Introduction to Outbrain Amplify
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With Outbrain Amplify your content will be promoted on the web's largest and most respected media properties, including CNN.com, Slate and ESPN. We make sure it's seen precisely when people will find it most interesting. Learn why marketers of all sizes, from small businesses to big brands, and agencies to media pros use Outbrain Amplify to reach new audiences and scale their content marketing. Will Fleiss, Outbrain's Online Customer Acquisition Manager, will cover: -What is Outbrain Amplify? -How Outbrain recommends your content. -Where Outbrain recommends your content. -What types of content meet Outbrain's Content Guidelines. -How Outbrain Amplify pricing works. -Case studies of large brands and small companies using Outbrain to promote their content. There will also be a live Q&A session so you can get all your questions answered! This webinar is held every Wednesday. You can sign up for the next one here:
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Introduction to Outbrain Amplify
- 1. The Webinar Will Begin Shortly • All par'cipants will be muted • For audio, select “Mic & Speakers” in your GoToWebinar control panel • To submit Q&A, use the “Ques'ons” tool in the control panel INTRODUCTION TO OUTBRAIN AMPLIFY Will Fleiss Online Customer Acquisi'on Manager @willfleiss #OBwebinar
- 2. Agenda • What is Outbrain? • What is Outbrain Amplify? • Benefits to your business or brand • Our Content Guidelines • Pricing and billing • Case Studies • Q&A #OBwebinar
- 4. Outbrain enables individuals to discover content that they can trust, and can each find to be interes:ng. Our Lighthouse
- 5. Strategy Outbrain connects the world to content 561 MILLION USERS WORLDWIDE #OBwebinar 190 BILLION RECOMMENDATIONS WORLD’S MOST PREMIUM PUBLISHERS
- 6. We are global SINGAPORE SAN FRANCISCO CHICAGO NEW YORK ATLANTA MIAMI LOS ANGELES WASHINGTON DC LONDON MADRID PARIS TEL AVIV MUNICH MILAN SAO PAOLO JOHANNESBURG SINGAPORE DELHI TOKYO SYDNEY AUKLAND #OBwebinar
- 9. BRANDS&BUSINESSESGETTHEIRCONTENTDISCOVERED 9 Travel Apps For Getting Around Like a Local! Intel iQ! #OBwebinar
- 10. HOW WE RECOMMEND CONTENT • Outbrain has more than 50 algorithms working together to recommend each piece of content to the most interested reader across our network • The algorithms largely fall into the following buckets: – Personal: things we know about the reader – Behavioral: readers who read this, also read this – Contextual: related to what you are reading – Popular: content trending across our network #OBwebinar
- 11. How we recommend content • Outbrain’s network is a compe''ve marke'ng place, with many pieces of content vying for interested readers across premium publisher placements. • Each content’s Click-‐Through-‐Rate (CTR) acts as a ‘quality score,’ or in our case an ‘interest score’, and works in tandem with the algorithms to put the most interes'ng piece of content in front of each reader. • Finally, the content’s Cost-‐Per-‐Click (CPC), set by you, factors in to determine which content gets recommended. #OBwebinar
- 13. CONSUMERS trust content ContentPlus Research, 2013 of consumers prefer geing to know a company through content vs. ads 70% #OBwebinar
- 16. WHAT IS OUTBRAIN AMPLIFY? SUBMIT CONTENT DRIVE TRAFFIC ACHIEVE GOALS YOUR LINKS APPEAR FLEXIBLE CPC $ SELF-‐SERVE $10/day $5K/month ACCOUNT MANAGED (minimum spend) (minimum spend) #OBwebinar
- 19. WHAT IS OUTBRAIN AMPLIFY? ACHIEVE YOUR KEY PERFORMANCE INDICATORS Engagement Awareness Website visitors Video views High-‐value ac'ons Installs Purchases Leads Conversion #OBwebinar
- 21. WHAT IS OUTBRAIN AMPLIFY? HEADLINE & IMAGE TESTING Finding the right headline Finding the right image A B A B +12% higher CTR +27% higher CTR #OBwebinar
- 22. 5 Running 'ps 5 Running 'ps for pregnant women 5 Running 'ps for pregnant women 0.30% CTR $0.30 CPC 0.12% CTR $0.55 CPC 0.20% CTR $0.45 CPC What is outbrain amplify? HEADLINE & IMAGE TESTING
- 25. • Country • State • DMA (designated market area) WHAT IS OUTBRAIN AMPLIFY? GEO-‐TARGETING #OBwebinar
- 27. What is outbrain amplify? Time Spent Ad Spend PRINT RADIO TV DESKTOP INTERNET MOBILE INTERNET 5% 19% 12% 10% 38% 45% 25% 22% 20% 4% KPCB INTERNET TRENDS 2014 MOBILE OPPORTUNITY #OBwebinar
- 28. WHAT IS OUTBRAIN AMPLIFY? MEDIA BUYING INTEGRATION CAMPAIGN TRACKING AD VERIFICATION MOBILE ATTRIBUTION RETARGETING PUBLISHER PAGE PROMOTED CONTENT PAID.OUTBRAIN.COM 3rd party pixel fires #OBwebinar
- 31. Content & the Outbrain Pledge We believe in the power of storytelling. We pledge to always place the user first: to help her narrow her discovery experience even as we widen her view of the world. How do we do this? • Upholding integrity in content by rejec'ng that which intends to manipulate or deceive. • Honoring the real estate entrusted to us by publishers by building on their editorial mandates #OBwebinar
- 32. CONTENT WE ACCEPT OWNED PROPERTIES EARNED MEDIA SOCIAL PLATFORMS PAID MEDIA • Product Reviews • Media Coverage • Videos • Blog posts • Ar'cles • Slideshows • Sponsored Content • Na've Adver'sing #OBwebinar
- 36. CONTENT WE DO NOT ACCEPT • Homepages and sec'on fronts • PDFs • Self promo'onal • Ad placement • Adult material #OBwebinar
- 44. CASE STUDIES EMAIL SERVICE RESULTS: Sanebox received 80-‐100 product trial conversions per day at their target Cost-‐Per-‐Acquisi'on. #OBwebinar