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Electronic Retailers Association E-Commerce in Asia /  Japan Brian Nelson, CEO & President April 25, 2007
Affiliate Consolidation Globally Japan Europe US US, Europe, Japan US, Europe 1999 1999 1998 1996 1998 Yahoo! Japan (AOL) ValueClick Rakuten DoubleClick / Google Where When Ownership
Asia’s Increasing Profile
Asia’s Increasing Profile
Asia Forecast - eCommerce & Online Advertising eCommerce US$ Millions Online Ads  US$ Millions
Japanese Internet Growth Japanese Internet Users: over 78m by the end of 2006 (Over 60% broadband penetration)
Japanese Market Continues to Grow Estimates of Internet advertising expenses Estimates of the Scale of the Affiliate Services Market (Unit: billion yen) (Source: Dentsu Communication Institute) (Source: Yano Research Institute) actual estimated estimated estimated 2005 2006 (estimated) 2007 (estimated) 2008 (estimated) ValueCommerce holds a market share of around 20%. (Unit: billion yen) 2009 2008 2007 2006 2005 330.4 288.8 247.7 207.1 170.0    Web ads 566.0 488.6 414.3 342.1 272.2 Total 92.7 4.5 14.0 55.4 110.6 8.0 14.6 66.6 77.5 44.0 30.0    Mobile ads 15.0 13.1 11.9    E-mail ads 129.2 75.4 59.0    Search linked ads 13.9 2.5 1.3    Content linked ads   24.5 17.5 11.2 6.2    Mobile affiliate services 106.4 76.0 51.0 31.4 Total 58.5 81.9 39.7 25.1    PC affiliate services
Unique Features of the Japanese Market
Japan leads in Consumer Generated Media ,[object Object],[object Object],[object Object],[object Object]
World leading in Mobile Internet use… In 2005, the number of mobile internet users exceeded PC users. PC Internet Users  Mobile Internet Users  User only of cellular phone, PHS, and portable terminal (Data: IAC Ministry) 4,980 5,722 6,164 6,416 6,601 2,504 2,794 4,484 5,825 6,923 657 1,061 1,453 1,511 1,921 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 2001 2002 2003 2004 2005 (10thousand)
Japanese Mobile eCommerce Market Mobile Market Breakdown Mobile eCommerce Breakdown Mobile eCommerce- purchases,  subscriptions, services Contents- downloads to phone, ring tones,  screen savers Usage of next generation electronic cash enabled phones  (Felica) on the rise
Products Purchased with Mobile eCommerce
Introducing ValueCommerce /
Introduction to ValueCommerce ,[object Object],[object Object],[object Object],[object Object],[object Object],Leading Performance Marketing Company in Japan
Japanese Market Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cost per mille (i.e. thousand impressions) (CPM) Cost per click (CPC) Cost per action (CPA) 1995 ROI Increasing demand for cost-effective cost-per-action ads 2007
What is Affiliate Marketing Ad distribution
How it works
ValueCommerce Mobile Affiliate Network ValueCommerce  Mobile Affiliate Service Media  Partner Merchants E-commerce, memberships, subscriptions,  and brand awareness ,[object Object],[object Object],[object Object],Approved Mobile Partners   Adding 300-400 partners per month .   12,736 Partners
Affiliate Platform – Targeting Control ,[object Object],[object Object],[object Object]
Sophisticated Reporting Dashboard / Interface Reporting Templates
Some Affiliate Example’s Affiliate Links
Comparison Shopping Integration Site:  BEST GATE Type:  Comparison Site Affiliate Links
Blogs & Fan Sites
Just some of our Clients..
ValueCommerce Advantage - Consulting < Reporting samples > ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ValueCommerce provides major corporations with an experienced team of experts to help manage and build online sales channels for each client. Clients gain access to industry-experts who understand their client’s marketing metrics and objectives and have already demonstrated results. Daily data (in graph form)   Number of affiliate partner websites   Click counts and the number of orders   Extensive data, expertise & experience.
