2. Bridging the gap!
Wie Augmented Reality
online und offline
zusammenführen kann
Philipp Nagele, Mobilizy GmbH
TDS – May 10th

3. Agenda
•Was ist Augmented Reality
•Welches Problem kann Augmented Reality lösen
•SoLoMo
•Der Markt
•Ausblick in die Zukunft
3

4. Wikitude at a glance
We are:
 a global leader in Mobile Augmented Reality
and Location Based Services
 the Makers of the ‘World’s Best Augmented
Reality Browser’ (1)
 serving 10+ million (2) customers on five
platforms by end of Q3/2011
 15 passionate individuals based in Salzburg,
Vienna (Austria/EU), Santa Cruz (US)
 seed-funded by institutional VCs
(1)
Voted by Augmented Planet’s Readers in Dec ‘10

5. Discover Your World
• One Window to 150 Million Points of
Interest
• Personalized Dashboard
• facebook™ Connect (optional) :
NN l App
C ve
• Bookmarked Searches
Tra
.1
• In-App Premium Content No
• Global Advertising Support
• Empowering White Label Platforms for IBM,
Lonely Planet, RedBull etc.
Pre-installed on:
Major
Carrier Group
Tba 06/11
Available for:

7. Wikitude – Latest News

8. What is Augmented
Augmented Reality (AR) is when the physical
real-world environment is merged with virtual
computer-generated imagery - creating a
mixed reality.

9. Augmented Reality in the

10. AR in terms of Hollywood

11. AR now – on a
physical real world
computer generated imagery
and information

12. Augmented Reality - The magic window
12

13. Agenda
•Was ist Augmented Reality
•Welches Problem kann Augmented Reality lösen
•SoLoMo
•Der Markt
•Ausblick in die Zukunft
13

14. Location Based Search
Abstract result in list form Result shown added to the real world

15. Never take your eyes off the road – SatNav on a
Smartphone
Abstract map
Guidance
through the real
world

16. Augmented Reality
• eliminates the
hurdle of
abstraction
• bridges the gap
between digital
online and
physical world

17. Visualizing architecture

18. Visualizing architecture in the future
18

19. New trend
So Lo
Mo
Social Local Mobile
© by Mary Meeker 2011, KPCB

20. Facts about Social
Source: http://www.businessinsider.com/chart-of-the-day-time-facebook-google-yahoo-2010-9 20

21. Facts about Mobile
Source: RTR Monitor 1/2011 http://www.rtr.at/uploads/media/TM1-2011.pdf 21

22. Source:comScore The 2010 Mobile Year in Review 22

23. Source:comScore The 2010 Mobile Year in Review 23

24. How People Use Their Smartphones...
”81% browse the Internet, 77% search, 68% use an app, and 48%
watch videos on their smartphone”
”72% use their smartphones while consuming other media”
”93% of smartphone owners use their smartphones while at home
”
”95% of smartphone users have looked for local information”
”88% of these users take action within a day, indicating these
are immediate information needs”
”71% search on their phones because of an ad exposure, whether
from traditional media (68%) to online ads (18%) to mobile ads
(27%)”
”82% notice mobile ads, especially mobile display ads and a
third notice mobile search ads” Google, 2011

25. New trend
So Lo
Mo
Social Local Mobile
© by Mary Meeker 2011, KPCB

26. Agenda
•Was ist Augmented Reality
•Welches Problem kann Augmented Reality lösen
•SoLoMo
•Der Markt
•Ausblick in die Zukunft
26

27. The market for AR provider
Key Goals:
• Creating a real, daily value for the smartphone user on a daily basis
• Inspiring the user about the potential of Augmented Reality
• Keeping on the technology edge for the ‘WOW’-Effect
• Building and operating a World-Class LBS Content Ecosystem
Wikitude Direct: Enabled by Wikitude:

28. Make Augmented Reality…
Meaningful to the Masses.
Top 5 Mobile Phone Markets:
• 51% use Location-based Services
regularly
• 10% use LBS on a daily basis
• 94% think LBS are ‘valuable’
Juniper Research: …..AR app downloads to pass 1.4 billion
annually by 2014. (generating 1.5 bn USD in revenues.
Innovators, Technology Early Adopters, Early Majority, Late Majority, Laggards, Skeptics
Enthusiasts Visionaries Pragmatists Conservatives
Customers want technology and
performance Customers want solutions and convenience
For more information on customer segmentation please visit: go/segmentation

29. Creating Value for the End-User
AR view List view Map view
29

30. Augmented Reality <> Mobile Marketing
Location-based Advertising:
• Local Business Listings (e.g. Yellow Pages, Yelp,
Tupalo….)
• Location-based Vouchers (e.g. Coupies, Groupon
etc.)
• Sponsored Content (e.g. Travel Guide sponsored by
Location-based Retail:
XYZ)
• AR-based Real-Estate Information (Available objects in my
proximity)
• AR-based shopping-windows (See Video)
• Real-time price and availability information (e.g. Gas-
Stations)
Interactive Marketing:
• Interactive Billboards, Magazine-Ads (see Video)
• Interactive TV Programs
• Interactive Shopping Guides

31. Enabling AR for Partners

32. A small Outlook…..

33. Thank you!