Summer is (sadly) coming to an end, but that doesn't mean it's getting cooler in the content marketing world. In fact, our platform is red hot with big brands and small businesses alike launching holiday related content campaigns to get in front of shoppers as soon as possible. They know from previous years how the best ROI comes from a holistic media mix that incorporates content promotion and continuous testing. Join Keith Pepper, our VP of Account Strategy, on Wednesday, September 30th for a deep dive into online holiday shopping behavior and how to bring prospective customers down the sales funnel with content. This webinar will cover: - What's happening in the holiday marketplace - Holiday content consumption trends across verticals - Key upcoming dates you need to know - How to prepare your content and Outbrain campaigns for holiday success

1.
#OBwebinar
Keith
Pepper
VP,
Account
Strategy
@keithpepper
Joy
Reines
Head
of
Account
Strategy,
East
@JoyR26
The
Webinar
Will
Begin
Shortly
• All
parFcipants
will
be
muted
• For
audio,
select
“Mic
&
Speakers”
in
your
GoToWebinar
control
panel
• To
submit
Q&A,
use
the
“QuesFons”
tool
in
the
control
panel
Content
Marke5ng
Insights
for
the
Holiday
Season

2.
#OBwebinar
• Holiday
Season
Key
Dates
• The
Holiday
Marketplace:
What’s
Happening
• Holiday
Content
ConsumpFon
Trends
• How
Outbrain
Can
Help
• How
To
Prepare
Your
Outbrain
Campaign
• Q&A
Agenda

3.
#OBwebinar
@Outbrain
#OBwebinar

4.
#OBwebinar
October:
Early
Shopping
November
26:
Thanksgiving
November
27:
Black
Friday
November
30:
Cyber
Monday
December
14:
Green
Monday
December
18:
Free
Shipping
Day
December
28:
Post-­‐Holiday
Sales
Holiday
Season:
Key
Dates

5.
#OBwebinar
The
Holiday
Marketplace:
Buyers

6.
#OBwebinar
14%
Forecasted
Increase
Year-­‐over-­‐Year
$349
BILLION
PROJECTED
US
E-­‐COMMERCE
SPEND
FOR
2015
Source:
eMarketer

7.
#OBwebinar
$43,432
$49,698
$56,781
$63,084
$77,558
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
$90,000
Q1
2010
Q2
2010
Q3
2010
Q4
2010
Q1
2011
Q2
2011
Q3
2011
Q4
2011
Q1
2012
Q2
2012
Q3
2012
Q4
2012
Q1
2013
Q2
2013
Q3
2013
Q4
2013
Q1
2014
Q2
2014
Q3
2014
Q4
2014
U.S.
E-­‐Commerce
Spending
($
Millions)
Q4
E-­‐Commerce
Spending
Con5nue
to
Climb
Source:
ComScore

8.
#OBwebinar
Thanksgiving
to
Cyber
Monday
Saw
24%
Increase
Year-­‐over-­‐Year
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
Thanksgiving
Black
Friday
Cyber
Monday
Thanksgiving
through
Cyber
Monday
Green
Monday
Free
Shipping
Day
U.S.
Holiday
E-­‐Commerce
Spending
in
2014
vs.
2013
($
Millions)
2013
2014
Source:
ComScore

9.
#OBwebinar
Consumers
More
Comfortable
Shopping
Online
for
Big
Ticket
Items
+13%
INCREASE
IN
CONSUMER
SPEND
PER
ONLINE
ORDER
FROM
2013
T0
2014
Source:
IBM
Online
Retail
Holiday
Readiness
Report
2014

10.
#OBwebinar
Mobile
Traffic
Now
the
Majority
56%
OF
TRAFFIC
TO
ONLINE
STORES
IN
DECEMBER
2015
EXPECTED
TO
COME
FROM
MOBILE
DEVICES
Source:
IBM,
Inc.