VC Advantage: Agency Services ValueCommerce acquired an SEO specialist company, Sozon in 2005. From its SEO roots and position as a Japan’s leading provider of Search Engine Optimization software, Sozon has since evolved to become a leading Search and Online marketing agency for the Japanese & Asian markets. ValueCommerce consolidated its agency & International service offering under the Sozon brand at the end of 2006.  Comprehensive Search & Online Marketing Solutions Analytics Site Data Review Log File Analysis / Reporting Conversion Analytics  Production / Usability  Site Review Navigation & Usability Design Web Design / Production Online Advertising Digital Media Campaign Planning Media Planning / Buying Creative Design & Execution Search Engine Optimization (SEO) Site Analysis & Consulting Web Tuning & Site Optimization Website Ranking & Reporting Pay Per Click Advertising (PPC) Keyword Selection / Buying Bid / Budget Management Copy Writing / Translation Affiliate Marketing (International) Campaign Planning & Optimization Affiliate Program Management  Detailed Reporting / Analysis
ValueCommerce Advantage – Yahoo! Alliance Sep 2005 Alliance with Yahoo! JAPAN has continuously evolved   May 2005 Aug 2005 Invitation to Yahoo! JAPAN research monitors and  light monitors Jul 2005 Aug 2005 Aug 2006 Sep 2005 Jul 2006 Dec 2005 Feb 2006 Nov 2006 Jan 2006 Sep 2005 Aug 2006 Yahoo! JAPAN as an e-commerce website (advertiser) Yahoo! JAPAN as a media distribution channel Invitation to launch stores Yahoo! JAPAN Affiliate Program Domestic hotel booking Sales Promotion Overseas tour and hotel booking Storematch  (paid listings on Yahoo! Auction) Shoppingstorematch (paid listings on Yahoo! Shopping) Matchsmart (paid listings matched on site content) Nov 2006 All products covered in the database Yahoo! JAPAN provides its Japanese text analysis technology. SHOPPING AUCTIONS TRAVEL Business Travel MESSENGER Premium  Services SHOPPING SHOPPING AUCTIONS TRAVEL Web Hosting
ValueCommerce + Yahoo! Affiliate Affiliate Program for Yahoo! Geocities & Yahoo! Blog users Affiliate Program for Yahoo!  Auctions users Yahoo! Japan Geocities, Blog & Auction monetization  
Compound Network growth with Yahoo! Japan ValueCommerce 134,000 Yahoo! JAPAN 130,000 Total 317,000 [Number of Affiliate Partners] ValueCommerce 187,000 VC’s affiliate network expanded with the Yahoo! JAPAN tie-up Largest in the affiliate marketing industry ValueCommerce used to recognize a single site that collectively represented all the websites in the Yahoo! JAPAN Affiliate Program. From Sep 2006, this was changed to count all unique websites included via Yahoo! JAPAN. ValueCommerce 404,000 Sep 2006 Mar 2007 Sep 2006 B/D Sep 2005
ValueCommerce Mobile:  RealAffiliate Affiliate program that directs mobile user from internet to store 1) User receives points for making reservations to visit the store via the affiliated point site 2) Upon completion of purchase at the store, the user is awarded additional points via the ICReader using the Felica enabled handset PC  point site Mobile point site QR Code or Email Access User receives points for making reservation Reservation and purchase are confirmed by affiliate Points are awarded to user via the point site Banner Access User visits store After purchase, user zaps IC Reader w/ handset WebTo function confirms sale and points User receives additional points based on purchase Collaborative Project with NTTDoCoMo VC Affiliate VC Affiliate
ValueCommerce - New Products - Yahoo! JAPAN Auctions Affiliate Program Website owners and bloggers can earn commissions by carrying ads on items auctioned at Yahoo! JAPAN Auctions. - RSS banner 2.0 RSS Banner 2.0 offers considerably enhanced functions. It supports image, audio and video content and enables affiliate partners to freely create RSS banners based on RSS feeds from e-commerce websites. - ValueCommerce Web Service  This service registers product information from e-commerce websites on a product database and offers an Application Program Interface (API) for searching to affiliate partners, to deliver higher sales to both e-commerce websites and affiliate partners. - Pay per Call ad tracking technology - Yahoo! JAPAN Shopping storematch  When any Yahoo! JAPAN Shopping customer performs a product search by entering a keyword that coincides with the word pre-registered by a merchant, the text ad designated by the merchant (advertiser) is automatically displayed. A Pay per Call service using affiliate marketing makes it possible to identify details about past phone calls with customers, specifically what websites from ValueCommerce’s affiliate network have led to phone communications from customers.  A Constantly evolving Space
