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Opinion	
  mining	
  and	
  sen-ment	
  
             analysis	
  


 W3C	
  SEMINAR,	
  JUNE	
  19 	
  	
  2012	
  
                                   TH


 David	
  Osimo,	
  Tech4i2.com	
  
 www.crossover-­‐project.eu	
  	
  
 #pmod	
  
THE	
  CHALLENGES	
  


  Making	
  sense	
  of	
  a	
  thousand	
  voices	
  across	
  different	
  
   pla:orms	
  
  Iden-fying	
  “good	
  ideas”	
  

  Reduce	
  uncertainty	
  on	
  possible	
  impact	
  of	
  policies	
  by	
  
   ge@ng	
  early	
  and	
  real-­‐-me	
  feedback	
  
POSSIBLE	
  SOLUTION	
  
	
  Argument	
  mapping	
  soCware	
  helps	
  organising	
  in	
  a	
  logical	
  
     way	
  these	
  policy	
  statements,	
  by	
  explicita-ng	
  the	
  logical	
  
     links	
  between	
  them..	
  
	
  Vo-ng	
  Advise	
  Applica-ons	
  help	
  voters	
  understanding	
  
     which	
  poli-cal	
  party	
  (or	
  other	
  voters)	
  have	
  closer	
  
     posi-ons	
  to	
  theirs.	
  	
  
	
  Automated	
  content	
  analysis	
  helps	
  processing	
  large	
  
     amount	
  of	
  qualita-ve	
  data.	
  	
  
STATE	
  OF	
  THE	
  ART	
  
ADVANCED	
  TOOLS	
  
FUTURE	
  CHALLENGES	
  
    Reduc-on	
  of	
  human	
  effort	
  
    The	
  detec-on	
  of	
  spam	
  and	
  fake	
  reviews,	
  	
  	
  
    The	
  limits	
  of	
  collabora-ve	
  filtering,	
  which	
  tends	
  to	
  iden-fy	
  most	
  
     popular	
  concepts	
  and	
  to	
  overlook	
  most	
  innova-ve	
  /	
  out	
  of	
  the	
  box	
  
     thinking	
  	
  
    The	
  risk	
  of	
  a	
  filter	
  bubble	
  (pariser	
  2011)	
  
    The	
  asymmetry	
  in	
  availability	
  of	
  opinion	
  mining	
  soCware,	
  which	
  can	
  
     currently	
  be	
  afforded	
  only	
  by	
  organisa-ons	
  and	
  government,	
  but	
  
     not	
  by	
  ci-zens.	
  In	
  other	
  words,	
  government	
  have	
  the	
  means	
  today	
  
     to	
  monitor	
  public	
  opinion	
  in	
  ways	
  that	
  are	
  not	
  available	
  to	
  the	
  
     average	
  ci-zens.	
  While	
  content	
  produc-on	
  and	
  publica-on	
  has	
  
     democra-zed,	
  content	
  analysis	
  has	
  not.	
  
    The	
  integra-on	
  of	
  opinion	
  with	
  behaviour	
  and	
  implicit	
  data,	
  in	
  order	
  
     to	
  validate	
  and	
  provide	
  further	
  analysis	
  into	
  the	
  data	
  beyond	
  
     opinion	
  expressed	
  
    The	
  con-nuous	
  need	
  for	
  beTer	
  usability	
  and	
  user-­‐friendliness	
  of	
  the	
  
     tools,	
  which	
  are	
  currently	
  usable	
  mainly	
  by	
  data	
  analysts	
  
