China Daily Group is a media company that publishes the China Daily newspaper globally, including Chinese, USA, European, African, and Asian editions. It has a total circulation of about 840,000 copies. The group provides news and information about China to international readers. It also publishes supplemental reports in partnerships with other major newspapers. Kenet Media Company is a Hong Kong-based media services agency that works with clients to advertise in China Daily and other Asian publications through custom advertising solutions. China Daily has editions targeted towards major regions around the world and maintains a large readership within mainland China across different demographics.

1. Media Profile 2014
China Daily
Your Global Newspaper with China Focus
China
Australia
UAE Gulf
South Africa
United State
Europe
Asia

2. Media Profile 2014
China Daily Group
▪ China Daily Group is an authoritative provider of news, analysis, comment and information to
global readers with a special focus on China. Its circulation is monitored by the State Council
Information Office of the PRC.
▪ China Daily Group publishes Chinese, USA, European, African, Asian and Hong Kong edition of
“China Daily”, with a total circulation of about 840,000 copies.
▪ China Daily also publishes “China Watch” special report, which is circulated with Washington
Post, Los Angeles Times, Daily Telegraph, and International Herald Tribune.
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3. Media Profile 2014
Kenet Media Company Ltd.
▪ Kenet Media is a media services company based in Hong Kong. Our team work with different
media owners, advertisers and agencies across Asia. We fully understand that every media
buying should be within clients' budget and business plan. Therefore, we create custom
solutions that deliver the best result and brand exposure through premium media channels in
the region. Our major media partners include Balintimes, China Daily, China Business News
and Economic Observer. Through us, clients can advertise in various platforms including
print, digital, outdoor and even social media. Also, we are able to help clients to advertise in a
wide range of publications in South East Asia and Middle East so that they can spend more
time on doing real business.
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4. Media Profile 2014
China Daily – A Global Media with China Focus
4
Hong Kong Edition
Mainland Edition
USA Edition
Asia Weekly
European Weekly
African Weekly
China Watch

5. Media Profile 2014
5
China Daily
USA Edition
China Daily
European Weekly
China Daily
Mainland Edition
China Daily
Hong Kong Edition
China Daily
Asia Weekly
China Daily
African Weekly
USA
South East Asia
Hong Kong
Australia
North East Asia
Dubai
China
Europe
Africa
China Watch
China Daily – A Global Media with China Focus

6. Media Profile 2014
China Daily Group – Global Circulation (All Editions)
China
37% North America
12%
Hong Kong
Macau
6%
Asia Pacific
UAE
28%
Europe
10%
South Africa
7%
CIRCULATIONEdition
Frequency
Format
China Daily Mainland
Edition
Daily
Broadsheet
China Daily USA Edition
Daily
Broadsheet
China Daily HK Edition
Daily
Broadsheet
China Daily Asia Weekly
Weekly
Tabloid
China Daily European
Weekly
Weekly
Tabloid
China Daily Africa Weekly
Weekly
Tabloid
Source: Internal data by China Daily
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Total Circulation: 838,843 copies

7. Mainland China Readership
China Daily Mainland Edition

8. Media Profile 2014
China Daily – Circulation
Northern China
28%
Eastern China
28%
Southern China
21%
Other Cities
9%
HK Macau
14%
Northern China
Beijing, Tianjin, Hebei, Liaoning
121,000 copies
Eastern China
Shanghai, Jiangsu, Zhejiang
102,000 copies
Southern China
(Guangdong
Edition)
Guangdong, Guangxi, Fujian,
Hainan, Yunnan
89,000 copies
8Source: Internal data by China Daily
Total Circulation in China: 312,000 copies

9. Media Profile 2014
China Daily – Circulation of Guangdong Edition
9Source: Internal data by China Daily
Total Circulation in China: 89,000 copies
Channels
Copies
Commercial Properties
31,500 copies
Residential Properties
14,500 copies
Hotels
20,000 copies
Serviced Apartments
4,500 copies
Airlines (Air China, China Southern Airlines departure in the region)
8,000 copies
Governments
2,500 copies
Universities
6,000 copies
Retails
2,000 copies

10. Media Profile 2014
China Daily – Readership in Chinese Mainland
Below 28
18%
28-45
36%
45-65
41%
Over 65
5%
Age
Below 100,000
18%
100,000-300,0
00
40%
300,000-1
million
28%
Over 1 million
14%
Annual Income (RMB)
10Source: Internal data by China Daily

11. Media Profile 2014
China Daily – Readership in Chinese Mainland
General
Manager/ VP
27%
CEO/
President
15%
Director/
Manager
32%
Government
Official
10%
Scholar
13%
Others
3%
Position
Eurpoe
40%
Asia
24%
North
America
18%
Oceania
18%
Destination (Air Travel)
11Source: Internal data by China Daily

12. Media Profile 2014
27%
26%
40%
78%
32%
79%
60%
61%
62%
74%
Real Estates
Automobile
Insurance
Domestic Travel
Outbound Travel
Digital Gadget
Fashion Accessories
Houseware
Entertainment
Training
Plan of Spending
in the coming year
China Daily – Readership in Chinese Mainland
12Source: Internal data by China Daily

13. Advertising
The most effective way to reach your target audience

14. Media Profile 2014
Mainland Edition – Advertising Rates (National)ROP
Format
Size (W x H)
BW (RMB)
4 Color (RMB)
Full Page
308mm x 500mm
175,000
294,000
Half Page
308mm x 250mm
87,500
147,000
Junior Page
174mm x 350mm
114,700
191,100
Quarter Page A
174mm x 250mm
50,000
84,000
Quarter Page B
129mm x 250mm
37,500
63,000
Bottom Strip A
308mm x 150mm
52,500
88,200
Bottom Strip B
174mm x 150mm
30,000
50,400
Centerspread
636mm x 500mm
458,600
764,400
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15. The End
Official Sales Agent: Kenet Media Company Ltd. 浩聯媒體
Contact: Patrick Chan (patrick.chan@kenetmedia.com)