Future Strategies  ,[object Object],[object Object],[object Object],[object Object],[object Object],Attain a growth in sales from existing clients and acquisition of new corporate clients  Recruit and train skilled personnel Develop new services and functions Secure powerful media Enlarge the media network Improve the SEO technology, launch new services  Strengthen the sales force Implement integrated control of online marketing and e-commerce operation including  media recruiting Focus on prospective alliances with portal sites, blogs, SNS services, and mobile services Possible M&A with businesses owning services superior in e-commerce and online advertising Possible global M&A  Key strategies for the future
Future Strategies: Roadmap for Growth Revenues Period Growth of existing businesses New products and services Partnerships and alliance M&A 2005 2004 2003 2002 SEM Matchsmart E-mail/Mobile Affiliate Services Affiliate Consulting Service Product Links (MyLink) SEO RSS From past growth to the future 2006 2007
Client Case Studies
Shop Japan Case Study
Shop Japan Profile ,[object Object],[object Object],[object Object],[object Object],[object Object]
Affiliate Strategy: 2 pronged approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Performance Structures Web CPC Web CPA ¥1   CPC (Specifically targeted) 1 – 25% -  percentage for Booking / Lead Mobile CPA  1 – 25% -  percentage for Booking / Lead Result: A loyal network of partner sites dedicated to Shop Japan products
Example Partner Promotions VC Affiliate  Banners/Text Links Shop Japan RSS Banner
Partner Network Total Affiliates Selling Affiliates New Affiliates
Monthly Performance Clickthroughs Impressions Clickthroughs Impressions
Monthly Transactions Transactions Average Cost of Sale- 3,000 Yen
Travel Client Case Study
Client Profile ,[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign Structure Performance Structures Web CPC Web CPA ¥1   CPC (Specifically targeted) ¥200 - ¥800  -  ‘fixed fee’ for booking / Lead ,[object Object],[object Object],[object Object],[object Object],Mobile  ¥1- ¥5 CPC + ¥800 CPA
Channel Strategy Super Affiliates (Volume) Points & Loyalty Networks Blog & Individual Sites Email Affiliate Channel Mobile Affiliate Channels Travel Client Affiliate Channels
Partner Network Partner Sites New Sign-ups Total Affiliates Active  Affiliates New Affiliates
Monthly Performance Impressions Clickthroughs Clickthroughs Impressions
Sales Performance Transactions Commission Value Transactions Affiliate Commissions Average Cost per Sale -  ¥ 352
Affiliate Performance by Category The “Long tail” of other content verticals are important…
Mobile Affiliate Channel Average Cost per Sale -  ¥ 446
Deloitte Technology Fast 50 in Japan (2003~2006)
 

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ERA E-Commerce in Asia Focus on Japanese Market

  • 1. Electronic Retailers Association E-Commerce in Asia / Japan Brian Nelson, CEO & President April 25, 2007
  • 2. Affiliate Consolidation Globally Japan Europe US US, Europe, Japan US, Europe 1999 1999 1998 1996 1998 Yahoo! Japan (AOL) ValueClick Rakuten DoubleClick / Google Where When Ownership
  • 5. Asia Forecast - eCommerce & Online Advertising eCommerce US$ Millions Online Ads US$ Millions
  • 6. Japanese Internet Growth Japanese Internet Users: over 78m by the end of 2006 (Over 60% broadband penetration)
  • 7. Japanese Market Continues to Grow Estimates of Internet advertising expenses Estimates of the Scale of the Affiliate Services Market (Unit: billion yen) (Source: Dentsu Communication Institute) (Source: Yano Research Institute) actual estimated estimated estimated 2005 2006 (estimated) 2007 (estimated) 2008 (estimated) ValueCommerce holds a market share of around 20%. (Unit: billion yen) 2009 2008 2007 2006 2005 330.4 288.8 247.7 207.1 170.0    Web ads 566.0 488.6 414.3 342.1 272.2 Total 92.7 4.5 14.0 55.4 110.6 8.0 14.6 66.6 77.5 44.0 30.0    Mobile ads 15.0 13.1 11.9    E-mail ads 129.2 75.4 59.0    Search linked ads 13.9 2.5 1.3    Content linked ads   24.5 17.5 11.2 6.2    Mobile affiliate services 106.4 76.0 51.0 31.4 Total 58.5 81.9 39.7 25.1    PC affiliate services
  • 8. Unique Features of the Japanese Market
  • 9.