Current free        Top          Current research             Short term future          Long term
tools               market                                    research                   future
                    tools                                                                research

filtering opinion   Machine ·      Statistical + Semantic ·    Visual representation·      Multilingual
based on rating;    learning +   analysis through         ·    Audiovisual opinion       audiovisual
assessing           human        lexicon/corpus of words      mining                     opinion mining
sentiments based    analysis     with known sentiment ·        Real-time opinion ·         Usable, peer-
on keywords;                                                  mining                     to-peer opinion
visual word                      for sentiment            ·    Machine learning          mining tools for
counting                         classification               algorithms                 citizens
Argument                     ·     Identification of policy
                                                          ·    Natural language      ·     Non-bipolar
mapping and VAA                  opinionated material to      interfaces                 assessment of
                                 be analysed              ·    SNA applied to            opinion
                             ·     Computer-generated         opinion and expertise ·      Automatic
                                 reference corpuses in ·       Bipolar assessment of     irony detection
                                 political/governance         opinions
                                 field                    ·    Multilingual reference
                             ·     Visual mapping of          corpora
                                 bipolar opinion          ·    Recommendation
                             ·     Identification of highly   algorythms
                                 rated experts
COMMENT	
  THE	
  ROADMAP	
  
hTp://www.crossover-­‐project.eu/ResearchRoadmap.aspx	
  	
  

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Osimo crossover-opinionminingv3

  • 1. Opinion  mining  and  sen-ment   analysis   W3C  SEMINAR,  JUNE  19    2012   TH David  Osimo,  Tech4i2.com   www.crossover-­‐project.eu     #pmod  
  • 2. THE  CHALLENGES     Making  sense  of  a  thousand  voices  across  different   pla:orms     Iden-fying  “good  ideas”     Reduce  uncertainty  on  possible  impact  of  policies  by   ge@ng  early  and  real-­‐-me  feedback  
  • 3. POSSIBLE  SOLUTION    Argument  mapping  soCware  helps  organising  in  a  logical   way  these  policy  statements,  by  explicita-ng  the  logical   links  between  them..    Vo-ng  Advise  Applica-ons  help  voters  understanding   which  poli-cal  party  (or  other  voters)  have  closer   posi-ons  to  theirs.      Automated  content  analysis  helps  processing  large   amount  of  qualita-ve  data.    
  • 4. STATE  OF  THE  ART  
  • 5.
  • 6.
  • 7.
  • 8.
  • 10.
  • 11. FUTURE  CHALLENGES     Reduc-on  of  human  effort     The  detec-on  of  spam  and  fake  reviews,         The  limits  of  collabora-ve  filtering,  which  tends  to  iden-fy  most   popular  concepts  and  to  overlook  most  innova-ve  /  out  of  the  box   thinking       The  risk  of  a  filter  bubble  (pariser  2011)     The  asymmetry  in  availability  of  opinion  mining  soCware,  which  can   currently  be  afforded  only  by  organisa-ons  and  government,  but   not  by  ci-zens.  In  other  words,  government  have  the  means  today   to  monitor  public  opinion  in  ways  that  are  not  available  to  the   average  ci-zens.  While  content  produc-on  and  publica-on  has   democra-zed,  content  analysis  has  not.     The  integra-on  of  opinion  with  behaviour  and  implicit  data,  in  order   to  validate  and  provide  further  analysis  into  the  data  beyond   opinion  expressed     The  con-nuous  need  for  beTer  usability  and  user-­‐friendliness  of  the   tools,  which  are  currently  usable  mainly  by  data  analysts  
  • 12. Current free Top Current research Short term future Long term tools market research future tools research filtering opinion Machine · Statistical + Semantic · Visual representation· Multilingual based on rating; learning + analysis through · Audiovisual opinion audiovisual assessing human lexicon/corpus of words mining opinion mining sentiments based analysis with known sentiment · Real-time opinion · Usable, peer- on keywords; mining to-peer opinion visual word for sentiment · Machine learning mining tools for counting classification algorithms citizens Argument · Identification of policy · Natural language · Non-bipolar mapping and VAA opinionated material to interfaces assessment of be analysed · SNA applied to opinion · Computer-generated opinion and expertise · Automatic reference corpuses in · Bipolar assessment of irony detection political/governance opinions field · Multilingual reference · Visual mapping of corpora bipolar opinion · Recommendation · Identification of highly algorythms rated experts
  • 13. COMMENT  THE  ROADMAP   hTp://www.crossover-­‐project.eu/ResearchRoadmap.aspx