Share
With Developer
Mediation
Platform
• Enables developers to easily embed advertising within their apps
• Back-end “mediation platform” aggregates multiple ad networks
• Many new ad networks around the world joining soon
Available TODAY www.blackberry.com/developers/adservices

9. New Payments Service for BB5 & BB6
Key Highlights:
1. Enables seamless micro-payments from within Java
and WebWorks applications
• Purchase upgrades, premium content
• Purchase virtual currencies, credits, etc.
2. Simple API for developer to call transaction process
• Payment SDK BETA now available
3. Leverages payment methods available to user
• Carrier Billing, PayPal, Credit Card
4. Apps using Payment Service must be distributed via
BlackBerry App World
Available Q4’10 www.blackberry.com/developers/paymentservice

10. New BlackBerry Analytics Service
What are they
Who is using doing with
my app? my app?
How long are How many
they spending people are
with my app? using my app?
When are they Where are my
using my app? users?

11. New BBM Social Platform for BB5 & BB6
Embed Invite Share Create Customize
Chat Friends Content Communities User
Profiles
Social
Platform
Available H1’11 www.blackberry.com/developers/bbm

12. New BEAM Enterprise App Services
• “BlackBerry Enterprise Application Middleware” (working name)
- Expose existing services in BES for common tasks so that
customers and developers don’t need to re-invent the wheel
• Complementary client-side and server-side API libraries to
simplify the following common tasks for wireless enterprise apps:
– Push Content Directly to Calendar, Contacts, – Query Server for User/Device Info:
Tasks, Inbox o Location
– Push Content to Custom Applications Using o Presence
Pre-Built Libraries & Templates o Calendar Availability
– Simple File Transfer Between Server and o Device System-Level Info
Device File System
o Etc.
BEAM BEAM Client
Enterprise Server Container
Application
Servers
Available H1’11 www.blackberry.com/developers/bbm

13. BlackBerry Tablet OS
QNX Neutrino POSIX-Compliant O/S with True Multi-Tasking
WebKit HTML-5 Browser with full Flash 10.1 & support for WebWorks
Adobe AIR for standalone apps
Native SDK with support for OpenGL
Java support
Bluetooth pairing with BlackBerry Smartphones

14. BlackBerry Super Apps

15. BlackBerry “Super Apps”
Always on, Always Connected
Tight Integration with Native Apps
Proactive and Notification Driven
Highly Contextualized
Social and Connected
Designed for Efficiency

16. Always On, Always Connected
Apps can run on device power up or in
the background to:
•Listen and react to events
•Listen for incoming push data
•Proactively download content
•Jump in when the user needs you!

17. Tight Integration with Native Apps
Apps can integrate with native apps on
the device to:
•Add menu items to any application
•Add custom messages to the inbox
•Augment the phone with pictures
and text
•Invoke native applications

18. Proactive and Notification Driven
Apps can leverage enterprise or
consumer push and multi-tasking to:
•Visually notify the user using
updated icons, notification banner
and dialogs
•Audibly notify the user of critical
events
•Physically and discreetly notify the
user
•Give you the right info at the right
time!

19. Highly Contextualized
Apps can leverage location based
services or device context to:
•Share local experiences
•Offer up relevant discounts or
coupons
•Contextualize native app
integration
•Save the user time

20. Social and Connected
Apps can be a critical link in helping
users stay social and connect by:
•Invoking native apps including
BlackBerry Messenger, Facebook,
and others
•Leverage Peer to Peer
Communications
•Integrate with the camera to share
pictures

21. Designed for Efficiency
Apps must respect the resources on the
device to provide the best possible
experience by:
•Downloading data over WiFi if
possible
•Going to sleep when not being used
•Leveraging push
•Running intensive tasks when
device is plugged in

22. Unvired for SAP– regional super app winner
Proactive and Notification Driven Tight Integration with Native Apps Highly Contextualized
• Push data to the device and • Message List Integration • Standard Menu Integration
notify the users • One stop shop for all information

23. BlackBerry Developer Zone
Free Registered
Developer Program
• Software Downloads,
including Open Beta Programs
for SDKs!
• Comprehensive Resources
• Developer Blog & Webcast
Series, Newsletters
• Discussion Forums
• Developer Issue Tracker
• Training and Certification
• Academic Program
• Developer Services
www.blackberry.com/developers
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24. Questions?
Creating Themes for the BlackBerry Smartphone
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