  • 10. World leading in Mobile Internet use… In 2005, the number of mobile internet users exceeded PC users. PC Internet Users Mobile Internet Users User only of cellular phone, PHS, and portable terminal (Data: IAC Ministry) 4,980 5,722 6,164 6,416 6,601 2,504 2,794 4,484 5,825 6,923 657 1,061 1,453 1,511 1,921 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 2001 2002 2003 2004 2005 (10thousand)
  • 11. Japanese Mobile eCommerce Market Mobile Market Breakdown Mobile eCommerce Breakdown Mobile eCommerce- purchases, subscriptions, services Contents- downloads to phone, ring tones, screen savers Usage of next generation electronic cash enabled phones (Felica) on the rise
  • 12. Products Purchased with Mobile eCommerce
  • 14.
  • 15.
  • 16. What is Affiliate Marketing Ad distribution
  • 18.
  • 19.
  • 20. Sophisticated Reporting Dashboard / Interface Reporting Templates
  • 21. Some Affiliate Example’s Affiliate Links
  • 22. Comparison Shopping Integration Site: BEST GATE Type: Comparison Site Affiliate Links
  • 23. Blogs & Fan Sites
  • 24. Just some of our Clients..
  • 25.
  • 26. VC Advantage: Agency Services ValueCommerce acquired an SEO specialist company, Sozon in 2005. From its SEO roots and position as a Japan’s leading provider of Search Engine Optimization software, Sozon has since evolved to become a leading Search and Online marketing agency for the Japanese & Asian markets. ValueCommerce consolidated its agency & International service offering under the Sozon brand at the end of 2006. Comprehensive Search & Online Marketing Solutions Analytics Site Data Review Log File Analysis / Reporting Conversion Analytics Production / Usability Site Review Navigation & Usability Design Web Design / Production Online Advertising Digital Media Campaign Planning Media Planning / Buying Creative Design & Execution Search Engine Optimization (SEO) Site Analysis & Consulting Web Tuning & Site Optimization Website Ranking & Reporting Pay Per Click Advertising (PPC) Keyword Selection / Buying Bid / Budget Management Copy Writing / Translation Affiliate Marketing (International) Campaign Planning & Optimization Affiliate Program Management Detailed Reporting / Analysis
  • 27. ValueCommerce Advantage – Yahoo! Alliance Sep 2005 Alliance with Yahoo! JAPAN has continuously evolved   May 2005 Aug 2005 Invitation to Yahoo! JAPAN research monitors and light monitors Jul 2005 Aug 2005 Aug 2006 Sep 2005 Jul 2006 Dec 2005 Feb 2006 Nov 2006 Jan 2006 Sep 2005 Aug 2006 Yahoo! JAPAN as an e-commerce website (advertiser) Yahoo! JAPAN as a media distribution channel Invitation to launch stores Yahoo! JAPAN Affiliate Program Domestic hotel booking Sales Promotion Overseas tour and hotel booking Storematch (paid listings on Yahoo! Auction) Shoppingstorematch (paid listings on Yahoo! Shopping) Matchsmart (paid listings matched on site content) Nov 2006 All products covered in the database Yahoo! JAPAN provides its Japanese text analysis technology. SHOPPING AUCTIONS TRAVEL Business Travel MESSENGER Premium Services SHOPPING SHOPPING AUCTIONS TRAVEL Web Hosting
  • 28. ValueCommerce + Yahoo! Affiliate Affiliate Program for Yahoo! Geocities & Yahoo! Blog users Affiliate Program for Yahoo! Auctions users Yahoo! Japan Geocities, Blog & Auction monetization  
  • 29. Compound Network growth with Yahoo! Japan ValueCommerce 134,000 Yahoo! JAPAN 130,000 Total 317,000 [Number of Affiliate Partners] ValueCommerce 187,000 VC’s affiliate network expanded with the Yahoo! JAPAN tie-up Largest in the affiliate marketing industry ValueCommerce used to recognize a single site that collectively represented all the websites in the Yahoo! JAPAN Affiliate Program. From Sep 2006, this was changed to count all unique websites included via Yahoo! JAPAN. ValueCommerce 404,000 Sep 2006 Mar 2007 Sep 2006 B/D Sep 2005
