O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Encuentra Tu cliente ideal en Facebook

2.711 visualizações

Publicada em

Esta son las filminas de la presentación dada en Bogotá durante el evento Los Maestros de Internet en Septiembre 2014

Publicada em: Marketing
  • DOWNLOAD THI5 BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui

Encuentra Tu cliente ideal en Facebook

  1. 1. Encuentra Tu Cliente Ideal en Facebook!
  2. 2. 7 Voluntarios
  3. 3. ¿Quién… • Está cansado de probar 50 formas distintas de crecer tu negocio? • Tiene un negocio o producto de calidad pero siente que no lo puede hacer crecer? • Sabe que necesita anunciarse para crecer su negocio pero no está seguro como y cuánto? • Tiene una lista de email que no convierte tan bien como quisiera?
  4. 4. ¿Si abres un negocio adonde quieres estar?
  5. 5. Quién es Richard Osterude? • Texaco Caribbean Inc. • Interpass • Taca (Avianca)
  6. 6. Quién es Richard Osterude? • Expositor • Autor • 14+ Años de Experiencia • Ganancias 100% de Internet
  7. 7. Tus Clientes están en Facebook Conoce tu Mercado!! • Edad • Genero • Educación • Lugar de Trabajo • Lugar de Estudios • Ingresos • Intereses • Estado Civil • Idiomas • Dirección • Afiliación Política • Hijos • Etc., etc.
  8. 8. Graph Search
  9. 9. El Poder del Graph Search • Queremos formar una liga de Futbol para padres en Bogotá – Hombres – Viven en Bogotá – Casados – Entre 28 y 48 años
  10. 10. Married men who like La Selección Colombia and were born before 1986 and after 1967 and live in Bogotá, Colombia
  11. 11. Búsquedas Útiles • Pages liked by people who like… • Pages liked by people who like… and… • Favorite interests of people who like… • Favorite interests of … over the age of … who live in … and who like… • Groups of people who like… • Groups joined by… • Private groups joined by… • Pages liked by people over the age of 25 who like… • Places in … visited by people who like…
  12. 12. Facebook Audience Insights
  13. 13. Audience Insights • Audiencias en General • Audiencias Propias (fan page) • Audiencias Customizadas (importados) • Audiencias Customizadas WCA
  14. 14. Audience Insights • Datos demográficos (edad y sexo) • Estilo de Vida • Estado Civil • Educación • Empleo • Categorías de Interés • “Me gusta” • Ubicación (ciudad, país, idioma) • Actividad (visitas, comentarios, me gusta, clics…) • Dispositivos • Hogar (Ingresos, propietario, tamaño, valor, como gasta) • Patrones de compra (retail, en línea, categorías, vehículos)
  15. 15. “No hay otra fuente de trafico que me haya generado mas clientes por menos dinero en los ultimos 5 años. La Publicidad en Facebook funciona 4 veces mejor que antes y para mas personas que antes…” -Perry Marshal
  16. 16. Facebook Publicidad Paga • Puedes enfocar a tus clientes con un LASER • Forma rápida de mandar trafico • No hay inversión mínima • Mejorado mucho el proceso de aprobación • AQUÍ están tus clientes
  17. 17. Tipos de Anuncios
  18. 18. Por que estoy emocionado? • Oportunidades colocacion – En el Muro – En Moviles • Enfoque – Nuevas Categorias – Audiencias Customizadas – Reportes • Retargeting
  19. 19. Ubicación de Anuncios • Lateral derecho • Muro
  20. 20. Creando Anuncios • Ads Manager
  21. 21. Artes GRATIS!
  22. 22. Navegador PC y MAC Optimizado Teléfonos No Optimizado
  23. 23. Audiencias Customizadas
  24. 24. Audiencias Customizadas
  25. 25. La diferencia entre ventas buenas y Ventas INCREIBLES es el MENSAJE INDICADO a la AUDIENCIA CORRECTA!
  26. 26. RETARGETING BUYS +1 conversion 5
  27. 27. Ventaja de Retargeting • Menor Costo • Mayores Conversiones
  28. 28. Audiencias Customizadas para Retargeting
  29. 29. Errores Anuncio Inicial Anuncio Retargeting Costo por clic $0.34 Costo por clic $0.14
  30. 30. Anuncio Inicial Mejor Anuncio Retargeting
  31. 31. Anuncio Inicial Mejor Aun Anuncio Retargeting Retargeting a Inscritos
  32. 32. Se pone MEJOR!
  33. 33. ¿Mejor aun?
  34. 34. Pixel de Conversión
  35. 35. Deja de Fallar
  36. 36. Y acierta SIEMPRE en el blanco
  37. 37. Para más Información Manejo de Campañas, Entrenamientos especializados y consultoría sobre flujos de venta: • Richard Osterude • Tel: +1(305)851-5743 • Email: richard@osterude.com • Web: RichardOsterude.com

×