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ppt Pitch: Basic design principles
1. Basic Principles of
DESIGN
Oscar Gutiérrez G. MScOscar Gutiérrez G. MSc
Sources: The Non-Designers Design Book
The Non-Designers Book
Ron Woolley, www.dtp-aus.com
@ScarGutierrez
gutierrezgomez.Oscar
mscoscargutierrez
2. Basic Principles of DESIGN
Type
Color
Shapes
Lines
Graphics
Looking at Design
“Elements” on the slide
3. Basic Principles of DESIGN
The FOUR Basic Principles
1 Alignment
2 Proximity
3 Repetition
4 Contrast
4. Basic Principles of DESIGN
Alignment gives the layout a
clean and organized feeling
Centered Text
Left justified Right justified
And Justified are all examples of Alignment
Never combine Centered with any other
Alignment
It’s best to choose one alignment and
use it for the entire page
5. Basic Principles of DESIGN
Alignment
All elements should be visually
connected
Avoid arbitrary placement
Turn off borders
Organization is the key
6. Basic Principles of DESIGN
Proximity
Items that are related to each other
should be intellectually grouped
together
Organizes information
Provides a clear structure and brings
balance to the layout
7. Basic Principles of DESIGN
Proximity
Use Heads, Sub heads, Type Faces
(light, bold, semibold, etc.) as tools to
help group items
Keep visual space between elements
Unity and Organization are the key
Do not be afraid to use “White Space,”
but do not use too much
8. Basic Principles of DESIGN
Repetition
Select a constant aspect and repeat it
throughout the ppt to tie disparate
parts together
A few elements of Repetition are:
Fonts, Color, Bullets, Texture,
Graphics, and Format
9. Basic Principles of DESIGN
Repetition
A layout without Repetition feels and
looks bland
Consistency, or developing a unified
theme, is the key
10. Basic Principles of DESIGN
Creates a Focal Point to pull the viewer in
Avoid elements that are similar - if everything has equal
priority, then nothing has priority
What is not the same - make different
Contrast
11. Basic Principles of DESIGN
Contrast creates INTEREST
emphasize TYPE
EMPHASIZE type
emphasize type
EMPHASIZE type
emphasize type
emphasize TYPE
Contrast in weight:
BOLD
BOLD ITALIC
ITALIC
NORMAL
14. Basic Principles of DESIGN
… and still more CONTRAST in
Shape, Position, or Color
The
silver fox
jumped into
the blue lake
PositionPosition
try some
COLOR
COLOR
COLOR
COLOR
15. Basic Principles of DESIGN
Two elements on a slide should be
displayed differently
Balance, or arrangement of items,
is the key
Contrast TIPS
16. Basic Principles of DESIGN
Sans Serif type works better than Serif
(opposite from Print)
Background should not interrupt the text
Text should be big enough to read, but
not too big
Columns of text should be narrower than
in a book to make reading easier on the
screen
Give “breathing room” around text
A Word about TEXT
17. Basic Principles of DESIGN
A Word about COLOR
Color creates contrast
Warm colors (reds, oranges) come forward - command attention
Cool colors (blues, greens) recede
Warm
COLORS
Cool
COLORS
18. Basic Principles of DESIGN
Please…no big, dorky buttons
A Word about BUTTONS
19. Basic Principles of DESIGN
Primary goal is to make it easy for visitors to
get the information they need - the key is
Organization
Whatever style you choose, make it clear
and simple to follow
Beware! Do not sacrifice clear
communication for unclear cleverness.
A Word about NAVIGATION
20. Basic Principles of DESIGN
Visualize Look at the work of others
- What catches your eye?
Criticize Separate good from bad
- What style do you like?
Analyze Study the world around you
- What looks good?
LOOK at the World
Like a DESIGNER
21. Basic Principles of DESIGN
Busy distracting backgrounds that make
text hard to read
No blinking anything, especially text;
it’s annoying!
Avoid animations that never stop
Unclear or complex navigation
No focal point OR too many focal points
on a page
Avoid side scrolling
Some Design Tips:
The Don’ts
22. Basic Principles of DESIGN
All Principles of Design apply
Link colors coordinate with page colors
Create clear and consistent Navigation
throughout the site
Use repetitive elements to make each
page look like it belongs to the same site
Check Spelling!
Some Design Tips:
The Dos
23. Basic Principles of DESIGN
What is the
ULTIMATE Goal
when designing?
Good Communication