  • 30. ValueCommerce Mobile: RealAffiliate Affiliate program that directs mobile user from internet to store 1) User receives points for making reservations to visit the store via the affiliated point site 2) Upon completion of purchase at the store, the user is awarded additional points via the ICReader using the Felica enabled handset PC  point site Mobile point site QR Code or Email Access User receives points for making reservation Reservation and purchase are confirmed by affiliate Points are awarded to user via the point site Banner Access User visits store After purchase, user zaps IC Reader w/ handset WebTo function confirms sale and points User receives additional points based on purchase Collaborative Project with NTTDoCoMo VC Affiliate VC Affiliate
  • 31. ValueCommerce - New Products - Yahoo! JAPAN Auctions Affiliate Program Website owners and bloggers can earn commissions by carrying ads on items auctioned at Yahoo! JAPAN Auctions. - RSS banner 2.0 RSS Banner 2.0 offers considerably enhanced functions. It supports image, audio and video content and enables affiliate partners to freely create RSS banners based on RSS feeds from e-commerce websites. - ValueCommerce Web Service This service registers product information from e-commerce websites on a product database and offers an Application Program Interface (API) for searching to affiliate partners, to deliver higher sales to both e-commerce websites and affiliate partners. - Pay per Call ad tracking technology - Yahoo! JAPAN Shopping storematch When any Yahoo! JAPAN Shopping customer performs a product search by entering a keyword that coincides with the word pre-registered by a merchant, the text ad designated by the merchant (advertiser) is automatically displayed. A Pay per Call service using affiliate marketing makes it possible to identify details about past phone calls with customers, specifically what websites from ValueCommerce’s affiliate network have led to phone communications from customers. A Constantly evolving Space
  • 32.
  • 33. Future Strategies: Roadmap for Growth Revenues Period Growth of existing businesses New products and services Partnerships and alliance M&A 2005 2004 2003 2002 SEM Matchsmart E-mail/Mobile Affiliate Services Affiliate Consulting Service Product Links (MyLink) SEO RSS From past growth to the future 2006 2007
  • 36.
  • 37.
  • 38. Example Partner Promotions VC Affiliate Banners/Text Links Shop Japan RSS Banner
  • 39. Partner Network Total Affiliates Selling Affiliates New Affiliates
  • 40. Monthly Performance Clickthroughs Impressions Clickthroughs Impressions
  • 41. Monthly Transactions Transactions Average Cost of Sale- 3,000 Yen
  • 43.
  • 44.
  • 45. Channel Strategy Super Affiliates (Volume) Points & Loyalty Networks Blog & Individual Sites Email Affiliate Channel Mobile Affiliate Channels Travel Client Affiliate Channels
  • 46. Partner Network Partner Sites New Sign-ups Total Affiliates Active Affiliates New Affiliates
  • 47. Monthly Performance Impressions Clickthroughs Clickthroughs Impressions
  • 48. Sales Performance Transactions Commission Value Transactions Affiliate Commissions Average Cost per Sale - ¥ 352
  • 49. Affiliate Performance by Category The “Long tail” of other content verticals are important…
  • 50. Mobile Affiliate Channel Average Cost per Sale - ¥ 446
  • 51. Deloitte Technology Fast 50 in Japan (2003~2006)
  • 52.