11.
#OBwebinar
The
Holiday
Marketplace:
Sellers

12.
#OBwebinar
Get
Started
Before
Halloween
49%
OF
MARKETERS
WILL
LAUNCH
A
HOLIDAY
CAMPAIGN
BEFORE
HALLOWEEN
Source:
Experian
MarkeFng
Services
Study

13.
#OBwebinar
Cri5cal
to
Standout
in
the
Inbox
22
AVERAGE
NUMBER
OF
PROMOTIONAL
EMAILS
RETAILERS
WILL
SEND
THEIR
ACTIVE
SUBSCRIBERS
IN
NOVEMBER
Source:
2015
Exact
Target
Holiday
Calendar
Trends

14.
#OBwebinar
Major
Compe55on
During
the
Holidays
WILL
LAUNCH
A
HOLIDAY
CAMPAIGN
BEFORE
HALLOWEEN
Source:
Outbrain
network
2014
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2014
average
network
CPC

15.
#OBwebinar
Holiday
Content
Consump5on

16.
#OBwebinar
Consistent
Holiday
Content
Consump5on
Source:
Outbrain
data
Clicks
on
Content

17.
#OBwebinar
CTRs
for
Content
is
Higher
on
Mobile
+20%
Smartphones
CLICK
THROUGH
RATES
FOR
HOLIDAY
CONTENT
HIGHER
ON
MOBILE
DEVICES
VS
DESKTOP
Source:
Outbrain
data
+23%
Tablets

18.
#OBwebinar
Top
Performing
Content
by
CTR
+42%
CTR
BEAUTY
+21%
CTR
SHOPPING
+20%
CTR
THANKSGIVING
+6%
CTR
PARTIES
-­‐8%
CTR.
CHRISTMAS
Source:
Outbrain
data

19.
#OBwebinar
Cocktails
Shopping
Skin
102%
84%
80%
Tricks
Video
Quick
Thanksgiving
Toys
Decorating
Ideas
35%
25%
20%
16%
16%
11%
27%
HOLIDAY
CONTENT
AVERAGE
Top
Performing
Holiday
Keywords
Source:
Outbrain
data

20.
#OBwebinar
Q+A
Reminder
Submit
your
quesFons
using
the
Q&A
feature
on
your
GoToWebinar
toolbar

21.
#OBwebinar
How
Outbrain
AMPLIFIES
Your
Content
Sub

22.
#OBwebinar
PROMOTED
DISCOVERY

23.
#OBwebinar
We’ve
Got
You
Covered

24.
#OBwebinar
30
Million
NUMBER
OF
PEOPLE
WHO
CLICK
ON
OUTBRAIN
RECOMMENDATIONS
PER
DAY
Source:
ComScore
August
2014

25.
#OBwebinar
200
Billion
NUMBER
OF
RECOMMENDATIONS
SERVED
PER
MONTH
Source:
ComScore
August
2014

26.
#OBwebinar
Drive
Traffic
to
Owned
Content

27.
#OBwebinar
Earned
Media

28.
#OBwebinar
Exclusive
Access
to
The
World’s
Most
Premium
Publishers

29.
#OBwebinar
Campaign
Strategies
for
the
Holidays
Sub

30.
#OBwebinar
Campaign
Strategies
for
the
Holidays
1. Start
ahead
of
the
holidays
2. Go
mobile
3. Test
more
headlines
4. Remember
the
holiday
compeFFon

31.
#OBwebinar
The
longer
you
amplify
your
content,
the
higher
your
CTR
1.
Start
ahead
of
the
holidays

32.
#OBwebinar
Mobile
content
gets
higher
CTRs
than
desktop
2.
Go
mobile
Tablet
.23%
.20%
.16%
SmartphoneDesktop
HOLIDAY 2013 CONTENT:
ENGAGEMENT BY DEVICE
AVERAGE
CTR

33.
#OBwebinar
0%
20%
40%
60%
80%
100%
120%
140%
160%
180%
CTR
improvement
compared
with
1
headline
The
more
content
and
headlines
you
test,
the
beker
your
campaign
will
perform
>5
Headlines
>10
Headlines
>15
Headlines
3.
Test
More
Headlines

34.
#OBwebinar
hkp://outbra.in/hubspotebook
3.
Test
More
Headlines

35.
#OBwebinar
Bracketed
clarificaFons
increase
CTR
and
Conversion
Rate
when
used
in
headlines:
+38%
Higher
CTR
75%
Higher
CVR
3.
Test
More
Headlines

36.
#OBwebinar
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2014
average
network
CPC
CompeFFon
is
especially
fierce
during
the
holidays.
4.
Remember
the
holiday
compeFFon

37.
#OBwebinar
Campaign
Strategies
for
the
Holidays
1. Start
ahead
of
the
holidays
2. Go
mobile
3. Test
more
headlines
4. Remember
the
holiday
compeFFon

38.
#OBwebinar
Q+A
Submit
your
quesFons
using
the
Q&A
feature
on
your
GoToWebinar
toolbar

39.
#OBwebinar
We
are
here
for
you.
support@outbrain.com
help.outbrain.com
Outbrain.com/blog