SWARM
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This document discusses the importance of social media for businesses. It notes that sales are up 18% for companies that are active on social media, while sales are down 6% for those with little online presence. Multiple case studies and statistics are presented showing how social media can increase web traffic, search rankings, partnerships, and sales while reducing costs. The document advocates for businesses to develop a social media strategy and content plan to effectively engage customers and see results.
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SWARM
- 2. Social Media: Lets Get Serious #1 marketing tool, why social media, your social media, strategy, case studies
- 3. Most important #1 marketing tool
- 5. I’m not on Facebook I don’t like Facebook
- 6. In less than 5 years, without social media your business will not be able to compete with those who are socially active.
- 7. @ WWW
- 8. ↑ 18% ↓6% Sales for companies with a high level of social media activity are up by 18%, while sales are down -6% for companies with little to no social media activity
- 10. ‘We don’t have a choice on whether we DO Social media …the question is HOW WELL WE DO IT’ Erik Qualman
- 11. Pepsi dropped TV advertising for the 2010 super bowl. Instead they’re investing in a $20 million social media campaign (after 23 years of super bowl ads)
- 12. 9 of 10 (87%) small-to- medium-sized UK companies are going to maintain or increase social media spending in 2012.
- 14. •72% of businesses claim social media increases web traffic • 62% improved their search ranking •59% made new partnerships •48% achieved better sales •58% witnessed reduced marketing costs •(2011 Social Media Marketing Industry Report)
- 15. Social Media uncovers the truth….. 75% of people don’t believe that companies tell the truth in advertisements 78% of internet users in UK look online for goods and services 70% trust online recommendations from strangers 90% trust online recommendations from friends Social media changes the relationship between companies and customers... …from master and servant, to peer to peer.
- 16. 91% of 16-24 years olds 76% of 25-34 years olds 58% of 35-44 year olds 1 in 5 65+ use social media
- 17. The Sun reports of 9.45% year on year, with the Independent down 28% 48% of people say they find out the news via Facebook
- 18. We no longer search for products and services, they find us
- 19. 50% of UK mobile internet traffic is on Facebook
- 20. Is your company on Facebook or Twitter? When was the last time you updated it? Where would you rank it in importance? Have you tried and left social media? Are you thinking social media?
- 21. Is this your Social Media?
- 24. Are you hiding from social media? It’s NOT going away!
- 25. Missing a trick? Still new Still not too late Still unexplored Still huge opportunities
- 26. People make negative comments I don’t want to know their lives Our customers don’t use it. I don’t We don’t have time I don’t understand it all
- 27. We get social media….. Twitter done: We tweet every day about our product/ service YouTube done: Our CEO is on YouTube Facebook done: We have a Facebook page that our employees like Google+ done:We’ve launched a Google+ page because Google told us to!
- 28. Have a plan: What do you want to achieve? What are your objectives? Where is your content going to come from How will the profiles be managed? How will results be assessed? Don’t allow your social media to fail
- 29. No strategy = no results
- 30. Think before you jump Take the time to plan Social media works: How will it work for you?
- 31. Where will your content come from? Plan your content Will your content be shared? Will you maintain interest?
- 32. Show off your knowledge and passion Why should they follow you What separates you from your competitors? Don’t just Retweet
- 33. Be Engaging Provoke questions and answers Talk to people
- 34. Look after your community Treat them exclusively 1st to get news? Reward them
- 35. Encourage feedback Get your customers opinion Act on their suggestions
- 36. Be open/ transparent Embrace your company’s personality Encourage people to like you
- 37. Negative feedback is NOT bad Act immediately Interact with person How will it be corrected? What will your tone be?
- 38. Be active Make it a centre of vibrancy Enjoy meeting your customers Help people
- 39. What results are you expecting? Define a success You will give up if no target Be realistic
- 40. Number of followers/ likes is NOT main objective Community is key
- 41. Are you talking to new clients? Are people reacting to your content? Are people recommending you/ supporting you?
- 42. Google Google alerts Google analytics Social Mention Twitter search Facebook insights Tweetreach Advanced tools
- 43. Is each social networking site working for you? Rethink content, input and activity? Time to expand?
- 44. What happens in Vegas stays on………
- 45. Your reputation is on the line- online Warren Buffet “it takes 20 years to build a reputation and five minutes to ruin it”
- 46. How you can #SupportJapan - http://binged.it/fEh7iT. For every retweet, @bing will give $1 to Japan quake victims, up to $100K. “Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
- 47. Last update 2010 Not replying to questions No pictures
- 48. 71 percent of tweets to brands get absolutely no response from them
- 49. Can you help? Going out of your way Showing everyone you care
- 50. Use social media: Customer service Queries Zappos loyalty
- 51. Every single individual has been empowered to create a mass movement “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”
- 53. Arab Spring communication internal and external Libya cuts Facebook NOT Radio/TV
- 54. Social Media in public eye Bad V Good Power of social media
- 55. United breaks David Carroll's guitar and makes little effort to compensate him. United Airline's stock price dropped 10%, costing stockholders over $180m in value. Today the video is a smash hit and has over 10m views. Lesson: Respond to customer complaints, quickly.
- 56. BP spills millions of gallons of its oil in the golf of Mexico. Shortly after, it finds its Facebook pages clogged with outraged environmentalists. Lesson: If you've already got a shoddy reputation, you've got to work three times as hard to fix the mistake.
- 57. Dell's reputation went up in smoke after tech blog Gizmodo published this photo of an exploding Dell laptop., causing Dell to eventually recall over four million laptop batteries. Lesson: A single image can be powerful. Use social media to stomp out fires before they turn into wildfires.
- 58. A man discovers that he can pick the Kryptonite Evolution 200 U -with a Bic ball point pen. New York Times ran a featured story. Lesson: Listen to your customers, it could really help your product development team.
- 59. …..go and destroy america
- 60. Lesson: People are listening!
- 61. “Ok. We’ve heard loud and clear that you don’t like the new logo……we’re bringing back the Blue Box tonight.” Lesson: take note of your customers
- 62. Sainsbury- Tiger bread renamed Waitrose- picture
- 63. 19 million views Boost sales by 55% in 3 months
- 64. #betheboss PR agency results Social media report Which is wishy washy?
- 65. Serious about Social Media?
- 66. Do you want…… New leads? Brand Awareness? Increased Likeability Great Customer Service
- 67. Take the plunge Don’t get left behind Make use of the opportunity