Affiliates Summit

Introduction to Affiliate Marketing for Affiliates Candice Nobles, Sr Marketing Manager, Hewlett-Packard, Snapfish (Moderator) Larry Adams, Affiliate Product Manager, Performics Stephanie Agresta, Vice President, Affiliate Marketing, Commerce360 Patrick Gavin, President, Text Link Ads Brent Hill, Vice President, FeedBurner Choots Humphries, President, LinkConnector

Introduction to Data Feeds Larry Adams Product Manager Performics

What is a Feed? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Technology and Skills are Needed? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Can I do With a Data Feed? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Word on Standards ,[object Object],[object Object],[object Object],[object Object]

How Can I Find Out More? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Utilizing Email to Drive Affiliate Sales: A Primer for New Affiliates Stephanie Agresta, Vice President, Affiliate Marketing

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Disclaimer ,[object Object],[object Object],[object Object],[object Object]

Building Your List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Managing Your Unsubscribe List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

UnSubCentral – 3 rd Party Solution ,[object Object],[object Object],[object Object],[object Object],[object Object]

Vendors – ESPs (Email Service Providers) ,[object Object],[object Object],DIY – Entry Level Providers ,[object Object],[object Object],[object Object],[object Object],[object Object]

Vendors – ESPs (Email Service Providers) ,[object Object],[object Object],[object Object],Mid-Tier Players ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Industry Leaders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resource Centers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creative Samples – Multiple Merchants

Creative Samples – Solo Offer

Summary: Use Best Practices * Note: Graphic from EmailLab Best Practice Quick Tips PDF http://www.emaillabs.com/resources_bestpractices.html

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Thank You!

Introduction to Affiliate Marketing for Affiliates Patrick Gavin, President, Text-Link-Ads.com

Benefits of Text-Based Advertising ,[object Object]

Web Site Traffic ,[object Object],[object Object]

Link Popularity ,[object Object],[object Object],link: http://www.yoursite.com

Outbound Links ,[object Object]

Tips ,[object Object],[object Object],[object Object],[object Object]

Evaluation ,[object Object],[object Object]

Introduction to Affiliate Marketing for Affiliates Brent Hill Vice President – Business Development FeedBurner

The Evolution of Feed Publishers

Overwhelmed with content? Subscribe to the feed!

Media publishers have followed suit

Web 2.0 – not just for blogs & media Feeds Blog / feed Blog / feed Feeds Feeds Podcast / feed Retail & E-Commerce

Feeds & affiliate marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Merchant is feed publisher Merchant make one or more feeds available to affiliates. Each item in the feed is an offer that can be used by affiliate as an advertisement. Feed(s) updated regularly by merchants. <title>Featured Digital Camera - Official BestBuy.com RSS Feed</title> <link>http://www.BestBuy.com?SRCCODE=WEBRSS005&CMP=OTC-RSS</link> <description>Fuji FinePix 4.1 Digital Camera Blowout!</description> <language>en-us</language> <copyright>Copyright (c) BestBuy Inc.2006</copyright> <image> <title>Featured Digital Camera - Official BestBuy.com RSS Feed</title> <url>http://images.BestBuy.com/email/bb_rss_logo.jpg</url> <link>http://www.BestBuy.com?SRCCODE=WEBRSS005&CMP=OTC-RSS</link> </image>

Affiliate is feed subscriber Affiliate uses feed as input, rendering item in feed as an ad. Affiliate adds account information to click URL for tracking. Ads updated when publisher updates the feed content.

Scenario 2: Subscriber Acquisition As more merchants make feeds available, they will be interested in gaining subscribers. Affiliates may promote the merchant’s feed, and get paid on a “ CPS” (cost per subscriber) basis.

Taking action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

I NTRODUCTION TO A FFILIATE M ARKETING FOR A FFILIATES How to Get the Greatest Commissions from Merchants Choots Humphries Co-President LinkConnector Corporation

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Relationship ,[object Object],[object Object],[object Object],[object Object],[object Object]

Find a Good Merchant Match ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Build a Complementary Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Align Your Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Need to Qualify Users Maximize Leads Maximize Sales Maximize Brand Exposure

Know Your User ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tracking and Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Program Protection ,[object Object],[object Object],[object Object],[object Object]

Choots Humphries Co-President LinkConnector Corporation Booth 208

Affiliates Summit

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Affiliates Summit