1. Revolution in pizza business
Pizza Restaurant
Smart
More stuff inside

2. Moscow
Syktyvkar
Brasov
Romania
Established in April 2011 Dodo
Pizza started as one delivery-
only store. As of April 2014 there
are 15 pizza stores in 11 cities
across Russia.
We take advantage of the new technologies
to build a “smart pizza restaurant”
where cloud services form an integral part
of business model. From the start we develop
our own ERP system organized as SaaS
to be in a competetive position. We combine
IT and conventional fast-food processes
to revolutionize pizza business.
All kitchens in Dodo pizza
have web-cameras.
Customers can order pizza
online and watch in real
time mode how their pizza
is prepared. Dodo IS system
allows to track all stages for
a specific pizza.
In March 2014 sales of the first pizza
store in Syktyvkar totalled $200000.
Sales of the chain in March 2014 were
$850000. Total sales of the chain
in 2013 were $6000000.
Your order instantly appears on a tablet
in the kitchen.

3. We have
Dodo Pizza Express—
a unique food court format.
Preparation of every pizza becomes
the show. For every order there
is a countdown on the screen. If we
can’t make it in 7 minutes you have
your pizza for free.
We don’t sell pizza or information system, we sell franchise. We offer
a unique business model feasible for scaling. Our consultants provide
full support to franchisees during start-up and operation. Our information
system allows to keep track of all business processes in real time mode.
Going international
Construction has started in Brasov,
Romania where Sergiu Bolocan
has found the place for first Dodo
Pizza store outside Russia. Start
of operation is scheduled for fall
of 2014.

4. Steve Green,
founder of PMQ Pizza Magazine,
visited Syktyvkar in February:
I don’t know where you guys came up with this but it’s
almost like you re-invented pizza. I don’t know who’s behind
this but it’s like you haven’t been contaminated with the existing
structures. You’ve been able to take a fresh look at it. It’s just
one idea after another that is new here. And I haven’t seen that
in a very long time.
Detailed information on Dodo Pizza can be found at www.sila-uma.ru
Please contact e.ananin@dodopizza.com if you have any questions.