1. Pablo Pineda sampler

2. Brand Communications

3. XPLOR is a community of BMW
motorcyclists. BMW asked us to
develop a program that would grow
this community into a culture, and
eventually turn into the fuel for all
BMW Motorcycle communications
and brand activities.

4. Phase 1: Launch and awareness
Viral Scavenger Hunt Challenge

5. Exclusive New Product Test Ride & Program Sign-Up Kit

6. IN-STORE LAUNCH
AND NEW OWNER’S KIT
Contains items to encourage riding:
Bandana, water bottle, magnetic
Compass, and xplor book/atlas.

7. Member Only Merchandising

8. Phase 2: Print advertising.
XPLOR program + product
integration

10. Phase 3: Online community
activation + testimonial
advertising

11. Ride Beyond
TO FIND
THE BMW
THAT
IS RIGHT
FOR YOU,
GO TO
xplor-bmw.com

12. PANTONE

13. The next generation
of color management. After 40+ years, PANTONE released the next generation of color standards. We called it Goe with intentions to
help people activate their ideas and inspiration. Part sculpture, the container helps keep all the components
together for easy access.

14. PANTONE GOE SYSTEM DESIGN
The binders and guide of the Goe System were designed with functionality in mind. Gray colors were used as the
basis of all the materials to enhance the fact that these books and guides are chromatically arranged. Software is
also included.

15. PANTONE TRADE BOOTH
PANTONE’s 2008 presence at Drupa—the largest printing equipment exhibition in the world held every four years in Germany—
focused on the launch of their new Goe color system. The concept of flourishing creativity and thousands of colors branching out of
the Goe system was chosen to feature the new advantages of their whole suite of new color products.

16. Finding inspiration everywhere.
PANTONE’s branding identity and
tag line, “The Color of Ideas” was
a constant measuring filter for
everything I worked on for Pantone.
One of the biggest challenges was to
inject a sense of being “inspired” into
their catalogs. In 2007, I developed the
theme of food as an inspiration source
for the product photography and
mixed it with other sources of
creativity, such as materials, industrial
design, crafts.
2007 Inspiration Catalog

18. Turning inspiration into action.
PANTONE’s anthem is inspiration.
In an effort to invite people to take that
inspiration into action and spike their
interest in Pantone products, we
turned to evocative graphics that told
a story of graphic design movements
that defined an era, and that were
spearheaded by people that took an
idea, a vision, into reality.

20. with our message:
PANTONE = fashion.
PANTONE = Fashion
send a clear message about
were charged to develop a print
presented a direction which would
cotton swatch system. For this we
creative community. We wanted to
PANTONE to the fashion industry’s
For PANTONE Fashion + Home we
take a big step forward and be clear
campaign that would launch their new
Print Advertising
The new PANTONE loose format cotton
swatch system. When formulating the new PANTONE cotton loose
format swatches, we developed a system that’s simply SMART. SMART stands
COTTON for Sensible, Manageable, Accessible, Relevant, and Tough - features that make
our new swatch system work even harder for you. While many other color
IS IN systems are created using a randomly generated color gamut, PANTONE has
evaluated 10,000+ products in the fashion and home markets to select the colors
that are relevant to you. This means less time sifting through hundreds of
thousands of colors and more time for getting that perfect shade in production.

21. Brand Identity

22. We were charged to develop a
brand identity and design language
that fit their four quadrants of marketing
efforts: core, popular, experimental and
shared, and also be flexible to arm them
with limitless possibilities for graphic
expression.
WORLD OF
COCA-COLA I became the project’s CD at the
stage of the development of the design
language and brand guidelines.

23. CORE POPULAR EXPERIMENTAL
GRAPHIC STYLE FLOW
After the design of the identity was complete we focused in developing the
graphic language for the 4 quadrants. This is how the graphic flow was born,
and from it sprung all the branches of expression of the brand.

24. GRAPHIC STYLE FLOW
CORE POPULAR EXPERIMENTAL
PRESENTS
1ST ANNUAL
MUSICFEST
/06
AN ENTIRE DAY OF MUSIC HELD BY COCA-COLA®
FOR THE GREAT CITY OF ATLANTA.
HOW IT ALL Exhibits
WORKS
Information Tickets

25. Although our assignment finished with the development of
the Brand Guidelines it gives us great pleasure to see how
different creatives have and will continue to become inspired
by the collaborative efforts between our client and us.
WORLD OF
COCA-COLA
TODAY

26. TRINITY WALL STREET BRAND IDENTITY
Trinity Wall Street (TWS) is one of the oldest religious institutions in New York City. With a focus on the Neighbor,
near and far, TWS’ activities extend to a global arena. Internally they had struggled for some time in unifying the
many divisions, programs and branches of this institution. We designed this identity by being true to the inherent
personality of this institution, one that is welcoming, uplifting and rooted in history.

27. AQUAIR
AQUAIR is a brand of skin care products from Shiseido targeted to moisturize specific areas in the face. The logo
needed to convey the idea of moisture being delivered by the product while being very simple and clean, being
consistent with Shiseido’s visual style.

28. Packaging

29. The next generation
of color management. After 40+ years, PANTONE released the next generation of color standards. We called it Goe with intentions to
help people activate their ideas and inspiration. Part sculpture, the container helps keep all the components
together for easy access.

30. SANKYO WINE LABEL DESIGN
Sankyo I&M holiday season gift. The inspiration was California, as the wine chosen as gift is from California.

31. )
(
VUE SWISS LUXURY WATER PACKAGING CONCEPT
Expect heightened experiences. The product fills a current empty space in the beverage world: a ultra high-end,
clear, imported water with no calories or sugar and only a slight hint of flavor. The ‘flavor’ is natural herbs. Both
the water and the herbs are from Switzerland.

32. POLAIRE WINE BOTTLE DESIGN / SUNTORY
Polaire wine is a brand of wine from Suntory Beverages in Japan. Polaire borrows from the European tradition of
wine making.

33. Creative overflow

36. Thank you