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Creating Context Scenarios




         @pablohart
7 Atoms
    4 days
Columbus, Ohio
Overview
Empathize with users, their
needs, and their aspirations
Design an experience
around key moments
Documentation
is the result of conversation
Don’t get caught up in having
    the perfect process
Zoom out
http://spin.atomicobject.com/author/pablohart
Define the
Problem Statement
Problem Statement

We are going to provide __________________
                         (a product or experience)

     in order to _____________________
                   (produce a result or benefit)

           for __________________
                  (a person or group)
The Disney experience
Individual Presentations
Do Guerilla Research
Persona
Definition
With Real
 Users
Keep re-introducing personas
 throughout entire process
Product Visionary




                    Team Members
         Teacher




  Get out of the building!
Tell the
Overarching Narrative
What?

A Story
A Story

  Moments in time
  the user has with
the product or service
Why?

Stories bring consensus

product   developer   designer   user
 owner
How?
Tell stories about the future
 improving someone’s life
Defining
Narrative
Amy                                             Susan
                                      JOBS  AND  EVENTS  STORYBOARD
                                                                                                                                                               Who:     Junior in high school                  Who:     WhoAmI guide
                                                                                                                                                               Where:   Hudsonville                            What:    Office manager
                                                                                                                                                               When:    Winter semester                        Where:   Local vet clinic




Amy wants to get a summer job, but    During a visit with the school          She finds a list of jobs on WhoAmI.      Somewhat dissapointed, she asks to      Meanwhile, Susan the office manager   Susan assembles a job profile seeking
would rather not work at McDonald’s   counselor, she shares her passion for   However, the only jobs available are     be notified about new jobs that match   at a nearby vet clinic realizes her   someone interested in working with
where she worked last year.           animals. The counselor points her       too far away from her house, and she     her interests.                          summer workload is going to be        animals at the vet clinic.
                                      to WhoAmI.                              doesn’t have reliable transportation.                                            bigger than normal and could use
                                                                                                                                                               some help.




Susan then shares the job with her    Later, Amy receives a notice with       She looks at the details of the clinic   Susan and Amy meet and the job is       Amy’s excited for her new job and     Now that the job is filled, Susan marks
mentees in WhoAmI.                    a few jobs that match her interests,    job and decides it is a good fit for     offered to Amy.                         happy it’s not at McDonald’s!         it complete on the profile.
                                      including Susan’s job posting.          her. She contacts Susan to convey her
                                                                              interest in the job.
Create Context Scenarios
What?
Scenarios that describe the
 enhanced future of a user
Why?
Uncovers the motivations, desires
& outcomes of using the product

    product   developer   designer   user
     owner
How?

Before, during & after
Goals




               Sketches
6 min. Timer
Individual Presentations
Then what?

Identify key activities
Business          User
  Goals            Needs



Key activity = A Transaction
Prototype
Creating Context Scenarios




         @pablohart

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Creating Context Scenarios