You've Built Your App – Now What?
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2000+ apps are added to Google Play and AppStore every day. It's hard to succeed on these stores nowadays. Discovery is broken, editor's featuring no longer brings in enough exposure. Popular app categories have their established leaders. Paid User Acquisition doesn't sound viable unless you're a big publisher with giant ad budgets. In this presentation Ostap reviews popular mobile mechanics for acquisition, retention and engagement. Check out Power User Curve plot, which help you segment out your most engaged audience. This was presented on #TechFest Romania in Bucharest in late 2018.
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You've Built Your App – Now What?
- 1. Ostap Andrusiv Product Manager @ GetSocial.im twitter: @p1f YOU’VE BUILT YOUR APP. NOW WHAT? # 2018
- 2. @p1f Your Perfect Todo App
- 3. @p1f ! " # Time to launch!
- 4. @p1f 99%99% OF APPS FAIL
- 6. @p1f 2000+ NEW APPS EVERY DAY 0k 45k 90k 135k 180k Jun Jul Aug AppStore Google Play * submissions per month, Apptopia, Sep 17
- 7. @p1f YOU HAVE TO STAND OUT
- 8. @p1f DID YOU FOCUS ON ONE OF THESE?
- 9. @p1f YOU HAVE TO STAND OUT
- 10. @p1f PAID ADS COST A LOT %
- 11. @p1f LOOK FOR THE WHOLE FUNNEL % * Liftoff Mobile Gaming Apps Report, August 2018
- 12. LET PEOPLE INVITE FRIENDS @p1f
- 14. @p1f FIGHT FOR ATTENTION ⚔
- 15. @p1f Great product is the one people ❤
- 16. @p1f Great product is the one people ❤ ...and still use 7 days after the install. (
- 18. @p1f * data from GetSocial.im
- 20. @p1f * Power User Curve by Andrew Chen, data from GetSocial.im POWER USER CURVE + +
- 21. @p1f * Power User Curve by Andrew Chen, data from GetSocial.im POWER USER CURVE +
- 22. @p1f * data from GetSocial.im POWER USERS +, AUDIENCE SIZE Active 20+ days 1.78%
- 23. @p1f * data from GetSocial.im POWER USERS +, LIFETIME Comments Posted 19xAverage Lifetime 8x # Sessions 28x
- 24. @p1f * data from GetSocial.im POWER USERS +: IMPACT ON ACQUISITION Invites Sent 30x Installs Generated 61x
- 25. @p1f BUILD COMMUNITY OF USERS Socially active: 2.7x longer LTV 7x higher D30 retention
- 26. @p1f ENDOWMENT EFFECT + NETWORK EFFECTS
- 29. Marketing funnel. Oversimplified napkin version. referralsPaid channels
- 30. @p1f
- 31. Ostap Andrusiv Product Manager @ GetSocial.im twitter: @p1f 1. Good product. Try to get WoM. 2. Reach 10%+ D7 retention. 3. Make your users come back frequently + Mulțumesc, # 2018!