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Outside Line - Blogging, community and influence communications guidelines

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Outside Line

Our communication guidelines back in 2007.

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Blogging, Community and Influence Bloggers Relations October 2007 2nd Floor, Exmouth House 3 -11 Pine Street L ondon E C1R 0JH T: +44 (0)20 7841 3970 www.outsideline.co.uk
Online community demographics Creators Publish a blog Publish a webpage Upload video to sharing sites Experts Post comments on blogs Post ratings and reviews Functionals Read Blogs Watch peer-generated videos Listen to Podcats Enthusers Use RSS Tag web pages Use social networking sites 14% 21% 31% 34% Opinion formers
Blogging - facts and figures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The audience - bloggers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top 10 UK blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[e-consultancy.com, Sept 2007]
Blog Stats - Size of Blogosphere
Blog Stats - Top Media Sources (1-50)
Blog Stats - Top Media Sources (51-100)
Blog Stats - Posts by language
Blog Reviews - Influencing effect This is what one blogger (who we sent a Viewty) did with his review in addition to writing about it on his own blog. He spread the review to several large review sites and also thinks that his opinion shaped those of his friends.
Evolving community membership Time

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Outside Line - Blogging, community and influence communications guidelines

  • 1. Blogging, Community and Influence Bloggers Relations October 2007 2nd Floor, Exmouth House 3 -11 Pine Street L ondon E C1R 0JH T: +44 (0)20 7841 3970 www.outsideline.co.uk
  • 2. Online community demographics Creators Publish a blog Publish a webpage Upload video to sharing sites Experts Post comments on blogs Post ratings and reviews Functionals Read Blogs Watch peer-generated videos Listen to Podcats Enthusers Use RSS Tag web pages Use social networking sites 14% 21% 31% 34% Opinion formers
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  • 6. Blog Stats - Size of Blogosphere
  • 7. Blog Stats - Top Media Sources (1-50)
  • 8. Blog Stats - Top Media Sources (51-100)
  • 9. Blog Stats - Posts by language
  • 10. Blog Reviews - Influencing effect This is what one blogger (who we sent a Viewty) did with his review in addition to writing about it on his own blog. He spread the review to several large review sites and also thinks that his opinion shaped those of his friends.