15 Mins of What we have learned on Twitter over past year. Presented at AAEP 2013

1. What We Have Learned
Ernie H. Martinez II, DVM
@emartinezdvm
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2. @emartinezdvm
No Funding Sources, Financial Interests, nor
Conflicts of Interest,
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3. Relevance to Vet Med
+
• 230 million monthly active users
• 49 million users in USA
• 500 million Tweets per day
• 76% of users are on Mobile Device
• 1 of 10 most visited sites daily
Source: discover.twitter.com & wikipedia
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4. About Twitter
•
Twitter helps you create and share ideas
and information instantly, without barriers.
•
twitter.com or Mobile App
•
Sign up with valid email address, FREE
•
Profile - User information
•
•
Timeline
•
•
Photo & Brief Description
Record of your tweets - ALL of them
Tweets
•
140 Characters
•
Posted Tweets appear on your
Profile & Timeline.
•
Followers can view your tweets in
their timeline
Source: discover.twitter.com
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5. Social Media @ Hagyard
Twitter
Facebook
YouTube
20%
10%
Twitter Followers
Facebook Likes
15000
25%
11250
10509
7833
7500
65%
3750
70%
Facebook Accounts
Hagyard Equine Medical Institute
Hagyard Pharmacy
0
483
Dec 2012
1383
Dec 2013
Twitter Accounts
@Hagyard
@HagyardPharmacy
@HagyardEdu
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6. Twitter Campaign
• Goals
• Identity
• Tweets - Content
• Tools - Management & Measurement
• Obstacles
• Future Planning
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7. Define Goals
• Grow Social Media presence - Followers
• Promote Clinic, Services, Young Doctors
• Educate Clientele
• Positive industry presence
• Bring emotional/personal connection
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8. Develop Twitter Identity
• Persona
• Personnel
• Avatar, Description, Background
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9. Tweets
• What?
• When?
• How Often?
• Who will Tweet?
• Simple to Complex
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10. @Hagyard - Educational
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11. @Hagyard - Educational
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12. @Hagyard - Educational
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13. @Hagyard - Services
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14. @Hagyard - Services
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15. @Hagyard - Client Conversations
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16. @Hagyard - Disease Updates
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17. @Hagyard - Events
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18. @Hagyard - Events
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19. @Hagyard - Opportunities
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20. H
O
L
I
D
A
Y
S
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21. @Hagyard - Links to Clinic
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22. RTs
• Repost of someone’s Tweet with your followers
• Increases views and exposure
• New Audience
• Share Tweets of your DVMs and Staff
“Thanks for RT”
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23. Twitter Tools
• Manage
• Compose
• Autoschedule
• Link shortening
• Attachments
• Measure
• Views
• ReTweets
• Follower Growth
• Posting to multiple
Accounts
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24. Challenges
• Time - Content generation
• Safety
• Patient that needs 24/7 care
• Twitter Burnout
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25. Future Plans
• Twitter Team
• Event Assignments
• Signage
• Exclusive Twitter Discounts / Advertised Events
• Recycle and ReTweet
• Social Media CE / Analytics
• Twitter Ideas are everywhere
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26. What have we learned?
DVM
Clinic
Website
STAFF
DVM
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27. #Questions
@AAEPCE
@emartinezdvm
@Hagyard
Thank-you
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